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李圭鍾 慶熙大學校 1985 論文集 Vol.14 No.-
Total outlays of advertisement in Korea during the period of 1984 amounted to 683.4 billion won, showing an increase of 20.1% over the previous year. By media, newspapers top the list with 258.2 billion won(37.8%), trailed by television with 253.6 billion won(37.1%), radio with 42.7 billion won (6.3%) and magazine with 24.1 billion won(3.5%). Others were chalked up at 104.6 billion won(15.3%). It is apparent that of the media such printing media as newspaper and magazine and electronic media as radio and television took the lion's share with 578.7 billion won(84.7%). This obviously reflects the importance of the mass media in the activity of advertisement in Korea. French critic A. Siegfried has predicted that the contemporary 20th century would without doubt turn into an age of advertisement. For his prediction he was exactly right because we are living in the deluge of advertisement and affected by it daily. The modern society is determined by acquisition of materials and competition of status. Simultaneously it is characterized as mass production and mass consumption. There is no denying whatsoever that advertisement has a great significance in <the abundant society> in which increase of production suffices desire and nurtures it. Simultaneously advertisement could play a vital role in the modern society in order to live up to the conditions. Under the control of divisional economy formed by different production and consumption, a consumer should naturally select and purchase goods so that he could keep and improve his living conditions. We must take into account, however, that in the divisional economic system there can exist an inseparable relationship, namely, an economic distance between a producer represented by an industry and a consumer. Advertisement is therefore committed to narrowing the distance throughout various manipulations and means. At the same time, advertisement is aimed at providing information to narrow the communication gap produced and developed between the two conflicting objects: the producer and the consumer. Advetisement in this vein is more often than not placed under severe social criticism now that it has an inborn nature and function of propaganda. It is primarily intended to change and turn the attitudes and manners of people and give rise to such characteristics as attention, concern, and interest that bring about sales of services. It must be also noted that advertisement is far different from propaganda likewise political propaganda in this light. Hence a careful consideration should be given to the study of advertisement and simultaneously multiple means be worked out to look into advertisement in many aspects. This study is designed to looking into such essential ingredients of advertisement as characteristics, functions and effects in an attempt to understand it. The writer also attempts to study it with particular emphasis upon a relationship between advertisement and mass communication.
李圭鍾 慶熙大學校 1983 論文集 Vol.12 No.-
As R.A. Bauer has asserted and indicated the fact that there is not a definite boundary between research scopes of communication and other neighbor sciences, an incessant controversy on whether communication science or its studies may exist as an independent field of social sciences comes out. The fact is that studies of communication must be one of the most complicated areas employed and approached by varieties of means and spontaneously at different aspects. Simultaneously those who have thus far participated in the studies range through dynamic scholarship in their academic backgrounds, subjects of interest and approaches to their research activities. There is no disputing that the remarkable development of studies of communication is so much indebted to such social and humanistic subjects as polities, sociology, socio-psychology, psychology, cultural anthropology, economics-etc… It is not an exaggeration to state that under ceaseless influences of these disciplines, an interdisciplinary method and system can be brought in to communication science. As is universally recognized, communication is a rudimental process of human lives and as a result it may become an area in which scholars and researchers in every field are recommended to delve into various phenomena of human communications. Consequently a study of communication may be quire naturally refered to "the cross-road of all sciences." Those persons with keen interest in the studies of communication are not totally engrossed in communication itself, and instead they strive toward playing subsidiary roles in establishing theories of their own matters of interest by means of understanding human behaviors or social behavior shared by human society. What should be born in mind in this regard, however, is that unless there had been several clairvoyant and devoted scholars in this specific field of communication, the current underpinnings and foundation of communication science was not available. They deserve to be cited at the same time for their prominent achievements in swaying influences over related and neighbor sciences. As mentioned briefly in the above, the reason why the studies of communication have so far become an important subject of research is none other than the fact that they (the studies of communication) bear their own, say, intrinsic academic width and complexity, and simultaneously communicationwide solutions to relavant scopes of study in other academic fields hold significance specifically in an attempt to analyze emerging problems. With regard to the above statement, there emerge, it is noteworthy, some scholars such as political scientist Lucian Pye who assert the effectiveness of communication approaches. Furthermore, in modern society where the significance of information is increasingly required, the demand for communicationwide solutions to some phenomena also bears paramount required, the demand for communicationwide segmental social and political processes and to grasp overall general structures and shifts of them is getting higher. In addition to the problem that communication can stand as an independent area of social sciences, however, we can hereupon argue to some extent that it is of an interplinary nature highly and its development has been possible with various cooperations of other sciences. Its theoratical systems have evolved in concert with academic achievements of other areas as explained above. In that sense, the study of communication may be called as one of the modern sciences. Through this paper the writer attempts to examine general currents of communication science by refering to current papers, and as its prelude to the contemporary status and stance of the communication study he also tries to look into the development of new communication theories on the basis of the established various models, systems and so forth.
Estimating Canopy Cover from Color Digital Camera Image of Rice Field
이규종,이변우 한국작물학회 2011 Journal of crop science and biotechnology Vol.14 No.2
Canopy cover (CC) is a good predictor variable for plant growth parameters such as leaf area index and aboveground biomass. A nondestructive, low-cost, and convenient method is presented for estimating CC using digital camera image analysis. CC was estimated by the ratio of plant pixels to total pixels of digital camera image of rice field. To determine the criteria for segmenting the rice plant from variable soil background, three mosaic images for rice plant, flooded/bare soil, and algae-infested background were prepared from digital camera images that were taken in various field conditions. An image analysis program was developed in Visual Basic to extract red, green, and blue (RGB) features from the mosaic images, calculate RGB-based color indices, and compute the minimum segmentation error for separating rice plant from background. When judged by the segmentation error, modified excessive green index (MEGI) showed the highest potential for segmenting rice plant from flooded/bare soil background, followed by normalized green (g) and excessive green index (EGI). At the threshold MEGI value of 0.03, the segmentation error was the lowest as 0.13%. Any single index considered was not satisfactory in segmenting rice plant from algae-infested background. However, a discriminant function of 1.2553EGI + 0.01735G - 0.01474B was successful in segmenting rice plant from flooded/bare soil and algaeinfested background with segmentation errors of 0.34 and 1.17%, respectively. CC for four rice varieties from tillering to booting stage was estimated based on the threshold value of MEGI and discriminant function and also manually using commercial software. Both estimates of CC showed good relationship of r2 = 0.94, suggesting that a digital camera could be used efficiently for measuring the CC of rice field.
李圭鍾 慶熙大學校 1974 論文集 Vol.8 No.-
This article, studies on the development of mass communication as a science and definition of its concept, was written with the view of contributing to the development of mass communication in Korea which is not gotten ripe as an independent science up to the present.
이규종,Lee, Gyu-Jong 한국방위산업진흥회 2000 國防과 技術 Vol.- No.251
탄도 미사일의 요격은 로켓 모터가 연소 중인 부스트 단계에서 이루어지는 경우, 대기권 밖의 고층(고고도)에서 이루어지는 경우, 그리고 대기권에 재돌입한 후 저층(저고도)에서 이루어지는 경우를 생각할 수 있는데 이와 같은 방어 개념을 다층 방어라고 한다. 다층 방어에서는 탄도 미사일을 요격할 수 있는 기회가 많이 주어지기 때문에 탄도 미사일의 공격으로부터 자국 영토를 안전하게 방어하기 위해서는 꼭 필요한 시스템이라고 할 수 있다.