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한국 IPTV 방송 콘텐츠 산업의 중국 진출에 관한 연구
여성엽 서울산업대학교 IT정책전문대학원 2010 국내석사
Abstract A Study of Export strategies of the Korean IPTV Contents Industry into Chinese Markets Submitted by Lv Xingye Supervised by Dr.Choi Seong Jhin Department of Industrial & Inf -ormation Systems Graduate School of Public Policy and Information Technology Seoul National University of Technology The aim of the paper is to examine market analysis and possibility about related industry. It ranges from 1) structural characteristics of Chinese IPTV 2) game contents industry 3) T-commerce contents industry 4) T-learning contents industry, 5) mobile industry. This analysis is based on literature review and reliable statistics from the public research institute. Chinese IPTV industry is developing very fast. The government is handling ‘Three-Net-Combination, which is communication, broadcasting, and internet, and is making it grow rapidly. They proved their developed technology ‘Three-Net-Combination to the whole world last Beijing Olympics. CMMB, which is Chinese independent technology, allows the Shanghai Expo to maximize their technology, including Beijing Olympics. The economy of Korea as well as the whole world is lowing down, but it is the opposite in China. Korea has to go along with Chinese economy and cooperate with China historically, culturally, and geopolitically. That is, Korea should consider gettingg on Korean-Chinese FTA and Chinese IPTV industry. Bringing Korean culture contents into China has become a main factor in developing Korean media industry. The prospect of a high value added business related to contents industry is limitless and it can set the stage for globalizing Korean business. Even though Korea expands its business to industry exchanges with China, there still exists much difference between two countries. However, Korea has no choice but to expand their business to China’s market. There are specific plans to enter China’s market. First, it is a very appropriate time to enter into China’s IPTV market. China’s broadcast contents are not enough and even scarce It is suggested that Korean wave is very proper to create Asian value and it shares common understanding and emotional feeling. It is time to find ways to bring new changes and create values to IPTV industry. Second, it is need to continuously develop Korean culture contents which touch Chinese heart. That is, focusing on the contents that has a high possibility of future growth and hot fads of China’s market is necessary. It is important to consider characteristics of the young, middle, and old aged as well as the trends. Cultural contents or i-cons can be expanded into tour packages, exports, or other industries. Third, it is suggested that Korea has to prepare the convergence of media and technology environment and manage A/S thoroughly. The service has to be done easily and quickly that is one-stop service. The rapid change of information and communication has a great ripple effect on the industry. Fourth, planning to reproduce Korean-wave contents should be prepared continuously in order to expand its business into China. It is urgent to set up the system authorized by the government like China and France in order to support the creativity. Fifth, it is need to have corporation system to enter Chinese market. KOTRA, Korean council and Korean embassy in China can be one of constant research system. At last, Korean cultural contents got to appeal Chinese people. In order to do so it needs professional counciling. The purpose of this study is to understand Chinese broadcasting industry so it can help Korean business who are try to enter Chinese markets.
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