The Discrimination between Group-and Individual-Directed Leadership Efficacy Perceptions: An Exploratory Study

Lee, Sangho이상호 숭실대학교 경영경제전략연구소 1996 숭실경영경제연구 Vol.26 No.-

A Generalized Concept of Self-Efficacy Perception: An Exploratory Study

Lee, Sangho이상호 숭실대학교 경영경제전략연구소 1995 숭실경영경제연구 Vol.25 No.1

비대면 시대에 IoT를 활용한 청년 구직활동수당 지원사업 접근 방안 모색

이상호,조광문,Lee, Sangho,Cho, Kwangmoon 한국사물인터넷학회 2020 한국사물인터넷학회 논문지 Vol.6 No.3

The purpose of this paper is to verify the differences of the effect of the support between the number of employment of those who have experienced employment and the unemployment period of those who have not experienced employment for the participants of the Jeollanam-do Youth Job Search Allowance Support Project. In addition, this study attempted to find out the ways to develop the system using the Internet of Things by figure out how to use the allowance, the field of help, the average investment time per day, the average monthly expenditure, the difficulties of job search activities, and the differences in the youth job search activities for the required programs. In this study, 602 people who participated in the Jeollanam-do Youth Job Search Allowance Support Project from February 19 to March 9, 2020 are surveyed. The collected data was processed using the SPSS 21.0 program. The research results are as follows. First, there was a difference in satisfaction according to the number of jobs employed. Second, there was a difference in the effectiveness according to the number of employment. Third, there was a difference in satisfaction according to the period of unemployment. Fourth, there was a difference in effectiveness according to the period of unemployment. In order to enhance the effectiveness of the youth job search allowance support project, the Edutech industry and technology that can share various information using the Internet of Things environment in the untact era must be improved together.

대학생의 사물인터넷 이용과 생활만족의 구조적 관계 연구

이상호,조광문,Lee, Sangho,Cho, Kwangmoon 한국사물인터넷학회 2021 한국사물인터넷학회 논문지 Vol.7 No.2

The purpose of this study was to investigate the structural relationship between the use motives of the Internet of Things (IoT), which was presented as a technology strategy priority for university students, on usage attitudes, usability performance and life satisfaction. From April 1 to April 30, 2021, a non-face-to-face survey was conducted targeting university students living in Gwangju Metropolitan City and Jeollanam-do, and the study was conducted in a total of 213 copies. The collected questionnaires were analyzed using IBM's SPSS 21.0 and AMOS 21.0 programs. The research results are as follows. First, the motivation for using IoT was found to have an effect on usage attitude, and it was found to have an effect on life satisfaction and also on usage performance. Second, it was found that the attitude of using the Internet of Things had an effect on the usability performance. However, it was found that there was no effect on life satisfaction. Third, it was found that the use of IoT has an effect on the life satisfaction of college students. Fourth, it was found that the indirect effect on the attitude of use had an indirect effect on the relationship between the motivation for use and the performance of use. However, it was found that there was no indirect effect on the relationship between use motivation and life satisfaction. Fifth, the indirect effect on the usability performance was found to have an indirect effect on the relationship between use motivation and life satisfaction, Also, it was found that there was an indirect effect on the relationship between usage attitude and life satisfaction. Sixth, in the relationship between use motivation and life satisfaction, there was no double indirect effect via use attitude and utilization performance. Based on these results, the motivation for using the Internet of Things for college students and a solution to the information gap were proposed.

블록체인 기반 금융 플랫폼 특성과 사용 의도에 관한 연구

이상호,조광문,Lee, Sangho,Cho, Kwangmoon 한국사물인터넷학회 2021 한국사물인터넷학회 논문지 Vol.7 No.3

In this study, the effect of user characteristics and technical characteristics of a blockchain-based financial platform on the intention to use of financial consumers was analyzed. Also, in this influence relationship, we analyzed what kind of causal relationship between relative advantage and perceived risk on intention to use. From June 1 to July 30, 2021, a non-face-to-face self-filling online survey was conducted with a sample of subjects who had experience using a financial platform grafted with blockchain technology, and the study was conducted in 187 copies. For statistical processing, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis and 3-step mediated regression analysis were performed using SPSS 21.0 program. The significance level of the statistical value was set to less than 95%. The research results are as follows. First, it was found that innovativeness and usefulness affect the intention to use in the user characteristics. Second, in the technical characteristics, compatibility and reliability were found to affect the intention to use. Third, it was found that relative advantage and perceived risk play a partial mediating role in the relationship between user characteristics and intention to use. Fourth, it was found that relative advantage and perceived risk play a partial mediating role in the relationship between technical characteristics and intention to use. Fifth, it was found that there were differences in the ubiquity of user characteristics, compatibility of technical characteristics and intention to use according to the experience of using the certificate. The results of this study can contribute to the development of a financial platform based on the Internet of Things.

디지털 전환 시대에 IoT 기기와 서비스 정보 격차 실태 연구

이상호,조광문,Lee, Sangho,Cho, Kwangmoon 한국사물인터넷학회 2021 한국사물인터넷학회 논문지 Vol.7 No.1

This study attempted to identify the information gap about Internet of Things (IoT) devices and services in the era of digital transformation. To this end, we analyzed differences in perception of predicting future issues about IoT devices and services, and analyzed differences in the need for digital technology and help in life according to perceptions and experience of using IoT devices and services. Also, the level of education and demand for education were analyzed. A survey was conducted from February 15th to March 7th, 2021 for residents in Gwangju Metropolitan City and Jeollanam-do, and 232 respondents responded. Analysis was performed using SPSS 21.0, and all statistical values were presented as average values. The results of the study are as follows. First, the future issues of the intelligent information society according to the recognition of the intelligent information society, the help of life provided by artificial intelligence devices and services, and the need for intelligent information technology were presented. Second, the difference in Life help provided by artificial intelligence according to the recognition and use experience of artificial intelligence devices was presented. Third, the difference in life help provided by artificial intelligence according to the recognition and use experience of artificial intelligence service was presented. Fourth, the difference in necessity according to artificial intelligence technology recognition and use experience was presented. Fifth, the educational level and educational demand of the intelligent information society were investigated and presented. Through the results of this study, a suggestion for resolving the information gap in the era of digital transformation was suggested.

메타버스 체험경제 요인과 광고 수용의도에 관한 연구

이상호,김태규,조광문,Lee, Sangho,Kim, Taegyu,Cho, Kwangmoon 한국사물인터넷학회 2022 한국사물인터넷학회 논문지 Vol.8 No.5

The purpose of this study is to verify the effect of experiential economy factors using metaverse on the intention to accept advertisements reflecting new technologies. The subjects of this study were those located in G Metropolitan City and J Province, and those who experienced metaverse. From August 1 to September 10, 2022, 150 people participated in the survey without face-to-face. Analysis methods were frequency analysis, factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and three-step mediated regression analysis. The conclusion is as follows. First, the influence of metaverse experience on advertisement acceptance intention was shown in the order of relational experience, educational experience, and escapist experience. Second, it was found that the relational and educational experiences of metaverse partially mediate metaverse usefulness and affect the advertisement acceptance intention. Third, it was found that the relational and educational experiences of the metaverse partially mediate the metaverse presence and affect the advertisement acceptance intention. Also, it was found that the metaverse's escapist experience completely mediates the metaverse's presence and affects the advertisement acceptance intention. Fourth, it was found that the escapist experience of metaverse completely mediates the ease of use of metaverse and affects the advertisement acceptance intention. It is expected that this study will contribute to the construction of a new platform in the advertising market using various platforms of metaverse.

일산화탄소 단기 노출에 따른 순환계통 질환 위험과 진료비용 예측을 위한 IoT 활용 방안

이상호,조광문,Lee, Sangho,Cho, Kwangmoon 한국사물인터넷학회 2020 한국사물인터넷학회 논문지 Vol.6 No.4

본 연구는 2010년 1월부터 2018년 12월까지 일산화탄소의 12일 단기 노출에 따른 순환계통 질환 사망자 수의 영향관계를 분석하였고, 일산화탄소 농도 증가에 따른 미래의 순환계통 질환의 진료비용을 예측하였다. 한국환경공단의 대기환경정보(Airkorea)와 한국 통계청에서 자료를 추출하였고, 포아송 회귀분석과 ARIMA 개입 모형을 사용하여 분석하였다. 통계처리는 SPSS Ver. 21.0 프로그램을 이용하였다. 연구 결과는 다음과 같다. 첫째, 일산화탄소의 단기 노출에 따른 순환계통 질환 사망에 영향관계를 당일부터 이전 11일 전까지 분석한 결과는 이전 11일에서 가장 높은 영향력이 있는 것으로 나타났다. 둘째, 일산화탄소 농도 증가에 따라 미래의 순환계통 질환 진료비용은 2019년 예측값이 10,123십억원으로 2018년 12월 말의 관측값 9,443십억원보다 높게 나타났다. 또한 월별로 정리해 보면 순환계통 질환 진료비용은 계절변동이 반영되어 1월 보다 12월로 갈수록 높아진다는 것을 알 수 있었다. 이러한 연구를 통하여 일산화탄소와 같은 대기오염물질 증가에 따른 선제적 대응을 위하여 IoT를 활용한 다양한 기기 및 장비를 보급함으로써 모든 국민의 건강한 삶을 위한 미래가 실현될 수 있을 것이다.

체험마케팅에 기반한 리테일테크 활용과 기술수용의도에 관한 연구

이상호,조광문,Sangho Lee,Kwangmoon Cho 한국사물인터넷학회 2024 한국사물인터넷학회 논문지 Vol.10 No.2

The purpose of this study is to determine how the use of retailtech technology affects consumers' purchase intention. Furthermore, this study aims to investigate the mediating effects of technology usefulness and ease of use on this influence relationship and whether experiential marketing moderates consumers' purchase intention. The survey was conducted from August 1, 2023 to September 30, 2023, and a total of 257 people participated in the study. For statistical analysis, hierarchical regression analysis, three-stage mediation regression analysis, and hierarchical three-stage controlled regression analysis were conducted to test the hypothesis. The results of the study are as follows. First, it was confirmed that big data-AI utilization, mobile-SNS utilization, live commerce utilization, and IoT utilization affect purchase intention in retail technology utilization. Second, technology usefulness has a mediating effect on IoT utilization, mobile-SNS utilization, and big data-AI utilization. Third, perceived ease of use of technology mediated the effects of IoT utilization, mobile-SNS utilization, live-commerce utilization, and big data-AI utilization. Fourth, escapist experience has a moderating effect on mobile SNS utilization and live commerce utilization. Fifth, esthetic experience has a moderating effect on mobile-SNS utilization and big data-AI utilization. Through this study, we hope that the domestic distribution industry will contribute to national competitiveness by securing the competitive advantage of companies by utilizing new technologies in entering the global market.

그래픽 콘텐츠 고려 정도에 따른 콘텐츠 특성, 소비자 행동, 경제적 가치에 관한 연구

이상호,조광문,Lee, Sangho,Cho, Kwangmoon 한국사물인터넷학회 2021 한국사물인터넷학회 논문지 Vol.7 No.4

This study verified what differences in screen golf content characteristics, intention to reuse, customer satisfaction and economic value experienced by consumers according to the image feeling, expression method, and image color provided by screen golf graphic content. In addition, the purpose of this study was to analyze what kind of influence the content characteristics of screen golf have on the economic value and what kind of influence the intention to reuse and customer satisfaction have in this process. From September 1, 2021 to September 30, 2021, a survey of 225 copies of consumers using the screen golf course was conducted. For data processing, frequency analysis, factor analysis, reliability analysis, cluster analysis, chi-square analysis and 3-step mediated regression analysis were performed. The research results are as follows. First, the preferred image feeling showed a high level of clean and sophisticated feeling and the preferred expression method showed a high realistic image. In addition, the preferred image color showed a high level of green color. Second, there were differences in competitiveness, ease of use, sense of solidarity and realism according to the degree of consideration of graphic content and differences in consumer's intention to reuse, customer satisfaction, and economic value. Third, in the relationship between screen golf content characteristics and economic value, customer satisfaction and re-use intention had a mediating effect. Through this study, by providing basic data to derive the graphic design model of screen golf, the operating entity suggested a way to improve economic benefits and tried to contribute to the growth of the screen golf industry.