하도변화를 최소화하기 위한 최적방류량 결정을 위한 연구

이계석,이은태,이종남 한국수자원학회 1994 한국수자원학회 학술대회 Vol.1994 No.1

환경친화형 가소제 상업화 : (신제품명 : LGflex EBN/LGflex BET)

이계석 한국화학공학회 2002 NICE Vol.20 No.1

정책품질관리 기법을 적용한 제3차 원자력진흥종합계획수립 분석

이계석,허진희,장희웅,배성효 한국기술혁신학회 2007 한국기술혁신학회 학술대회 발표논문집 Vol.2007 No.11

스포츠센터의 관계적 신뢰특성이 신뢰결과요인에 미치는 영향

이계석 ( Kye Sok Lee ),김용만 ( Yong Man Kim ) 한국스포츠정책과학원(구 한국스포츠개발원) 2007 체육과학연구 Vol.18 No.4

이 연구의 목적은 주로 조직이나 기업 차원에서만 국한되었던 신뢰의 대상을 상업스포츠센터와 센터의 지도자 두 가지 다차원으로 확장시킨 후, 이들 신뢰 대상이 신뢰 및 신뢰결과요인에 미치는 효과와 더불어 다차원으로 분류된 신뢰 대상간의 관계를 규명하는 데 있다. 즉, 스포츠센터 관계적 특성(평판, 물리적 특성, 커뮤니케이션)과 지도자 관계적 특성(호감 및 전문성, 접촉빈도)을 독립변수로 하고 신뢰(센터 & 지도자), 고객만족, 센터에 대한 태도를 매개변수로, 그리고 센터에 대한 충성도를 종속변수로 구성하여 변수들의 인과관계를 규명하는 것이다. 연구의 대상은 2007년 서울특별시와 수원시에 소재한 7개 스포츠센터의 회원이며, 편의표본추출법을 통해서 표집한 전체 표본 720부 중에서 712부(회수율: 98.89%)를 회수하였다. 이 중 연구에 적절치 않은 61부의 표본을 제외한 651부(응답율: 91.43%)를 최종 유효표본으로 선정하였다. 설문조사 시점은 센터를 이용하는 고객들이 센터 지도자에게 강습을 받고난 뒤로 하였다. 사전에 센터지도자에게 양해를 구한 뒤 강습 이후에 고객들에게 강사와의 면담시간을 공지한 후 면담시간에 지도자와 함께 참여하여 연구자가 직접 연구의 목적과 취지를 설명한 후 배포 및 회수하였다. 자료처리는 SPSSWIN Ver. 12.0과 AMOS 4.0을 활용하였다. 자료처리를 하여 모형의 접합도 검증을 확인한 후 개별 가설들을 검증하였는데, 그 결과를 보면 다음과 같다. 1) 스포츠센터 관계적 특성의 하위요인 중 센터에 대한 평판과 센터의 커뮤니케이션은 센터에 대한 신뢰에 유의한 영향을 미쳤으나, 센터의 물리적 특성은 센터에 대한 신뢰에 영향을 미치지 않았다. 2) 지도자 관계적 특성의 하위요인인 지도자의 호감 및 전문성과 지도자와의 접촉빈도는 지도자에 대한 신뢰에 유의한 영향을 미쳤다. 3) 센터에 대한 신뢰는 지도자에 대한 신뢰, 고객만족 그리고 센터에 대한 충성도에 유의한 영향을 미쳤으나, 센터에 대한 태도에는 부정적인 영향을 미쳤다. 4) 지도자에 대한 신뢰는 센터에 대한 태도와 센터에 대한 충성도에 유의한 영향을 미쳤으나, 고객만족에는 부정적인 영향을 미쳤다. 5) 고객만족은 센터에 대한 태도와 센터에 대한 충성도에 유의한 영향을 미쳤다. 6) 센터에 대한 태도는 센터에 대한 충성도에 유의한 영향을 미쳤다. The primary purpose of this study was to expand the construct of trust which has been mainly applied to both commercial sports centers and coaches in business settings in the past, and to identify the impacts of trust objects on trust and trust consequences and the relationships among the trust objects. That is, it is to find the cause-and-effect relationships among the 3 kinds of variables. the independent variables include the relationship quality of commercial sports center (reputation, physical quality, communication) and the relationship quality of instructors (favorableness, professionalism, contact frequency). The mediating variables include the trust (in terms of sports centers and instructors), customer satisfaction, and attitude toward sports centers. And dependent variable is the degree of loyalty to sports centers. The respondents were members of 7 commercial sports center located in Seoul and Kyunggido in 2007. By using a convenience sampling method, 651 samples were utilized for the final statistics (91.43% of response rate). Less than 3% of respondents refused for the participation in this study. Sixty-one samples were excluded because of improper or unanswered answers for this research. The respondents were intercepted on site right after the classes. The respondents were explained concerning process while the instructor existed in the classroom. Data were analyzed by using SPSSWIN Ver. 12.0 and AMOS 4.0. The findings of this study were as follows: First, The reputation of sports centers and communication among the sub-dimensions of sports centers relationship dimension had significant effect upon trust in sports centers, while physical quality of sports centers were not found to have significant effect upon trust in sports centers. Second, favorableness of instructors, professionalism and frequency of contact with instructors, which are sub-dimensions of the relationship quality of physical directors had significant effect upon trust in instructor. Third, trust in sports centers had significant effect upon trust in instructors, customer satisfaction, and the degree of loyalty to sports centers, but had negative effect upon their attitude toward sports centers. Fourth, trust in instructors had significant effect upon their attitude toward sports centers and loyalty to sports centers, but had negative effect upon customers satisfaction. Fifth, customer satisfaction had significant effect upon their attitude toward sports centers and loyalty to sports centers. Sixth, customers` attitude toward sports centers had significant effect upon the degree of loyalty to sports centers.

스포츠산업,경영학 : 골프연습장 서비스만족도가 재구매의도 및 구전의도에 미치는 영향

이계석(KyeSokLee),허진(JinHur) 한국체육학회 2004 한국체육학회지 Vol.43 No.6

The purpose of this study was to investigate the relations focusing on the satisfaction of golf driving range`s service, repurchase intention and word of mouth intention To achieve the purpose of this study, two hundred and sixty-two customers over the age of nineteen using seven outdoor golf-driving ranges with over 150 yards of width and length located in YongIn City were surveyed. The sampling method used in this study was the convenient sampling method, and the survey tool was the questionnaire. For the validity of the survey tool, the construct validity was secured through the exploratory factor analysis, and for the reliability, the reliability from .764 to .979 was secured through Cronbach` a analysis. The SFSSWIN Ver. 10.0 was used for the data processing. The subjects were analyzed through the frequency analysis, and the multiple regression analysis was used in order to examine the relationship between repurchase intention and word of mouth intention according to the satisfaction of the service. The conclusions of the study on the repurchase intention and word of mouth intention according to the satisfaction of outdoor golf driving ranges` service obtained using the above methods and procedures are as follows. First, in the case of the relationship between the satisfaction of outdoor golf-driving ranges` service and the repurchase intention, it was indicated that the material, human, and system-dimension services had a positive effect on the repurchase intention, while the human services had no positive effect on the repurchase intention Second, in the case of the word of mouth intention about the satisfaction of outdoor golf-ranges` service, it was found that the material and system-dimension services had a positive effect on the word of mouth intention, while two kinds of human services such as leaders` and staff`s had no positive effect on the word of mouth intention.

대학생의 스포츠의류 소비에 대한 과시적 소비성향과, 브랜드태도, 브랜드이미지 및 브랜드충성도의 구조적관계

이계석(Lee, Kye-Sok),김봉경(Kim, Bong-Gyung),한태용(Han, Tae-Yong) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.4

This study inquired into the relationship between conspicuous propensity for consumption, brand attitude, brand image, and brand loyalty in a college student’s consumption of sportswear. After selecting a total of 280 copies as final valid samples with the exception of 20 copies, which were thought to be unsuitable for the research, out of all collected samples of 300 copies, this study conducted confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation model (SEM) analysis using SPSSWIN Ver.18.0 and AMOS 18.0 in an effort to verify the hypotheses consequent on research purposes. The research results are as follows: First, the sub-factors of conspicuous propensity for consumption-personality-pursuing orientation and fashion-pursuing orientation were found to have a significant influence on brand attitude, but brand-orientation and high-price-orientation were found not to have a significant influence on brand attitude. Second, the result revealed that brand attitude had a significant influence on brand image. Third, brand attitude was found to have a significant influence on brand loyalty. Fourth, the results found that brand image had a significant influence on brand loyalty.

여가스포츠 활동 참여자의 여가만족이 여가몰입 및 여가이득에 미치는 영향

이계석(KyrSokLee),최성범(SungBumChoi),한태용(TaeYongHan) 한국체육학회 2014 한국체육학회지 Vol.53 No.2

이 연구의 목적은 여가스포츠 활동 참여자의 여가만족이 여가몰입 및 여가이득에 미치는 영향을 구조모형을 통해 규명하는 것이다. 2014년 서울특별시, 경기도, 충정도, 강원도 지역에서 수영, 등산, 요가, 골프, 보디빌딩, 배드민턴, 축구 종목의 참여자 400명을 대상으로 설문조사를 실시하였다. 회수한 설문지 389부 중 전반적으로 신뢰도가 없다고 판단되는 20부를 분석 대상에서 제외시키고 분석이 가능한 자료 369부를 최종 유효표본으로 선정하였다. 자료처리는 PASW Ver 18.0과 AMOS 18.0을 활용하여 신뢰도분석, 확인적요인분석, 상관관계분석 그리고 구조방정식모형분석을 실시하였는데, 그 결과를 보면 다음과 같다. 첫째, 여가만족은 여가몰입에 유의한 영향을 미치는 것으로 나타났다. 둘째, 여가만족은 여가이득에 유의한 영향을 미치지 않는 것으로 나타났다. 셋째, 여가몰입은 여가이득에 유의한 영향을 미치는 것으로 나타났다. The purpose of this study is to identify the leisure satisfaction of leisure sports participants on leisure involvement and leisure benefits through a structural model. To accomplish the objective, 400 participants in the following sports or leisure activities were surveyed in Seoul, Gyeonggi-do, Chungcheong-do, and Gangwon-do in 2014: swimming; hiking; yoga; golf, bodybuilding; badminton; soccer. Among the 389 collected questionnaires, 20 of them deemed to be not reliable were excluded, and 369 of them were selected as valid samples for analysis. The data was processed using PASW Ver 18.0 and AMOS 18.0 to conduct the following analysis: reliability analysis; confirmatory factor analysis; correlation analysis; structural equation modeling analysis. The findings are as follows. First, leisure satisfaction had a significant impact on leisure involvement. Second, leisure satisfaction had no significant impact on leisure benefits. Third, leisure involvement had a significant impact on leisure benefits.

상업스포츠센터 서비스 특성이 고객과의 관계형성, 신뢰의 속성 및 관계유지에 미치는 영향

이계석(Lee, Kye-Sok),최성범(Choi, Seong-Beom),한태용(Han, Tae-Yong) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.6

This study inquired into the relationship between sports center service characteristics and formation of relationship with customers, attribute of reliability, and customer satisfaction & retention of relationship. Its subsequent research subjects were 250 members at 5 commercial sports centers located in Seoul and Gyeonggi-do. Using convenience sampling, this study limites its subjects to the members who are taking group lessons from a regular leader at the center which the subjects are currently using. This study used a total of 245 copies of questionnaire except for 5 copies out of all samples, which were judged to be not suited for this research as final valid samples. For data processing, this study used PASW Ver.18.0 for frequency analysis, exploratory factor analysis, reliability analysis and correlation analysis and also used AMOS 18.0 for confirmatory factor analysis and structural equation model analysis. As a result, first, it was found that non-formation and the nondetachable out of sub-factors of service characteristics has a significant influence on formation of relationship. Second, the result found that formation of relationship had a significant influence on all sub-factors of reliability attributes. Third, the result revealed that faithfulness and ability out pf the sub-factor of reliability attributes had a significant influence on customer satisfaction. Fourth, customer satisfaction was found to have a significant influence on retention of relationship.

대학 교양체육수업에 참여하는 참여자들에 체육수업 몰입과 수업 참여만족 및 주관적 정서와의 구조적 관계

이계석(Lee, Kye-Sok),최성범(Choi, Seong-Beom),한태용(Han, Tae-Yong) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.6

The purpose of this study was to examine the relationship among class flow, class participation satisfaction and subjective emotion in university student taking general physical education class. For this research 400 students from 4 University located in Seoul, Gyeonggi-do, Chungcheong-do and Gangwon-do were selected through the convenience sampling method, and from the collected sample of 400, a total of 381 samples were used as the final valid sample without the 19 samples which were unsuitable for this research. To investigate the problem of the research following the purpose, PASW 18.0 and AMOS 18.0 was used with this data for frequency analysis, confirmatory factor analysis, reliability analysis and structural equation model. The results of the study are as follows. First, in subordinate factors of class Flow, the between autotelic experience and focus in class content a significant effect on class satisfaction. Second, the class satisfaction has significant effects on subjective emotion.

인문,사회과학편 : 스포츠 기업의 전략적 CSR 유형이 소비자-브랜드 관계의 행위적 몰입과 감정적 유대에 미치는 영향

이계석(KyeSokLee),한태용(TaeYongHan),김봉경(BongGyungKim) 한국체육학회 2014 한국체육학회지 Vol.53 No.6

이 연구는 스포츠 기업의 전략적 CSR 유형과 소비자-브랜드 관계를 파악하는 연구를 통해서 기업이 경제적, 사회적목적을 동시에 수행함으로써 경영전략 개발에 기여하는데 목적이 있다. 자료 수집을 위하여 지난 1년간 스포츠 제품을 구매한 경험이 있는 소비자들에게 총 900부의 설문을 실시하였고, 그 중 887명의 유효표본을 실제 분석에 사용하였다. 자료처리는 SPSSW(Ver. 18.0)을 활용하여 인구통계학적 특성과 탐색적 요인분석, Cronbach’s α 계수, 상관분석을 하였고, AMOS 7.0을 이용하여 확인적 요인분석과 구조방정식 모형분석을 실시하여 다음과 같은 결과를 얻었다. 첫째, 스포츠 기업의 경제적 책임은 행위적 몰입에 영향을 미치는 것으로 나타났다. 둘째, 스포츠 기업의 경제적책임은 감정적 유대에 영향을 미치는 것으로 나타났다. 셋째, 스포츠 기업의 사회공헌활동은 행위적 몰입에 영향을미치는 것으로 나타났다. 넷째, 스포츠 기업의 사회공헌활동은 감정적 유대에 영향을 미치는 것으로 나타났다. 이상의 결론을 종합해 볼 때 스포츠 브랜드 기업은 소비자들의 지지와 구매를 높일 수 있는 경영전략으로서 스포츠 기업의 전략적 CSR 활동에 대한 노력을 해야 할 것이다. The purpose of this study was to find the effects of strategic CSR type on customer-brand relationship of sport companies. Thesubjects were consumer who had experience for buying sport products in the last one year. 887 samples out of 900 samplesthrough convenient sampling method were adopted as a final data. We confirmed the goodness of fit test of the model,utilizing SPSS WIN Ver 18.0, and AMOS 7.0, and after which we tested each hypothesis. The results were as follows; First,economic responsibility of strategic CSR type had a significant influence on behavioral commitment of customer-brandrelationship. Second, economic responsibility of strategic CSR type had a significant influence on emotional bond ofcustomer-brand relationship. Third, social contribution of strategic CSR type had a significant influence on behavioralcommitment of customer-brand relationship. Fourth, social contribution of strategic CSR type had a significant influence onemotional bond of customer-brand relationship. This paper attempts to effect relation strategic CSR type and customer-brandrelationship of sport companies. Utilizing this relationship, it must establish the marketing strategy which can increase theeconomic and social benefit of sport companies.