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코로나19에 대한 위험지각과 관광행동의도 간 자기효능감의 조절효과 연구: 대전지역을 중심으로
윤성필 한국관광연구학회 2022 관광연구저널 Vol.36 No.12
본 연구는 해외여행 시 코로나19에 대한 위험지각과 관광행동의도 간에 자기효능감의 조절효과 연구로서 대전시민 중 해외여행의 잠재고객을 대상으로 최근 위드 코로나 환경으로 전환됨에 따라 2022년 6월 1일부터 6월 30일까지 대면조사를 통해 설문을 받았다. 총 350부를 배포하여 318부가 회수되어 그중 불성실한 응답설문지 21부를 제외한 297부를 실증분석에 사용하였다. 회수된 자료는 통계프로그램 SPSS 20.0을 활용하여 가설설정을 중심으로 실증 분석을 실시하였다. 제시된 가설을 검증한 결과, 해외여행 시 코로나19에 대한 위험지각과 관광행동의도의 영향관계에서 유의한 부(-)의 영향을 미치는 것으로 나타났다. 이어 코로나19에 대한 위험지각과 관광행동의도 간에 자기효능감의 조절효과가 나타나는지를 살펴본 결과, 상호작용 항에 F검정을 통하여 유의미한 회귀계수를 얻어 자기효능감이 조절역할을 담당하는 것으로 나타났다. 따라서 선행연구의 이론적 근거를 통하여 제시한 가설은 채택되었다. 이에 따른 관광산업의 가치사슬 회복과 더불어 관광경제 활성화에 전략적인 시사점을 제시하였다.
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고체산화물 연료전지용 $YSZ/La_0.85S_r0.15MnO_3$계 복합전극의 개발
윤성필,현상훈,김승구,남석우,홍성안 한국세라믹학회 1999 한국세라믹학회지 Vol.36 No.9
YSZ/LSM composite cathode was fabricated by dip-coating of YSZ sol on the internal pore surface of a LSM cathode followed by sintering at low temperature (800-100$0^{\circ}C$) The YSZ coating significantly increased the TPB(Triple Phase Boundary) where the gas the electrode and the electrolyte were in contact with each other. Sinter the formation of resistive materials such as La2Zr2O7 or SrZrO3 was prevented due to the low processing temperature and TPB was increased due to the YSZ film coating the electrode resistance (Rel) was reduced about 100 times compared to non-modified cathode. From the analysis of a.c impedance it was shown that microstructural change of the cathode caused by YSZ film coating affected the oxygen reduction reaction. In the case of non-modified cathode the RDS (rate determining step) was electrode reactions rather than mass transfer or the oxygen gas diffusion in the experimental conditions employed in this study ($600^{\circ}C$-100$0^{\circ}C$ and 0,01-1 atm of Po2) for the YSZ film coated cathode however the RDS involved the oxygen diffusion through micropores of YSZ film at high temperature of 950-100$0^{\circ}C$ and low oxygen partial pressure of 0.01-0.03 atm.
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윤성필 관광경영학회 2020 관광경영연구 Vol.96 No.-
This study carried out empirical analysis centering on hypothesis setting to verify the difference of hotel selection attribute factors according to the types of consumer’s consumption propensity. we conducted an empirical analysis of customers aged over 19 who have visited hotels located in Seoul and Gyeonggi Province for the past three years. The survey was conducted from August 1 to September 30, 2019 by pre-trained researchers. A total of 320 questionnaires were distributed, 287 questionnaires were finally used except 33 unsuitable or inconsistent questionnaires. As a result of the analysis, there was a statistically significant difference in the hotel selection attribute factors among the clusters of consumption propensity. Finally, The hypothesis presented based on previous studies was adopted, and the implications were suggested. Firstly, hotels are thought to be useful for improving performance if they strategically utilize excellent accessibility, thoroughly safety and security along with good location. In addition, it is necessary to establish a suitable royalty program for ostentatious consumption pursuing group and provide services that are well-treated from the customer’s perspective. Secondly, The saving pursuing group can be seen as visiting the hotel in anticipation of friendly services and relatively cheap food, so instead of sticking to the same atmosphere, it is necessary to change the hotel‘s decoration and employee uniforms, employee training, diversification of discount policies, and menu changes that can provide new and fresh images to customers. Finally, the planned purchase pursuing group is more likely to be dissatisfied if the expected or better services are not provided by analyzing and using facilities and services as well as prices in advance. Accordingly, hotels should make effort to plan steady products and services.
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윤성필,유재선 한국고객만족경영학회 2006 고객만족경영연구 Vol.8 No.1
Since the importance of quality as a improving quality of the property management system(PMS) in hotel have been raised at early 1990's, many studies have shown a causal relationship between information systems and performance of decision making. However, there have been only few studies which try to investigate variables mediating the relationships between PMS and performance of decision making. This paper proposes user's values and user's satisfactions mediate this relationship.A structural model and several hypotheses were developed regarding the relationships. Based on the collected data from 364 hotel employees, the structural model was analyzed with AMOS 4.0. The results can be summarized as follows. First, the greater the PMS's quality, the greater the user's values. Second, the greater the user's values, the greater the user's satisfactions. Third, the greater the user's values, the greater the performance of decision making. Finally, the greater the user's satisfactions, the greater the performance of decision making.At the end of the paper, managerial implications and future research directions are discussed. 최근 많은 기업들은 고객만족경영을 중심으로 모든 활동을 하고 있다. 이는 고객만족이 미래 수입의 흐름을 결정하는 주요한 원천이기 때문이다. 따라서 현재 많은 기업들이 고객 요구 사항에 많은 관심을 기울이고 있다. 본 연구는 이러한 고객 요구 사항에서 보다 집중적인 개선이 필요한 우선순위를 파악하는데 목적을 두고 있다. 이를 위해서 Kano 모델과 Timko가 주장한 고객만족계수(Customer Satisfaction Coefficient)모형을 바탕으로 한 PCSI Index (Potential Customer Satisfaction Improvement)를 가지고, 현재 가장 관심이 많은 한국고속철도(KTX)의 고객서비스 평가를 분석하고자 한다.
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