식품과 관련된 위험에 대한 소비자관심과 변화된 구매행동의 연계성 및 결정요인 분석 : 잔류농약, 미생물, 성장호르몬, 방사선조사, 식품첨가제에 관하여

유소이,박재홍 한국산업경제학회 2005 산업경제연구 Vol.18 No.6

Fabrication of High-Performance Flexible Transparent Electrodes Consist of Semi-Embedded Conductive Fibers by Utilizing RIE Process

유소이,전환진 한국고분자학회 2022 한국고분자학회 학술대회 연구논문 초록집 Vol.47 No.2

상품특성모델을 이용한 소비자의 유지방 수요분석

유소이 한국소비자학회 2000 소비자학연구 Vol.11 No.4

선물에 대한 소비자태도, 선물구매액수 및 소비자만족에 관한 연구

유소이,허경옥 한국소비문화학회 2001 소비문화연구 Vol.4 No.3

시판된 장류에 대한 소비자만족과 적응적 기대 연구

유소이 한국농업정책학회 2005 농업경영정책연구 Vol.32 No.4

The purposes of this study were to explain consumer satisfaction after consuming the Korean traditional soybean paste products purchased and to outlook the consumption change in the future based on the current usage of the Korean traditional soybean paste products. The data were collected in 2003 from housewives who were responsible for expenditure decision within the household by on-line survey. The results of this study were as follows: 1) Some people who purchased the products in the marketplace were satisfied with consuming them and, hence were willing to purchase them more or not to change the quantity purchased in the future(the adaptative expectation). 2) The consumer satisfaction was significantly influenced by health recognition, price factor, expense, purchasing place(mart) and age. In addition, the adaptative expectation was significantly influenced by age, education, job, family type and satisfaction. Especially, if consumers were satisfied with the products, then they would like to adjust their expectation levels for purchasing the products in the future.

식품선택동기와 유기농식품 선택

유소이,윤하영 한국산업경제학회 2009 산업경제연구 Vol.22 No.6

본 연구는 유기농식품에 대한 소비자의 선택행동에 있어서 Steptoe 등이 개발한 식품선택 동기(예방지향적 동기, 촉진지향적 동기, 가격 중요성 지각)의 영향력을 파악하고자 하였다. 또한 친환경 생산방식에 대한 소비자의 프리미엄 지불의사와 친환경소비행동에 대한 소비자의 관심이 식품선택 동기와 유기농식품선택에 어떠한 관련성이 있는 가를 설명하였다. 연구결과 첫째, 친환경적 생산방식에 대한 소비자의 프리미엄 지불의사는 예방지향적 동기(건강관심, 체중조절, 천연성분, 윤리적 관심)와 촉진지향적 동기(편의성, 기분, 감각적 소구, 친숙성)에 유의한 영향요인으로 나타났다. 둘째, 예방지향적 동기 중 건강관심과 윤리적 관심은 친환경 소비행동을 통해 간접적으로 유기농식품선택에 영향을 미치고 있으며, 그 밖에 건강관심은 직접적으로 유기농식품 선택에 영향을 미치는 것으로 나타났다. 반면 촉진지향적 동기 중에서는 친숙성만이 유기농식품 선택에 유의한 영향을 미치는 것으로 나타났다. 본 연구는 식품선택에 있어서 중요한 요인으로 간주되는 식품선택 동기의 영향력을 파악함으로써 어떠한 요인들이 구체적으로 유기농식품선택에 영향을 주는가를 설명하여 식품선택행동에 관한 특정 선택 동기들의 중요성을 파악하였다는 검에서 의미를 찾을 수 있을 것이다. This study was intended to explain the consumer choice of organic food and the influencing factors such as food motives developed by Steptoe st al., willingness to pay premium for environment friendly way of production, and environment friendly consumption behavior. The results of this study were as follows: 1) All food motives were found to be significantly influenced by consumer willingness to pay premium for environment friendly way of production. 2) The health concern and the ethical concern among prevention oriented motives were found to influence to the choice of organic food via environment friendly consumption behavior. In addition, familiarity of food among promotion oriented motives was found to significantly influence to the choice of organic food. Conclusively, this study might suggest that the food choice motives would be important factors for the choice of organic food via environment friendly consumption behavior. Thus, the related food industry should consider the psychological factors such as food choice motives and consumer concern for environment to establish marketing strategies for increasing the organic food consumption.

여성농업인 노동의 경제적 가치평강 관한 연구 : 농업노동과 가사노동 Agricultural Work and Household Work

유소이,최윤지,조현숙,김경미 대한가정학회 2003 Human Ecology Research(HER) Vol.41 No.7

The purposes of this study were to explore the rural women's labor by measuring labor value economically. To achieve the purpose, this study applied four methods : replacement cost method individual function, replacement cost method generalist, opportunity cost method and shadow wage method. The results of this study were as follows; 1) Time used for agricultural work and household work by rural women were 5.3 hours and 3.8 hours each. 2) According to the methods used, the amounts of valuing rural women's labor were varied and ranged from 23,000 won to 43,000 won per day. This study might help recognize the degree of rural women's labor contribution to the household income of farm households and improve the socio-economic status of rural women through showing the productivity of the rural women's labor.

유기농 식품에 대한 소비자의 구매의도 영향요인 분석

유소이,박소진,윤하영,Xuefei Dong 한국산업경제학회 2008 산업경제연구 Vol.21 No.1

본 연구는 유기농식품에 대한 소비자의 구매의도를 설명하기 위하여 계획적 행동모델을 토대로 식품과 관련된 소비자의 개성특성인 식품관여도와 과거 구매행동 빈도 및 예기된 부정적 감정반응 등의 요인들이 추가적으로 포함된 모델을 적용하여 관련 요인을 설명하고자 하였다. 분석결과 첫째, 유기농식품에 대해 긍정적인 태도를 가질수록 구매의도가 증가할 확률이 높아지며, 둘째, 식품에 대하여 관심이 많고 중요하게 생각하는 소비자일수록 유기농식품에 대하여 호의적인 태도를 가지게 될 확률이 증가하며, 과거에 유기농식품을 구매한 빈도가 높은 경우 유기농식품에 대한 구매의도를 증가시키는 것으로 나타났다. 또한 소비자의 감정적 측면을 고려하여 유기농식품을 이용하지 않을 경우 발생할 수 있는 다양한 부정적 감정이 발생할 것으로 기대될수록 이를 완화하기 위해 유기농식품에 대한 구매의도는 유의하게 증가할 것임이 검증되었다. 따라서 본 연구는 유기농식품에 대한 소비자 구매행동을 설명함에 있어서 계획적 행동모델에서 제시된 요인 외에 식품관여도, 예기된 부정적 감정반응 및 과거 구매행동 빈도 등 추가적인 요인들의 중요성을 실증적으로 검증하였다는 점에서 의미를 찾을 수 있다. The purpose of this study was to explain behavioral intention of consumers for organic food. To do so, this study applied the theory of planned behavior(TPB) and included some additional factors such as food involvement, anticipated affective reaction and past behavior besides attitude, subjective norm and perceived behavioral control(cost). The results of this study were as follows: 1) In the theory of planned behavior, the behavioral intention was found to be significantly influenced by consumer attitude for organic food and thus behavioral intention of consumers for organic food was tested partially by the TPB model. 2) Futhermore, the behavioral intention for organic food was found to be significantly influenced by some additional factors, such as food involvement, past behavior and anticipated affective reaction. Thus, some other factors related with personal characteristics should be included into the model to raise the explanatory power of consumer behavior.

반려동물 사료 구매에 대한 행동적 충성도 관련 요인 분석

유소이,박명은 한국지역사회생활과학회 2023 한국지역사회생활과학회지 Vol.34 No.1

This study was conducted to identify the influence of purchase-related factors and psychological factors as well as demographic characteristics on the owner’s conative loyalty when purchasing companion animal feed. The results of the analysis revealed the following: First, in groups constituted according to age and average monthly household income, the concern of owners regarding a healthy diet for their companion animals showed a difference between the groups according to gender, age, and education level. The feed preference showed differences between groups in terms of gender and age. The conative loyalty for purchasing feed for the companion animal showed differences between groups in terms of gender, age, and education level. Second, in this study, the analysis of the loyalty of the owners to specific companion animal feed showed that the explanatory power of demographic characteristics was quite low, while it was considerably increased when the variables related to the purchasing tendency for feed were added in step 2. Therefore, in explaining the purchasing behavior of pet food, it is believed that identifying the factors directly related to purchasing, in addition to the demographic characteristics which were presented as important factors in previous studies, is important in understanding the owner’s loyalty to a particular feed. These results are expected to provide consumer data on the purchasing behavior of related products to researchers who study consumer response to companion animal feed. The results will also provide useful information for establishing effective marketing strategies related to product development and distribution, etc. to companies in this sector.

인공생장호르몬에 대한 소비자의 위험인지가 우유소비에 미치는 영향 분석

유소이 한국소비자학회 2000 소비자학연구 Vol.11 No.1