우리나라 예산심사과정에 있어서 심사정보원에 관한 연구

신재원 한국토지행정학회 1989 論文集 Vol.2 No.1

여행상품 모바일 광고 특성과 소비자태도, 구매의도 간의 관계 연구

신재원 관광경영학회 2020 관광경영연구 Vol.96 No.-

The Advanced mobile technology has resulted in the increasing use of mobile device to deliver advertisements for services and products in travel industry. The purpose of this study is to investigate the relationship among Mobile advertisement characteristic, consumer attitude and purchase intention. To perform this study, total 250 questionnaire were distributed to consumers who had experienced mobile ads of travel product from their device dated from November 1th to November 30th. Unworkable data were excluded, 229 usable responses were obtained for an empirical analysis. Frequency analysis, exploratory factor analysis, reliability analysis, and regression analysis were measured by using SPSS 18.0 accordingly. For the study structure, mobile ads characteristic was divided with personalization, informativeness, interactivity, credibility and entertainment. Consumer attitude was divided with advertising attitude and brand attitude. Purchase intention was a single factor. The results have shown as follows: Hypothesis 1, except interactivity, all attributes related mobile advertisement have a positive effect on advertising attitude. Hypothesis 2, among mobile advertisement, only three factors which are personalization, credibility and entertainment. have a positive effect on brand attitude. Hypothesis 3, advertising attitude. has a positive effect on brand attitude. Hypothesis 4, consumer attitude consisted of advertising attitude. and brand attitude had a positive effect on purchase intention. This study result has found that managing mobile advertisement is a source of competitive marketing advantage in travel industry.

복합리조트의 서비스품질이 고객만족과 고객감동에 미치는 영향

신재원,이규상 관광경영학회 2020 관광경영연구 Vol.97 No.-

This study is about the effect of service quality of integrated resort on the customer satisfaction and the customer delight. Three main hypotheses are based on service quality, the customer satisfaction, the customer delight. The empirical analysis was analyzed using the SPS WIN Ver2.22.0 statistical package program after the questionnaire was collected and the survey was conducted for one month from May 3 to June 1, 2020. First, according to the analysis results, three of the five factors in the quality of service at the integrated resort affected customer satisfaction. Second, one of the one factors in customer satisfaction affected customer delight. Finally, four of the five factors influenced customer delight as influential facts about the quality of service in integrated resort. As the result of this study, In the future, we will have to develop a strategy that will allow our customers to feel more comfortable, feel more reliable and respond to their expectations through more sincere and attentive services. A comprehensive strategy is needed to help customers who want to experience this through differentiated service quality through programs and courses that utilize diverse resources and regional characteristics that are unique to a integrated resort that can lead to customer satisfaction. In the future, advanced cases of service quality that affect customers' emotions will be experienced and acquired, and strategies will be needed to continuously improve the differentiated service quality of the integrated resort. Therefore, we expect that domestic integrated resorts will emerge as Korea's representative killer contents.

Direct Internal Fixation for Unstable Atlas Fractures

신재원,석경수,김학선,양재호,권지원,이환모,문성환,이병호,박상준,박섭리,김선규 연세대학교의과대학 2022 Yonsei medical journal Vol.63 No.3

Purpose: To investigate the radiologic and clinical outcomes of direct internal fixation for unstable atlas fractures. Materials and Methods: This retrospective study included 12 patients with unstable atlas fractures surgically treated using C1 lateralmass screws, rods, and transverse connector constructs. Nine lateral mass fractures with transverse atlantal ligament (TAL)avulsion injury and three 4-part fractures with TAL injury (two avulsion injuries, one TAL substance tear) were treated. Radiologicoutcomes included the anterior atlantodental interval (AADI) in flexion and extension cervical spine lateral radiographs at 6months and 1 year after treatment. CT was also performed to visualize bony healing of the atlas at 6 months and 1 year. Visual AnalogScale (VAS) scores for neck pain, Neck Disability Index (NDI) values, and cervical range of motion (flexion, extension, androtation) were recorded at 6 months after surgery. Results: The mean postoperative extension and flexion AADIs were 3.79±1.56 (mean±SD) and 3.13±1.01 mm, respectively. Thenmean AADI was 3.42±1.34 and 3.33±1.24 mm at 6 months and 1 year after surgery, respectively. At 1 year after surgery, 11 patientsshowed bony healing of the atlas on CT images. Only one patient underwent revision surgery 8 months after primary surgery dueto nonunion and instability findings. The mean VAS score for neck pain was 0.92±0.99, and the mean NDI value was 8.08±5.70. Conclusion: C1 motion-preserving direct internal fixation technique results in good reduction and stabilization of unstable atlasfractures. This technique allows for the preservation of craniocervical and atlantoaxial motion.

GO/Fe3O4 나노합성물을 이용한 수용액 내 Cr(VI) 제거

신재원,허진,유제승,서영수 대한환경공학회 2013 대한환경공학회 학술발표논문집 Vol.2013 No.6

Diagnostic Accuracy of B-type Natriuretic Peptide for Predicting Systolic Dysfunction according to Different Cut off Levels

신재원,윤호중,박철수,김성훈,조은주,임상현,정해억,전희경,오용석,정욱성,김재형,최규보,홍순조 대한내과학회 2003 대한내과학회 추계학술대회 Vol.65 No.10

혐기성 막분리 생물반응조 공정을 이용한 음폐수 처리 특성

신재원,홍승관,송경근 대한환경공학회 2015 대한환경공학회 학술발표논문집 Vol.2015 No.10

豫算審議過程에 있어서 審査情報源泉에 관한 理論的 考察 : 美國을 中心으로

申在元 圓光大學校 行政學科 行政學硏究會 1989 행정논총 Vol.9 No.-

여행사 종사원의 커뮤니케이션과 고객감정, 행동의도 간의 관계연구

신재원 관광경영학회 2019 관광경영연구 Vol.92 No.-

The purpose of this study is to the effects of verbal and nonverbal communication of travel agent’s employee on the customer’s emotional responses and behavioral intention. To perform this study, 250 usable responses were obtained for an empirical analysis. total 273 questionnaire were distributed to customers who had bought travel product from travel agent dated from August 5th to September 5th. Unworkable data were excluded, Frequency analysis, exploratory factor analysis and reliability analysis were measured by using SPSS 18.0 accordingly. SEM was conducted to test the validity of the proposed model and the hypotheses by using AMOS 22.0. For the study structure, Communication was divided with verbal and non-verbal. Customer emotional responses and behavioral intention were a single factor. The result has shown as follows: Hypothesis 1, among communication, both verbal and non-verbal communication have a positive effect on customer emotional responses. Hypothesis 2, among Communication, only verbal communication has a positive effect on behavioral intention. Hypothesis 3, customer emotional responses has a positive effect on behavioral intention. Hypothesis 4 and Hypothesis 5, Both verbal and non-verbal communication have effect on behavioral intention by mediating customer emotional responses. This study result has found that managing communication of travel agent’s employee is a source of competitive marketing advantage in travel agent business. This study suggests operational and theoretical implications on the aspects of marketing management in travel industry.

여행사 소셜미디어 마케팅이 브랜드 이미지와 구매의도에 미치는 영향

신재원,이재섭 관광경영학회 2020 관광경영연구 Vol.94 No.-

The purpose of this study is to investigate the relationship among Social media marketing, brand image and purchase intention. To perform this study, total 218 questionnaire were distributed to customers who had experienced Social media of travel agent dated from August 1th to September 20th. Unworkable data were excluded, 201 usable responses were obtained for an empirical analysis. Frequency analysis, exploratory factor analysis, reliability analysis, and regression analysis were measured by using JAMOVI program accordingly. For the study structure, social media marketing was divided with accuracy, richness, usefulness, timeliness. Brand image and purchase intention were a single factor. The result has shown as follows: Hypothesis 1, among social media marketing, all factors have a positive effect on brand image. Hypothesis 2, among social media marketing, both usefulness and timeliness have a positive effect on purchase intention. Hypothesis 3, brand image has a positive effect on purchase intention. Hypothesis 4, among social media marketing, both usefulness and timeliness have a positive effect on purchase intention by mediating brand image. This study result has found that managing social media marketing is a source of competitive marketing advantage in travel agent business. This study suggests operational and theoretical implications on the aspects of social median marketing and brand image management in travel industry.