대학생의 스포츠의류 소비에 대한 과시적 소비성향과, 브랜드태도, 브랜드이미지 및 브랜드충성도의 구조적관계

이계석(Lee, Kye-Sok),김봉경(Kim, Bong-Gyung),한태용(Han, Tae-Yong) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.4

This study inquired into the relationship between conspicuous propensity for consumption, brand attitude, brand image, and brand loyalty in a college student’s consumption of sportswear. After selecting a total of 280 copies as final valid samples with the exception of 20 copies, which were thought to be unsuitable for the research, out of all collected samples of 300 copies, this study conducted confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation model (SEM) analysis using SPSSWIN Ver.18.0 and AMOS 18.0 in an effort to verify the hypotheses consequent on research purposes. The research results are as follows: First, the sub-factors of conspicuous propensity for consumption-personality-pursuing orientation and fashion-pursuing orientation were found to have a significant influence on brand attitude, but brand-orientation and high-price-orientation were found not to have a significant influence on brand attitude. Second, the result revealed that brand attitude had a significant influence on brand image. Third, brand attitude was found to have a significant influence on brand loyalty. Fourth, the results found that brand image had a significant influence on brand loyalty.

스포츠용품 매장의 점포속성이 매장감정, 매장이미지, 브랜드이미지 및 브랜드충성도에 미치는 영향

이계석 ( Kye Sok Lee ),김용만 ( Yong Man Kim ) 체육과학연구원 2009 체육과학연구 Vol.20 No.3

이 연구의 목적은 스포츠용품 매장의 점포속성과 매장에 대한 감정, 매장이미지, 브랜드이미지 및 브랜드충성도와의 관계를 규명하는 데 있다. 연구의 대상은 서울에 있는 스포츠의류용품 매장을 방문한 고객 296명이다. 자료처리는 연구의 목적을 달성하기 위하여 빈도분석, 탐색적요인분석 및 확인적요인분석 그리고 구조방정식모형분석을 하였다. 이 연구의 결과는 다음과 같다. 첫째, 스포츠용품 매장 점포속성의 하위요인인 제품구색, 매장분위기, 구매후서비스는 감정에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 스포츠용품 매장 점포속성의 하위요인인 제품구색, 매장분위기는 매장이미지에 긍정적인 영향을 미치는 것으로 나타났으나, 구매후서비스는 영향을 미치지 않는 것으로 나타났다. 셋째, 감정은 매장이미지 및 브랜드이미지에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 매장이미지는 브랜드이미지에 긍정적인 영향을 미치는 것으로 나타났다. 다섯째, 브랜드이미지는 브랜드충성도에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 결과를 통해서 스포츠용품 매장을 찾는 고객들에게 매장에 대해 긍정적인 감정과 좋은 이미지를 지각시키기 위해 여러 가지 다양한 점포 속성들을 부각시키는 것이 중요함을 알 수 있었다. The purpose of this study was to investigate the relationship between store attribute of sports good, store emotion, store image, brand image and brand loyalty. The subjects of the study were 296 customers who visited 6 sports good stores in Seoul. Data were analyzed by using descriptive analysis, exploratory factor analysis, confirmatory factor analysis, and structural equation model. The results of this study were as follows; First, it was shown that values, assortment, store`s atmosphere, service after purchasing, which are sub-factors of store attribute, had positive impacts on store emotion. Second, although values, assortment, and store`s atmosphere, which are sub-factors of store attribute, had positive impacts onstore image, service after purchasing did not have significant impact. Third, store emotion had positive impacts on store image and brand image. Fourth, store image had positive impacts on brand image. Fifth, brand image had positive impacts on brand loyalty. Findings indicated that promoting the diverse attributes of a store is critical to make customers perceive positive emotion and image.

교양체육수업 참가자의 신뢰형성요인과 지도자신뢰, 학교신뢰, 수업태도 및 학교태도와의 구조적 관계

이계석(Lee Kye-Sok),김승용(Kim Seung-Yong) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.4

The objective of this study is to find out the influence of trust in physical director, confidence in school and attitude in class, in identifying relations between factors of building trust in physical directors and the school as recognized by college students who have participated in college physical education classes by using a structural equation. The subjects of this study were students enrolled in physical education courses in four universities located in Seoul, Gyeonggi-do and Chungcheongnam-do. From the study, the following conclusions are deduced: First, credibility and goodwill of a director which are low-level factors in trust-building are appeared as exerting positive influences on the trust in the director. Second, credibility and goodwill of a school which are low-level factors in trust-building are appeared as exerting positive influences on the trust in the school. Third, the trust in a director has positive influence on the trust in a school. Fourth, the trust in a director affects students’ attitudes in class positively. Fifth, the trust in a school exerts a positive influence on students’ attitudes in school. Sixth, the students’ attitudes in class are appeared to affect positively the attitudes in school.

스포츠센터의 관계적 신뢰특성이 신뢰결과요인에 미치는 영향

이계석 ( Kye Sok Lee ),김용만 ( Yong Man Kim ) 한국스포츠정책과학원(구 한국스포츠개발원) 2007 체육과학연구 Vol.18 No.4

이 연구의 목적은 주로 조직이나 기업 차원에서만 국한되었던 신뢰의 대상을 상업스포츠센터와 센터의 지도자 두 가지 다차원으로 확장시킨 후, 이들 신뢰 대상이 신뢰 및 신뢰결과요인에 미치는 효과와 더불어 다차원으로 분류된 신뢰 대상간의 관계를 규명하는 데 있다. 즉, 스포츠센터 관계적 특성(평판, 물리적 특성, 커뮤니케이션)과 지도자 관계적 특성(호감 및 전문성, 접촉빈도)을 독립변수로 하고 신뢰(센터 & 지도자), 고객만족, 센터에 대한 태도를 매개변수로, 그리고 센터에 대한 충성도를 종속변수로 구성하여 변수들의 인과관계를 규명하는 것이다. 연구의 대상은 2007년 서울특별시와 수원시에 소재한 7개 스포츠센터의 회원이며, 편의표본추출법을 통해서 표집한 전체 표본 720부 중에서 712부(회수율: 98.89%)를 회수하였다. 이 중 연구에 적절치 않은 61부의 표본을 제외한 651부(응답율: 91.43%)를 최종 유효표본으로 선정하였다. 설문조사 시점은 센터를 이용하는 고객들이 센터 지도자에게 강습을 받고난 뒤로 하였다. 사전에 센터지도자에게 양해를 구한 뒤 강습 이후에 고객들에게 강사와의 면담시간을 공지한 후 면담시간에 지도자와 함께 참여하여 연구자가 직접 연구의 목적과 취지를 설명한 후 배포 및 회수하였다. 자료처리는 SPSSWIN Ver. 12.0과 AMOS 4.0을 활용하였다. 자료처리를 하여 모형의 접합도 검증을 확인한 후 개별 가설들을 검증하였는데, 그 결과를 보면 다음과 같다. 1) 스포츠센터 관계적 특성의 하위요인 중 센터에 대한 평판과 센터의 커뮤니케이션은 센터에 대한 신뢰에 유의한 영향을 미쳤으나, 센터의 물리적 특성은 센터에 대한 신뢰에 영향을 미치지 않았다. 2) 지도자 관계적 특성의 하위요인인 지도자의 호감 및 전문성과 지도자와의 접촉빈도는 지도자에 대한 신뢰에 유의한 영향을 미쳤다. 3) 센터에 대한 신뢰는 지도자에 대한 신뢰, 고객만족 그리고 센터에 대한 충성도에 유의한 영향을 미쳤으나, 센터에 대한 태도에는 부정적인 영향을 미쳤다. 4) 지도자에 대한 신뢰는 센터에 대한 태도와 센터에 대한 충성도에 유의한 영향을 미쳤으나, 고객만족에는 부정적인 영향을 미쳤다. 5) 고객만족은 센터에 대한 태도와 센터에 대한 충성도에 유의한 영향을 미쳤다. 6) 센터에 대한 태도는 센터에 대한 충성도에 유의한 영향을 미쳤다. The primary purpose of this study was to expand the construct of trust which has been mainly applied to both commercial sports centers and coaches in business settings in the past, and to identify the impacts of trust objects on trust and trust consequences and the relationships among the trust objects. That is, it is to find the cause-and-effect relationships among the 3 kinds of variables. the independent variables include the relationship quality of commercial sports center (reputation, physical quality, communication) and the relationship quality of instructors (favorableness, professionalism, contact frequency). The mediating variables include the trust (in terms of sports centers and instructors), customer satisfaction, and attitude toward sports centers. And dependent variable is the degree of loyalty to sports centers. The respondents were members of 7 commercial sports center located in Seoul and Kyunggido in 2007. By using a convenience sampling method, 651 samples were utilized for the final statistics (91.43% of response rate). Less than 3% of respondents refused for the participation in this study. Sixty-one samples were excluded because of improper or unanswered answers for this research. The respondents were intercepted on site right after the classes. The respondents were explained concerning process while the instructor existed in the classroom. Data were analyzed by using SPSSWIN Ver. 12.0 and AMOS 4.0. The findings of this study were as follows: First, The reputation of sports centers and communication among the sub-dimensions of sports centers relationship dimension had significant effect upon trust in sports centers, while physical quality of sports centers were not found to have significant effect upon trust in sports centers. Second, favorableness of instructors, professionalism and frequency of contact with instructors, which are sub-dimensions of the relationship quality of physical directors had significant effect upon trust in instructor. Third, trust in sports centers had significant effect upon trust in instructors, customer satisfaction, and the degree of loyalty to sports centers, but had negative effect upon their attitude toward sports centers. Fourth, trust in instructors had significant effect upon their attitude toward sports centers and loyalty to sports centers, but had negative effect upon customers satisfaction. Fifth, customer satisfaction had significant effect upon their attitude toward sports centers and loyalty to sports centers. Sixth, customers` attitude toward sports centers had significant effect upon the degree of loyalty to sports centers.

상업스포츠센터 서비스 특성이 고객과의 관계형성, 신뢰의 속성 및 관계유지에 미치는 영향

이계석(Lee, Kye-Sok),최성범(Choi, Seong-Beom),한태용(Han, Tae-Yong) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.6

This study inquired into the relationship between sports center service characteristics and formation of relationship with customers, attribute of reliability, and customer satisfaction & retention of relationship. Its subsequent research subjects were 250 members at 5 commercial sports centers located in Seoul and Gyeonggi-do. Using convenience sampling, this study limites its subjects to the members who are taking group lessons from a regular leader at the center which the subjects are currently using. This study used a total of 245 copies of questionnaire except for 5 copies out of all samples, which were judged to be not suited for this research as final valid samples. For data processing, this study used PASW Ver.18.0 for frequency analysis, exploratory factor analysis, reliability analysis and correlation analysis and also used AMOS 18.0 for confirmatory factor analysis and structural equation model analysis. As a result, first, it was found that non-formation and the nondetachable out of sub-factors of service characteristics has a significant influence on formation of relationship. Second, the result found that formation of relationship had a significant influence on all sub-factors of reliability attributes. Third, the result revealed that faithfulness and ability out pf the sub-factor of reliability attributes had a significant influence on customer satisfaction. Fourth, customer satisfaction was found to have a significant influence on retention of relationship.

대학 교양체육수업에 참여하는 참여자들에 체육수업 몰입과 수업 참여만족 및 주관적 정서와의 구조적 관계

이계석(Lee, Kye-Sok),최성범(Choi, Seong-Beom),한태용(Han, Tae-Yong) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.6

The purpose of this study was to examine the relationship among class flow, class participation satisfaction and subjective emotion in university student taking general physical education class. For this research 400 students from 4 University located in Seoul, Gyeonggi-do, Chungcheong-do and Gangwon-do were selected through the convenience sampling method, and from the collected sample of 400, a total of 381 samples were used as the final valid sample without the 19 samples which were unsuitable for this research. To investigate the problem of the research following the purpose, PASW 18.0 and AMOS 18.0 was used with this data for frequency analysis, confirmatory factor analysis, reliability analysis and structural equation model. The results of the study are as follows. First, in subordinate factors of class Flow, the between autotelic experience and focus in class content a significant effect on class satisfaction. Second, the class satisfaction has significant effects on subjective emotion.

묵자의 귀신관 연구

이계석 ( Lee Gye-suk ) 충남대학교 유학연구소 2018 儒學硏究 Vol.42 No.-

묵자가 볼 때, 인간사회의 질서는 하늘, 귀신, 그리고 선한 의지를 가진 사람들의 의도적인 협력에 의해서 만들어지고 또 유지된다. 하늘은 지고한 존재이면서 그 자체가 세상의 법도이다. 그런데 인간은 이러한 하늘의 뜻과는 달리, 서로 싸우기만 하고 헤치며. 어지럽기가 짐승과 같다. 그래서 인간의 선한 의지를 북돋기 위하여 하늘과 인간의 중간에서, 하늘의 뜻에 따라 상과 벌을 대행하는 귀신이 필요한 것이다. 그런 면에서 묵자의 귀신관은 공리적이고 실용적이면서도 정치적이다. 약 2500년 전에 다른 사상가들은 괴력난신의 세계에서 벗어나 보편적이고 합리적인 인문정신으로 재무장해가고 있는데, 묵자가 오히려 귀신을 파고든 까닭은 아마 현실과 이상의 괴리가 너무 컸기 때문인 것 같다. 묵자가 보기에 ‘천하무인(天下無人)’을 통해 ‘안생생사회(安生生社會)’를 건설해 나가기에는 인간들의 탐욕이 너무 컸고, 하층계급내지 유협집단(遊俠集團)을 조직할 근거가 빈약하였다. 그러한 가운데, 실용주의로 무장한 이상주의자인 묵자가 힘을 빌릴 수 있는 것은 민중 사이에 널리 퍼져 있는 귀신신앙의 초월적 힘이었다고 본다. 묵자는 궁극적 목표인 치란(治亂)을 위하여 귀신을 정치적으로 활용한 것이다. According to Mozu, order among human society is built and maintained by the intentional cooperation of the Heaven, Ghosts, and good-willed People. The Heaven is a sublime presence and the law of the world itself. People, however, against the will of Heaven, struggle and injure each other like chaotic beasts. Here comes the necessity of Ghosts who execute reward and punishment by the decision of Heaven, to promote the good will among People, in the middle of Heaven and People. In this sense, the philosophy of Mozu about the Ghosts shows a practical, utilitarian and political approach. Unlike the other philosophers of 2,500 years ago, who broke out of the world of mysterious power and chaotic ghosts, and then rearmed themselves with the universal and logical humanity spirit, Mozu becomes more concentrated on the Ghosts when he realizes the disparity between the reality and the ideal. Mozu believes the greed of People is too strong to provide the possibility of building an equal and affluent society with the belief of harmonious consensual community. For Mozu, who is a pragmatic idealist, the transcendental power of Ghost-worship among the People looks like the only power he can depend on, when he does not possess any other means of organizing the underprivileged-class or traveling warriors into power groups. Mozu is a political use of ghosts for the ultimate goal of prevent war.

Development of Snow Melter with Horizontally Located Burner

이장용(Jang Yong Lee),방병열(Byung Yeol Bang),김혜성(Hye Seong Kim),이계석(Gye Seok Lee),서순하(Soon Ha Ser),임삼호(Sam Ho Im) Korean Society for Precision Engineering 2020 한국정밀공학회지 Vol.37 No.2

용해방식 제설장비 개발

이장용(J. Y. Lee),방병열(B. Y. Bang),김혜성(H. S. Kim),이계석(G. S. Lee),서순하(S. H. Ser),임삼호(S. H. Im) Korean Society for Precision Engineering 2019 한국정밀공학회 학술발표대회 논문집 Vol.2019 No.5월

바꽃(烏頭)의 포제(抱製)에 관한 연구

성만준,이계석,조선희,이고훈,강옥화,권동렬,Seong, Man-Jun,Lee, Kye-Suk,Cho, Sun-Hee,Lee, Go-Hoon,Kang, OK-Hwa,Kwon, Dong-Yeul 대한한의학방제학회 2005 大韓韓醫學方劑學會誌 Vol.13 No.2

From the tuberous root of Aconitum carmichaeli Debx.(Ranunculaceae), the main root is called as common monkhood mother root and the later root is called as the prepared aconite root. From the prepared aconite root. Looking at the processing method of the prepared aconite root, it is divided into Yeombuja (prepared aconite root processed in salt) and heuksoonpyeon (baekbupyeon) following the processing method after removing the soil and this is a way of processing the prepared aconite root without damage it. The recently produced raw prepared aconite root is easily damaged, thus it shall be preserved in salt to have the crystal shape on the surface of the prepared aconite root and store and transport in firmly solidified yeombuja condition. Therefore, yeombuja shall remove the salt before use and requires processing for use but heuksoonpyeon or baekbupyeon may use immediately. For the succession of the unique processing techniques of our ancestors, there has to be studies on the techniques. Prepared aconite root is generally used as holy medicines to cure the yang depletion syndrome, kidney-yang deficiency syndrome, and obstruction of qi in the chest syndrome. However, they are the substances with toxicity. It is contemplated that the contents of processing are broadly understood through the document on the processing method, and based on such foundation, the systematic set and proof on the documents are made along with the addition of the contemporary scientific theory and technology to develop the traditional processing technology to maximize the treatment effect and safety of prepared aconite root. In this study, the historic data and records on the processing method of latteral root of aconitum carmichaeli Debx will be rearranged to contribute to the standardization of medicinal herbs, maximization of efficacy and minimization of the side effects.