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      • 大邱地域 近代住居建築에 關한 硏究

        尹在雄 대구효성가톨릭대학교 1989 연구논문집 Vol.38 No.1

        This study was carried out to investigate the forms of modern domestic architecture in Taegu area. In Teagu, the inflow of modern domestic architecture took place mainly through Catholic and christian groups on purely religious mission. and so, The styles of western religious architecture were Gothic, Georgian and Bunglaw ones. The main stream of the modern style domestic architecture by westerners was brick-building, the construction of which was chiefely executed by chineses and Japaneses. Bricks were supplied by the on the spot making by Chineses, and brick bond method of client's own countries was generally adoped rather than that of constructors. The style of building was also based on that client's own countries.

      • KCI등재

        광고 이월효과 미디어모델을 활용한 광고효과 예측 사례 연구

        윤재웅,박현수 한국광고학회 2015 광고학연구 Vol.26 No.5

        본 연구는 기존 선행연구들에서 다루어져온 광고 미디어모델을 활용하여 모델의 유형(직접시차모델, 분포시차모델, Koyck 모델)과 투입 독립변인의 종류(GRPs, Reach 1+, Reach 3+)를 달리하여 각 모델의 설명력을 확인하고 실제로 미래의 광고효과 예측을 시도하였다. 연구 결과 경쟁사 변인을 투입하지 않고 A브랜드 독립변인만으로 모델을 제작했을 때 이월효과를 반영한 모델들의 설명력이나 예측력이 이월효과를 반영하지 않은 모델들의 것에 비해 더 우수한 것으로 확인되었다. 또한 모델의 유형별로는 분포시차모델이 가장 높은 설명력을 가지는 것으로 나타났으며, 예측오차 또한 분포시차모델들에서 가장 작게 산출되었다. 반면 투입된 독립변인의 종류별로는 각 모델에서 어느 정도 설명력과 예측오차의 차이가 발견되었지만 분포시차 모델의 설명력과 예측력이 가장 우수하다는 결과는 변인의 종류별로 달라지지 않았다. 마지막 경쟁사 변인을 포함한 모델과 경쟁사 변인을 포함하지 않은 모델의 설명력과 예측오차를 상호 비교한 결과 경쟁사 변인을 포함한 모델의 설명력과 예측력이 부분적으로 더 우수한 것을 확인하였다. 본 연구는 기존 광고 이월효과 미디어모델을 통해 실제 광고효과를 예측하고 오차를 비교하는 작업을 통해 향후 미디어모델을 통한 광고효과 예측 관련 연구에 실증적 근거자료로 활용될 수 있을 것이며, 실무적으로는 광고주나 광고대행사가 앞으로 좀 더 전략적인 광고매체기획을 위해 미디어모델을 활용한 광고효과 예측에 좀 더 관심을 가지고 상황에 맞게 직접적으로 활용할 수 있는 기회를 제공했다고 할 수 있다. The purpose of this study is to investigate the best carry-over effect model to forecast TV advertising effects by comparing coefficients and prediction errors estimated by various prediction models. The media models used in this study are Direct Lag Model, Distributed Lag Model, and Koyck Model. Not only the examined brand’s GRPs, Reach1+, and Reach3+ but also those of competitors’ are used to forecast advertising recall and TOM(top of mind awareness). The results shows that distributed lag model is more appropriate for forecasting effects of TV advertising than any other models. Additionally, distributed lag model has high coefficient and low prediction error, irrespective of types of independent variables. Using independent variables of a competitor partially increase coefficient and decrease prediction error. This result shows that competitor's factors can reinforce media models for forecasting effect of TV advertising. The best media model in our results is distributed lag model using GRPs, as independent variables and advertising recall, as dependent variables. This model also contains independent variables of competitor advertising exposure information. This study can be utilized as positive clue for other research of media models. In practical view, many advertising companies might be interested in forecasting advertising effects by using media models and get chance to develop media planning strategies based on this study.

      • KCI등재

        대구지역 근대한옥의 공간 구성적 특성에 관한 연구

        윤재웅 한국주거학회 2003 한국주거학회 논문집 Vol.14 No.6

        The purpose of this study is to investigate the characteristics of the spatial composition at the Modern Korean houses after the time of the enlightenment in Daegu province. The orientation of the houses, way of the entrance and its relation to the inner house(An-Chae), the type of floor plan, the compositional methods of exterior space, and the usage of exterior space are investigated. As the results, the Modern Korean houses after the time of the enlightenment in Daegu province are showed the symptom of the modernization in aspect of the site plan and the compositional methods of exterior space.

      • KCI등재후보

        한국 전통주택에 사용된 문양의 종류 및 상징성에 관한 연구

        윤재웅 한국주거학회 2002 한국주거학회 논문집 Vol.13 No.5

        The purpose of this study is to find the types and symbolic meanings of the pattern shown in the Korean traditional houses. The major findings were as follows, 1) The patterns shown in the Korean traditional houses are classified into the types of the animal, plant, good-luck geometry according to the Motifes 2) The patterns of the Korean traditional houses were expressed in the fences, gates, chimneies, walls, windows and doors, railings, roofs. 3) Korean traditional patterns are expressed the meanings of the protection, long life, good-luck, good meaning, decoration in the fences, gates, chimneies, walls, windows and doors, railings, roofs.

      • 이중직경을 갖는 자동차용 카울크로스바의 성형공정에 관한 연구

        윤재웅 대구대학교 산업기술연구소 2011 産業技術硏究 Vol.22 No.1

        The cowl cross bar of an automobile is a frame component that is installed inside the cockpit module to provide a guide surface, to which functional components for electricity and air condition are attached. In recent years, the geometries of cowl cross bar are getting more complex in order to meet the demands of a wide variety of embedded functional components and the reduced weight of frame parts with enhanced mechanical and oise/vibration characteristics. Therefore, welding processes between tubes with dual diameters are widely conducted while the welded parts are experiencing various problems such as undermined appearance, low production efficiency and poor mechanical characteristics. Therefore, this paper seeks to develop an one-piece forming process which eliminate welding process for the cowl cross bar. In this paper, the tube drawing process and swaging process were proposed as a candidate processes for making one-piece cowl cross bar, and each process was designed by using CAE analyses. In addition, drawing and swaging tryouts were carried out by using the manufactured drawing machine and swaging machine in order to verify the designed process. Finally, proper deformation process to make one-piece cowl cross bar was proposed by comparing two processes in terms of product accuracy and economical efficiency.

      • KCI등재

        아파트 가사공간 만족도 및 요구도에 관한 연구 -가사분담유형을 중심으로-

        윤재웅,한지영 한국주거학회 2001 한국주거학회 논문집 Vol.12 No.4

        The purpose of this study is to find out conformable method of housework space planning as the division style of housework. For this purpose it is surveyed satisfaction and demand of housework space in apartment dwellers. The 785 data is collected from interviewing housewives through questionnaire designed for this study. The data were analyzed by using Frequencies, Mean, χ²-test, t-test, ANOVA, and MDS. The results of the study are as follows: (1) The division types of housework are ‘Homemaker’, ‘Partially to homemaker’, ‘Equally division’, ‘Regularity division’ and ‘Service using’. The ‘Homemaker’ and Partially to homemaker' were more than the others. (2) the homeworks were performed in various spaces. (3) The satisfaction and demand of housework space differed significantly according to style division of housework. The highest style is ‘Equally homemaker’, and the lowest style is ‘homemaker’.

      • KCI등재

        도시 단독주택 거주자들의 안방에 대한 인지성향과 공간사용방식

        윤재웅,이미혜 한국주거학회 2000 한국주거학회 논문집 Vol.11 No.3

        The purpose of this study is to analyze the Apprehension inclination and Behavioral Patterns in Single Detached Urban Dwellings. For this purpose, a survey was conducted by 200 housewives who live in Daegu. The data were analyzed by using frequencies, percentage, mean, factor analysis, $x^2$ -test. The results of this study are as follows: 1. An-Bang of the Single Detached Urban Dwellings has been still shown traditional Apprehension inclination. 2. 5 types of Behavioral patterns in An-Bang are identified. 5 types of Behavioral patterns are related with Seating style. 3. Apprehension inclination in An-Bang are identified. 5 types of Behavioral Patterns and Seating style.

      • KCI등재

        아파트 거주자의 근린 스트레스에 관한 연구

        윤재웅,신혜정,황보임주 한국주거학회 2000 한국주거학회 논문집 Vol.11 No.4

        The purpose of this study is to find a better residential plan from the results of apartment residents various forms of stress caused by their neighborhood. The major findings are as follows ; 1) This study finds privacy, noise from children, rules & morality, noise sounds by indoor life, and relationship between neighborhood as 5 main factor of apartment residents stress. 2) This study concludes that the stress caused by neighborhood have similar results by socio-demographis, housing-related, and social-psychological variables. 3) The problems caused by neighborhood noise is very serious ones of apartment residents. This study also finds that neighborhood who have more than average visit feel more stress.

      • KCI등재

        도시 단독주택 마당의 변용에 관한 연구

        윤재웅 한국주거학회 1996 한국주거학회 논문집 Vol.7 No.1

        The purpose of this study is to examine the trasfiguration of the inner-courtyard (MADANG) at the single-detached urban dwellings in Taegu using the documentary research and survey method. The data was analyzed by the frequency, percentage, and x2-test. The major finding of this study was that the conventional meaning of the inner-courtyard existed in the designation and necessity, facilites, and needs in the future of the open space at the single-detached urban dwellings. Although people who were in their 30s favored the western style of house and garden, people who were in their 50s favored the traditional style of inner-courtyard. Finally, the concept of inner-courtyard at a single-detached urban dwelling is gradually changing to that f westren garden.

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