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이상봉,노영태 釜山大學校 師範大學 1996 교사교육연구 Vol.32 No.-
The theoretical investigation of the sports marketing communication by examining literatures. Conclusion from the results as follows. Marketing communication is process of stimulus translate. It is change receiver's attitude that role as promoters or translators by firm's significant message. Various promotion can be controlled by maketer. But generally using promotions are sales promotion, advertising, personal selling and publicity. Publicity is able to growing recognition with low cost and which can disapper advertising disbelief as overflowing with advertising. Recently many firms are participating in sports and culture activities, had an effect on opening professional baseball. Sports consumers are must classification according to type of light, medium and heavy user with promotion programs. Product giveaways, quasi-price promotion, or special attractions is offer to the light user. Medium user may outlined under light user strategies. The heavy user is ensuring that the consumer does not drop off lower frequency of consumption as antidefection strategies. Antidefection strategies is two categories:preventive strategies and come back to the fold, it's need new computer system.
李相奉 건국대학교부설조형연구소 1992 조형연구 Vol.1 No.-
In spite of its long history and universal recognition, watercolor seems to have been perceived as a material with limited function, compared with others. We can distinguish watercolor from oil color in the genre of painting only with the characteristics of material, not with fad and popular style during a certain period. As for the reasons, it is inevitable that the realm of works, that are made of watercolor material, is the outcome of continually repeated trial of new techniques. Furthermore, the works with watercolor material is the idiosyncratic ones that is obtained from the sense of mental and physical harmony of each individual artist. The purpose of this study was to extract a methodology of the work process with watercolor through the experimentation of new aquarelle and to apply the extracted methodology to real work procedurd. Several new and unique were experimented, on the basis of the above-mentioned purpose, and some of them are inserted as examples in the text. Though these examples don`t cover all the materials, techniques and innumerable cases of work processes, professional artists who act in plastic arts and art students can obtain the information of new techniques from these. From analysing the information, they can get the clues and apply them to their actual work process. In the long run, artists` effort to discover and new plestic techniques as a tool to express their own sentiment will be the key to their success.