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      • 관광이벤트의 관광경영에 관한 연구

        심홍보,김종택 공주영상정보대학 2001 논문집 Vol.8 No.-

        관광상품의 한계성을 극복할 수 있는 방안으로 관광이벤트를 제시하였고, 이벤트 주최, 개체자의 관광 전, 중, 후 경영, 지역주민의 관광 전, 중, 후 경영과 관광자의 관광 전, 중, 후 경영에 대한 이론적 연구에 목적을 두었다. 이론적 연구를 통해 99'이천도자기축제를 관광 전, 중, 후로 나누어 사례를 분석해 보았으며 성공요인과 지적 받은 점을 분석했다. 지역 이벤트는 관광상품 개발과 지역활성화 라는 모든 측면에서 중요한 과제라고 생각된다. 인근지역에서 이벤트를 실시하기 때문에 우리도 하는 경쟁적 개최가 아닌 우리 지역만의 독특한 이벤트를 실시한다는 의지가 절실히 요구된다. 그러기 위해서 이벤트 주최, 개최자는 지역주민들과 함께 자신들의 지역을 재인식하고, 지역 이익 창출 기회로 사용한다면 지역활성화 방안으로는 최상이 수단이라고 생각된다. 또한 이벤트가 국내적인 규모를 넘어서서 국제적으로 발돋움하기 위해서는 지역이 갖는 특성을 고려하고 타 지역과 차별화 된 이벤트를 개발해야 하며, 이벤트 개발에 따른 참여업체의 세제 및 법적 지원방안이 강구되어야 하고 민간업체의 역할과 지방자치단체의 역할을 명확히 하여 가장 한국적인 것이 세계적인 것이 될 수 있도록 민관 모두 노력을 기울여야 할 것이다. 마지막으로, 의식적인 노력으로 항상 새로운 축제를 준비하는 자세로 매년 새로운 목표를 추가하는 것도 필요하다.

      • SCOPUSSCIEKCI등재

        거대낭종을 동반한 두개강내 혈관외피세포증 : Case report

        심홍보,이선일,최병욱,김수천,재홍 대한신경외과학회 1995 Journal of Korean neurosurgical society Vol.24 No.12

        Hemangiopericytomas is a rare malignent tumor of the central nervous system having an incidence of 1-3.8% of all primary intracranial meningeal tumors, and the occurrence of cystic hemangiopericytomas is even rarer. We report our recent experience of a case of cerebral Hemangiopericytoma associated with a large cyst in a 38 year-old man. The patient presented with 1-month history of headache. Computerized tomography(CT) and magnetic resonance image(MRI) showed a huge-sized, cystic tumor in the left frontal region. Histopathological report of the excised tumor confirmed cystic Hemangiopericytoma. Over the years, the issue of classifying Hemangiopericytoma as a form of meningioma has been controversial. Since Hemangiopericytoma differs from that of ordinary meningiomas because of its extremely malignant behavior and different histological and ultrastructural porperties, the author suggest that Hemangiopericytoma classified not with meningiomas. Regardless of classification, total surgical removal of this tumor is crucial due to its tendency for local recurrence despite aggressive resection.

      • 호텔기업의 이미지 포지셔닝에 관한 연구

        심홍보 한국관광정책학회 2001 觀光政策學硏究 Vol.7 No.3

        A desire and demand of hotel customer nowadays, has become more varied, individualized, high levelled and discriminated. Also we can see from a recent tendency that the image of Hotel has been hardly considered of significant in marketing activity as well as in practical business administration. The purpose of this study was to evaluate positioning of the image in the Hotel industry. To achieve the purpose of this study theoretical and empirical study was used. In review of theoretical background basic concepts and strategy of Hotel image positioning were studied. Based on the theoretical studies and previous studies Hotel image attributes were chosen. An empirical study was conducted with cases of Chosun Hotel, Ritz-Carlton Hotel, Ramada Renassance Hotel, Hyatt Hotel, J.W Marriot Hotel, Inter-Continental Hotel. And a list of question in six categories-Hotel image similarity, perception for attributes, Hotel image preference, importance for attributes, and personal characteristics of respondents-were constructed and tested. The period of research was 31days from Aug. 1 to Aug. 31, 2001. Among the 400 copies of questionnaire distributed, 340 were returned. The statistical analysis of data was conducted using techniques of frequency analysis, T-test, ANOVA, Factor analysis, Wilcoxon rank sum test, Chi-square, Kendall tau-c, Kruskal-wallis. Multidimensional scaling methods such as SAS/PROC MDS, SAS/PROC FREQ was used for the evaluation of Image positioning in Hotel Industry. Through the survey was presented not only perception and impotance of Hotel image attributes but also image similarity & preference of image in Hotel Industry. According to the analysis of image similarity. Ritz-Carlton Hotel - Inter-Continental Hotel is the best closed competitor, and Inter-Continental Hotel - Hyatt Hotel, J.W Maritt Hotel - Inter-Continental Hotel, Ritz-Carlton Hotel - Hyatt Hotel are very closed competitive Hotel Industry. As a result of this study, We can find out that satisfaction of the customer in relation with Hotel Image. The analysis of Hotel Image attributes preference is as follows. First, the potential guests had different perception on each Deluxe Hotel. Second, among the 8 attributes in the survey, a hotel is characterized by Service, Facility, Location, Price. Hyatt Hotel, Inter-Continental Hotel received the highest score in the evaluation and Ritz-Carlton, Chosun, J.W Marriot, Ramada Renassance came next. Third, there were no differences in the perception of each hotel among those who make reservations and those who do not. And the most important factor when choosing a hotel is its image and potential guests had different motivations for choosing a hotel and perception of each hotel differed. The ultimate objectives of this study is to suggest the effective direction to set up a positioning strategy by using Hotel Images. But this study had limits on sampling was extracted six Hotel because of time limitation. Therefore, the more systematic and continuos study should be executed to overcome those kind of limits.

      • 호텔기업 계절성메뉴의 고객만족에 관한 연구

        심홍보,최미경 한국콘텐츠학회 2007 한국콘텐츠학회 종합학술대회 논문집 Vol.5 No.1

        최근 호텔기업에서 식음료부문이 객실보다 더 많은 수익을 창출하는 부서로 인식하면서 수익성 관리와 더불어 다각적이고 과학적인 경영정책이 요구된다. 특히 기술의 발전과 정보의 공유화 등으로 인하여 호텔서비스의 동질화 현상이 심화됨에 따라서 차별화 기회가 감소되고 있다. 이에 경쟁력 강화를 위하여 신규고객 창출 및 기존고객 유지는 매우 중요하다고 할 수 있다. 이러한 고객관리와 매출증진을 위하여 식음료부서는 프로모션행사를 실시하는데, 본 연구는 이러한 프로모션 메뉴의 일종인 일식레스토랑의 계절성메뉴를 통하여 계절성메뉴 및 일식당메뉴에 대한 이론적 고찰을 통하여 개념 재정리, 계절성메뉴가 고객만족에 미치는 영향에 대한 실증분석을 통하여 영업활성화 방안모색 및 효율적인 계절성메뉴 관리방안을 제시하는데 연구의 목적을 두었다. As hotel enterprises lately recognize that food and drink industry produces more profits than hotel rooms, multi-various and scientific management policies are required along with the management of profitability. Particularly, as hotel services have become more alike due to the development of technology and sharing information, opportunities for differentiation have decreased. In light of such circumstances, creating new customers and maintaining existing customers are very important to reinforce competitiveness. To have such a management of customers and to increase sales, promotional events are carried out in the department of food and drink. This study aims to conduct theoretical investigation of seasonal menu and Japanese restaurant menu in seasonal menu of Japanese restaurants that is a type of such promotional menu. The purposes of the study are to reorganize the concepts and to seek for methods of sales promotion and to suggest efficient management of Japanese restaurant seasonal menu by conducting empirical analysis on the effects of seasonal menu on customers and their intention to reorder.

      • SCOPUSSCIEKCI등재

        외상성 내경동맥해면정맥동루의 임상적 분석

        심홍보,최병욱,이선일,정용태,김수천,재홍 대한신경외과학회 1996 Journal of Korean neurosurgical society Vol.25 No.4

        We analyzed 20 cases of traumatic carotid cavernous fistula(CCf) during the recent 10 years. The results are summarized as follows : 1) In 18 cases(90%). the clinical symptoms & signs of CCF occurred within 2 months after trauma. 2) The sites of fistulae were common in horizontal segment(40%) and at the junction(30%) between horizontal segment and posterior ascending segment of cavernous portion of internal carotid artery 3) The main draining veins of CCF were the superior ophthalmic vein(90%) and the inferior petrosal sinus(70%) 4) The methods of treatment were occlusion of fistula with balloon(9 cases). occlusion of cavernous ICA with balloon(2 cases), ligation of cervical ICA with Poppen's clamp(4 cases) and trapping(2 cases). Two patients were not treated and another patient was healed spontaneously. 5) The frequency and severity of complication was significantly decreased in cases treated by detachable balloon occlusion than by direct cervical ICA ligation of trapping procedures. 6) The procedure using the self-sealed goldvalve balloon was simple. but had a risk of premature separation and premature deflation.

      • KCI등재

        근대문화유산의 관광산업적 활용 사례연구-인천 대불호텔을 중심으로-

        심홍보 국제문화기술진흥원 2022 The Journal of the Convergence on Culture Technolo Vol.8 No.1

        To study hotels related to early modern cultural heritage, this study has, first, attempted a historical approach through literature analysis and established an early modern hotel development history. Second, it has strived to suggest tourism industrial utilization measures by studying tourism industrial utilization cases through materials on the restoration of Daebul Hotel and interviews with related parties. Consequently, the researcher offers the following as tourism industrial revitalization measures for the restoration of early modern hotels. First, restoration plans for early modern hotels from early modern heritage in each region should be made on the basis of thorough examination of justifiability and of content development plans. Second, restoration of early modern hotels in each region requires the establishment and intent of an administrative management system by local governments. Third, restoration of early modern hotels is a thing of historical significance and value and should be promoted as a business that can contribute to revitalization of tourism and economic effects, acceleration of employment, etc., in each region. Fourth, preparation of a consistent, proactive advertisement methods regarding the restoration of early modern hotels is necessary. 본 연구는 근대문화유산관련 호텔을 연구하기 위하여 첫째, 문헌분석을 통한 역사적 접근을 시도하여 근대호텔발전사를 정립하였다. 둘째, 대불호텔 복원관련 자료와 관계자의 인터뷰를 통해 관광산업적 활용사례를 조사하여 관광산업적 활용방안을 제시하고자 하였다. 근대호텔 복원을 위한 관광산업적 활성화 방안을 제시하면 첫째, 각 지역의 근대문화유산의 근대호텔 복원계획은 철저한 당위성 검토와 콘텐츠 개발계획으로 이루어져야 한다. 둘째, 각 지역의 근대호텔 복원은 지자체의 행정적 관리체계 구축과 의지가 있어야 한다. 셋째, 근대호텔 복원은 역사적 의미와 가치가 있는 것으로 각 지역의 관광활성화 기여 및 경제적 효과, 고용촉진 등에 기여할 수 있는 사업으로 추진되어야 한다. 넷째, 근대호텔 복원에 대한 지속적ㆍ적극적 홍보 수단 마련이 필요하다.

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