고대시가고

이정탁 안동대학 국어국문학회 1985 솔뫼어문학 Vol.1 No.1

新羅·百濟·高句麗의 三國時代에 民間俚語로 된 鄕樂 50餘聲이 있었는데 그것은 大體로 有關時政하여 당시의 政治得失을 足爲徵戒하였다고 하였으니 이 時代 詩歌의 중요한 性格의 하나는 秕政에 대한 諷刺라 할 수 있다. 井邑詞도 第二聯과의 關聯에서 볼 때, 님에 대한 疑懼가 猜忌와 嫉妬에까지 深化괴는가 하면, 한편으로는 諷刺와 絶望의 深淵으로 빠져들어 가는 女心의 葛藤을 表現하였고, 兜率歌도 儒理王代의 것과 月明의 것과는 全然 關聯이 없는 同字異義의 別物로 月明의 兜率歌는 欲界六天중 第四天彌勒菩薩의 生處인 彌勒土에 대한 二日竝現의 怪變을 禳除키 위한 散花功德의 讚佛歌요·儒理王代의 兜率歌는 民俗歡康의 時節歌로 上政에 대한 諷刺와 어진 임금에 대한 稱頌의 兩面性을 띠고 있었다고 할 수 있으며, 黃鳥歌는 오로지 高句麗人의 敍情性을 滿喫한 수 있는 逸品이라 할 수 있다.

연암소설에 나타난 풍자연구

이정탁 安東敎育大學 1969 論文集 Vol.2 No.1

Yeun-Am is a representative figure of north party among the realistic scholors and also is a typical satirist in the late period of Lee Dynesty. His basic thought is to reform the contradiction of the country and he made great efforts for the establishment of an ideal would. Therefore, in his novel, Yeun-Am Wae Jeun, the chapters of Yang Ban Jeun the higher classes of that sociaty, of Ma Jang Jeun the lower classes of that sociaty, of Kwang Moon Jeun the begger, of Ye Duck Jeun the honest and poor teacher, etc criticized and satirized the crubed higher classes in those days, and those of Heu Seng Jeun the scholors and of Ho Jeul satired the hypocritical scholors, the disquised policy of subjugation of the northern country, the temporizing society policy, and the needy economical policy. Those of Ye Duck and of Ma Jang Jeu also satired the crubed friendship and dispised poor peasents, and Kim Sin Jeun satired the enchated thought of escapism and the Parks in Ham Yang of a woman of virtue inhumane the prbhibition of women's remarriage. Min Ong Jeun and Ma Jang Jeun satired the contradictory policy of personal affairs in whole country. Thus, Yeun Am's novel is the argument to root social evils, and by a concentrated mind of writing and his patriotic service by writing, he had developed a satiric literature to be sesitive to the correpted society and displayed his will for the reform and the betterment of society on an origenal mission. His sharp criticism sprits and satircism against unjustment and curruption made the main current of a literature of low people, the current thought, and contributed to fall the absolute organization of Lee Dynesty which could not get rid of the currupted policy.

외식기업의 모브랜드와 확장브랜드간의 상호작용 연구 - 브랜드 친숙도와 지각된 적합성을 중심으로 -

이정탁,한경수 한국관광학회 2015 관광학연구 Vol.39 No.8

This study aims to find the interaction between parent brand and extended brand, using Category Extension that is appropriate for food service. Study 1 focuses on how the parent brand affects the extended brand. To be more specific, 2X2 between subject design is set with the information of parent brand (exist/non-exist) and brand familiarity (high/low) as treatment variable. Dependent variables consist of purchase intention. Study 2 focuses on how the extended brand affects the parent brand. To be more specific, 2X2 within subject design is set with the brand familiarity (high/low) and perceived fit (high/low) as treatment variables. Dependent variables consist of purchase intention. Since the purchase intention are increased by utilizing parent brand’s information to the extended brand with low brand familiarity, introducing parent brand’s information on behalf of the new extended brand will bring positive results. This study reviews the influence of relationship variables of brand extension strategy from a food service company point of view. This is significant in providing a positive data base for establishing an effective brand extension strategy based on academic research. 본 연구는 브랜드 확장 중 외식의 상황에 알맞은 제품 카테고리 확장에서의 모브랜드와 확장브랜드간의 상호작용을 알아보고자 한다. 모브랜드가 확장브랜드에 미치는 영향을 알아보기 위해 2x2 집단 간 실험설계로 모브랜드의 정보(유/무)와 브랜드 친숙도(고/저)를 처치변인으로 설정하였으며, 종속변수로는 소비자반응을 구매의도를 통하여 측정하였다. 확장브랜드가 모브랜드에 미치는 영향을 알아보기 위해 2x2 집단 내 실험설계로 브랜드친숙(고/저)와 지각된 적합성(고/저)을 처치변인으로 설정하였으며, 종속변수로는 소비자반응을 구매의도를 통하여 측정하였다. 이에 시사점을 제시하면 브랜드 친숙도 정도에 따른 차별적 마케팅 수립이 필요하다. 브랜드 친숙도가 낮은 확장브랜드의 경우는 모브랜드의 정보를 제시하면 구매의도가 상승하는 결과를 보이므로, 향후 새로운 확장브랜드를 도입하는데 있어서 모브랜드의 정보를 함께 이용하면 긍정적인 결과를 도출할 수 있을 것이다. 본 연구는 외식기업 관점에서 브랜드 확장전략에 영향관계 변수를 파악하고, 브랜드 친숙도와 지각된 적합성에 따른 모브랜드와 확장브랜드 각각의 마케팅전략을 제시하여, 효과적인 브랜드 확장전략의 근거자료를 제공했다는 점에 큰 의의를 가진다.

朝鮮朝 山林文學 硏究 : 時調를 中心으로

이정탁 安東敎育大學 1974 論文集 Vol.7 No.1

In the consequence of studying a literature on the forest school of Choseon Dynasty, we can find that its meaning appeared nothing but a reflection of the ,spirit those times, and we can seperate its meaning substantially to 1) a genuine mind by a eulogizing nature 2) a resistance against the injustice thought of that period. Such a movement of the forest school literature was quickend by Hwang Lee, le Lee, Kyeong-Deok Seo, Sik Jo, Eon-Jeok Lee after the period of Ki-Myo miserable of scholars in Choseon Dynasty, and performed a special character of literature all the times. My studying was designed to find out the lives of these poets and to approciate their love and praising of the forest.

山林文學의 性格考察 : 松江의 時調를 中心으로(3) Focused on Songgung`s Shijo (Korean Verse)

이정탁 安東大學 1979 安東大學 論文集 Vol.1 No.1

The purpose of this review was to pursue the characterestic of the forest literature as Chosun Dynasty in terms of Songgung`s shijo (Korean poem). For the accomplishment of this purpose I analyzed the subject, the material, and the form of thirty Korean verse of Songgung; I studied on the literary background of this poet. He was involved in the political strife, which drove him into the troubles of bitter experience. He indicated, however, dany gifts such as romantic turn and literary man, and become one of the two great poets at Chosun Dynasty. He was the man of heric temper, of being indignant over the unjust and of loyalty for the king at that time, all of which laid the cornerstone of establishing the new style of song at Chosun Dyassty. This kind of thing encouraged the people to sing about the beauty of the forest and contributed much to the development of the forest literature at Chosun Dynasty.

조선조 문예사조에 대한 고찰 : 유.선.도교사상을 중심으로

이정탁 安東敎育大學 1972 論文集 Vol.5 No.1

The literature of Yi Dynasty was concerned with the higher public service examination, Confuciasm, Taoism, hermit and realism in every form. It is said that nothing would affected the literature of Yi dynasty more in its development or in its harmness than the system of the examanation ever did. It also can be said that the relation between the system of the exanination and the literature of Yi dynasty was the relation between Confuciasm and the literature in those days. And Confuciasm affected the literature of those days as much as the system of the examination ever did. It was the literati's ideas in those days that they became an official, selected through the examination. If they realized their ideas, they would be in high sprits. These traits of those days originally came from Taoism. Hermit came from assension in origin and it is changed as the meaning of free fly or free chang. Therefore, it is the trends of those days that some men in those days often learned such magic activity, and the mistrious play was much written in the novels of those days. And the realism had much affected the literature of these days too.

時調의 思潮的 考察 : 黃眞伊를 中心으로

이정탁 安東大學 1984 安東大學 論文集 Vol.6 No.1

Whang Jini`s Sijos (Korean Traditional Poetry) was presented in excellant poetical tecknique and emotion. These give many readers strony impression beyond time and space. Whang Jini was attempted to enjoy his life with pleasure. The pleasure is to meet a new regret with separation. Whang Jini`s Sijos have a regret to separation and uncertainty of Life. She was attempted to present an eternal love in her Sijos.

時調歌壇攷

이정탁 安東大學 1986 安東大學 論文集 Vol.8 No.1

There existed three different groups of Sijokadan (시조가단) in Yi Dynasity and they developed their own characteristic styles of the song. They were called as Yongnamkadan (령남가단), Kyongchongsankadan (경정산가단) and Kiryukadan (기류가단). Yo˘ngnamkadan was formed by some government officials and scholars of private academies including Yi Hyun-bo (이현보) Yi Hwang (이황) and Kim Kwang-uk (김광욱). Their works has the tendency of natural worship admiring nature and trying to find a truth in nature. Thanscending the desire for honour and private interests they wanted to keep the world of incorruptible scholar. Kyo˘ngcho˘ngsankadan was mainly consisted of the common people and the major poets in the group were Kim Su-chang (김수장), Kim Ch`on-t`aek (김천택) and Pak Hyo-kwan (박효관). They created a new style of the song called Sas61-Sijo (사설시조) and developed realim, which has an important meaning in the history of Korean Literature. Kiryukadan was formed by such gisaengs as Hwang Chin-I (황진이), So Ch`un-p`ung (소춘풍) and Hong Rang (홍낭). Though their social status was very low, their culture and learning was no less than the nobility`s. There were many prominent singers in the group. Their work implies epicureanism and nihilism.

체험형 지역축제의 서비스품질이 참여자의 여가몰입과 여가지속에 미치는 영향

이정탁 여가문화학회 2020 여가학연구 Vol.18 No.1

The purpose of this study was to analyze the effects of service quality of experiential local festival on leisure flow and leisure continuance for participants. Total 400 questionnaires were distributed and 353 samples were used for practical analysis. In the empirical study, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were done by SPSS 21.0. The results of this study were as follows: First, convenience, program operation, and cleanliness had positive effects on cognitive flow and behavioral flow. Second, convenience, program operation, and cleanliness had positive effects on leisure continuance. Third, cognitive flow and behavioral flow had positive effects on leisure continuance. 본 연구의 목적은 체험형 지역축제의 서비스품질(청결성, 프로그램운영, 편의성)이 참여자의 여가몰입(인지몰입, 행위몰입)과 여가지속에 미치는 영향을 분석하는 것이다. 이에 봉화은어축제의 참가자 총 353명의 자료가 실제분석에 사용되었으며 SPSS21.0을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도 분석, 상관관계분석, 그리고 회귀분석을 실시하였다. 이를 통해 다음과 같은 결과를 도출하였다. 첫째, 서비스품질의 청결성, 프로그램운영, 편의성은 여가몰입의 인지몰입과 행위몰입에 모두 유의한 영향을 미치는 것으로 나타났다. 둘째, 서비스품질의 청결성, 프로그램운영, 편의성은 모두 여가지속에 유의한 영향을 미치는 것으로 나타났다. 셋째, 여가몰입의 인지몰입과 행위몰입은 여가지속에 모두 유의한 영향을 미치는 것으로 나타났다.

이조시대의 풍속문학 논고 : 시조를 중심으로

이정탁 安東敎育大學 1971 論文集 Vol.4 No.1

The Korean satirical poems of the Yi Dynasty were works recited patrotically by the writers against the unjustifiable management of Yi Dynasty and the struggle among the four Factions of the Yi Dynasty. The satiric materials are customaring made up with animals, plants and nature. Among these materials animals and plants are used with more than the others, and they are mainly the lower ones. The satiric modifier is patrionized satistically by use of personification and metaphor, and sometimes by use of question and answer, or simile. The main satiric objects, the core of the satirical literature of the fifty Korean satiric poems of the Yi Dynastic age may be divided as follows, according to subject: 1) works alluding to the struggle of the four factions. 2) works alluding to the contradiction serving their own party. 3) works alluding to entrapment of the talented. 4) works alluding to corrupted official. 5) works alluding to the abuses of enlisting the services of talent. They are divided in six items and each of them is analized by the works, workers and motivation. And each of these poems is studied in the materials, modifiers and objects of a satire. The rotten policy was carried on in the Yi Dynasty, and the contradiction of social system and an reasonable life went extreme. Therefore the satirical poems come out under this condition. This is character of the satirical poem in the Yi Dynastic age as almost illustrated.