프랜차이즈 분식점의 매출에 영향을 미치는 요인에 관한 연구

오세준(Sae joon Oh),김동억(Dong uk Kim) 건국대학교 부동산도시연구원 2016 부동산 도시연구 Vol.9 No.1

우리는 다양한 형태의 외식 프랜차이즈 산업이 보편화된 사회에서 생활하고 있다. 외식산업 중에서도 분식업의 급성장과 함께 관련된 연구에 대한 자료의 필요성이 증대되고 있으나 현재까지 프랜차이즈 분식점을 대상으로 진행된 관련 연구는 많지 않은 실정이다. 이에 본 연구에서는 아직까지 활발하게 다루어지지 않았던 프랜차이즈 분식점을 대상으로 하여 점포의 매출에 영향을 미치는 요인들에 대하여 발굴하고 이들의 영향을 파악하고자 하였다. 실증분석에서는 국내 프랜차이즈 분식점 브랜드인 J사의 전국 점포 매출자료 300개를 구득하여 헤도닉 모형을 통한 분석을 실시하였다. 주요 연구결과에 대해 요약하면 다음과 같다. 권역특성에서는 서울지역의 단위면적당 매출이 경기도지역의 단위면적당 매출보다 낮은 것으로 나타났다. 이는 경쟁점포가 상권 내에 조밀 하게 분포하면 매출에 영향을 미칠 수 있다는 것을 시사한다. 입지특성의 경우 횡단보도와의 거리변수는 유의하지 않게 나타났다. 이는 분식 프랜차이즈 업종은 세로변 상권이 대로변 상권보다 적합한 상권이기 때문에 영향이 낮은 것으로 해석하였다. 점포 반경 300m에 지하철역이 존재하면 매출에 양(+)의 영향을 미치는 것으로 나타나 역세권 입지의 우수성을 확인 할 수 있었으며 학교변수도 양(+)의 방향으로 유의하게 나타났다. 과거부터 학생들이 선호하였던 업종인 분식점의 선호현상이 현재까지 지속되고 있음을 보여준다. 점포 면적이 커질수록 단위면적당 매출은 낮아지는 것으로 나타난 결과에 대해서는 매장의 면적이 크지 않아도 매출 효율성을 높일 수 있으며 분식 프랜차이즈 업종은 소규모로 출점할 때 오히려 사업의 가치가 나아질 수 있음을 시사한다. Franchise snack bar is one of the most promising fields in restaurant business. Nevertheless there are significant risks of business failure, since the ups and downs of their sales depend on location and growing competition with market saturation. Clear understanding of sales variances in franchise snack bar will enable not only newcomers to understand the markets but also to meet the needs of customers. As a result, analysing the precise determinants of sales is essential to their business success. With the absence of related academic literature and empirical findings, this paper is distinctive in that determining factors of sales are analyzed based on location and store characteristics. We used 300 sales data of ‘J food’, top 3 franchise brands in Korea. Hedonic Price Model is implemented to investigate the effects of independent variables on sales. According to the results, the smaller the store size, sales efficiency is higher. Small store strategy could be an effective way for their sales increase.

한국의 ‘문화예술교육’에서 나타난 Arts Integration (통합예술교육)의 개념 변이變異

오세준 ( Oh Sae-joon ) 한국무용교육학회 2018 韓國舞踊敎育學會誌 Vol.29 No.2

Concerning with Cultural Arts Education Munhwa yesul kyoyuk, there has been an alteration of the concept of Arts Integration Tonghap yesul kyoyuk in Korea. This article examines this alteration. Arts Integration is a form of practice in which the arts are combined with academic subjects in school curriculum in order to increase the effectiveness of education of both the subjects and the arts. In Arts Integration, the arts maintains their own peculiar forms to help students learn the academic subjects and the artistic forms. However, Arts Integration, the term translated as Tonghap yesul kyoyuk in Korean, comes to have a different meaning in Korea. It comes to mean a form of arts education in which the arts are integrated with each other to lose their own peculiar forms in order to increase the effectiveness of arts education. Such an alteration of the concept of Arts Integration was influenced by the concept of Cultural Education Munhwa kyoyuk championed by the Munhwa yondae, a citizen organization that argued its own radical way of arts integration.

민중문화운동과 문화예술교육의 관계

오세준 ( Sae-joon Oh ) 한국무용교육학회 2016 韓國舞踊敎育學會誌 Vol.27 No.2

This study examines the relation between Minjung munhwa undong (People``s Culture Movement), which was led by the anti-dictatorial activists, and the current Munhwayesul koyuk (Cultural Arts Education) of Korea. Munhwayesul koyuk in Korea includes arts and the various elements that are beyond the borders of the arts, Munhwayesul. Minjung munhwa undong influenced the concept of Munhwayesul and Munhwayesul koyuk with its philosophy and new artistic methodology. Minjung munhwa undong, considering people (minjung) as the owner of history and culture, promoted the cultural activities for "people." The activities were based on the realities of the members of the working class, not the transcendental aesthetics of the "Arts." At the same time, Minjung munhwa undong fostered the new artistic forms in which the borders of the arts were dissolved in order to reflect the unique expressions of "people" who were amateurs. The philosophy and ideology of Minjung munhwa undong influenced forming the concept of Munhwayesul, the compound of culture and arts, not the simple co-existing of the two. As the activists of Minjung munhwa undong had the opportunities to join the policy-making process of the governments after the military dictatorship had been over, the concept of Munhwayesul and the philosophy of Minjung munhwa undong were fused into the policy of Munhwayesul koyuk.

최승희의《풍랑을 뚫고》창 작과정에 나타난 “문학적 구성과 문학적 형상”의 특징

오세준 ( Sae Joon Oh ) 한국무용교육학회 2015 韓國舞踊敎育學會誌 Vol.26 No.4

This study examines the stage of literary structure and literary image in the process of making《P`ungnang ul ttul`ko》(Throughout the Storm) production by Ch`oe Sung-hui in 1949. When she made a dance production, Ch`oe Sung-hui wrote a scenario for her work. She coined the term, literary structure and literary image, to call such scenario-writing process. As for 《P`ungnang ul ttul`ko》 literary structure and literary image could be considered as a modified genre, which was adjacent to epic, as it accomplished excellent literary quality. The scenario of 《P`ungnang ul ttul`ko》contains not only the elements of an epic such as the dramatic, the lyric, and the epic but also stanzas and lines. Also, it has language that shows poetic tension. Therefore, the scenario of 《P`ungnang ul ttul`ko》should be considered as a short epic poem. At the same time, the scenario of 《P`ungnang ul ttul`ko》includes the elements that are not originally poetic such as using the lyrics of a folk song and describing the specific movements designed for the dance performance. These charcteristics position the scenario of 《P`ungnang ul ttul`ko》as a modified genre which is adjacent to epic. The excellent literary values of the scenario for 《P`ungnang ul ttul`ko》show that Ch`oe Sung-hui was a multi-talented artist, and recognizing the characteristics of literary structure and literary image lead to wider understanding of Ch`oe Sung-hui`s artistic method. Also, considering scenario for dance production as an autonomous genre can extend the horizons of literature and art.

중소기업 프랜차이즈 점포의 매출 결정요인에 관한 연구

오세준(Sae-joon, Oh),김동억(Dong-uk, Kim),손병희(Byung-Hee, Son) 한국경영학회 2016 한국경영학회 통합학술발표논문집 Vol.2016 No.8

본 연구는 중소기업 프랜차이즈 점포의 매출에 영향을 미치는 요인을 분석하기 위해 중소기업의 프랜차이즈 경쟁이 치열한 프랜차이즈 분식점을 대상으로 회귀분석을 이용하여 연구하였다. 2015년 분식 프랜차이즈 상위 업체 중 J 떡볶기 업체의 매출자료를 이용하여 분석한 결과, 분식 프랜차이즈의 지역, 상권, 입지, 매장조건 등에 따라 분식 프렌차이즈 점포의 매출이 상이한 것을 확인하였다. 지역적으로는 서울지역의 점포의 매출이 낮은 것으로 나타났으며 유동인구가 많거나, 지하철과 인접하거나, 학교에 인접한 점포는 매출이 높은 것으로 나타났다. 한편 백화점 인근에 있거나 점포의 매장면적이 큰 점포는 매출이 낮은 것으로 나타났다. In this study, it was to analyze the factors that affect the sales of franchise stores in small and medium-sized enterprises. Competition of the franchise store of small and medium-sized enterprises are conducting research to target the violent snack industry, using a regression analysis. The results of analysis show that the region of the franchise stores, commercial area, location affect sales of franchise stores. By region, sales in the store which is located in Seoul were found to be lower than the other regions. And flow populous store, stores adjacent to the subway, stores adjacent to the school was found that the sales higher than others. On the other hand, stores which is in the nearby department store or a large area stores was found that sales low.

곡선 R.C라멘교의 해석적 고찰

오세준(Oh, Sae Joon),정원기(Chung, Wonki),박명균(Park, Myoung-Gyun),최성권(Choi, Sung Kweon),이은호(Lee, Eunho),박호(Park, Ho) 한국콘크리트학회 2006 한국콘크리트학회 학술대회 논문집 Vol.2006 No.5

한국에서의 문화교육, 예술교육, 그리고 문화예술교육의 관계 변모

오세준 ( Oh Sae-joon ) 한국무용교육학회 2017 韓國舞踊敎育學會誌 Vol.28 No.1

The munhwa-yesul kyoyuk (Cultural Arts Education) in Korea is known as the combination of munhwa kyoyuk (Cultural Education) and yesul kyoyuk (Arts Education). The process of combining these two elements, munhwa kyoyuk and yesul kyoyuk, shows unique integration and separation on each stage. Munhwa kyoyuk and yesul kyoyuk were not separated each other at first. The concept of Munhwa kyoyuk in Korea, consulting Concept for Cultural Education- Positions and Recommendations published by the German Cultural Council, included the established genres of the arts in it at first. The terms Munhwa kyoyuk, yesul kyoyuk, and munhwa-yesul kyoyuk meant the same in the documents of the governments under President Kim Young-sam and the early stage of the President Kim Dae-jung`s rule. As the understanding of the concept of culture in its wide meaning--as the ways of human behavior and practice--became dominated, Munhwa kyoyuk and yesul kyoyuk became separated from each other in Korea. The documents published during the later stages of the Kim Dae-jung government showed such a tendency. Munhwa kyoyuk and yesul kyoyuk come to be integrated in the policies by the Roh Moo-Hyun government and form munhwa-yesul kyoyuk. Understanding the relations among Munhwa kyoyuk, yesul kyoyuk, and munhwa- yesul kyoyuk lets one realize that the munhwa-yesul kyoyuk in Korea has a flexible concept in which various elements and practices can be included. Therefore, whether they are the established genres of the arts or any integrated forms of arts which deconstruct the genres, all the practices in the current munhwa-yesul kyoyuk can be considered positive and desirable.

소매용 부동산의 테넌트 업종이 점포 임대료에 미치는 영향

오세준(Oh, Sae-Joon),이영호(Lee, Young-Ho),신종칠(Shin, Jong-Chil) 한국주거환경학회 2014 주거환경(한국주거환경학회논문집) Vol.12 No.4

This paper attempted to explain the impact of the determining features on the retail store rent, which include not only real estate traits, such as business areas, location, buildings and store types, but operational traits, such as tenant types. The latter significantly influence the retail store rental price. The empirical analysis was implemented to test the analysis. The hedonic price model was used to test the relationship between the rental price and various independent variables. The sample of 4,590 retail stores in Seoul were used for the study. The result of analysis confirms that tenant types influence the retail store rental price. It shows that each store has different rental solvency and resiliency, due to its different financial strength, sales volume and margins. In addition, it shows tenant types can affect not only the rental income of the buildings but their increase rate in the long term. The results, consistent with previous findings, also indicate that retail store rental prices are positively affected by variables; Business district (e.g. CBD, GBD), location(e.g. corner buildings, intersection, accessibility to a bus stop), building(age, gross area, elevators) and store(1st & 2nd floor). The negatively affecting factors are store size, underground store, distance to a subway station and so on.

소매용 부동산의 가격상승률에 영향을 미치는 요인에 관한 연구

오세준(Sae-Joon Oh),남석우(Seok-Woo Nam),김형근(Hyung-Keun Kim) 건국대학교 부동산도시연구원 2014 부동산 도시연구 Vol.6 No.2

본 연구에서는 서울 구로구 중심상권에 위치한 집합상가를 중심으로 점포의 최초분양가 대비 현재의 시세를 차이를 파악하여 매매가 상승률에 미치는 영향에 대하여 회귀분석을 하였다. 실증분석결과 상가의 연면적이 크거나, 건물의 경과연수가 오래된 상가일수록 매매가 상승률에 정(+)의 영향을 미치는 것으로 분석되었다. 버스정류장과 거리가 멀어질수록 가격상승률이 하락하는 것으로 나타났다. 전면상가 입지여부는 매매가격 상승률에 양(+)의 영향을 나타내는 것으로 나타났다. 점포 층은 1층 점포에 비해 2층 이상의 지상 층에서 상대적으로 가격상승률이 높아지는 것으로 나타났으며 특히 2층에 위치한 점포의 가격상승률이 상대적으로 높게 나타났다. 프렌차이즈 업종, 은행, 병원, 부동산 등과 같은 업종이 입점한 점포는 매매가격상승률에 양(+)의 영향을 미치는 것으로 나타났다. Rates of return on investment(ROI) in selling retail property is of great importance to investors when making a buying decision, though they are mainly for leasing. Except for the earnings from leasing, when buildings' selling off margin is high, it is regarded that return on investment has finally been achieved. Since the price rise of the retail property is the major consideration factor in investment, its rates of return analysis is crucial to investors. In this study, the current selling price was compared to that from the initial time of retail properties in Guro-Gu, Seoul, by using the regression analysis. The empirical study showed that the selling price on retail property had risen, depending on its total floor area and its age. The larger and older, the higher the price. The distance between the bus stop and the retail property had a negative effect on its price, but the facade of the building showed a positive effect. The price rise of retail stores on second level or higher was significant compared to those on the ground floor. Moreover, it was distinctive on the second floor. Retail stores with both inside and outside entrance, franchise chain stores, banks, hospitals, and real estate agencies showed positive influence on selling price.

전기공급 계약방식을 고려한 아파트 공동사용료 결정요인에 관한 연구

오세준(Oh, Sae Joon),이규태(Lee, Kyu Tai) 한국주거환경학회 2021 주거환경(한국주거환경학회논문집) Vol.19 No.3

Of the various factors consisting apartment maintenance costs, common area usage fees can be affected by the electricity supply contract, and whether it is a comprehensive or single contract. Thus, it is necessary to consider selection bias in accordance with the contracts. However, previous studies regarding maintenance costs have only examined large categories of common usage fees. Thus, this study conducted empirical analysis using Sample Selection Models with the 955 apartment complexes data in Suwon, Seongnam, and Yongin obtained from the K-apt in 2019. The results showed that the apartment complexes’ characteristics (i.e. ratio of exclusive use area, number of parking lot per households, and ratio of underground parking lots) have significant impact on common area usage fees. Also, in case of rental housing complexes, common area usage fees were relatively low. Second, facility characteristics such as the number of elevators and availability of home network systems per household were derived as factors that increase common area usage fees. Third, regarding regional characteristics, results showed that common area usage fees in Suwon and Seongnam were relatively high.