농가형 농식품의 상품화 실태 분석

양성범,이병훈,양승룡,Yang, Sung-Bum,Lee, Byeong-Hun,Yang, Seung-Ryong 한국유기농업학회 2013 韓國有機農業學會誌 Vol.21 No.2

The objective of this study is to investigate the commercializations and difficulties on the farm-food. For the activation of the farm-food, it is necessary to totally review the support of the government and prepare the supporting system like manual on the commercialization of farm-food that is helpful to the small farmers. It is also necessary to support small farms strategies customized for increase the sales and satisfaction on farm-food and build-up the promotion related to the green tour and/or farm experience. The results and finding of this study can be used to build-up the supporting system that reflects the rapid change of market and customer's preference. They can also be used to design rational policies that is helpful to the farm-food producers.

충남 지역 학부모의 학교급식지원센터를 통한 학교급식 만족도에 대한 연구

양성범,Yang, Sung-Bum 한국식품영양학회 2016 韓國食品營養學會誌 Vol.29 No.3

This study aims to investigate the satisfactions with school food service for elementary and middle school parents. We surveyed parents about their concerns regarding food materials, the perception of free school food service, improvement of free school food service and satisfaction with the quality of school food service. The regions were classified into two categories according to the operation of a school food service center. The respondents with greater concern and cooperative purchase of food materials had higher satisfaction with the quality of school food service. It is interesting to note that school food service centers managed directly by the local government had higher satisfaction than those operated by private enterprises with respect to the quality of the school food service. The results of this study can contribute to the establishment of school food service and school food service center policies in the future.

국민건강영양조사를 활용한 나트륨 섭취량과 열량 대비 나트륨 섭취량에 대한 코호트 분석

양성범,Yang, Sung-Bum 한국식품영양학회 2020 韓國食品營養學會誌 Vol.33 No.1

The purpose of this study was to analyze a cohort, age, and time effects on sodium and sodium-calorie intake using the 2007~2017 Korea National Health and Nutrition Examination Survey (KNHANES). For analysis, we have constructed cohort panel data that combine KNHANES data in a time series. The age effect gradually increased from age 45~49 and then decreased afterwards. The time effect showed an increase in average sodium intake until 2010 followed by a subsequent decrease. The cohort effect showed that the sodium intake was the highest for the War of Liberation 1946~1953, and that the younger the latter, the lower the sodium intake. According to a cohort analysis, the younger the generation, the lower the sodium intake compared to the calorie intake, according to the baby boomers. Based on the results of this study, efforts should be made to educate and promote the dieting and providing low-salt meals to reduce sodium intake by generation. An analysis of the health hazards including sodium by generation and age is thought to enable the establishment relevant policies.

광역친환경농업단지 조성사업의 성과 및 생산자 인식 분석

양성범,김호,Yang, Sung-Bum,Kim, Ho 한국유기농업학회 2015 韓國有機農業學會誌 Vol.23 No.1

The objective of this study is to analyze the performance and farmer's awareness on the large-scale environment-friendly agricultural districts (LEAD). For this, we survey 393 farmers who cultivate in the 14 LEAD. Most of farmers aware a necessity of LEAD project. They have a higher awareness and practical use on the 'production facilities and equipments for environment-friendly agricultural materials' and 'resource recovery center of crop-animal farming'. The spread and consciousness on the environment-friendly agriculture increase before LEAD project. Also the environment-friendly agricultural areas and incomes slightly increase. The results of this study show that the LEAD project need a modification in to response to change of agricultural issues and customer's needs.

식품기한에 대한 인식 및 앵커링 효과에 대한 연구

양성범 ( Yang Sung-bum ) 한국유기농업학회 2023 韓國有機農業學會誌 Vol.31 No.1

The purpose of this study is to help operate and manage the new food period, use-by-date by investigating consumer perception of various food periods, and change of purchasing and consumption period by food period label. Compared to the purchasing period of sell-by-date, the ratio of the purchasing period also increased as the proposed period of the use-by-date and the best before date increased. The use-by-date should be set at least 15 days to reduce food waste as the consumption period is the same as the sell-by-date. This can be said to have an anchoring effect that changes the purchasing and consumption period of consumers depending on how much the food period is indicated even for the same product. In order to reduce consumer confusion and food waste due to sell-by-date, it is considered to label the sell-by-date and use-by-date or use-by-date and best before date in parallel.

조사논문 : 친환경농산물 유통신뢰도 향상을 위한 개선 방안

양성범 ( Sung Bum Yang ),김호 ( Ho Kim ) 한국축산경영학회,농업정책학회(구 한국축산경영학회) 2015 농업경영정책연구 Vol.42 No.1

The objective of this study is to propose plans to improve a reliability of distribution on environment-friendly agricultural products. We surveyed 46 distributors, 20 organic inspectors and 23 experts. Distributors and inspectors perceive that production steps including inputs and cultivation, are a cause of defective or false certifications. In contrast, experts consider distribution steps. Repacking handlers certification which is implemented mandatorily from June 3, 2013, does not affect an improvement a reliability of environment-friendly agricultural products. It is considered that total management system such as traceability of agricultural products is a major counterplan. The results of this study will contribute to management system improvement on reliability of environment-friendly agricultural products.

식품 자율표시 항목의 경제적 가치

양성범(Yang Sung-Bum),양승룡(Yang Seung-Ryong) 한국유통학회 2009 流通硏究 Vol.14 No.4

본 연구는 국민 다소비 식품 중 하나인 두부를 대상으로 선택형 실험을 이용하여 식품자율표시 사항인 GMO, 영양성분, HACCP, 탄소라벨링에 대해 소비자들이 느끼는 경제적인 가치를 추정하였다. 이와 함께 표시 사항에 대한 구체적인 정보의 제공과 표시 방식이 소비자의 선호에 미치는 영향을 분석하였다. 표시 사항에 대한 정보 제공은 식품 안전과 관련된 GMO와 HACCP 표시에 대한 한계지불의사금액을 증가시켰으며, 소비자들은 문자 표시에 비해 마크 표시에 보다 많은 지불의사를 나타냈다. 식품 표시 중 특히 식품안전에 관련된 사항에 대한 정확한 정보를 제공하고 인식이 용이한 마크 표시를 이용하는 것이 사회 전체적인 후생의 증가를 가져올 수 있다. The objective of this study is to estimate consumers' perceived value of voluntary food labelling. The voluntary food labelling is a recommended labelling system which provides additional useful nutritional facts to consumers, whereas the compulsory food labelling is a mandatory labelling system which should be marked on the label according to the criteria given by the Food Sanitation Act in Korea. As consumers’ preference to food labelling is different in each food category, we choose Tofu, one of the largest foods consumed in Korea, as a target product in a choice experiment. A choice experiment is designed to estimate the Marginal Willingness To Pay (MWTP) for various food labelling items, such as GMO (Genetically Modified Organism), nutritional facts, HACCP (Hazard Analysis Critical Control Point), carbon footprint, and price. The consumers’ perceived values are estimated with respect to two ways: the value on providing informations about food labels and the value on the mark-type label for GMO. In order to develop profiles for the choice experiment five attributes, GMO, nutrition, HACCP, carbon footprint and price are chosen. The GMO attribute is classified into ‘GMO’, ‘no label’, ‘GMO Free’. The Nutrition, HACCP and carbon footprint attributes are classified into ‘no label’ and ‘label’. Lastly, the price is classified into four levels ‘1,500 Won’, ‘2,000 Won’, ‘2,500 Won’, and ‘3,000 Won’. The results show that the estimated MWTP (Marginal Willingness To Pay) for GMO and HACCP which are related to food safety increased significantly when the voluntary food labelling is provided to consumers: the value for GMO increased from 1,063 Won to 1,398 Won and that for HACCP increased from 1,192 Won to 1,230 Won. 그림 삽입 The increased values of MWTP of GMO and HACCP by providing additional information are 335 Won and 38 Won, respectively(Table 1). As consumers become sensitive to food safety, it is evident that providing proper and exact information on the food labels and educational materials is worthwhile. 표삽입 We also implemented a study on how consumers utility changes to the way of labelling for GMO. The mark-type labelling increased MWTP more compared to the print-type by providing additional information: mark-type label increased MWTP from 1,040 Won to 1,571Won and the print-type increased from 1,091Won to 1,126Won (Table 2). 표삽입 Consequently, there should be more public promotions for food labelling so that consumers make a right decision on food purchase by the help of food labelling information. Especially, the safety related food labelling should be notably marked on the package. According to the Food Sanitation Act in Korea, the GMO labelling is only needed when GMO ingredients are used in the products. However, more refined criteria are needed for GMO FREE label in order to provide consumers’ right to know and freedom to choose. The results of this study show that consumers are very sensitive to food safety related labels among others. Therefore, the government and food companies need to provide proper and sufficient information on food safety labels. This study only focuses on Tofu. Further studies are needed to generalize the findings in this study.

연구논문 : 식품 이물에 대한 소비자 인지와 구매행동에 대한 연구

양성범 ( Sung Bum Yang ),양승룡 ( Seung Ryong Yang ) 한국식품영양학회 2013 韓國食品營養學會誌 Vol.26 No.3

The objective of this study was to investigate the perceptions and purchase behaviors on foreign matters in food. For that, we conducted a survey of 348 adults living in a metropolitan area. Concern over the presence of foreign matters in food was a lower than that for other harmful factors such as heavy metals, BSE, harmful microbes and so on. 70% of respondents would not take the snack which was detected a rat’s head, including the manufacturer’s product and similar products with it after the foreign matter incident. In contrast, about of 54% respondents were willing to buy canned tuna after the incident. It is necessary to prepare more detail management and policy on foreign matters in food.

꽃차의 소비자 구매 행태 및 지불의사에 대한 연구

양성범 ( Sung Bum Yang ),이석원 ( Seog Won Lee ) 한국식품영양학회 2013 韓國食品營養學會誌 Vol.26 No.2

본 연구는 급성장하고 있는 음료 및 기호식품 시장에서 꽃을 이용한 차음료에 대한 시장 가능성을 검토하기 위해, 꽃차의 소비자 구매 행태와 지불의사를 조사, 분석하였다. 이때 소비자 구매 행태는 기존의 잎녹차와 비교하여 분석하였다. 주요 연구 결과는 다음과 같다. 첫째, 전체 응답자의 절반이 넘는 약 55%가 1주일에 한 번 이상의 잎차를 음용하는데 비해, 꽃차의 경우는 약 23%에 지나지 않았다. 또한 응답자의 약 30%가 잎차류를 거의 마시지 않는다고 응답하였으나, 꽃차의 경우 약 67%의 응답자가 거의 마시지 않는다고 응답하였다. 이는 현재까지 꽃차가 잎차에 비해 대중적이지 못하다는 것을 의미한다. 나아가 잎차도 응답자의 약 1/3이 거의 마시지 않고 있어 최근의 커피 주도의 차 음료 시장 흐름과 유사하며, 전통 차음료 활성화에 대한 대책이 시급하다는 것을 시사한다고 할 수 있다. 둘째, 잎차를 마시는 이유로는 ‘건강에 좋으므로’, ‘정서 안정에 도움이 되므로’, ‘커피를 마시는 것이 부담스러워서’의순이었으나, 꽃차를 마시는 이유는 ‘향이 좋아서’, ‘미용/다이어트에 도움이 되므로’, ‘건강에 좋으므로’의 순이다. 이를 통해 소비자들이 잎차와 꽃차를 마시는 이유가 명확히 다르다는 것을 알 수 있으며, 향후 꽃차 생산업자 및 마케팅을 위해서는 잎차와는 다른 차별화 전략이 필요하다는 것을 의미한다. 셋째, 잎차와 꽃차를 마시지 않는 이유로는 ‘음용과정이 복잡해서’가 가장 높은 응답을 나타냈다. 이들의 대체재라고 할 수 있는 커피에 비해 음용과정 등이 복잡하므로 이를 보완 할 수 있는 가공기술 및 포장기술이 필요하다. 또한 꽃차를 마시지 않는 이유로 가격에 대한 부담을 갖는 것으로 조사되어 소비자의 의사를 반영한 가격 전략이 필요하다. 넷째, 잎차에 비해 꽃차를 구매할 경우, 소비자들은 친환경 등의 안전요소를 가장 높게 고려하고 있으며, 품질, 가격, 디자인, 브랜드의 순이다. 이는 잎차에 비해 음용 이유가 향, 미용/다이어트로 나타난 것과 동일선상에 있는 것으로 현재 보다 좀더 안전적 요소와 디자인적 요소를 결합한 상품 개발과 마케팅 전략이 필요하다. 꽃차 구매시 고려하는 품질요소로는 ‘향’, ‘우린 모양’, ‘찻물 색’, ‘외형’의 순으로 다른 조사 항목의 분석 결과와 유사하다. 다섯째, 향후 꽃차를 구매할 의사에 대해 전체의 약 68%가 구매할 의사가 있다고 응답했으며, 이 경우 잎차에 비해 추가적으로 지불할 의사는 약 68%로 나타났다. 결론적으로 꽃차를 활성화하기 위해서는 잎차의 경우와 다른 가공방법, 상품화, 마케팅 전략 등이 필요하다는 것을 의미한다. 가공에 있어서는 꽃차 고유의 향과 미용/다이어트 기능을 고려한 가공이 필요하며, 음용과정을 보다 손쉽게 할 필요가 있다. 상품화와 마케팅에서는 소비자 선호 변화에 대응하고 불편요소를 개선할 수 있는 할 수 있는 차별화 전략이 필요하다. The objective of this study is to propose the motivation of the analysis on consumer`s purchase behavior and willingness-to-pay for flower tea. Therefore, we survey the purchase behaviors on flower teas as compared with leaf teas such as green teas. We also analyze the willingness to purchase and pay for such teas. The reasons for consuming flower teas are ‘flavor’, ‘beauty/diet’, ‘health’, consecutively. Consumers prioritize ‘safety’, ‘quality’, ‘price’, and ‘design’ when purchasing flower teas. Nevertheless, it is also essential to consider ‘flavor’ as a quality factor. It is necessary to differentiate the process and marketing strategies for the development of flower teas.

충남 친환경학교급식의 농식품 속성 가치 분석: 감자, 콩나물, 토마토를 중심으로

양성범 ( Yang¸ Sung-bum ) 한국유기농업학회 2021 韓國有機農業學會誌 Vol.29 No.1

The objective of this study is to analyze the value of attributes of agricultural products in school food service using hedonic price model and choice experiment. In the case of potatoes, bean sprouts, and tomatoes, environment-friendly agricultural products rather than conventional ones, and domestic price premiums exist rather than Chungnam. The higher the price, the higher the margin rate. Conventional agricultural products were more profitable than environment-friendly ones, and domestic products were more profitable than Chungnam. In consumer preferences, environment-friendly agricultural products are preferred over conventional agricultural products and local products (Chungnam, Cheonan, Asan) rather than domestic ones. This is the opposite result of the Hedonic price model estimation that Chungnam has a lower price premium than domestic in the case of origin. This study is meaningful by analyzing the attribute value of agricultural products used for school meals in Chungnam and comparing them with the willingness to pay consumers. With the results of this study, it is necessary that discussions on supplementing the value of local products used in Chungnam school food service.