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사회자본과 인적자본투자가 판매원의 역할 스트레스 및 직무열의, 판매노력에 미치는 영향
이명성,한상린 한국마케팅관리학회 2017 마케팅관리연구 Vol.22 No.2
판매원은 기업과 고객 사이에서 기업을 대신하여 고객과의 관계를 관리하고 발전시키는 핵심적인 역할을 하며 고객이 지각하는 서비스 수준을 향상시키는데 도움을 준다. 이러한 이유로 판매원은 기업성과 달성에 핵심적인 역할을 한다. 본 연구에서는 JD-R model을 바탕으로 판매원의 사회자본과 인적자본투자가 역할 스트레스 요소인 역할 과부하와 역할 모호성 및 직무열의, 판매노력에 어떠한 영향을 주는지 살펴보았다. 이를 위해 본 연구에서는 국내의 판매원 691명을 대상으로 설문조사를 실시하였으며, 구조 방정식 모델을 이용하여 분석하였다. 연구결과 사회자본은 직무열의를 향상시키는 동시에 역할 스트레스 요소인 역할 과부하와 역할 모호성을 줄이는 것을 확인하였다. 인적자본투자는 판매원의 직무열의를 높이는데 영향을 미쳤다. 그러나 역할 과부하와 역할 모호성에는 아무런 영향이 없음을 확인하였다. 한편 역할 스트레스 요소 중 역할 모호성은 판매원의 직무열의에 부정적인 영향을 미쳤으나 역할 과부하는 직무열의에 미치는 영향력을 본 연구에서는 확인하지 못하였다. 마지막으로 직무열의는 판매원의 판매노력을 향상시키는 것을 확인하였다. 이러한 연구결과를 바탕으로 이론적이고 실무적인 시사점을 제시하였다. The salesperson interacts with customers in place of corporations and enhances perceived service levels of customer. For this reason, the salesperson plays a pivotal role in business performance. We aim to examine the effects of social capital and human capital investment on role stresses, work engagement and sales effort based on the JD-R model. As a form of job resources, social capital and human capital investment were proposed as leading factors of salesperson’s sales efforts through work engagement. Role overload and role ambiguity were suggested as the job demands, reducing work engagement of salespersons. We also analyzed the effects of social capital and human capital investment on role overload and role ambiguity. In this study, we collected data from 691 salespeople in South Korea. Data analysis was performed using structural equation modeling. The results showed that social capital has a positive influence on work engagement and negative influence on role stresses(role overload and role ambiguity). Human capital investment has a positive effect on work engagement, but human capital investment is not significant on role stresses. Role ambiguity reduces work engagement. Finally, we found that work engagement of salesperson enhances sales effort. These results represent that social capital and human capital investment can be regarded as the job resources for salesperson.
Heat Transfer and Frictions in the Rectangular Divergent Channel with Ribs on One Wall
이명성,안수환 한국항공우주학회 2016 International Journal of Aeronautical and Space Sc Vol.17 No.3
An investigation of ribbed divergent channel was undertaken to determine the effect of rib pitch to height ratio on total friction factor and heat transfer results in the fully developed regime. The ribbed divergent rectangular channel with the channel exit hydraulic diameter (Dho) to inlet channel hydraulic diameter (Dhi) ratio of 1.16 with wall inclination angle of 0.72 deg, at which the ratios (p/e) of 6,10, and 14 are considered. The ribbed straight channel of Dho/Dhi=1.0 were also used. The ribbed divergent wall is manufactured with a fixed rib height (e) of 10 mm and the ratio of rib spacing (p) to height 6, 10, and 14. The measurement was run with range of Reynolds numbers from 24,000 to 84,000. The comparison shows that the ratio of p/e=6 has the greatest thermal performance in the divergent channel under two constraints; identical mass flow rate and identical pressure drop.
복잡성 요인이 서비스 접점 종업원의 감정노동에 미치는 영향: 개인-직업 적합성과 직무열의의 연속다중매개효과
이명성 경남대학교 산업경영연구소 2022 지역산업연구 Vol.45 No.3
This study attempted to examine the effects of complexity factors on emotional labor of service frontline employees, and furthermore, to confirm whether person-job fit and work engagement have serial multiple mediating effects between complexity factors and emotional labor. To this end, this study presented complexity factors by dividing them into organizational complexity and customer complexity. In order to conduct this study, a survey was conducted on service frontline employees in the retail banking industry, and 330 data were used for analysis. As a result of the hypothesis analysis, it was confirmed that organizational complexity did not affect person-job fit, but reduced work engagement. In addition, customer complexity was found to reduce person-job fit and work engagement. Meanwhile, person-job fit was confirmed to increase work engagement through this study, and work engagement was confirmed to have a positive influence on deep acting of service frontlin employees. Finally, person-job fit and work engagement did not serial multiple mediate between organizational complexity and deep acting, whereas customer complexity influenced deep acting through a psychological process that serial multiple mediated person-job fit and work engagement. 본 연구에서는 복잡성 요인이 서비스 접점 종업원의 감정노동에 미치는 영향을 살펴보고자 하였으며, 나아가 복잡성 요인과 감정노동 사이에 개인-직업 적합성 및 직무의가 연속다중매개효과가 있는지 확인하고자 하였다. 이를 위하여 본 연구에서는 복잡성 요인을 조직 복잡성과 고객 복잡성으로 구분하여 제시하였다. 본 연구를 수 행하기 위해 소매금융 산업에 종사하는 서비스 접점 종업원을 대상으로 설문조사를 실시하였고 330개의 데이터를 분석에 사용하였다. 본 연구에서 제시된 가설을 토대로 연구모델을 설정하고 분석을 실시한 결과, 조직 복잡성은 서비스 접점 종업원의 개인-직업 적합성에 영향을 미치지 못하였으나 직무열의를 감소시키는 것을 확인하였 다. 또한 고객 복잡성은 서비스 접점 종업원의 개인-직업 적합성 및 직무열의를 감소시키는 것으로 확인되었다. 한편, 개인-직업 적합성은 직무열의를 증가시키는 것을 본 연구를 통해 확인하였으며, 직무열의는 서비스 접점 종업원의 내면행동에 긍정적인 영향력을 미치는 것으로 연구결과를 통해 확인되었다. 마지막으로, 조직 복잡성과 내면행동 사이에 개인-직업 적합성과 직무열의는 연속적으로 매개하지 못한 반면, 고객 복잡성은 개인-직업 적합성과 직무열의를 연속적으로 매개하는 심리적 과정 을 통해 내면행동에 영향을 미치는 것을 확인하였다.
서비스 조직의 내부시장 지향성이 서비스 제공자의 개인-조직 적합성과 감정노동에 미치는 영향 -서비스 복잡성의 조절효과를 중심으로-
이명성,이정욱 한국유통물류정책학회 2023 유통물류연구 Vol.10 No.3
This study was conducted to determine how service organizations’ internal market orientation affects emotional labor strategies through service providers’ person-organizational fit, and how service complexity plays a role between internal market orientation and service providers’ person-organizational fit. In this study, a research model was established based on previous studies, and data was collected and analyzed for service providers engaged in the medical service industry in order to confirm the hypotheses presented in the research model. As a result of hypothesis testing, it was confirmed that the internal market orientation of service organizations improves the person-organizational fit perceived by service providers. And, in the case of the influence of the service providers’ person-organizational fit on emotional labor, it was confirmed that person-organizational fit had a positive effect on the deep acting, but had no statistical effect on the surface acting. Finally, it was confirmed that service complexity plays a moderating role in buffering the influence of internal market orientation on service providers’ person-organizational fit.
전(傳) 정조대왕 초장지 출토 석물의 채석지에 대한 과학적 검토
이명성,안유빈,김지영 국립문화재연구원 2023 헤리티지:역사와 과학 Vol.56 No.3
This study identifies the origin of stone remains (pavement and banister stones) excavated from the first burial site of King Jeongjo through petro-mineralogical analysis in a quarry and examines the relationship with the stone remains from Geolleung (King Jeongjo’s Tomb). The excavated stones from the first burial site of King Jeongjo are all light gray fine-grained biotite granite, and mainly contain quartz, feldspar, and biotite. The magnetic susceptibility of the stones ranges from 5.55 to 12.10 (average 7.00) (SI unit). According to old documents, the quarrying sites of the stones were Mts. Aengbong and Yeogisan (Godeung-dong District, Suwon), and we found a fine-grained biotite granite outcrop behind Mr. Aengbong (currently the site of Yeonggwang Apartment) with a geological survey, and it was petrologically similar to the stone remains from the first burial site. The magnetic susceptibility of the outcrop rocks was 5.15 to 7.24 (SI unit), and their petro-mineral and geochemical characteristics were found to be the same as those of the first buried site and Geolleung Tomb. It was confirmed that most of the stone elements in the first burial site were reused to build Geolleung Tomb while moving the grave. Only the pavement and banister stones seem to have been discarded in the first grave site without being transferred. This is because the size of the new burial mound became larger than the first grave during construction because Queen Hyoui (the consort of King Jeongjo) died and was buried together with the king in the same tomb, and the stone blocks did not fit a grave that size. With these research results, it was possible to compare and examine the old records and scientific analysis data, and they are expected to be used as basic source material in related research.
메타버스를 활용한 유통 플랫폼의 지속적 사용의도에 대한 개인혁신성의영향: 기술수용모델에 기반한 연속다중매개효과 검증
이명성,이제영 한국유통학회 2025 流通硏究 Vol.30 No.1
본 연구는 기술수용모델을 바탕으로 소비자에 대한 유통 플랫폼으로서 메타버스의 지속적 사용의도에 영향을 미치는 구체적인 선행요인을 제안하고, 이를 바탕으로 메타버스 사용 과정에서의 소비자의 심리적 메커니즘을 확인하고자 하였다. 본 연구에서는 먼저 메타버스와 관련한 소비자들의 지속적 사용의도에 영향을 주는 구체적인 선행요인으로 개인 혁신성을 설정하였다. 나아가 소비자의 개인 혁신성과 유통 플랫폼으로서 메타버스의 지속적 사용의도 사이에 소비자의 지각된 유용성과 지각된 이용용이성, 관계품질이 연속으로 매개되는 심리적 매커니즘이 존재할 것으로 본 연구에서 예측하였다. 이러한 연구목적을 달성하기 위하여 선행연구를 기반으로 한 가설 및 연구모델을 설정하고, 온라인 설문조사 전문기관을 활용하여 메타버스를 활용한 경험이 있는 소비자를 대상으로 데이터를 수집하고 실증분석을 실시하였다. 가설을 분석한 결과, 개인 혁신성은 지각된 유용성과지각된 이용 용이성에 긍정적으로 작용하였으며, 지각된 유용성과 지각된 이용 용이성은 관계품질에 긍정적인 영향을 미치는것으로 확인되었다. 나아가 관계품질은 유통 플랫폼으로서의 메타버스에 대한 지속적 사용의도를 증가시키는 것을 확인하였다. 최종적으로, 개인 혁신성과 유통 플랫폼으로서 메타버스의 지속적 사용의도 사이에 소비자의 지각된 유용성과 지각된 이용용이성 각각으로부터 관계품질을 연속으로 매개하는 경로의 두 가지 심리적 메커니즘이 존재하는 것을 확인하였다. Purpose: In the retail industry, there is growing interest in utilizing the metaverse as a distribution platform. However, academic discussions on the metaverse as a distribution platform are still in the early stages. This studyaims to expand the understanding of the metaverse from the perspective of the retail industry and address thelimitations of previous research. Specifically, based on the technology acceptance model, we propose specificantecedent factors that influence consumers' intention to continue using the metaverse as a distribution platformand investigate the psychological processes involved to identify the underlying mechanisms. To this end, thisstudy examines how consumers' personal innovativeness affects their intention to continue using the metaverse asa distribution platform. Additionally, our study explores whether perceived usefulness, perceived ease of use, andrelationship quality have a serial multiple mediation effect between personal innovativeness and the intention tocontinue using the metaverse as a distribution platform. Through these empirical analyses, our study aims toprovide both theoretical and practical implications for utilizing the metaverse as a distribution platform. Research design, data, and methodology: To achieve the purpose of this study, hypotheses and a research modelwere developed based on previous studies. Additionally, 522 responses were collected from consumers withexperience using the metaverse as a distribution platform through an online survey agency. Structural equationmodeling was employed to test the hypotheses, while the PROCESS macro analysis method was used to examinethe serial multiple mediation effects. Results: The analysis results of the hypotheses revealed that personal innovativeness positively affected bothperceived usefulness and perceived ease of use, and that both perceived usefulness and perceived ease of use positively influenced relationship quality. Furthermore, it was found that relationship quality increased theconsumers’ intention to continue using the metaverse as a distribution platform. Finally, two psychologicalmechanisms were identified: one path where perceived usefulness and relationship quality sequentially mediatedthe relationship between personal innovativeness and the intention to continue using the metaverse as adistribution platform, and another path where perceived ease of use and relationship quality sequentiallymediated this relationship. Conclusions: This study offers various academic and practical implications based on the research results. First,our study expands the scope of research by conducting an empirical study on utilizing the metaverse as adistribution platform. Second, our study confirms the psychological process by which consumers' personalinnovativeness affects their intention to continue using the metaverse as a distribution platform, therebyenhancing the understanding of consumer behavior in accepting and continuously using the metaverse. Third, ourstudy introduces a research differentiation by replacing the technology-related attitude in the technologyacceptance model with relationship quality. Fourth, our findings confirm that personal innovativeness is crucialfor increasing the intention to continuously use the metaverse as a distribution platform, and our study alsodiscusses practical methods based on these results.