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파슨스 이론의 사회 평형(Social Equilibrium)개념에 대한 재조명
이윤희 ( Youn Hee Lee ) 한국사회역사학회 2008 담론 201 Vol.10 No.4
The purpose of this study is to explore the concept of social equilibrium that is the essential presupposition in Parsons` theory. In spite of being the target of criticism for a long time, this concept has never been fully examined yet. Thus, this paper gives full attention to this concept, especially focusing on the methodological strategy and theoretical significance implied in it. Parsons holds that societies are systems which always tent to equilibrium, even if they do not reach it. He conceives of social change as the movement from one equilibrium to another as the internal forces are changed and rebalance themselves. Based on these statements, it is suggested in this paper that the concept of social equilibrium has a dynamic characteristic, providing the useful tool to grasp the very nature of social reality.
이윤희(Lee, Youn Hee) 한국영화학회 2012 영화연구 Vol.0 No.52
This paper is about actual film audiences. As we know, the audience is an essential part of the film. There is no film which makes not to be shown to audiences. But in the historical approaches of film, audiencs, as a key concept, remains problematic as we can never really know. The semiotic and phychoanalytic screen theory represented a particular development of the spectatorship in accordance with its text-centered convention. In screen theory, there can be no struggle at the site of the interface between subject(audience) and text(film), From a film business perspective, audiences need to be measured. They are treated just as a target for the film marketing business. So far, film audiences are considered as passive, absent-minded people. Therefore, the status of the film audience is low. But the contemporary phenomenon of convergence transform the audience relationship with the film. The media industries are undergoing another paradigm shift. New media was going to push aside old media. For instance, the Internet was going to change the network environment, and this would enable consumers to more easily access media content that was personally meaningful to them. Walter Benjamin argued that the ability to mass-produce and mass-circulate images would have a profoundly democratic impact. He also argued that a new form of popular expertise would emerge. Today we would perceive that is expectation comes true. In the case of 〈Old Partner〉, I could find audiences’ participation via the Internet, and it has the power of making a syndrome. 〈Old Partner〉 which is the independent documentary film has surprisingly become a big hit. Without the audiences’ active participation via the Internet, 〈Old Partner〉 could not be that kind of issues in 2009. The political effects of these audiences’ activeness come out only through the critical reading of films but also through access to collaboration and participation. Audiences will be getting more powerful in the age of the Internet. Now we should reconsider the status of film audience.
이윤희(Lee Youn Hee) 한국만화애니메이션학회 2007 만화애니메이션연구 Vol.- No.12
환상이 현실과 반대되는 영역이라는 생각은 널리 퍼져 있는 오해로서, 사실 환상은 현실과 밀접한 공생관계를 가진다. 환상은 상식적인 사람들이 생각하는 리얼리티의 범위를 벗어나 있으되, 일종의 대안적 리얼리티로 인정할 수 있는 수준을 넘어갈 정도로 벗어나지는 않아야 하기 때문에, 현실은 환상의 출발점이며 끊임없는 참조대상이다. 애니메이션도 마찬가지로 애니메이션이 보여주는 환상의 세계 역시 리얼리티를 기반으로 하였을 때만 성립된다. 비현실성의 힘은 현실성과의 대조에서 나오며, 애니메이션이 관객을 매혹시키는 힘은 비현실성과 현실성, 비사실성과 사실성 사이의 끊임없는 진동에서 나온다. Animation techniques that can freely create any movement of color and shape produce strong attraction by visualizing fantasy. Like animation, fantasy is often misunderstood that it has nothing to do with reality, but it is not the case. Fantasy introduces a little confusion in our symbolic order by reorganizing elements from reality and commonness. This confusion, which becomes desire, induces attraction. However, the confusion beyond our comprehension creates total chaos in which we cannot be interested. Attraction happens only when the introduced confusion is far less than the total symbolic order which has already been established. The images of animation are neither completely mundane to us nor beyond our comprehension; thus, animation produces attraction by offering us images that stimulate our unconscious desire.
이윤희(Youn Hee Lee),지상덕(Sang Dok Ji),송균석(Kyun Seok Song) 한국상품학회 2022 商品學硏究 Vol.40 No.5
본 연구는 네일 서비스 구매결정과정에서 발생하는 소비자들의 결정장애에 관한 반응과 결정장애가 구매의도와 구매지연에 미치는 영향, 네일 서비스 구매과정에서의 소비자의 관여도 수준과 서비스 제공자가 제시하는 메시지 프레이밍의 조절효과에 따라 소비자의 결정장애가 구매의도와 구매지연에 미치는 영향이 다르게 나타나는지 검증하고자 하였다. 네일 서비스 구매결정과정에서 발생하는 결정장애는 구매의도와 구매지연에 유의한 영향을 미치는 것으로 확인되었다. 소비자의 관여도는 부분적으로 조절효과가 있는 것으로 연구결과 확인되었다. 서비스 제공자의 메시지 프레이밍은 부분적으로 조절효과가 있는 것으로 확인되었다. 본 연구 결과를 통해 소비자의 결정장애가 네일 샵의 성과에 중요한 영향을 미치는 것을 알 수 있었다. 네일 서비스는 서비스 제공자에 의한 의존도가 높은 분야이며, 서비스 제공자의 역량에 따라 네일 샵의 성과가 달라질 수 있으므로, 서비스 제공자의 역할은 매우 중요하다. 따라서 네일 서비스 구매결정과정에서 발생하는 결정장애의 요인들을 낮출 수 있는 전략과 서비스 접점에서 소비자와 상호작용을 하는 서비스 제공자의 역량을 향상시키는 교육프로그램의 수립되어야 한다는 것을 제안하며, 이를 통해 네일 샵의 성과 향상에 도움이 되고자 한다. The purpose of this study is to examine the consumer reaction to the indecisiveness in the decision-making process of nail service purchase and the effect of the indecisiveness on the purchase intention and the delayed purchase, and to verify whether or not the effect of consumer indecisiveness on the purchase intention and the delayed purchase differs depending on the moderating effect of the degree of consumer involvement and message framing suggested by service providers in the nail service purchase process. Our results show that: the indecisiveness in the decision-making process of nail service purchase has a significant effect on the purchase intention and the delayed purchase; the degree of consumer involvement partially has a moderating effect; in the relationship between the indecisiveness and the purchase intention, the high involvement has no moderating effect, but the low involvement has a moderating effect; in the relationship between the indecisiveness and the delayed purchase, both the high involvement and the low involvement have a moderating effect; the message framing of service providers partially has a moderating effect; in the relationship between the indecisiveness and the purchase intention, both positive and negative message framing of service providers have a moderating effect; and in the relationship between the indecisiveness and the delayed purchase, the positive message framing has a moderating effect, but the negative message framing has no moderating effect. Based on the findings, we can conclude that the consumer indecisiveness has an important effect on the performance of nail shops. Since the nail service is a field highly dependent on the service provider, and the performance of nail shop may vary depending on the service provider's ability, the role of the service provider is very important. Therefore, we suggest that a strategy to reduce the factors of indecisiveness in the decision-making process of nail service purchase and an education program to improve the service provider's ability to interact with consumers at service contact points should be established, which, we hope, will help improve the performance of nail shops.
과학기술의 사회적 수용 -유전자변형생물체(LMO) 사례를 중심으로-
이윤희 ( Youn Hee Lee ),한민영 ( Mi Young Han ) 한국사회역사학회 2010 담론 201 Vol.13 No.1
The rapid development of high technology in the 21st century has not only changed human life in the most fundamental way ever but also enhanced the dynamics and complexity of society as a whole. As a result, most of recent social problems are intertwined with scientific technologies. As Korea has already entered into the stage of `high-tech society,` socio-technological conflicts tend to be gradually diversified and complicated. Therefore, social effort for interaction between the technology system and the social system is urgently required. This study attempts to examine the manifest and latent issues related to social acceptance of scientific technology by focusing on Living Modified Organism(LMO). On the one hand, it is considered that LMO is the most pivotal technology for economical development and national prosperity in the future. On the other hand, however, it is strongly criticized by its severe harmfulness for human race and environment. For identifying the degree of consensus and conflict, this paper draws upon in-depth interview with professionals selected among five groups such as scientist, corporate executive, government official, civil movement leader, and journalist in the field of LMO. The results of content analysis showed that `economic benefit vs ecological risk`is the core in dispute. This study also confirmed that contrary informations as well as confusion of terminology aggravated discordance among professionals and interest groups. Therefore, the findings of this study strongly demonstrated the urgent need for establishing the communication system among LMO professionals in order to reduce social conflicts and eventually to achieve national consensus for social acceptance of highly advanced scientific technologies in the 21st century. Besides, new experience of interdisciplinary study attempted in this paper would be helpful to set up academically inclusive community among natural sciences, social sciences, and humanities for further study.