[다같이 다가치 프로젝트] 대학생 기사취조단 1기 ❻ 삼성-애플 전쟁 : 폰 접은 곳 폰 안 접은 곳 가치 경쟁

윤정우,이혁기 더스쿠프 2023 더스쿠프 Vol.- No.528

A Study of Improvement in Trust and Purchase Intention Through Utilization of Familiarity in Product Display Page Images - focused on HMR products in online shopping environment for elderly consumers

윤정우,이연준 한국기초조형학회 2021 기초조형학연구 Vol.22 No.2

Along with the continuing pandemic situation, companies and restaurants have been introducing care food HMR(Home Meal Replacement) products targeting elderly consumers, which is recognized as the 5th generation of HMR products. This study sought to overcome and improve product quality trust for elderly consumers in HMR products sold online, for both familiar and unfamiliar menus. The study analyzed the effect of product quality trust due to familiarity of images on product display pages that ultimately lead to purchase intention, and suggests display page image for elderly consumers for online sold HMR products. For study method, first, literature review has been conducted to investigate how familiarity influence product quality trust and affect purchase intention, second, a case study of display pages of online HMR shopping environment has been conducted. As a result, three types of display image types (food image type, package image type, and food and package mixed type) for online HMR market have been suggested. Third, a survey was conducted with the types applied to the structure of the test to empirically investigate display page in both familiar and unfamiliar menu kinds, and study model and hypothesis have been set for verification. The result of the survey revealed that familiarity had significant positive effects on elderly consumers' product quality trust as well as purchase intention. Furthermore, the food and package mixed type for display page was most desirable, and this result is most pronounced in unfamiliar menu types. Therefore, the study proved that an increase in product quality trust or purchase intention can be expected with the addition of considerable improvement in display page images, and such improvement is essential in marketing strategy. The study results can be used to improve elderly consumers' trust in product quality and to ultimately trigger purchase intention, which can not only be beneficial for online markets but also provide convenience in shopping in an aging society.

A Study of Improvement in Trust and Purchase Intention Through Perceived Usefulness in Product Information Page Layouts - focused on HMR products in online shopping environment for elderly consumers

윤정우,이연준 한국기초조형학회 2021 기초조형학연구 Vol.22 No.2

As pandemic continues, diverse kinds of HMR(Home Meal Replacement) products are being introduced to online markets, and generation 5 of HMR targets the elderly consumers, with introduction of care food kinds. The present study investigated product information page layouts that can support improvement of trust and purchase intention for online sold HMR products for elderly consumers, in both familiar and unfamiliar menu kinds. The purpose and the aim of the study is to improve elderly consumers’ trust and purchase intention through utilization of perceived usefulness in product information page layouts, and the study analyzed the effect of trust due to perceived usefulness of product information layout types on product information pages that lead to purchase intention, and suggest product information layout types for online HMR products targeted for elderly consumers. Study method include, first, literature review on how perceived usefulness and its influence on trust and purchase intention have been reviewed, second, a case study focused on product information pages of online HMR shopping has been followed. As the result of the case study, three types of product information layout types (image focused type, feature focused type, and image and feature mixed type) have been suggested for online HMR shopping environment. Third, a survey has been conducted to empirically investigate product information page for both unfamiliar and familiar menu product kinds. Survey results revealed that perceived usefulness had significant positive effect on trust and purchase intention in online shopping of elderly consumers. Furthermore, the image and feature mixed layout type for information page was most desirable, while the result is most pronounced among unfamiliar HMR menu types. Therefore, the study proved that with considerable improvement in information page layout types, an increase in trust or purchase intention among elderly consumers can be expected. The findings of the study will work as a supportive resource during the planning stage of constructing online stores selling HMR products targeting the elderly consumers.

A study of perceived product quality transparency in online shopping product description pages.

윤정우 한국기초조형학회 2020 기초조형학연구 Vol.21 No.3

The category and method of product description are expanding as the genre in Home Meal Replacement(HMR) products expand, and as the consumers’ demand for transparency in product quality increase. Studies encourage utilization of photographic images to increase product transparency. With rapid increase in novel HMR products and brands, it is necessary to analyze current online product description pages and identify ways to improve product transparency. This study first conducted a hierarchical analysis of consumer awareness and corresponding product description categories related to product quality transparency. Second, we looked into whether the font-centric or image-centric description is a more transparent way of communicating information for each product description category. The investigation started with a literature review, followed by a case study analysis of product description categories and description methods in current online food and grocery shopping markets. An online survey was employed to investigate hierarchy in product quality transparency among product description categories and description methods. The study found that the product description categories that consumers perceived as most to least transparent in terms of providing product quality were product summary, food images and descriptions, packaging and storing information, customer reviews and questions, how to eat/cook/store, brand, check list, delivery information, and related products. The results also illustrated that photographic product descriptions do not necessarily improve transparency. They do, however, provide a general explanation of the product. Text descriptions can be more supportive in providing transparency in product quality in some categories of product description, such as brand and produce. The study could be helpful for designing the layout of product description information and selection of transparent product description methods.

Analysis of the colors used in the new cup-ramyeon package designs and their correspondence to flavor descriptions

윤정우 한국기초조형학회 2019 기초조형학연구 Vol.20 No.4

As the variety of styles and flavors of ramyeon(ramen) increase, analysis needs to be conducted of the use of color on packaging and how it portrays flavor. This is especially important as there has been an increase in the non-traditional styles of ramyeon. This study analyzes how new styles of cup ramyeon describe flavor through the use of color on packaging. Eight cup-ramyeon products were selected to serve as the samples most applicable to the concerns of this particular study. All samples were analyzed in terms of overall color, dominant color(background color), illustration, logo background, and logo. A two-part survey was conducted: Part A collected information about color without visual reference to packaging, whereas Part B used images of cup-ramyeon packaging photoshopped to display only color. Six findings have been noted as result of the investigation. First, cup-ramyeon packaging that displays colors similar to the color of the main ingredient or ingredients, like miyeok gook ramyeon and gyaeran tang myeon, allowed the survey subjects to easily predict how the product would taste. Second, certain food items and flavors could also be triggered by the particular color or colors used by a brand or product line, such as Ottugi Curry Ramyeon and other Ottugi curry products. Third, intensity of flavor can be portrayed by accent colors and the proportion of background/dominant colors to depiction colors. Fourth, utilizing colors or color combinations of food item packaging in similar categories can provide information about the flavor of a product. Fifth, creating ramyeon packaging in “sweet”(i.e., in terms of flavor) color combinations can signal that a product is bibim-style ramyeon without broth or soup. Lastly, using colors that are unfamiliar or rarely associated with Korean food does not provide any distinct notion of the product’s flavor. The analysis and results of this survey will be beneficial to future designs of ramyeon packaging, especially in terms of the use of color selection and combination to describe the flavor of new styles of ramyeon.

Study on Effective Type of Product Photographic Display in the Online Grocery Shopping Environment - Focused on newly introduced brands of bottled water -

윤정우 한국기초조형학회 2018 기초조형학연구 Vol.19 No.4

This study was conducted to investigate the effective type of photographic displays for an onlinepoint-of-sales environment in order to promote new bottled water products. For the past fewyears, bottled water has been the best-selling product category in both offline and onlinemarkets. Online grocery shopping environment is contrasting to offline grocery shoppingenvironment that in online malls, water bottle product images are shrunk down in sizedramatically to fit in the online display. Furthermore, unlike offline shopping environment whereconsumers can freely analyze products on their own, in online settings, certain product imagesare pre-selected then displayed in screens. An online survey was conducted for three importedbrands of bottled water as representative samples. Survey materials were prepared for an onlinedisplay template in one of the biggest online grocery chains in South Korea. The point-of-salesphotographs for the product displays were selected in accordance with the most typical types ofproduct-related pictures. Two major findings were noted. First, prior studies have presentedcontrasting views about the types of online product display styles. However, the current study'sparticipants stated that wide-shot product displays, which show the whole product(s), gain mostattention. This is especially the case with wide-shot photographs composed of three productimages. Second, the participants responded that product photographs revealing the generalpackage shape are preferred to label-focused photographs. The findings can be useful forselecting effective types of product photographs in online grocery markets that display newbrands of bottled water.

Research on most commonly used packaging types and physical characteristics of beverage categories

윤정우 한국기초조형학회 2015 기초조형학연구 Vol.16 No.6

Physical attributes or silhouette of a product can work as a supportive element in finding the right product in the market environment. Consumers can recognize a product through its familiar physical attributes, that people understand the product's category without having to check written information or going through package labels. There is constant increase in categories, brands and flavors of beverage products, and the forms of packages are becoming more diverse with the rapid development of new technologies and new materials. While hundreds of beverage products with unique physical forms compete with one another in market environments, designing a package with physical attributes of its own category can be easier for consumers to recognize the kind of product, which can ultimately lead to sales. Just like consistency is essential in branding process, there must be an appropriate amount of consistency applied to different types of categories in package design. With great deal of diversity in physical forms in product packages, it is easier for consumers to distinguish different lines of products if a new package design contains certain familiar physical qualities of past designs. This paper is a study of most distinct physical attributes and most familiar packaging types of 11 categories of beverage goods sold in mass markets. The process of the study is first, literary reviews of effective packaging design and comprehension through physical form of packages based on related books and papers. Second part include research of beverage product categories and different packaging types of beverages based on articles, newspapers and internet sites. Third part deals with collecting package samples and survey conducted utilizing the samples. Last part is conclusion of the study through analysis of the survey result. This study can be a supporting resource to explore diverse forms of beverage package designs, yet, recognizable of its category to consumers’ eyes, by utilizing physical characteristics and packaging types of each categories.

정부간 관계에서 갈등관리에 관한 영향요인 연구 –정부간 관계와 대안적 갈등해결의 관계를 중심으로-

윤정우,강병준 한국정책개발학회 2019 정책개발연구 Vol.19 No.2

한국사회에서 정부간 관계에서 발생하는 갈등은 양상과 범위가 점차 확대되어 가고 있다. 정부간 갈등은 그 자체로 부정적인 결과를 낳을 수 있지만 적절한 해결 방식을 통해 해결되는 경우 의사소통의 기회와 합리적인 해결을 도모할 수 있다. 따라서 본 연구의 목적은 정부간 관계에서 발생하는 갈등을 관리하는데 있어 대안적 갈등관리 방법의 중요성에 집중하여 보다 효과적인 갈등관리를 위한 영향요인을 분석하는 것이다. 이를 위해 정부간 갈등관리 방식을 5가지로 구분하여 회귀분석을 실시하였다. 정부간 갈등의 관리 방식은 당사자간 해결, 제3자의 개입, 사법적 해결, 독자적 방식, 무산 또는 원인의 제거로 분류했다. 분석의 결과 정부간 갈등관리 방법은 제3자의 개입에 의한 조정, 중재의 방법이 가장 많았다. 또한 정부 간 관계 중 정부 간 재정관계 변수가 정부 간 갈등관리 방법에 일부 영향을 미치는 것으로 분석되었다. 따라서 정부간 갈등을 관리하는 제3자의 개입 제도를 정비할 필요가 있고, 정부간 재정관계의 개선을 통해 보다 효과적인 정부간 갈등의 관리의 필요, 자치단체 담당자의 갈등관리 교육 이수, 지역공동체의 갈등관리 참여의 제도화 등이 필요하다. Today’s Intergovernmental conflict are increasing and more complicated. Intergovernmental Conflicts produce negative consequences. But reasonable way of conflicts are resolved, communication opportunities and reasonable results can be created. Therefore, the purpose of this study is to analyze the impact of intergovernmental relations on how conflicts are resolved between governments. A regression analysis was performed for this purpose. In this study, there are five ways to resolve conflicts between governments. First, the settlement between the parties. Second, third party intervention. Third, judicial settlement. Fourth, unilateral enforcement, Fifth, the abandonment of the party or removal of the cause. According to the analysis, intergovernmental conflict management method had the most interventions by a third party(mediation or arbitration). In addition, intergovernmental financial relations influence intergovernmental conflict management. Therefore, the need for more effective intergovernmental conflict management through the improvement of third party intervention systems, improved intergovernmental financial relations, education of conflict management of local government officials, and institutionalization of conflict management in local communities.

사회적 교류의 관점에서 본 저층주거지 공공공간에 관한 연구

윤정우 서울대학교 환경대학원 2015 環境論叢 Vol.55 No.-

ASIC(특수용도집적회로)의 설계와 활용

윤정우,Yun, Jeong-U 한국전자정보통신산업진흥회 1988 電子振興 Vol.8 No.6