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        성역할 정체감 , 성 및 연령에 따른 의복 무늬 선호에 관한 연구

        유경숙(Kyung Sook You),이명희(Myoung Hee Lee) 한국복식학회 1997 服飾 Vol.33 No.-

        The objective of this study was to examine how clothing pattern preference vary according to sex role identity, gender, and age. Questionnaire of shirt pattern preferences and short form Bem Sex Role Inventory was administered to 627 men and women(10`s to 40`s) in Kwangju City. Sex role identity was classified in androgynous, masculine, feminine, and undifferentiated type. 1. The men liked thick horizon, thin check and plaid pattern better than the women while the women small flower one. 2. The 10`s liked thick horizon pattern better than the others. 3. On the interaction effect according to gender and age the women in their 30`s liked polka dots pattern better than the men, while the women in their 10`s and 20`s liked plaid pattern better than the women in their 30`s and 40`s. 4. On the interaction effect according to sex role identity and age the masculine type in their 30`s and 40`s disliked small flower pattern, while the feminine type in their 30`s and 40`s liked it. the women in their 30`s liked small flower pattern, while the 10`s disliked it more than the others. 5. The androgynous type liked thin check and plaid pattern better than the others. The present findings provide that sex role identity, gender, and age influenced clothing pattern preferences. Gender and age had significant interaction effects on the preferences. The traditional connections between sex role identity and flower pattern preferences were confirmed only in the 30`s and 40`s.

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      • KCI등재

        청소년의 의복소비행동의 지역별 비교연구

        이명희(Myoung Hee Lee),유경숙(Kyung Sook You) 한국복식학회 2004 服飾 Vol.54 No.5

        The purpose of this study was to understand regional differences of clothing consumption behavior of Korean adolescents. Subjects were 624 male and female high school students in north and south to the Hangang river. Seoul. and those in Kunsan City, Jeonlabuk-Do. The clothing consumption orientation were classified 4 dimensions by factor analysis: brand orientation. others-sensitivity, impulse buying, and advertisement influence. Female students were significantly higher in brand orientation, others-sensitivity, and impulse buying than males. Students in the south Seoul are influenced more than the other two regions by brand orientation, others-sensitivity. and impulse buying. There were significant interaction effects in brand orientation and others sensitivity by gender and region. In the north Seoul students. males demonstrated less brand orientation than females, while south Seoul male students did high others-sensitivity tendency than male of the other regions. Males of north Seoul and Kunsan spent less expense for clothing, but south Seoul students equally in males and females spent the highest for clothing. About one-third of all adolescents had imitated appearance of an entertainer, mostly for hair-styles of them. Major commodities that teenagers purchased on impulse were shirts, pants, shoes, and bags. Since shoes prevailed among purchased famous brands, teenagers seem to be most interested in shoes as far as the brand was concerned in particular. In general, clear differences of gender and region were observed in clothing consumption behavior: male adolescents in the north Seoul and Kunsan City exhibited passive clothing behavior, whereas south Seoul males and females showed active behavior and gender-equality.

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