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      • KCI등재후보

        스마트폰 기반의 운동 애플리케이션의 사용자 경험 연구

        이승은(Lee, Seoung Eun),김승인(Kim, Seung in) 한국디지털디자인협의회 2014 디지털디자인학연구 Vol.14 No.3

        본 연구는 기존 스마트폰의 달리기 운동 애플리케이션의 사용자 경험을 익스트림 유저(Extreme user)를 심층적 조사를 통해 사용자의 분석하여 운동 애프리케이션을 활성화하기 위한 개선할 점을 찾는 데 목적이 있다. 연구의 1, 2 단계에서는 로 운동 애플리케이션에 대한 개념과 사용자 경험에 대한 문헌적 조사를 하였다. 3단계에서는 익스트림 유저를 중심으로 정성적 조사를 진행하여 달리기 애플리케이션의 런타스틱(Runtastic)에 대해 ‘운동 시작과 종료’까지의 경험과 ‘과거 기록 검색과 공유’에 관한 경험을 기준으로 태스크를 주고 관찰내용을 바탕으로 심층 인터뷰를 진행하여 운동 애플리케이션 경험에 대한 팩트(fact)와 니즈를 도출하였다. 연구 결과의 니즈 분석은 다음과 같다. 운동 시작에서 종료까지의 경험에서 사용자는 시작단계에서는 운동을 준비된 상태에서 시작을 제어하려는 니즈를 나타냈고 했고, 운동 중 음악을 듣는 과정에서는 익숙한 음악 플레이어를 통해 적극적으로 운동하고 과정 중 흐름의 깨짐없이 음악을 변경하고 싶어 했다. 운동 중 정보 제공에 대해서는 다양한 인지 요소를 통해 긍정적인 정보를 제공받고 싶어 했고 환경과 구분 없이 애플리케이션을 사용하고 싶어 했다. 운동 대기에 대해서는 정지 후 출발에 관한 인지요소가 필요했고 운동량에 따른 휴식정보가 필요했다. 마지막 종료단계에서는 운동에 대한 기본적인 정보를 제공 받되 성취감이 높게 긍정적 정보를 제공받고 싶어 했다. ‘과거 기록 검색과 공유’의 경험은 다음과 같은 니즈가 도출됐다. 과거 운동기록 찾기 대해 사용자는 기록을 통해 운동계획을 구상하고 운동 동기를 부여받고 싶어 했다. 특정 운동기록을 통해 생활을 기록하고 운동 향상에 관한 정보를 제공받고 싶어 했다. 공유에 대한 사용자의 태도에 따라 달라진다는 니즈가 도출하였다. 본 연구를 바탕으로 추가적인 운동 애플리케이션 사용자 연구와 가이드라인이 제시되길 기대한다. This study is to understand the fitness application user experience by in-depth research of the Extreme user. For Research plan, first and secondly desktop research was focused on the definition of fitness application and user experience. The third step was to test the extreme users with giving tasks test related to of ‘exercising experience’ and ‘history and sharing) experience of the application and then having in-depth interview with the actions and the interviewee’s workout behavior for needfinding. These are the results. For the experience in star to end users wanted to be ready for the workout and needed full control about the starting process. For listening music during exercise, the user wanted to use familiar music players and engage with music by boosting the exercise and their were needs of controling the music during no pause. For information the user needed positive information and various cognition sources to deliver the information. Users needed a way to recognition the fact they were pausing and wanted healthy recommendation for pausing during exercise. For last users wanted positive and simple information for ending the exercise. In searching the history and sharing, users wanted to plan the exercise by the exercise history and keep the information of the history memorable. Finally the sharing of the information was different by the attitude of the user so various sharing environments are needed for fun and knowledge. At last this study is about the needs of extreme users in fitness application and hope for further use in related subjects.

      • KCI등재

        배합수 냉각방법 및 지연제 사용에 따른 서중 원전콘크리트의 특성

        이승한(Lee, Seung-Han),정용욱(Jung, Yong-Wook),장석수(Jang, Seok-Soo),여인동(Yeo, In-Dong),최종오(Choi, Jong-Oh) 한국산학기술학회 2013 한국산학기술학회논문지 Vol.14 No.9

        온도차가 극심한 하절기와 동절기 콘크리트 타설의 경우 각종 균열의 발생, 콘크리트 품질불량, 내구성 및 강도저하 등 다양한 문제를 야기 시키고 있다. 특히 원전콘크리트의 경우 대량의 타설로 인한 4계절 연속시공이 이루 어져 서중환경에서 콘크리트 품질관리에 많은 문제점이 발생되고 있는 실정이다. 이에 본 연구에서는 서중환경에서 많이 사용되어지는 프리쿨링 공법 중 배합수 냉각방법과 지연제 사용이 원전콘크리트의 특성에 미치는 영향을 검토 하였다. 배합수 냉각방법은 냉수 5℃와 Ice Flake 50% 치환사용 하였으며, 지연제 사용에 따른 원전콘크리트의 굳지 않은 콘크리트 및 경화 후 콘크리트의 특성을 검토하였다. 굳지 않은 콘크리트 특성으로는 슬럼프, 공기량, 응결시간 및 경화 후 압축강도를 측정하였으며, 단열거푸집을 제작하여 손실되는 열을 최소화시켜 각 온도조건하에서 수화열을 측정하였다. 실험결과, 슬럼프 및 공기량 경시변화 종료시간은 20℃에서 120분, 40℃에서 40분으로 나타났으며, 관입 저항에 의한 응결시간은 배합수 냉각방법 및 지연제 사용 모두 초결과 종결을 지연시키는 것으로 나타났으나, 외기온 도가 상승할수록 지연폭은 감소하는 것으로 나타났다. 수화열은 배합수 냉각방법 모두 최고온도의 저감과 도달시간을 지연시키는 것으로 나타났으나, 지연제 사용의 경우 최고온도 저감효과는 없는 것으로 나타났다. 또한 재령별 압축강 도의 경우 3일, 7일의 초기재령에서 Plain과 비교하여 낮은 강도 값을 나타내었으나, 재령 28일에서는 설계기준강도를 모두 만족시키는 것으로 나타났다. In summer and winter, the difference between the temperature during the day and that during the night is high, which leads to various problems during concrete placement, such as cracks and defects in the concrete as well as low durability and strength. Although nuclear power plant concrete is widely used for placement in all seasons, particular attention must be paid to its quality during the summer. Therefore, we evaluated the effects of a cooling method for mixing water, which is a commonly used hot weather precooling method, and the use of a retarder, on the characteristics of Nuclear Power Plant concrete. In the cooling method for mixing water, cold water at 5 was used, with 50% of the water content consisting of ice flakes. The effects of using a retarder were evaluated by reviewing the characteristics of the cement at the unset stage and after hardening. To evaluate the characteristics of the unset cement, we measured the slump, air volumes, setting times, and pressure strengths after hardening. Furthermore, we measured the heat of hydration at different temperatures; the loss of heat was minimized using insulation. Both the slump time and the complete ageing time of the air volume were found to be 120 min at 20℃ and 40 min at 40℃. In the case when the cooling method for mixing water was used and in the case when a retarder was used, the initial and final sets by penetration resistance were delayed, and the delay decreased with increasing air temperature. For the heat of hydration, the cooling method for mixing water not only lowered the maximum temperature but also delayed its attainment. However, the use of a retarder had no effect on the maximum temperature. Moreover, in the early ages (e.g., 3 and 7 days), the pressure strength of the concrete was lower than that of plain cement. However, the strength of 28-day concrete met the standard construction specifications.

      • KCI등재

        경쟁가치모델(The Competing Values Framework)에 관한 연구: (주)은민 S&D 기업문화 적용을 중심으로

        이승성 ( Seung-seong Lee ),장석인 ( Sug-in Chang ) KNU기업경영연구소 2020 기업경영리뷰 Vol.11 No.4

        오늘날 경영환경은 급격하게 변화하고 있다. 따라서 국경 없는 글로벌 경쟁 시대에 살아남으려면 지속적인 변화와 혁신의 주요성이 대두되었다. 이에 본 연구는 Quinn & Kimberly(1984)의 경쟁가치모형(CVF)의 조직문화 특성이 조직유효성인 직무만족과 조직몰입에 미치는 영향과 직무만족이 조직몰입 간의 관계를 확인하고자 생활과 공간의 가치를 연구하고 미래를 디자인하는 국내 제일의 인테리어 디자인 기업인 (주)은민 S&D의 조직구성원을 대상으로 다음과 같은 연구결과를 나타내었다. 첫째, 조직문화 특성은 직무만족에 정(+)의 영향을 미칠 것이다 가설은 통계적으로 유용하게 나타내어 가설 1은 채택이 되었다. 둘째, 가설 2인 조직문화 특성은 조직몰입에 정(+)의 영향을 미칠 것이다 가설은 긍정적인 영향관계를 나타내어 채택이 되었다. 즉 조직문화 특성의 하위 구성요인의 합의문화, 개발문화, 합리문화, 위계문화는 직무만족과 조직몰입에 긍정적 요인으로 작용함을 확인하였다. 셋째, 가설 3인 조직구성원들의 직무만족은 조직몰입에 정(+)의 영향을 나타낼 것이다 가설은 통계적으로 유의하게 분석되어 채택이 되었다. 즉, 직무만족이 향상되면 될수록 조직몰입은 강화됨을 나타내었다. Today’s business environment is changing rapidly. Therefore, in order to survive in the era of global competition without borders, the importance of continuous change and innovation emerged. herefore, this study was to confirm the effect of the organizational culture characteristics of Quinn & Kimberly’s (1985) competitive value model (CVF) on job satisfaction and organizational commitment, which are organizational effectiveness, and the relationship between job satisfaction and organizational commitment. To this end, the following research results are presented for the members of the company E, the number one interior design company in Korea, that studies the value of living and space and designs the future. First, the characteristics of organizational culture will have a positive (+) effect on job satisfaction. The hypothesis is statistically useful, so hypothesis 1 was adopted. Second, hypothesis 2, the characteristics of organizational culture, will have a positive (+) effect on organizational commitment. The hypothesis was adopted by showing a positive influence relationship. In other words, it was confirmed that the consensus culture, development culture, rational culture, and hierarchical culture of the sub-elements of the characteristics of organizational culture act as positive factors for job satisfaction and organizational commitment. Third, the job satisfaction of the three hypothetical organizational members will have a positive (+) effect on organizational commitment. The hypothesis was statistically significantly analyzed and adopted. In other words, it was shown that as job satisfaction improved, organizational commitment was strengthened.

      • KCI등재

        막걸리 산업 글로벌 경쟁력 강화 방안

        이승인(Seung-In Lee),안욱현(Wook-Hyun An),김소현(So-Hyun Kim) 한국무역연구원 2015 貿易 硏究 Vol.11 No.5

        '스콜라' 이용 시 소속기관이 구독 중이 아닌 경우, 오후 4시부터 익일 오전 9시까지 원문보기가 가능합니다.

        Domestic and overseas sales of “makgeolli,” a traditional Korean alcoholic beverage, have been falling since 2011. Changing consumer’ tastes, regulations, distribution system, alcoholic beverages consumption trend etc. are key factors to the makgeolli sales slip. It is therefore a time when various studies related to the aforementioned issues are needed. The main purpose of this study is to determine the problems, opportunities, threats, and stakeholders weaknesses of the Korean makgeolli industry and provide stakeholders appropriate ways and strategies to strengthen global competitiveness in the makgeolli industry. To meet this end, we conducted literature review, case studies, and in-depth interviews with experts in an attempt to provide primary information to make the Korean makgeolli industry competitive in global market as well as domestic market. It is expected that this study will offer makgeolli company’ managers and policy-makers practical points helpful in crafting tailor-made marketing strategies.

      • KCI우수등재

        Leaf Extract of Sedum kamtschaticum Fisch. & Mey. Ameliorates Cognitive Dysfunction in Trimethyltin-treated Rats

        Seung Eun Lee(이승은),Min Sook Ye(예민숙),Jong Hun Jung(정종훈),Saet Byul Park(박샛별),Jeong Hoon Lee(이정훈),Hyung Don Kim(김형돈),Gwi Yeong Jang(장귀영),Kyung Hae Soe(서경혜),Dong Hwi Kim(김동휘),In Sop Shim(심인섭) 한국약용작물학회 2021 韓國藥用作物學會誌 Vol.29 No.1

        Background: Alzheimer’s disease (AD) is a major neurodegenerative disorder and major type of dementia with progressive cognitive deficits, including multifactorial disorders. The present study examined the therapeutic effect of Sedum kamtschaticum leaf extract (SKE) on cognitive dysfunction disorder induced in rats through trimethyltin (TMT) administration. Methods and Results: In the preliminary screening experiment, SKE was selected as an acetylcholinesterase (AChE) inhibitor. Rats in the negative control and SKE groups were intraperitoneally injected with TMT (8 mg/kg body weight) dissolved in 0.9% saline and normal rats were injected with 0.9% saline alone. Doses of SKE (100, and 300 mg/kg) were orally administered to the rats for 14 days. Normal and control rats were treated with saline for the same period. We performed a behavioral test using a Morris water maze and found that the escape and latency time periods of the SKE300 rats were shorter than those of the control rats. SKE therefore ameliorated cognitive dysfunction in this animal model. Immunohistochemical assay of biomarkers in the hippocampal cells revealed that the cell levels of phosphorylated cAMP response element binding protein (p-CREB) and AChE in the CA3 region of the control group were lower than those in the normal group. However, p-CREB and AChE reactive hippocampal cells in SKE300 group were significantly increased compared to those of the control. The hippocampal cells of brain-derived neurotrophic factor (BDNF) and protein kinase C (PKC) in control rats tended to be lower than the normal group, while the cells in the SKE groups tended to be higher than the control group. Conclusions: These results suggest that SKE ameliorates cognitive disorders through the neuroprotective effects related to p-CREB and AChE in the hippocampal cells.

      • KCI등재

        대경권 셰일 골재의 풍화특성 및 셰일 골재 사용량에 따른 콘크리트의 동결융해 특성

        이승한(Lee, Seung-Han),정용욱(Jung, Yong-Wook),여인동(Yeo, In-Dong),최종오(Choi, Jong-Oh) 한국산학기술학회 2013 한국산학기술학회논문지 Vol.14 No.8

        건설공사 현장에서 발생하는 버럭 중 퇴적암은 대부분 야적, 매립 등으로 폐기하고 있어 공사비의 증대 및 시공 비효율화의 원인이 되고 있다. 이 중 일부 사암의 경우 선별하여 골재로 활용하기도 하지만, 셰일은 대부분 산 업폐기물로 매립하고 있는 실정이다. 이에 본 연구에서는 대경권의 골재수급 안정화 및 콘크리트용 대체골재 자원 개 발의 일환으로 대경권에 널리 분포하고 있는 셰일 골재의 풍화특성을 평가하였으며, 셰일 골재의 치환율 변화에 따른 콘크리트의 동결융해 특성을 평가하였다. 실험에 사용된 셰일은 대구시 터파기 공사현장에서 반출되는 레드셰일과 블 랙셰일을 선정하였으며, 콘크리트용 굵은 골재로 널리 사용되는 안산암과 변성퇴적암의 일종인 혼펠스와 비교함으로 써 셰일의 콘크리트용 골재 활용성을 검토하였다. 실험결과, 안산암과 혼펠스의 경우 시간 경과에 따른 열화현상이 발견되지 않았으나, 블랙셰일은 모암의 일부가 박리되는 현상이 발견되었다. 레드셰일은 직접 폭로 1.5개월 경과 후 층리의 방향에 따라 균열이 발생하기 시작하였으며, 약 4개월 경과 후 잘게 부수어지는 현상이 나타났다. 셰일 골재 치환율에 따른 제조한 콘크리트의 300 cycle 동결융해 반복 후 상대동탄성계수는 Plain에서 97%, Hornfels는 95%로 나타났으며, RS_100의 경우 반복횟수 210 Cycle에서 57%, BS_100의 경우 반복횟수 240 Cycle에서 상대동탄성계수가 54%로 나타나 셰일 골재를 사용한 콘크리트의 동결융해 저항성이 반복횟수 증가에 따라 급격히 감소하는 것으로 나타났다. Sedimentary rocks from construction waste are discarded through open storage and landfilling, which causes an increase in construction cost and inefficient of execution of works. Some sandstone are selected and utilized as aggregates, but shale is buried as industrial waste. Therefore, in this research, we evaluated weathering properties of shale aggregate that is widely distributed throughout Daegu-Kyeongbuk region and freeze-thaw characteristics of concrete according to the replacement ratio of shale aggregate, in an effort to stabilize aggregate supply-demand in Daegu-Kyeongbuk region and develop alternative aggregates. We used red shale and black shale in the experiment, which were exported from a construction site in Deagu. We verified the usage of shale as a concrete aggregate by comparing andesite, which is broadly used as a thick aggregate for concrete, to hornfels, which is a metamorphic sedimentary rock. As a result of the experiment, we observed no degradation phenomenon for andesite and hornfels. However, a part of country rock containing black shale was found to be exfoliated. Red shale started having cracks in the direction of stratification after 1.5 months of direct exposure, and it broke into smaller pieces after approximately 4 months. After 300 cycles of freeze-thaw process on the concrete manufactured according to the replacement ratio of shale aggregate, the modulus of elasticity was 97% for plain and 95% for hornfels. In the case of RS_100, it was 57% after 210 cycles, and for BS_100, it was 54% after 240 cycles. Therefore, we established that, as the number of repetition increases, the freeze-thaw resistance decreases dramatically.

      • KCI등재

        대경권 셰일 골재의 물성 평가 및 치환율 변화에 따른 콘크리트의 특성

        이승한(Lee, Seung-Han),정용욱(Jung, Yong-Wook),여인동(Yeo, In-Dong),최종오(Choi, Jong-Oh),배수호(Bae, Su-Ho) 한국산학기술학회 2012 한국산학기술학회논문지 Vol.13 No.11

        건설공사 현장에서 발생하는 버럭 중 퇴적암은 대부분 야적, 매립 등으로 폐기하고 있어 공사비의 증대 및 시공 비효율화의 원인이 되고 있다. 이 중 일부 사암의 경우 선별하여 골재로 활용하기도 하지만, 셰일은 대부분 산 업폐기물로 매립하고 있는 실정이다. 이에 본 연구에서는 골재수급 안정화 및 콘크리트용 대체골재 자원 개발의 일환 으로 대경권에 널리 분포하고 있는 셰일의 콘크리트용 골재 활용 가능성을 평가하였다. 실험에 사용된 셰일은 대구시 터파기 공사현장에서 반출되는 레드셰일과 블랙셰일을 선정하였으며, 콘크리트용 굵은 골재로 널리 사용되는 안산암 과 변성퇴적암의 일종인 혼펠스와 비교함으로써 셰일의 콘크리트용 골재 활용성을 검토하였다. 골재의 물성평가는 KS F 2527 「콘크리트용 부순 골재」에서 규정한 시험방법에 준하여 실시하였으며, 셰일 골재의 치환율 변화에 따른 재령별 압축강도를 측정하였다. 실험결과, 절대건조밀도는 블랙셰일에서 2.59g/㎤, 레드셰일에서 2.62g/㎤으로 나타 났으며, 흡수율은 블랙셰일에서 1.93%, 레드셰일에서 1.43%로 나타나 콘크리트용 굵은 골재 사용기준을 만족하는 것 으로 나타났다. 셰일 골재의 치환율에 따른 재령 28일 압축강도는 블랙셰일을 100% 치환하여 제조한 콘크리트의 경 우 30.8MPa, 레드셰일을 100% 치환한 경우 31.1MPa로 나타나 Plain 골재를 사용하여 제조한 콘크리트의 압축강도 37.5MPa과 비교하여 약 82%의 강도 수준을 나타내었다. Sedimentary rocks dug up in construction fields are mostly stockpiled for landfill disposal, leading to an increase in construction costs and construction inefficiency. After screening, some of the sandstone can be used as aggregate; however, most of the shale ends up as industrial waste in practice. In this study, to stabilize the demand and develop resources for alternative aggregates of concrete, the potential use of shale, which is widely distributed in the Daegu-Kyeongbuk region, as a concrete aggregate was evaluated. Red and black shale exported from a Daegu excavation site was selected for use in the experiments and evaluated by comparing with hornfels, which is widely used as a coarse aggregate and is a type of andesite and metamorphosed sedimentary rock. The physical properties of the aggregate were evaluated in accordance with the test methods of KS F 2527 “crushed concrete aggregate,” and the compressive strength against the shale aggregate replacement ratio was measured. The compressive strength of the concrete after 28 days was 30.8 MPa when the black shale replaced 100% of the aggregate in the concrete and 31.1 MPa when the red shale replaced 100% of the aggregate in the concrete. Compared with the compressive strength of 37.5 MPa for concrete prepared by using plain aggregate, using shale as a substitute for the aggregate produced an average compressive strength that was 82% of normal concrete.

      • KCI등재

        마케팅 커뮤니케이션 활동이 브랜드에 대한소비자 저항과 구매의도에 미치는 영향 -농산물 공동브랜드를 중심으로-

        이승인 ( Lee Seung In ),김소현 ( Kim So Hyun ),강진구 ( Kang Jin Koo ) 한국식품유통학회 2016 食品流通硏究 Vol.33 No.3

        This study aims to investigate the effects of marketing communication on the consumer resistance toward brand and purchase intention in agricultural co-brand and to provide agricultural company appropriate communication ways and marketing strategy to gaining competitive superiority of brand. Based on the literature review, a research model was proposed with two hypotheses for this study as follows:1)Marketing communication tools(advertising, publicity, word-of-mouth and the sales promotion) are negatively related to consumer resistance toward brand. 2)Consumer resistance toward brand is negatively related to consumer purchase intention. In order to verify the research model and test the proposed hypotheses, a set of data was collected from the housewife who live in Seoul and having agricultural co-brand buying-experiences and total sample size was 250 people. For data analysis, SPSS 18.0 and Amos 18.0 were used to test the research hypotheses. Measurement items were brought from the previous literatures and they were modified for this research. To ensure data reliability and validity, Cronbach’s Alpha test and Confirmatory Factor Analysis[CFA] were conducted and a series of analysis results provided evidences of construct validity and reliability. The proposed model was tested by using Amos 18.0 and the structural model presented showed adequate overall goodness-of-fit with observed data[X2=569.637(d.f.=241, p<.001), GFI=.846, AGFI=.808, RMSEA=.074, CFI=.807, RMR=.041]. Main results of this study are as follow. First, the word-of-mouth showed statistically significant effect on consumer resistance toward brand. But, advertising, publicity, and the sales promotion didn’t show statistically significant effect on consumer resistance toward brand. In other words, the word-of-mouth among the marketing communication tools(advertising, publicity, word-of-mouth and the sales promotion) is the effective communication tool which affecting consumer resistance toward brand. Second, consumer resistance toward brand had statistically significant effect on consumer purchase intention. Based on these results, we proposed marketing communication tools and marketing strategy in order to communicate the agricultural co-brand with consumers effectively and suggested the necessity of effective management on the consumer resistance against purchase intention of the agricultural co-brand.

      • SCOPUSKCI등재

        한국 청소년에서의 Piezogenic papules에 대한 임상적 고찰

        이승,이무형,심우영,김낙인,허충림 ( Seung Han Lee,Mu Hyoung Lee,Woo Young Sim,Nack In Kim,Choong Rim Haw ) 대한피부과학회 1991 大韓皮膚科學會誌 Vol.29 No.5

        N/A A Clinical Study of Piezogenic Papules in Korean Youth Seung Han Lee, M.D., Mu Hyoung Lee, M.D., Woo Young Sim, M.D., Nack In Kim, M.D., Choong Rim Haw, M.D. Department of Dermatology, College of Medicine, Kyung Hee University Seoul, Korea We investigated the prevalence, distribution, the number and size of the piezogenic papules in a student population, aged 15 to 25 years old. The results were as follows ; 1. The prevalence was 7.4%(86 cases/1167 students in total). 2. The prevalence in male was 4.6% (43/944), and that in female was 19.3%(43/223)(P<0.001). 3. The number of patients who had piezogenic papules on one foot was 48(55.8%), and those who had lesions bilaterally was 38(45.2%), Lesions of the left foot were more common than right. The medial aspect of the heel was 6 to 10 times a more common location compared to the lateral or posterior aspect(P<0.05). 4. The average number of lesions was 4.5 and there was no significant difference between male and female, and right and left foot. The number of papules on the medial aspect of the heel was 3 times more than that of the lateral, or posterior aspect(P<0.05). 5. The average size of lesions is 4㎜ in diameter(2㎜-10㎜), and of the patients were asymptomatic. 6. The average body weight of patients, 64.5±8.5kg in the male and 55.5±8.8kg in the female, was greater than those of the control group, 62.9±8.5kg and 52.5±5.0kg, respectively, but there was no statistically significant differenceir=0.150).

      • KCI등재

        수도권 지역 주부들의 절임배추 구매행동에 관한 연구

        이승인 ( Seung In Lee ),강진구 ( Jin Koo Kang ),정병우 ( Byung Woo Jung ),안욱현 ( Wook Hyun An ) 한국식품유통학회 2015 食品流通硏究 Vol.32 No.4

        Nowadays consumers are looking for products that are convenient and easy to use, and this tendency also appears in gimjang which is Kimchi-making for winter. This creates more demand for salted cabbage for use in preparing Kimchi, which cause the salted cabbage market to grow in the future. However, there is not enough studies yet regarding how consumers think about using salted cabbage, why use the salted cabbage and what affects consumer resistance or intentions to use in salted cabbage consumption. It is therefore a time when various studies related to the aforementioned issues are needed.This study aims to investigate the purchase behavior of salted cabbage and to propose possible solutions to enforce competitiveness in small scale farm and a marketing strategy for expanding the salted cabbage market. For the study, we collected data onthe use of the salted cabbage from consumer panel(305 people) who have purchased the salted cabbage in Seoul metropolitan area. Main results of this study are as follow. First, as the consumer trend of the cabbage food in season preparing kimchi for the winter changes, the salted cabbage market will be increased more. Therefore, marketing strategy on product, price, promotion and place based customer needs, trust between consumer and manufacturer and so on is very important and is necessary to boost competitiveness for salted cabbage farms. Second, this study suggests the significant factors which affecting consumer resistance and proposes the importance and the necessity of effective management on the consumer resistance against intentions to use of the salted cabbage.

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