메타프론티어 분석을 활용한 글로벌 자동차 브랜드의 마케팅 효율성에 대한 연구

오병섭,김경자,최강화 한국경영과학회 2019 한국경영과학회지 Vol.44 No.4

TThe success or failure of global automakers is determined by how they cope actively with the rapidly changing buying behavior of consumers in the automotive ecosystem and how they maximize marketing efficiency with limited internal resources. However, previous studies are limited in terms of explaining marketing efficiency from the perspective of automobile characteristics. Thus, this study measures the marketing efficiency of 22 global automobile brands using metafrontier analysis. Through metafrontier analysis, global automaker brands can be classified into two groups (luxury and mainstream) according to consumer brand perception attributes or into three groups (Asia, Euro, USA) according to automobile geographic production regions. The analysis results provide general insights into the marketing capabilities of global automotive brands and the contemporaneous efficiency of individual automaker brands. The implications of this study are as follows: First, the average metaefficiency of mainstream automobile brands is greater than luxury brands. This result demonstrates that luxury car brands need strategic alternatives to maximize their marketing performance. Second, the major factor of inefficiency in most global automobile brands is purely technical under the CRS and VRS assumption. Therefore, these global automobile brands need a strategic approach to improve managerial performance. This study may help automobile brand practitioners to understand the US automotive industry from a marketing perspective. It also offers strategic initiatives for efficient advertising and sales promotion operation management.

군수품 무역대리점의 관계마케팅 활용방안에 관한 탐색적 연구 - 군수품 무역대리점 종사자에 대한 심층면접을 중심으로 -

오병섭,김동훈 한국방위산업학회 2020 韓國防衛産業學會誌 Vol.27 No.1

본 연구는 군수품 무역대리점의 긍정적 활용을 위한 방안을 관계마케팅적 관점에서 탐색적으로 살펴보기 위해 군수품 무역대리점 종사자들을 대상으로 심층면접법 활용을 통한 실증분석을 실시하였다. 본 연구의 결과는 다음과 같다. 군수품 무역대리점 담당자의 전문성, 커뮤니케이션능력, 협력의도 등이 고객과의 유대감 향상 및 관계유지에 중요한 요인이며, 이를 통해고객과의 관계를 더 돈독히 할 수 있는 것으로 확인되었다. 또한 고객과의 거래지속성에는 고객의 니즈 파악, 유대감, 협력적태도 등이 긍정적 영향을 미치는 요인으로 검증되었다. 본 연구는 질적방법론을 활용하여 군수품 무역대리점의 관계마케팅요인들이 고객만족과 거래지속성에 미치는 영향관계를 분석하였기 때문에 연구결과를 일반화하기 힘들다는 한계를 갖는다. 하지만 쉽게 접근하기 어려운 군수품 무역대리점 종사자들을 대상으로 하여 관계마케팅 실행요인들이 고객들과의 관계유지와상호간의 거래를 지속하고자 하는 의도에 미치는 영향에 대한 탐색적인 연구를 수행했다는 점에서 중요한 의의를 갖는다고판단할 수 있을 것이다. This study conducted an empirical analysis on the employees of defence agency in order to analyze the use of the relationship marketing of defence agency. The main results of this study are as follows. The expertise, communication skills, and degree of cooperation of the employees of the defence agency are important factors in enhancing and maintaining the relationship with the customer, and it has been confirmed that the relationship with the customer can be further strengthened. In addition, identification of customer needs, bond, and cooperative attitude have been proven to have positive effects on the relationship continuity. Based on these findings, the implications and the limitations of the study were presented.

건설업 안전보건경영시스템 실행의 성숙도 분석

오병섭,권창희 한국재난정보학회 2012 한국재난정보학회 논문집 Vol.8 No.3

본 연구의 목적은 국내 안전보건경영시스템의 올바른 정착과 지속적인 개선을 통한 산업재해를 줄이기 위한 시스템 성숙도평가를 제안하는데 있다. KOSHA 18001시스템 실행의 현재 수준파악과 성숙도 측정의 검증을 통한 결과로서 다음 내용으로 요약된다. 시스템의 지속적인 성숙도 등급 향상을 위해서는 경영층 인식부문(의사결정) 46.0%, 본사지원활동 32.0%, 현장실행참여 22.0%로 중요도 로 검증되었다. 본사/현장의 활동은 위험성평가, 안전보건 재해예방활동, 성과평가 및 모니터링, 자원관리 및 지원, 경영검토 및 개선 등 활동의 중요도 순으로 실행 우선순위가 결정되었다. 또한, 전문가 그룹은 시스템의 강점, 약점, 개선주제를 제시함으로써 지속적인 개선활동과 연계시켜야 시스템을 정착할 수 있다고 제시하였다. 셋째, 안전보건경영시스템 실행의 성숙도 등급을 관리할 수 있는 도구를 제시하였다.

긴장성 두통 환자에서의 측두하악부 관절-근육통의 양상

오병섭,어규식,홍정표,전양현,Oh, Byung-Sub,Auh, Q-Schick,Hong, Jung-Pyo,Chun, Yang-Hyun 대한안면통증구강내과학회 2007 Journal of Oral Medicine and Pain Vol.32 No.1

Although most cases of tension-type headache(TTH) are myogenic headache, in some cases, arthralgia appears, such as the disorder of the temporamandibular joint. This study is designed to compare the clinical patterns of arthralgia to those of myalgia, when both symptoms are co-existing. Among 167 patients who visit our clinic during a certain period, whose chief complaint was TTH, 18 patients were the arthralgia group, 50 patients were the myalgia group, and 99 patients who have both arthralgia and myalgia were the arthromyalgia group. Three groups were asked to answer the questionnaires about their age, gender, and oral parafunction such as bruxism or clenching. Then we gathered statistics on the data from the accomplished questionnaires. 1. There was statistical significance in age among the three groups(p=0.02). 2. There was no statistical significance in sex and oral parafunction among the three groups. 3. There was statistical significance the myalgia group was older than the arthromyalgia group(p<0.03). The results of the study show that as patients become older, TTH with myalgia happens more frequently than TTH with arthralgia and myalgia does.

전신질환으로 입원한 환자의 구강내과질환 발현실태

오병섭,전양현,홍정표,어규식,Oh, Byung-Sub,Chun, Yang-Hyun,Hong, Jung-Pyo,Auh, Q-Schick 대한안면통증구강내과학회 2009 Journal of Oral Medicine and Pain Vol.34 No.2

Purpose : To investigate the actual conditions of diagnosis and treatment of oral medicine inpatient with systemic disease. Methods : A total of 54 oral medicine subjects, inpatient due to systemic disease for diagnosis and treatment of oral disease was requested to answer the medical history and dental treatment record. Results : The ratio of gender is composed of male 44% and female 56%, the distribution of age is the order of the 50-59 group 37%, the 60-69 group 26%, the 40-49 group 22%. Systemic disease is composed of Endocrine, nutritional and metabolic diseases 36%, Diseases of the circulatory system 36%, Diseases of the nervous system 10%. Chief complain of oral disease is composed of routine check for oral health 26%, craniomandibular disorders 18%, soft tissue problem 18%. Oral disease is composed of Diseases of salivary glands 32%, Gingivitis and periodontal diseases 23%, Dentofacial anomalies 16% Conclusion : These findings indicate that oral medicine inpatient due to the systemic disease is significantly correlated to the oral disease. The patients of oral disease interrelationship between inpatient and outpatient of systemic disease should be validated by future research.

Draft genome sequence of Mesosutterella multiformis KGMB 02707 isolated from a healthy Korean feces

오병섭,김지선,유승엽,유승우,박승환,강세원,한국일,이근철,엄미경,박잠언,최승현,서민국,김한솔,이동호,윤혁,김병용,이제희,이정숙,이주혁 한국미생물학회 2019 미생물학회지 Vol.55 No.4

The genus of Mesosutterella has been isolated from human feces. Mesosutterella multiformis KGMB 02707 was isolated from a healthy Korean feces. The whole-genome sequence of Mesosutterella multiformis KGMB 02707 was analyzed using the PacBio Sequel platform. The genome comprises a 2,702,150 bp chromosome with a G + C content of 56.85%, 2,285 open reading frames, 29 rRNA genes, and 55 tRNA genes. Interestingly, unlike its similar genus Sutterella we found that strain KGMB 02707 had all nine genes involved in the biosynthesis of Kdo2-Lipid A, which is part of lipopolysaccharide (LPS) structure, in its genome based on the result of genome analysis.

협골궁과 근돌기 골절의 미처치로 초래된 악관절증의 외과적 치험례

정훈,오병섭 大韓顎顔面成形再建外科學會 1994 Maxillofacial Plastic Reconstructive Surgery Vol.16 No.2

In the case of the trauma on the maxillofacial region occurred, we think that one of the most important thing is recovery of the function as well as reconstruction of the anatomical form. Especially, it has been that the structure of the surrounded temporomandibulary joint has a great possibility to cause mouth opening limitation when a bit of displacement is caused. Therefore, in the case of the trauma on mid-face we think that we treat it after complete evaluate condition of soft and hard tissue surrounding the articular disc as well as fracture site. We report results of our study, since we obtained good results from our study concerning the refixation of the zygomatic arch, high condylectomy, corondylectomy, coronoidectomy and myotomy for the patient being suffered from the arthrosis of the temporomandibular joint caused by insufficient fracture treatment of zygomatic arch and coronoid process.

한국의 서비스 품질상 수상이 기업가치에 미치는 영향:사건연구방법론적 접근

오병섭(Byoung Sub Oh),박지영(Ji Young Park),정승환(Soong Hwan Chung),최강화(Kang Hwa Choi) 한국경영과학회 2010 經營 科學 Vol.27 No.3

This paper empirically investigates the impact of winning a service quality award on the market value in Korea. We estimates the mean “abnormal" change in the stock prices of sample firms when information of winning a service quality award was publicly announced. To access the validity of the research question, this paper employed collected 47 firms data that received the Korean Service Quality Awards so far. Event study methodology was used to analyze the effect of Korean service quality awards. The findings are as follows; The average abnormal returns on the event date are not significant at the 0.05 level which means that the receiving Korean Service Quality Awards has no influence on the firms' market value. On the other hand successive awarded firms have an increasing effect on the market value and it is significant at the 0.05 level. Furthermore, the results show that the factors of firm size such as firm's total assets are critical to vary the firms' abnormal returns. There might be some limitations in this study. The most obvious problem is the limitation of sample size. Although 518 sample cases were found during the period from 2000 to 2008, most of the cases were deleted according to the sample criteria. We are expecting the future research with more data and more precise results. Furthermore, our research consider the only two service award institutions even though there are several different service award authorities in Korea. It is needed to expand the research scope and range to adopt the various service award institutions for the future work.

한국의 서비스상 수상이 기업의 가치에 미치는 영향에 관한 연구

오병섭(Oh, Byoung Sub),정승환(Chung, Soong Hwan),최강화(Choi, Kang Hwa),박지영(Park, Ji Young) 한국서비스경영학회 2009 한국서비스경영학회 학술대회 Vol.2009 No.5

Complete genome sequence of Sutterella sp. KGMB03119 isolated from healthy Korean feces

유승우,오병섭,유승엽,박승환,강세원,김지선,한국일,이근철,엄미경,박잠언,최승현,서민국,김한솔,이동호,윤혁,김병용,이제희,이정숙,이주혁 한국미생물학회 2020 미생물학회지 Vol.56 No.1

The genus of Sutterella was isolated from human and dog feces, except Sutterella wadsworthensis was isolated from human appendiceal and peritoneal fluid. Sutterella sp. KGMB03119 was isolated from healthy human feces. The whole-genome sequence of the isolate was analyzed by PacBio Sequel platform. The genome consists a 2,987,884 bp chromosome with a G + C content of 58.30%, 2,436 total genes, 18 rRNA genes and 63 tRNA genes. In addition, we found that strain KGMB03119 had several genes for antibiotic resistance and bile acid resistance in its genome based on the result of genome analysis.