중장년층의 소비가치가 헤어관리행동에 미치는 영향

신임순 한국미용예술경영학회 2023 미용예술경영연구 Vol.17 No.5

In this study, data were collected from male and female general consumers with experience in hair care in their 40s to 60s in order to understand the relationship between the consumption value of the middle-aged and the elderly on hair care behavior. The data collection period is from February 15, 2023 to February 28, 2023, and a survey was conducted centering on an online expert panel, and 307 copies of data were finally analyzed. As a result of the analysis, the consumption value pursued by the middle-aged was categorized into emotional value, social value, and practical value, and hair care behavior was derived as interpersonal orientation, convenience, aesthetics, and conformity. In the relationship between emotional value and hair management behavior, a positive influence relationship was shown in the order of conformity, aesthetics, and interpersonal orientation, and in the relationship between social value and hair management behavior, positive influence was shown in the order of convenience, conformity, and interpersonal orientation. In the relationship between practical value and hair management behavior, a positive (+) influence relationship appeared in the order of interpersonal orientation, conformity, and convenience. It was confirmed that it is an influencing variable that plays an important role in management behavior.

사회적 불안요인이 작은사치소비에 미치는 영향

신임순 한국미용예술경영학회 2022 미용예술경영연구 Vol.16 No.1

In this study, a research hypothesis was established and path verification was conducted to identify social anxiety factors and to investigate the relationship between the emotional status needs, display needs, and small luxury consumption behaviors. The subjects of the survey are adult men and women in their 20s and older who have experience purchasing beauty-related products and services, from December 5 to December 15, 2021. As a result of the analysis, three social anxiety factors were derived: future anxiety, interpersonal relationship anxiety, and negative evaluation anxiety. Sub-factors of social anxiety were found to have a significant influence on the desire to show off, and future anxiety factors were identified the highest. Sub-factors of social anxiety were found to have a significant influence on status needs, and negative evaluation anxiety factors were identified the highest. All the hypotheses were supported as the need for display and the need for status also had a significant effect on the small luxury consumption behavior. Through this study, it was confirmed that the negative psychology of consumers has a positive effect on various desires, and that these desires affect the intention to consume small luxury, which is emerging as a new trend.

뷰티서비스 진정성이 인지적 신뢰와 정서적 신뢰 및 재구매의도에 미치는 영향

신임순 한국미용예술경영학회 2020 미용예술경영연구 Vol.14 No.3

This study investigates authenticity in beauty salons customer trust formation and repurchase intention. Following the literature, we posit that service authenticity encompasses three dimensions: objective authenticity, constructive authenticity, and existential authenticity. We investigate these relationships and test our hypotheses by analyzing 288 responses obtained from self-standing surveys administered to male and female consumers who have used beauty services. The hypotheses are tested through a structural equation model analyzed using SPSS 21.0 and AMOS18.0. The findings show that objective, constructive trust, while only objective and existential authenticity positively affect emotional trust. Moreover cognitive trust affects it negatively. The concept of authenticity has been under explored in the beauty services context. To fill this research gap, this study examines the three key dimensions of service authenticity. The empirical results indicate that they are significant in the formation of customer trust, a key factor in determining the quality of the relationship between the beauty salon and the customer. Our results show that cognitive trust establishes customers’ belief in the beauty salon’s abilities and capacity to satisfy customer expectations by emphasizing the competency and expertise of employees in delivering authencity. The results also suggest that building emotional trust show concern for and consideration to their customers in order to make them feel understood.

O2O기반 뷰티서비스 특성에 따른 지속사용의도에 관한 연구: 카카오헤어샵과 네이버예약 서비스 이용자를 중심으로

신임순 한국미용예술경영학회 2020 미용예술경영연구 Vol.14 No.2

This study is an empirical demonstration using an expanded technology acceptance model to identify factors affecting the intention to continuously use O2O (Online to Offline) -based beauty services. It is aimed at consumers with experience using O2O beauty services, from January 5, 2020. to January 15, 2020, online surveys were conducted through specialized research companies. A total of 289 copies of response data were used for analysis, and SPSS 21.0 statistics package program was used. As a system characteristic to the existing technology acceptance model, an extended technology acceptance model was added that adds instant connectivity, mobility, accessibility and personality playfulness and ease, and the mediating effect of perceived usefulness was verified. As a result of the analysis, all factors except mobility showed a significant influence on the intention to continue using, and the mediating effect of perceived usefulness was verified. Through this study, the more easily and quickly the new information technology is used, the more the experience through the use of technology feels as a pleasure, the more useful it is, and the structure that leads to the actual use behavior can be confirmed. Through this study, the more easily and quickly the new information technology is used, the more the experience through the use of technology feels as a pleasure, the more useful it is, and the structure that leads to the actual use behavior can be confirmed. It can be used as a market analysis tool that provides useful insights for O2O (Online to Offline) -based beauty service users in the future, and is expected to be a practical help in establishing a design and marketing strategy that can dominate the platform market.

미용실 고객의 고객경험이 긍정감정, 고객감동, 고객충성도에 미치는 영향

신임순 한국미용예술경영학회 2020 미용예술경영연구 Vol.14 No.1

본 연구는 미용실 고객의 고객경험이 긍정감정, 고객감동, 고객충성도에 미치는 영향관계를 경로검증을 통해 살펴보았다. 설문대상은 미용실 이용 경험이 있는 남녀 소비자이며, 2020년 1월 15일부터 2020년 1월 30일까지 자기기입식 설문을 진행하였다. 총 362부의 응답데이터가 분석에 사용되었으며, AMOS 18.0을 활용하여 연구모형 검증을 위해 경로분석을 실시하였다. 고객 경험은 이성적 경험, 관계적 경험, 물리적 경험의 3요인으로 구분하였으며, 관계적 경험과 이성적 경험은 긍정감정에 유의한 영향관계가 확인되었고 관계적 경험과 물리적 경험은 고객감동과 유의한 영향관계가 확인되었다. 미용실고객이 지각한 긍정감정은 고객감동에 유의한 영향을 미쳤으나 고객충성도에는 영향을 미치지 않는 것으로 나타났다. 고객감동은 고객충성도에 유의한 영향을 미치는 것으로 확인되었다. 본 연구는 소비자가 미용실에 대해 가지는 긍정적인 감정과 감동을 형성하기 위해서는 경험단서가 중요한 요인임을 규명하였고, 미용실 고객경험을 효과적이고 효율적으로 관리할 경우 소비자와의 지속적인 관계를 유지할 수 있으며 나아가 경제적인 이익을 이끌 수 있는 중요한 마케팅 전략이 될 수 있을 것으로 사료된다.

두피・탈모관리실 이용자의 개인가치가 구매성향과 구매행동에 미치는 영향

신임순,허정록 한국미용예술경영학회 2023 미용예술경영연구 Vol.17 No.1

In this study, a covariance structure model test was conducted to identify the influence of personal values ​​of scalp and hair loss management room users on purchase propensity and purchase behavior. For data collection, an online survey was conducted from November 1 to November 30, 2022, targeting consumers in Seoul and Gyeonggi regions who have experienced using scalp and hair loss care centers at least once within the last year, and 358 copies of the questionnaire were finally analyzed. Personal value was divided into internal value and external value, and purchasing propensity was divided into brand, functionality, practicality, and convenience, and the path coefficient and significance were verified based on the research model. As a result of the analysis, it was found that internal and external values ​​had a positive effect in the order of brand pursuit, practicality, convenience, and functionality. As for the relationship between purchasing propensity and purchasing behavior, it was found to have an effect on the propensity to pursue functionality and the propensity to pursue convenience, but the propensity to pursue brand and the propensity to pursue practicality did not appear to have an impact on purchasing behavior. Through this study, it was confirmed that the personal value of consumers acts as a variable that affects various purchasing propensities, and it is possible to predict purchase behavior.

뷰티시장의 소비자 동조성과 명품소비와의 관계연구:불안수준의 조절효과

신임순 한국미용예술경영학회 2022 미용예술경영연구 Vol.16 No.3

This study was collected through a panel of specialized research institutes targeting adult men and women in their twenties and older to find out the influence relationship with the luxury purchasing behavior by understanding the co-propensity of beauty product consumers, and the influence of anxiety level in the relationship between them. The survey period was from January 20 to January 30, 2022, and 578 copies were used for the final analysis. As a result of the analysis, the conformity of beauty product consumers was identified as identification conformity, information conformity, and normative conformity. In the relationship between consumer conformity and luxury consumption, a significant influence relationship was confirmed in information conformity and normative conformity. A difference was confirmed in the informational synchronization factor in the moderating effect of anxiety level between synchronization and luxury consumption. Through this study, consumer conformity, which is a psychological attribute that determines luxury consumption behavior, was subdivided, and it was found that there is a differential influence on luxury consumers in the beauty market.

Hair Pack과 LPP 제품의 처리가 손상모발에 미치는 영향

신임순 한국미용예술경영학회 2015 미용예술경영연구 Vol.9 No.1

Hair treatments with hair pack and LPP types were repeatedly processed for 3 times and permanent was repeated consecutively for 3 times. And changes in the cuticle layer were observed using an electron microscope to find the effects of hair treatments on the damaged hair. Then, elongation and tensile strength were measured and the following results were obtained. First, the control group with no hair treatments showed a mild degree of cuticle status but the cuticle was extremely unstable with almost half of it falling off. In hairs with 2 and 3 consecutive treatments with permanent showed loss of most cuticle layers and some of them even had holes. Especially, the 3 time treatment group showed extremely severe damage with exposure of cortex from cracks. Second, cuticle layer was somewhat maintained on the hair surface after one time permanent operation with hair pack processing. However, cuticle layers were not clearly seen after second and third permanent operations with damages such as holes. Third, cuticle layer after one time permanent operation with LPP processing was maintained. Looking at the surface of hair with 3 repeated processing of LPP, observation of damage was not observed at low magnification but rough and split surface was found in high magnification, different from first and second processing. Fourth, However, tensile strength and elongation after 1, 2 and 3 consecutive permanent operations with a hair pack and LPP processing were found to be 199.9, 102.2, 102.7 and 58.0, 58.4, 61.1, and 101.4, 100.2, 100.0 and 60.6, 59.8, 58.0.

자아존중감이 화장품 윤리적 소비행동에 미치는 영향 연구

신임순,허정록 한국미용예술경영학회 2022 미용예술경영연구 Vol.16 No.4

In order to investigate the effect of self-esteem on the ethical consumption of cosmetics in the beauty industry, this study was conducted using data from August 15 to August 30, 2022, targeting consumers in their 20s or older who have experience or interest in ethical consumption when purchasing cosmetics. was collected, 364 parts were used for the final analysis. For the analysis method, frequency analysis, factor analysis, and multiple regression analysis were performed using the SPSS 21.0 statistical package program. As a result of the analysis, four factors of self-esteem were derived: responsibility, sincerity, self-assertion, and conscious life. The components of ethical consumption of cosmetics were environmental conservation considering the natural environment, animal welfare, and production process performance considering social responsibility. Four factors of corporate ethics were derived. Among the components of self-esteem, sincerity was found to have a great influence on animal welfare and corporate ethics, and responsibility was found to have a great influence on environmental preservation and animal welfare. Conscious life affects environmental conservation, animal welfare, and business ethics, and self-assertion has been shown to affect environmental conservation, production fairness, and business ethics. Through this study, it was possible to understand the psychological characteristics of ethical consumption behavior, and it has implications for providing basic data for in-depth research in the beauty industry by subdividing ethical consumption and self-esteem.

원석공예를 이용한 헤어장신구 개발에 관한 연구

신임순 ( Shin Im Soon ),김선아 ( Kim Sun Ah ),김성남 ( Kim Sung Nam ) 한국디자인트렌드학회 2011 한국디자인포럼 Vol.33 No.-

국내외 원석공예 현황을 살펴본 결과, 국내에서는 소규모공방을 중심으로 원형형태의 원석을 주로 이용한 장신구가 주류를 이루고 해외에서도 몇몇 장신구회사 이외에는 원석공예 작품들을 보기가 힘들었다. 대부분 국내외 원석공예 장신구는 펜던트나 목걸이, 귀걸이, 팔찌류가 가장 많았으며 헤어장신구는 드문 편이었다. 경쟁력 있는 원석공예 헤어장신구 제작을 위해서는 대중성 보다는 원석의 특성을 살려 제작해야하는데 선행연구를 통해 도출된 제작방안을 다음과 같이 정리하였다. 첫째, 원석 가공을 최소화하여 원석공예의 장점인 자연미, 단순미를 살리는 것을 원칙으로 삼는다. 둘째, 헤어장신구의 특성상, 너무 두껍거나 무게가 나가는 형태는 지양한다. 셋째, 원석의 종류를 선정 시 두께가 얇은 장방형의 원석 계열 또는 크지 않는 원석을 사용토록 한다. 넷째, 원석 자체만으로 구성하는 것이 아니고 금속주물과 추가적인 원석을 덧대거나 붙이도록 하여 다양한 형태를 연출한다. 다섯째, 원석자체는 가격이 저렴하고 가공이 적은 장점을 살리기 위해 나머지 구성요소 부분에 여러 가지 제작기법을 적용해본다. 여섯째, 원석공예 장신구 현황분석에 따라 기존에 사용 중인 원형, 타원형 등의 가공기법이 아닌 국내에 미시도 된 제작기법을 적용해본다. 본 논문에서는 상기 제작방안을 토대로 아직은 국내외적으로 미개척분야인 원석공예를 이용한 헤어장신구를 작품으로 제작해 보았으며 향후 원석공예를 이용한 장신구에 원석의 거친 면을 그대로 살리는 기법을 향후 원석공예의 가능성 있는 제작기법으로 제시한다. Stone Crafts Hair Ornaments Reason for the small craft industries include first stone here and abroad that can be easily processed form and the pursuit of mass-produced forms and processing operations are relatively simple. Most of the domestic and international gemstone jewelry, crafts pendant, necklaces, earrings, bracelets, hair ornaments currents are the most common was difficult to find. Hair jewelry gemstone craft competitive production, rather than popularity to be produced utilizing the properties of stones leading to measures derived from the study were the following assumptions. First, the small processing for natural stone crafts. Second, the nature of hair ornaments, too thick or weighing form is avoided. Third, when selecting the type of rough stone, you choose thin or rectangular stones that are large will ever use. Fourth, consist of the metal casting with gemstone and additional stones to attach each others to produce a variety of forms. Fifth, different production techniques applied. Sixth, try to craft jewelry, gemstones, depending on being not used technique in domestic. On the other hand, these assumptions are based on the fact gemstone jewelry, crafts, the natural ecological environment and natural images from the comfort of selection, of stones, and stones of the features of shape and colors by selecting the nearest stone was produced. This paper suggests the rough craft of gemstone presents a new production techniques.