전시부스에서의 혼잡지각에 대한 감정적 반응과 회피행동에 관한 영향

윤세남 한국관광산업학회 2012 Tourism Research Vol.37 No.-

The purpose of this study was to examine the impact of perceived crowding degrees on the emotional feedback and avoidance behavior of exhibit attendees. Several variables are adopted for this study such as crowding perception, emotional feedback, and avoidance behavior. Crowding perception was divided into personal and spacial crowding degrees. Emotional feedback, also, was divided into two dimensions, positive and negative emotional feedback. Avoidance behavior was estimated by three dimensions, moving within area, moving outside of area, and changing of length of stay. For this study purpose and variables, total 300 data were collected from the attendees for the Seoul Coffee Expo 2012 at COEX in Seoul. Among 300 data collected, only 288 data were used for the analysis. SPSS ver. 19.0 and AMOS ver. 20.0 were used for statistical operation. Total eight hypotheses were adopted for achieving the study purpose. SEM was used for examining the hypotheses. The results of the analyses are that personal crowding perception has positive impact both on positive and negative emotional feedbacks while spacial crowding perception has positive impact only on negative emotional feedback. Also, among the crowding perception, only spacial crowding perception has positive impact on avoidance behavior. Only negative emotional feedback has positive impact on the avoidance behavior.

호텔기업의 지식공유 성과에 영향을 미치는 요인에 대한 연구

윤세남 한국관광연구학회 2006 관광연구저널 Vol.20 No.3

TDeveloping new service strategies in short period is focal point of hotel enterprises who cannot possess exclusive right using services. Knowledge based management is required for developing new services. In this sense, knowledge sharing is revealed as core factor in knowledge base management. Three factors were used in affecting knowledge sharing; individual, procedural, structural factors. The result of this study showed that knowledge sharing activity was influenced by perceived effectiveness, support of CEO, compensation system, trust, and development culture. Knowledge sharing culture was influenced by support of CEO, communication, openness culture, and compensation system. Knowledge sharing system was influenced by perceived effectiveness, support of CEO, reasonable culture, compensation system, and openness culture.

호텔회계정보시스템 품질과 성과의 관계가 이용자 태도에 미치는 영향

윤세남 경기대학교 연구교류처 2006 京畿行政論集 Vol.20 No.-

조직공정성에 대한 불공정성 지각이 호텔접점종사원의 비과업행동에 미치는 영향

윤세남 한국컨벤션학회 2014 MICE관광연구 Vol.14 No.S1

The purpose of this study was conducted to examine the impact of the perception of unfairness about organizational justice on the non-task behaviors of hotel employees. The perception of unfairness about organizational justice might be subclassified to distributive, procedural, and interactional justices. Non-task behaviors of hotel employees was estimated by counterproductive work behavior. To fulfill the purpose of the study, survey method was conducted. Total 300 questionnaires were distributed for those who had worked for hotels in Daegu and Kyongju area. Total 283 were collected and 260 valid data were used for analyses. SPSS ver. 20.0 and AMOS 19.0 were used for the statistical purpose. For testifying the hypotheses proposed in this study, exploratory and confirmatory factor analyses were used as well as structural equational model. The results of analyses are that among the perception of unfairness about the organizational justice, only distributive and procedural justices has negative impact on the counterproductive work behavior of hotel employees.

호텔기업의 LMX가 커뮤니케이션, 팀성과에 미치는 영향

윤세남 한국마이스관광학회 2015 MICE관광연구 Vol.2015 No.특별호

The purpose of this study was to examine the impact of LMX on the communication, team commitment, and team performance. It was expected the effectiveness of LMX and communication of hotel services based on team service on the team performance. Total 300 questionnaires were distributed for the study and 292 questionnaires were used for the study after filtering invalid responded questionnaires. SPSS 20.0 and AMOS 19.0 were used for statistical analyses. Exploratory factor analysis, confirmatory factor analysis, and SEM were sued for statistical result of this study. It was revealed that LMX and communication has positive impact on the team performance. It implies that LMX and communication of team shoould be controlled for improving team commitment and performance of team organizational performance.

호텔산업에서 가치공동창조가 고객만족에 미치는 영향

윤세남 한국관광산업학회 2019 Tourism Research Vol.44 No.4

This study attempts to empirical analysis on the effects of value-co-creation on customer satisfaction in the hotel industry. For this study, 300 questionnairs were distributed and 296 of collected questionnaires were analyzed. SPSS ver. 19.0 was used for this study. and AMOS ver 20.0. As a result of exploratory factor analysis, value-co-creation are consist of ‘information search’, ‘information provision’, ‘feedback’, ‘responsibility behavior’, and another factor is ‘customer satisfaction’. In order to achieve the research purpose, research model established ‘value-co-creation will have a positive(+) influence on customer satisfaction’ that established four sub-hypotheses under the mail hypotheses. As a result of analysis using structural equation model through 5 variables, value-co-creation that consist of ‘information search’, ‘information provision’, ‘feedback’, ‘responsible behavior’ has a positive effect on customer satisfaction. Among the variables of value-co-creation ‘information search’, ‘information provision’, ‘feedback’ and responsibility behavior’ showed the more impact on customer satisfaction. These results are in line with previous studies. Therefore, this study has an academic contribution that empirically analyzes that the value-co-creation has a significant positive effect on customer satisfaction in the hotel industry. In addition, the practical contribution point provided the criteria of what priorities should be considered by hotel companies to carry out value-co-creation. 본 연구에서는 호텔산업에서 가치공동창조가 고객만족에 미치는 영향에 대한 실증분석을 하였다. 연구를 위해 300부의 설문지를 배부하여 회수한 설문지 중 적합한 296개를 대상으로 분석하였다. 분석에는 SPSS ver. 19.0과 AMOS ver. 20.0을 사용하였다. 먼저 탐색적 요인분석을 한 결과 ‘정보탐색’, ‘정보제공’, ‘피드백’, ‘책임행동’, ‘고객만족’의 5개 요인이 추출되었다. 연구목적을 달성하기 위해 ‘가치공동창조는 고객만족에 유의한 정(+)의 영향을 줄 것이다’라는 가설아래 4개의 하위가설을 수립한 연구모형을 사용하였다. 5개의 변수를 통해 구조방정식 모형을 사용한 분석을 한 결과 ‘정보탐색’, ‘정보제공’, ‘피드백’, ‘책임행동’으로 구성된 가치공동창조활동은 고객만족에 유의한 정(+)의 영향을 주는 것으로 나타났다. 가치공동창조의 변수들 중에 ‘정보탐색’, ‘정보제공’, ‘피드백’, ‘책임행동’의 순으로 ‘고객만족’에 미치는 영향의 정도가 큰 것으로 나타났다. 이러한 연구결과는 선행연구들의 결론과 맥락을 같이 하는 것으로 나타났다. 따라서 호텔산업에서도 가치공동창조가 고객만족에 유의미한 정(+)의 영향을 보이는 것을 실증한 점이 학문적인 기여점이라 할 수 있다. 또한 실무적인 기여점으로는 호텔기업이 가치공동창조를 수행함에 있어서 어떠한 우선순위를 갖고 해야 할 지에 대한 기준을 제시한 점이 있다.

호텔기업에서의 인터넷마케팅이 지식정보에 미치는 영향에 관한 연구

윤세남 한국관광학회 2006 관광학연구 Vol.30 No.5

Hotel corporations have various paths to obtain competitive competence by utilizing IT and online marketing activities. As the competition among hotels becomesserious, they wish to be better positionedby obtaining differentiated intellectual capital. In this point of view, the knowledge management becomes the critical objective in long-term development of corporation competence. The purpose of this study was to analyze the impact of utilizing online marketingon the knowledge & information sharing. To fulfill the purpose of this study, a questionnaire was prepared and total 66 hotels wereselected to participate. This study revealed that internal and external market orientations of online marketing and knowledge sharing havepositive relationship. Also, knowledge sharing through both internal and external online marketing has positive relationship with group decision making.핵심용어(Keywords): IT기술(IT Technology), 마케팅활동(Marketing activities), 시장지향성(market intention), 지식경영(Knowledge management), 부서간 협력(departmental corporation).

성과평가정보에 대한 의사소통이 호텔종사원의 협력과 서비스품질개선에 미치는 영향

윤세남 한국관광산업학회 2012 Tourism Research Vol.35 No.-

The purpose of this study was to examine the impact of communication about performance evaluation on the service quality improvement and cooperation of hotel employees. 292 data were collected for implementing the purpose of study. The results of the analysis are the validity of communication about the performance evaluation and sharing of performance evaluation are likely to have positive impact on the cooperation of hotel employees. Also the cooperation of the hotel employees is likely to have positive impact on the service quality improvement. So it would be recommended that the organization who would like to improve service quality and cooperation of employees should focus on the control not only of service performance evaluation but also communication about performance evaluation.

연구성과평가정보에 대한 의사소통이 호텔종사원의 협력과 서비스품질개선에 미치는 영향

윤세남 한국관광산업학회 2012 Tourism Research Vol.35 No.-

The purpose of this study was to examine the impact of communication about performance evaluation on the service quality improvement and cooperation of hotel employees. 292 data were collected for implementing the purpose of study. The results of the analysis are the validity of communication about the performance evaluation and sharing of performance evaluation are likely to have positive impact on the cooperation of hotel employees. Also the cooperation of the hotel employees is likely to have positive impact on the service quality improvement. So it would be recommended that the organization who would like to improve service quality and cooperation of employees should focus on the control not only of service performance evaluation but also communication about performance evaluation.

환경불확실성이 호텔회계정보특성에 미치는 영향

윤세남 경기대학교 사회과학연구소 2006 한국사회연구 Vol.9 No.-