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신발산업의 네트워크형성요인,관계몰입 및 조직유효성 간의 구조관계에 관한 연구
오경태(Oh, Kyung Tae),천종기(Cheon, Jong Ki),서정기(Seo, Jung Gi),신용존(Shin, Yong John) 한국인적자원관리학회 2010 인적자원관리연구 Vol.17 No.1
본 연구는 신발산업의 네트워킹과 관련하여 네트워크조직의 의의,네트워크조직의 형성과 관련된 이론,네트워크조직의 관계몰입 그리고 네트워크조직 유효성 동을 고찰하고 그 메커니즘에 대한 실증적 검증을 시도함으로써 네트워크조직 형성의 영향요인과 관계몰입,그리고 조직유효성의 구조적 관계에 있어서 각각의 변수가 서로 어떠한 영향을 미치는지 검토하였다. 실종분석결과 네트워크조직 형성 영향요인으로서의 신뢰,정보공유,경쟁,그리고 상호의존성은 네트워크 관계몰입에 정의 영향을 미치는 것으로 실증되었고,나아가 네트워크 관계몰입은 관계만족도와 관계지속성의 네트워크 조직유효성에 정의 영향을 미치는 것으로 나타났다. Currently, Many footwear companies in Busan have chosen the cooperation relationship through the network organization as a way to survive in dynamic changing business environment. This situation needs to understand the meaning or significance of network organization, main theories with construction of network, many studies concerning relationship quality and effectiveness of network orgarnization. The research problem of this study are two issues about how do which factors constructing network organization effect on the relationship commitments of it, and how do those commitments effect on the effectiveness of it. Therefore, the primary purpose of this study is to verify empirically the mechanism of the network organization in Korean footwear industry, focused on relationship among firms participating in the network.According to this research model, the following hypotheses are able to be developed for the statistical tests: Hypothesis 1: The influencing factors of constructing network organization would have an effect on positively the relationship commitment of network organization in footwear industry Hypothesis 2: The relationship commitment of network organization would have an effect on positively the effectiveness of network organization in footwear industry. The result of statistical analysis shows the basis to be able to adopt hypothesis 1 and 2 by the structural equation modeling. It is clear therefore the analytic result shows considerable statistical significance. The result of test in hypothesis 1 shows that when trust, information sharing between participated firms, circumstances of market competition, and interdependence with partner firm at influencing factors of constructing network are higher, relationship commitment of network organization would be higher. However it shows that the factor of market transaction cost does not effect on relationship commitment. The result of test in hypothesis 2 shows that when the relationship commitment is higher, relationship satisfaction and continuance of network organization would be higher. This means the relationship commitment leads positive effect on effectiveness of network organization.
조사논문 : 한국인의 쇠고기 소비패턴 -거주 국가에 따른 비교분석-
이종인 ( Jong In Lee ),( Zhi Feng Gao ),오경태 ( Kyung Tae Oh ),오송련 ( Song Lian Wu ),신동민 ( Dong Min Shin ),이정숙 ( Jeong Suk Lee ),최종산 ( Jong San Choi ),김희걸 ( Xi Jie Jin ) 한국축산경영학회,농업정책학회(구 한국축산경영학회) 2014 농업경영정책연구 Vol.41 No.4
Koreans prefer Korea beef to imported beef. The volume of imported beef is being increased in Korea. Consumers preference may be changed when they consume the imported beef more. The purposes of this study are to analyze the changes of the Koreans`` preference and perception to Korean beef and imported beef. Koreans who are living in Korea prefer Korean beef to imported beef. However, Koreans who are living in U.S.A. may prefer U.S. beef or keep neutral between the two kinds of beefs. Questionnaire were given to Koreans who were living in Korea and U.S.A. from January to April in 2014. SPSS 18.0 was used for the analyses. T-test was used for comparative analysis by living country about beef and multiple regression analysis was used for analyzing impacts of age and period of reside in United States to quality evaluation about Korean beef and U.S. beef. In the result, Korean consumers had differences in all perception variables about U.S. beef by living country, but hadn``t in Korean beef. And Korean consumers living in Korea and United States evaluated that Korean beef had better quality than U.S. beef. Finally, only period of reside in United States had positive impacts to perception of U.S. beef quality. Korean beef should try to keep high quality and image. Government need to active support and intensive control beef traceability system and origin labeling. Imported beef market may be expanded in the future. So prepare countermeasure for low-grade Korean beef about increasing of the imported beef in Korean market.
오상집(Sang Jip Ohh),정윤필(Yun-Pil Jung),오경태(Kyung-Tae Oh),홍승지(Seung-Jee Hong),이종인(Jong-In Lee) 충남대학교 농업과학연구소 2012 농업과학연구 Vol.39 No.3
The object of this study is to establish proper consumer-oriented advertisement strategies of animal welfare egg. Data were collected by consumer survey on November 4th, 2011 at Hanaromart in Chunchon area. SAS 9.1 and Excel 2007 were used as statistical package and ranked logit model was used to analyze the data. From the results of the study the following advertisement strategies were suggested for animal welfare egg considering the effects of advertisement media. First, internet based media were most preferred. For effectively using the internet based media the message should be succinctly and clearly transferred to consumers. Therefore if phrases and pictures emphasizing the difference between animal welfare egg and general egg were used, then positive effects could be attained from consumers in a short period. Second, advertisement media should be used differently based upon the consumers" income level. In the case of consumers under three million won income level the advertisement in the purchasing site was most effective regarding the advertisement effects. Therefore if the advertisement showing the breeding surroundings between animal welfare egg and general egg was used, positive effects could be attained. For consumers over three million won income level the homepage of egg producers was most effective in advertisement. So if more accurate information were distributed to consumers visiting the homepage and high quality egg were sold via the homepage, positive effects could be attained.