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The purpose of this study was to investigate of the sports injuries and the treatment related events of dancesports athletes. To achieve the purpose of the study, 100 dancesports athletes were selected as subjects. The survey questionnaires were used to collect the data. The questionnaire that was used by Nam(2000), Woo(2002), Ham(2005), Kim(2005), Lee, Lee, Park(2007), and Lee(2008). The statistics selected in this study were descriptive statistics, chi-square. As a result of the analysis of collected data, the following conclusions were obtained: Firstly, there was a significant difference in sports injuries disease factor, skeletontors part and muscle part by events of Dancesports athelets. Secondly, there was a significant difference in sports injuries treatment education by one's group. Third, there was a significant difference in sports injuries' Prevention education by one's group.
The purpose of this study was to examine the relationships among the motivation of participation, marital intimacy and participation satisfaction of husband and wife dance sports participants. For accomplishing this purpose of the study, the 182 subject were selected by the systematic stratified cluster random sampling method from the husband and wife of dance sports participants in Seoul. And answered the given questionnaires by self-administration method. The tool on motivation of participation used the questionnaires scales which developed by Jung(1997) and the measuring tool in marital intimacy used the questionnaire on marital intimacy by Lee(1998) was the questionnaire modified. The tool on participation satisfaction used the questionnaires scales which used by Kim(1996), Park(1996), Lee(1992), and Min(1992). To analysis the data collected for this study, using the SPSS/PC+ 15.0 version program, statistical methods utilized for testing the hypotheses were Cronbach`s α, descriptive statistics, correlation analysis, and standard multiple regression analysis and Amos 5.0 version statistical package. From the analysis of this study, the following conclusions were obtained: Firstly, the motivation of participation partially influence on the marital intimacy of husband and wife dance sports participants. Secondly, the motivation of participation partially influence on participation satisfaction of husband and wife dance sports participants. Thirdly, the marital intimacy partially influence on participation satisfaction of husband and wife dance sports participants. Fourth, there exist causal relationships among the motivation of participation, marital intimacy and participation satisfaction of husband and wife dance sports participants. This causal model fits well with empirical data.
The purpose of this study is to explore the words related to the Farm party through big data analysis, and to explore the direction of the development of the Farm party as a strategic product of sustainable rural tourism through association with them. To this end, keyword trend analysis, text mining, and CONCOR analysis were performed using BigKinds and TEXTOM, big data analysis programs. The results of the analysis are as follows. First, the keyword trend analysis results showed a high frequency of palm party-related searches in the September-November period corresponding to fall for each year in the time series graph. Second, keyword frequency analysis showed that Farm, parties, experiences, rural areas, education, hosting, agriculture, events, farms, and consumers were found to be frequent. Third, confirming the centrality of the connection, the results showed that the connection was high in the order of farms, parties, education, rural areas, events, hosting, agriculture, farming households and villages. Fourth, N-GRAM analysis results, farm-party, party-hosting, rural-experience, experience-farming, partyplanner, rural-tourism etc. were shown high in order. Fifth, CONCOR analysis found significant four cluster characteristics: ‘Farm party program’, ‘Farm party attribute’, ‘Farm party support policy’ and ‘Farm party principal’ (operator). For the development of the Farm party, it will require wellness value-oriented programs, differentiated palm-party attributes, training of professional personnel in rural areas, government support and collaboration with local organizations.
Select dining of a new restaurant concept that appeared as an alternative to the global food service market, emerged at the time when differentiated competitiveness of restaurants is required for consumers due to the rapid inflow of information through various media and the entry of global food service enterprises into the market. This study theoretically reviewed and summarized the concept of food curation shop and select dining through media and the literature research, and based on it, this study attempted to analyze the characteristics and types of select dining through an actual case study. The results of the study are as follows. All select dinings in the survey were located in the downtown office market and were targeted at young employees in their 20s and 30s. The types of select dinings were divided into a single type, a separate type, and a combination type depending on the characteristics of the store establishment, order and payment system, space configuration, and service operation mode. As the space plan of select dining was based on the customer"s journey including access space, dining space, order and payment space, and cooking space, etc., and was targeted at young employees, the space design was modern and vintage and was produced in a luxurious and sophisticated atmosphere. Service and operation types were selected according to the types of self service and table service. In the future, it should be planned not with the evolved form of food court, but with menu items and designs for the differentiated concept and theme. Also, it should be reborn as a complex food service culture space to attract visitors to a variety of destinations. Also, it is advantageous to attract customers, so it solves vacancies of office buildings and raises the value of buildings, and at the same time, it helps to activate the commercial street of office street where the floating population of the weekend is small, but as shown in the complex commercial shopping mall area, it is necessary to establish a linkage strategy not only for malling inside the building, but also for coexistence with neighboring areas.
최근 사회적 불안이 가중되면서 집에서 보내는 시간이 늘어나고, 소비자들은 다양한 욕구를 그 안에서 충족하길 원하고 있다. 이와 관련하여 집과 관련된 아이템, 가구, 조명 등 생활 전반에 관련된 용품에 소비자의 관심이 증가하고 이를 취급하고 있는 리빙브랜드들이 늘어나고 있다. 또한 해외 기업들의 국내 진출로 인해 과열 경쟁이 일어나고 있는 상황에서 현재 보편화 되어진 제안형태의 VP(Visual Presentation) 공간 연출에 변화가 필요하다고 본다. 이에 본 연구에서는 리빙브랜드를 중심으로 고객의 시선이 가장 먼저 닿는 매장의 VP 공간이 차별화된 디자인 전략을 가질 수 있는 대안으로 브랜드 아이덴티티(Brand Identity)의 구성요소를 바탕으로 연구하고자 한다. (연구방법)본 연구에서는 리빙브랜드의 개념을 제시하고, VMD(Visual Merchandising Design)에 대한 이론적 고찰을 통해 VMD의 구성요소를 VP(Visual Presentation), PP(Point of sale Presentation), IP(Item presentation)으로 분류하여 각각의 요소에 대한 특성을 파악한다. 이 구성요소 중 효과적으로 소비자에게 인식되는 요소를 VP로 보고, 객관적 데이터를 얻기 위한 평가도구로써 설문조사를 실시하여 소비자의 구매행동과 VP 연출공간의 관계성에 대해 알아본다. 브랜드 아이덴티티에 대한 이론적 고찰 후, 의미요소와 표현요소로 분류하여 구성요소를 재구성하고 도출한 구성요소를 바탕으로 분석틀을 제시한다. 국·내외 리빙브랜드를 사례로 선정하고 제시된 분석틀을 이용해 현장조사 및 설문조사를 통해 사례분석을 실시하였다. (결과)연구 결과 소비자는 구매행동을 시작하는 단계인 주목(Attention), 흥미(Interest), 욕구(Desire)의 단계에서 시각적인 이미지에 영향을 받는다는 것을 알았고, 상품을 이미지화 하여 제시하는 VP 공간과 연관 지을 수 있었다. 본 연구자가 실시한 설문조사에 따르면 응답자의 66.7%가 브랜드를 연상함에 있어서 브랜드아이덴티티의 요소 중 시각적으로 제시되는 표현요소가 두드러지게 나타난 연출공간이 소비자에게 긍정적인 반응을 얻는다는 것을 알 수 있었다. (결론)이를 통해 리빙브랜드 매장의 VP 공간은, 브랜드 아이덴티티의 표현요소가 강조된 연출공간디자인 전략이 필요하다. 따라서 본 연구의 결과를 토대로 브랜드 아이덴티티의 표현요소가 두드러지도록 VP 공간디자인이 표현되기를 기대한다. As social unrest has recently become more severe, consumers spend more time at home and want to fill their various desires there. Owing to this, they pay more attention to items related to their home lives, such as furniture and lighting fixtures, and the living brands dealing with them increase. In addition, in situations where competition gets fierce due to the advance of foreign companies into the domestic market, a change in Visual Presentation (VP) direction space, a presentation form that has become common, is needed. Thus, this research focuses on living brands, particularly on the elements of brand identity as an alternative to VP space in stores, which customers` eyes see first, to have differentiated design strategies. (Methods)This study presents the concept of living brands and considers the characteristics of each element of VMD by dividing them into VP, point of sale presentation (PP), and item presentation (IP) through theoretical investigation. Of these elements, this study sees VP as effectively perceived by consumers and researches the importance of VP direction space by using the consumers` purchasing behavior stage structure as the instrument for evaluation and collection of objective data. After conducting a theoretical investigation of the brand`s identity, elements are divided into the categories of meaning and expression, they are reorganized, and an analysis framework is suggested based on the drawn elements. This study selected foreign and domestic living brands as examples and conducted the case analysis using the suggested framework through a field study and survey. (Results)Research results showed that consumers were influenced by the visual image in the stage of starting their purchasing behavior AIDMA, that is, in the stages of attention, interest, and desire, which can be related to the VP space that presents products by focusing on their image. The survey results showed that brand identity must be exactly established for consumers to associate the product with the brand and that when the direction space is remarkably expressed and elements visually suggested brand identity elements, it had positive effects on 66.7% of the respondents. (Conclusions)This study found that the VP space of living brand stores need design strategies for direction space, which emphasizes expression elements of the brand identity. Therefore, it is expected that the VP space design could be expressed to make brand identity expression elements noticeable, based on the results of this study.