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패키지 상품을 이용한 관광객의 만족 결정요인에 관한 연구
용환재(Yong, Hwan-Jae) 한국문화관광학회 2004 문화관광연구 Vol.6 No.2
The purpose of this study is to propose basic data that will be helpful to travel agencies in making correct decisions about building customer-oriented marketing strategies, by analyzing the influence of two factors-the service values and tourists' trust-on tourists' satisfaction with the services by time frame (before-tourism, during-tourism, and after-tourism). The Cronbach Alpha test is used as a confidence of measure index. And then we use LISREL to prove my hypothesis. The analysis shows that before-tourism, during-tourism, and after-tourism affects the service values and tourists' trust. And the service values and tourists' trust affects tourists' satisfaction. Furthermore, during-tourism has the most significant effect on the tourists' satisfaction.