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이강식 경주대학교 1998 論文集 Vol.10 No.-
CheumseungDae was built at KyongJu in 7th century of the ShinLa era as an astronomical observatory. But at present, some questions on its nature were arisen. Besides, it has much problems like reduction of spectators and deficit operation. And so I brought light on these the points at issue. Therefore the purpose of this paper is to study the nature of CheumSeungDae and build cultural marketing strategies for it in order to solve these problems. And through literature and field survey I conclude that CheumSeungDae was built with the double purpose of an astronomical observatory and the Heaven's pillar of the Heaven's pillar temple in 633 A.D. It was neither an alter nor a political symbol by 『JbBisanKyong』. And so I develop much practical strategies for practitioners of it according to its nature. Of course, although these strategies have some problems, I think these problems can be overcome enough.