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알루미늄 기반 Advanced Multi-Material 기술의 선진 동향
이목영(Mokyoung Lee),정성훈(Sung-Hun Jung) 대한용접·접합학회 2016 대한용접·접합학회지 Vol.34 No.5
Global warming is hot issue to keep the earth everlastingly. Despite the increase of the world population and the energy demand, the world oil supply and the oil price are hold the steady state. If we are not decrease the world population and the energy consumption, unforeseeable energy crisis will come in the immediate future. AMT acronym of Advanced Materials for Transportation is a non-profitable IEA-affiliated organization to mitigate the oil consumption and the environment contamination for the transportation. In recent, Annex X Multimaterials Joining was added to enhance the car body weight reduction cause the high fuel efficiency and the low emission of exhaust gas. Multi-materials are the advanced materials application technology to optimize the weight, the performance and the cost with the combination of different materials such as Al-alloy, Mg- alloy, AHSS and CFRP. In this study, the trends of AMT strategy and Al-alloy based multi-materials joining technology were review. Also several technologies for Al-alloy dissimilar joining were investigated.
체험마케팅을 적용한 메종 플래그십 스토어의 공간 표현특성에 관한 연구
이목영 ( Lee Mokyoung ),정재윤 ( Chung Jaeyoon ) 한국공간디자인학회 2021 한국공간디자인학회논문집 Vol.16 No.8
(연구배경 및 목적) 최근에 나타난 럭셔리 브랜드 메종 플래그십 스토어의 공간은 단순한 기능과 물리적 특징을 넘어서 고객에게 다양한 감각을 자극하는 브랜드 경험을 위한 장소가 되고 있다. 이처럼 다양한 경험을 목적으로 하는 공간에서 이뤄지는 모든 체험은 소비의 대상이 되고 있으며, 체험공간에서 감성적, 심리적 만족을 주는 경험을 제공하는 것은 소비행동에 중요하게 작용하기 때문에 브랜드는 체험마케팅을 적용한 다양한 방법을 시도하고 있다. 이에 본 연구는 체험마케팅을 적용한 메종 플래그십 스토어의 공간 표현특성에 관한 연구로 럭셔리 브랜드 사례를 통하여 그 방향을 모색하고자 하였다. (연구방법) 본 연구 방법은 문헌연구와 사례연구를 병행하였다. 문헌연구는 체험마케팅과 플래그십 스토어에 관련된 선행 논문, 문화·패션 관련 기사 등을 중심으로 개념과 특성 그리고 요소를 연구하였다. 사례분석 연구는 메종 플래그십 스토어의 공간을 판매, 휴식, 문화ㆍ예술, 라이프스타일 공간으로 구분하여 전략적 체험 모듈을 바탕으로 도출한 요소로 공간 표현특성을 사례분석 하였다. 연구대상은 2015년 이후에 메종 플래그십 스토어로 신축하거나 리뉴얼된 국내에 위치한 럭셔리 패션 브랜드로 선정하였다. (결과) 본 연구는 체험마케팅을 적용한 공간 특성이 가장 잘 나타난 공간은 문화ㆍ예술 공간과 라이프스타일 공간이라는 것을 알 수 있었고, 표현특성으로 시각, 독창성, 차별성, 상징성, 체험성, 소통성, 장소성이 가장 많이 발현되었다. (결론) 연구의 결과에서 확인한 바와 같이 메종 플래그십 스토어는 고객에게 효과적인 커뮤니케이션 수단으로 감성적 체험을 제공하여 단순히 상품을 판매하는 공간이 아닌 고객과 브랜드간의 매개체가 되고 있다. 즉, 메종 플래그십 스토어는 커뮤니케이션을 위한 총체적 체험을 제공하는 공간으로 고객에게 이성적 소구형식이 아닌 감성적 소구형식의 표현방법으로 접근하여 편안하게 브랜드의 좋은 이미지를 전달하여 고객의 방문을 유도하고 있다. 아울러 메종 플래그십 스토어는 체험마케팅의 한 분야로써 브랜드의 이미지 강화와 감성 가치 소비 창출의 새로운 방안 마련과 브랜드 가치의 새로운 일면을 개발 확대할 수 있는 계기로 작동할 수 있으리라 사료된다. (Background and Purpose of the Study) The space of the Maison Flagship Store, which is one of the latest brands, goes beyond simple functions and physical attributes to give various sensual stimuli to the visitors, as a place for a brand experience. Any experience from such a space which is intended for a variety of experiences is an object to be consumed, and it is an important contributing factor to supply such sensual and psychological satisfaction to the customers for the consumption behaviors of the customers. Therefore, many brands apply different approaches to engage the consumers in experiential marketing. For this, the researcher studied a luxury brand case of Maison Flagship Store about the characteristics of spatial expressions for experiential marketing to seek the strategies for such marketing approaches. (Study Method) For this study, the researcher conducted both literature reviews and case studies. As for the literature review, the researcher reviewed the existing studies on experiential marketing and flagship stores, as well as the news articles on culture and fashion to study their concepts, characteristics, and elements. In the case study, the researcher divided the space of Maison Flagship Store into the spaces for sales, resting, culture & art, and lifestyle and analyzed the cases of the characteristics of special expressions found through strategic experiential modules. The study target was the recent Maison Flagship Store and luxury fashion brands in South Korea that were newly built or remodeled since 2015. (Results) This study revealed that the space in which the characteristics of spatial marketing were the most obvious in the sections for cultural & art and lifestyle. And the most often seen expressive characteristics were sight, creativity, distinction, sysmbolism, experientiality, intelligibility, and placeness. (Conclusion) As the results show, Maison Flagship Store functioned as an effective means of communication with the customers, being a medium between the customers and the brand rather than simply serving as a place of commercial transaction. That is, Maison Flagship Store was a place of holistic experience for communication, which appealed to the emotion of the customers rather than their reason to make a positive impression on the brand in a comfortable environment, encouraging the customers to revisit. In addition, it is expected that Maison Flagship Store will suggest the right direction in the experiential marketing field to find ways to create an emotional consumption value for luxury fashion brands through the infinite convergence of fashion and cultural art.
이목영(Mokyoung Lee) 대한용접·접합학회 2015 대한용접·접합학회지 Vol.33 No.4
New lasers such as high power, high brightness and short wavelength laser are using diverse industry. Also new technologies are developing actively to solve various issues such as spattering, process monitoring, deep penetration and key-hole stability. ICALEO is the international congress where recent technology for laser material processing and laser system are present. At 2014, it was held at San Diego in USA and more than 260 papers were presented from 28 country. The effect of the laser beam shape such as Gaussian like and top-hat was investigated on acoustic emission signal and pore formation in welding. Inline penetration depth was measured with ICI(Inline Coherent Imaging) technique and the data was verified with real time X-ray image on laser welding. The laser welding performance at low pressure environment was evaluated for the thick plate alloy steel. UV laser was used to weld various metals such as Cu, Aluminum, steel and stainless steel. The effect of the wavelength of the laser on the formation of the wave at the wall of the key-hole front and the absorptivity was investigated.