미용서비스 종사자가 지각하는 감성리더십이 심리적 자본과 행위결과에 미치는 영향

신영식(Young-Seek Sheen),오수연(Soo-Yeon Oh) 한국인체미용예술학회 2018 한국인체미용예술학회지 Vol.19 No.2

This study was undertaken to determine the mediating effects of psychological capital on the relationship between emotional leadership as perceived by beauty salon employees and behavioral outcomes. For this,a questionnaire survey was performed among 800 beauty salon employees in the capital region and Yeongnam area from June 1 to August 31, 2016. A total of 756 copies, which excluded 44 poorly answered ones, were used for final analysis. The collected data were analyzed by SPSS (Ver.21.0). The results found the following: First, based on a CEO’s affection, care and empathetic ability, emotional leadership reinforces positive psychological capital for employees and has a direct and positive effect on behavioral outcomes (i.e., in-role behavior, job satisfaction, innovative behavior), which are the official job activities in an organization. Second, a CEO’s emotional leadership enhances behavioral outcomes that bring the achievement of organizational and personal goals by strengthening employee positive psychological capital. In an era of boundless competition and uncertainty, therefore, a CEO’s emotional leadership is a critical factor in achieving organizational goals by integrating employees with care and affection. It appears that the study results would be the ground to prove the need for an emotional leadership training manual that includes a way to understand both inner and outer attitudes for the establishment of trust among employees, communication skills to open people’s minds, and practical feedback that can bring active and positive behavior.

Retraction: 회복탄력성이 진로준비행동에 미치는 영향 - 진로장벽의 매개효과

신영식(Young-Seek Sheen),권오혁(Oh-Hyeok Kwon) 한국인체미용예술학회 2022 한국인체미용예술학회지 Vol.23 No.2

미용서비스 종사자의 창의성이 직무성과에 미치는 영향 : 혁신행동의 매개효과

신영식(Young-Seek Sheen) 한국화장품미용학회 2020 한국화장품미용학회지 Vol.10 No.3

The purpose of this study is to explore the effects of creativity in the beauty service industry on innovation behavior and job performance, and the intermediary effect of innovation behavior in the relationship between creativity and job performance. Using the SPSS Ver.22.0 program as an analysis method, a three-stage mediated multiple regression analysis was performed for frequency analysis, factor analysis, reliability analysis, correlation analysis, and hypothesis verification. The research subjects surveyed 300 workers in the beauty service industry in Seoul and the metropolitan area from June 1 to August 31, 2020, and 294 copies were used as final analysis data, excluding six parts that cannot be used as samples. The results of the study are as follows. First, creativity has been shown to have a positive impact on innovative behavior. Second, creativity has been shown to have a positive impact on job performance. Third, in the relationship between creativity and job performance, innovative actions have been shown to have partial parametric effects. The creative thinking of workers who can increase the economic exchange value of their customers has been shown to have a positive impact on the organizations job performance by stimulating innovative actions that can be applied to the organization by applying imagination and ideas to the organization. Through these findings, we have identified important variables that can affect job performance as creativity and innovation behaviors, and believe that they can contribute to the establishment of an efficient human resource management system in the beauty service industry.

회복탄력성이 진로준비행동에 미치는 영향 - 진로장벽의 매개효과

신영식(Young-Seek Sheen),권오혁(Oh-Hyeok Kwon) 한국인체미용예술학회 2018 한국인체미용예술학회지 Vol.19 No.1

This study determined the mediating effects of career barriers in the relationship between resilience and career preparation behavior among coⅡege students. For this, a questionnaire survey was distributed among a total of 250 students majoring in cosmetology from May 2 to 18, 2017. A total of 243 copies, with 7 poorly answered questionnaires excluded, were used for final analysis. The results found the foⅡowing: First, among the students with high resilience, the possibility of achieving a career goal increased by setting off barriers. Second, resilience had a positⅣe and actⅣe effect on career preparation behavior. Third, students with high resilience were able to strengthen their career preparation behavior by taking career barriers less seriously or actⅣely managing them. In order for coⅡege students from the cosmetology department to enhance their career preparation behavior by lowering career barriers as a way of career counseling for aggressⅣe and actⅣe career preparation, it is important to focus on the improvement of their resilience. The study results confirmed that resilience is a critical variable having an influence on career barriers and career preparation behavior. In addition, it appears that this would be helpful as basic data in developing career counseling strategies and job programs for coⅡege students majoring in cosmetology.

미용서비스 종사자의 직무스트레스와 직무소진의 관계에서 자아탄력성의 매개효과

신영식(Young Seek Sheen),권도희(Do Hee Kwon),오경희(Kyung Hee Oh),신라미(La Mee Sheen) 한국인체미용예술학회 2017 한국인체미용예술학회지 Vol.18 No.4

This study aimed to figure out correlations among job stress, ego resilience and job burn out in beauty salon workers. For this, a questionnaire survey was administered to 300 beauty salon workers in Busan and the capital region from May 2nd to 31st, 2014. Except for 44 poorly answered ones, 256 copies were used for a final analysis. For analysis of the data, the analysis was conducted to analyze the frequency analysis and the validity of the measurement of the measurement participants’ characteristics. In addition, a correlation analysis was conducted to verify the validity of the variables and the identification validity of the variables, and conducted a regression analysis to verify the suitability and validity of the research model. The study results found the following: while a positive correlation was found between job stress and job burn out, a negative correlation was observed between ego resilience and job burn out. In other words, job stress has a negative effect on beauty salon workers’ life as well as their working environment. In contrast, ego resilience reduces job burn out by helping staff build the ability to handle problems in a positive manner.

미용서비스 산업의 내부마케팅이 고객지향성과 직무성과에 미치는 영향

김보라(Bo-Ra Kim),신영식(Young-Seek Sheen) 한국인체미용예술학회 2018 한국인체미용예술학회지 Vol.19 No.2

This study investigated the effects of internal marketing as perceived by beauty salon employees regarding their customer orientation and job performance and analyzed the influence of an increase in such customer orientation on job performance. For this, a questionnaire survey was performed among 400 beauty salon employees in Busan and Gyeongsangnam-do from June 1 to July 31, 2016. The results found the following: In the cosmetology service industry, internal marketing has a significant influence on employees’ customer orientation and job performance while customer orientation also greatly affects job performance. In terms of the effects of internal marketing on job performance, a mediating effect by customer orientation and direct effect were found. The said results show that internal marketing and customer orientation have both direct and indirect influences on job performance. Since the variables are complementary to each other, it appears that if employee awareness and pride are improved through the effective use and enhancement of their customer-oriented mindset, excellent job performance could be accomplished. It is anticipated that these results can be used as basic data for marketing strategies in the cosmetology service industry.

미용서비스 종사자의 감성지능이 직무만족과 고객지향성에 미치는 영향

권오혁(Kwon, Oh Hyeok),신영식(Sheen, Young Seek) 한국디자인문화학회 2018 한국디자인문화학회지 Vol.24 No.2

본 연구는 미용서비스 종사자의 감성지능과 고객지향성과의 관계에서 직무만족의 매개효과를 알아보려는 데 그 목적을 두고 있다. 연구대상은 서울 및 수도권 지역의 미용서비스 산업에 종사하는 330명을 대상으로 2018년 2월 1일부터 2월 28일까지 설문조사를 실시하였으며, 표본으로 활용할 수 없는 6부를 제외한 324부를 최종 분석 자료로 사용하였다. 이를 분석하기 위해 SPSS Ver. 21.0 프로그램을 활용하여 빈도분석, 요인분석, 신뢰성분석 그리고 3단계 매개 다중회귀분석을 실시하였다. 연구결과는 다음과 같다. 첫째, 종사자의 감성지능은 직무만족과 고객지향성에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 감성지능과 고객지향성의 관계에서 직무만족은 간접적으로 긍정적인 영향을 미치는 것으로 나타났다. 감성지능이 높은 종사자들은 자신의 직무에 대해서 유쾌하고 흥미, 성취감, 만족감 등을 찾는 직무만족이 높으며, 이러한 직무만족은 고객의 욕구를 충족시키기 위해 최선을 다하는 종사자의 경향인 고객지향성에 긍정적으로 영향을 미치는 것으로 나타났다. 따라서 미용서비스 종사자의 효율적인 인적자원관리를 위하여 감성지능의 향상과 직무만족도를 높일 수 있는 방안을 병행하여 제시한다면 고객의 만족도를 높이기 위한 능동적인 사고와 행동을 보일 것이며 또한 고객과의 장기적인 유대관계를 형성하여 조직의 경영성과에도 크게 기여할 수 있으리라 사료된다. 이와 같은 연구결과를 통하여 감성지능과 직무만족은 고객지향성에 영향을 미치는 중요한 변수임을 확인하였다. 또한 미용서비스 산업의 효율적인 인적자원관리에 기여할 수 있는 기초자료가 될 수 있을 것이라 사료된다. This study investigated the mediating effects of job satisfaction in relationships between emotional intelligence and customer orientation among cosmetology workers. For this, a questionnaire survey was performed among a total of 330 beauty salon employees in Seoul and the capital region from February 1 to 28, 2018. Excluding six poorly answered questionnaires, 324 copies were used for final analysis. They were analyzed using SPSS 21.0 through frequency analysis, factor analysis, reliability analysis and 3-step mediated multiple regression analysis. The results found the following: First, employees’ emotional intelligence revealed a positive influence on job satisfaction and customer orientation. Second, in an emotional intelligence-customer orientation relationship, job satisfaction showed an indirectly positive effect. Those with high emotional intelligence were more satisfied with their job, showing strong interest and a sense of accomplishment. Such satisfaction revealed a positive influence on customer orientation among the employees who work hard to meet diverse customer needs. If there is a plan to enhance such emotional intelligence and job satisfaction for efficient personnel management, therefore, the employees may show active thinking and behavior to improve customer satisfaction. They would also form a solid relationship with customers and make a large contribution to the improvement of management performances. The study results confirmed that emotional intelligence and job satisfaction are major variables having an influence on customer orientation. In addition, the study results can be basic data for the development of an efficient personnel management plan in the cosmetology industry.

미용서비스 종사자의 심리적 자본이 역할 내 행동에 미치는 영향

권오혁(Kwon, Oh Hyeok),신영식(Sheen, Young Seek) 한국디자인문화학회 2018 한국디자인문화학회지 Vol.24 No.2

본 연구는 미용서비스 종사자의 심리적 자본과 역할내 행동의 관계에서 내재적 동기의 매개효과를 알아보려는 데 그 목적을 두고 있다. 연구대상은 서울 및 수도권 지역의 미용서비스 산업에 종사하는 400명을 대상으로 2017년 5월 2일부터 6월 1일까지 설문조사를 실시하였으며, 표본으로 활용할 수 없는 8부를 제외한 392부를 최종분석 자료로 사용하였다. 이를 분석하기 위해 SPSS Ver. 21.0 프로그램을 활용하여 빈도분석, 요인분석, 신뢰성분석 그리고 3단계 매개 다중회귀분석을 실시하였다. 연구결과는 다음과 같다. 첫째, 종사자의 심리적 자본은 내재적 동기와 역할 내 행동에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 심리적 자본과 역할 내 행동의 관계에서 내재적 동기는 간접적으로 긍정적인 영향을 미치는 것으로 나타났다. 심리적 자본이 높은 종사자들은 자신의 직무에서 가치 지향적 사고와 즐거움 및 만족감을 찾는 내재적 동기를 가지며, 이러한 내재적 동기는 직무에 대한 능동적 사고를 유발하며 성취욕을 강화시켜 개인의 직무성과의 향상과 조직의 성과에도 긍정적으로 영향을 미치는 것으로 나타났다. 따라서 미용서비스 종사자의 효율적인 인적자원관리를 위하여 심리적 자본의 향상과 내재적 동기부여를 강화하는 방안을 병행하여 제시한다면 조직의 성과를 향상시키기 위한 진취적이고 능동적인 역할 내 행동을 기대할 수 있으리라 사료된다. 이와같은 연구결과를 통하여 심리적 자본과 내재적 동기는 역할 내 행동에 영향을 미치는 중요한 변수임을 확인하였다. 또한 미용서비스 산업의 효율적인 인적자원관리방안에 기여할 수 있는 기초자료가 될 수 있을 것이라 생각한다. This study looked at determining the mediating effects of intrinsic motivation in relationships between psychological capital and in-role behavior among cosmetology workers. For this, a questionnaire survey was conducted among a total of 400 beauty salon employees in Seoul and the capital region from May 2 to June 1, 2018. Except for eight poorly answered questionnaires, 392 copies were used for final analysis. They were analyzed using SPSS 21.0 through frequency analysis, factor analysis, reliability analysis and 3-step mediated multiple regression analysis. The results found the following: First, employees’ psychological capital revealed a positive influence on intrinsic motivation and in-role behavior. Second, in a relationship between psychological capital and in-role behavior, intrinsic motivation showed an indirectly positive effect. Those with high psychological capital tended to have intrinsic motivation to seek value-oriented thinking, pleasure and satisfaction at their work. Such intrinsic motivation had a positive influence on the improvement of personal job performances and organizational performances by inducing active thinking regarding their job and strengthening the desire to accomplish. If there is a plan to enhance such psychological capital and strengthen intrinsic motivation for the efficient management of beauty salon employees, therefore, aggressive and active in-hole behavior targeted to increase organizational performances are expected. The study results confirmed that psychological capital and intrinsic motivation are major variables having an influence on in-role behavior. In addition, the study results can be basic data for the development of an efficient personnel management plan in the cosmetology industry.

화장품 산업의 마케팅 믹스 전략이 소비자 구매행동에 미치는 영향

서현주(Hyeon-Joo Seo),신영식(Young-Seek Sheen),오수연(Soo-Yeon Oh) 한국인체미용예술학회 2016 한국인체미용예술학회지 Vol.17 No.3

This study investigated the effects of 4P’s of marketing on purchase motivation, customer satisfaction and customer loyalty for the purpose of analyzing the influence of the marketing mix for cosmetics on consumers’ purchase behavior. For this, a questionnaire survey was conducted on a total of 350 customers living in Busan, Ulsan and Gyeongnam. The customers surveyed had all bought cosmetics before. Results were gathered from July 1 to August 30, 2014. The collected data was examined using frequency analysis, exploratory factory analysis, reliability analysis and correlation analysis using SPSS 18.0. The results were the product of the marketing mix factors appeared significantly lower impact on the factors of preference, quality and functionality of purchasing behavior, facilitating factors influence the relative ease of purchase was higher on the action. The product of the marketing mix factors were significantly impact on customer satisfaction. And influential factors of the marketing mix products on the loyalty of the cosmetics were relatively large. The study results found that 4P’s of marketing had an influence on consumers’ cosmetics purchase behavior. In addition, it is expected that the study results would be available as strategic data for the development of the cosmetics industry, for unique and creative cosmetics marketing and as basic data for further studies on the marketing mix.

보문 : 화장품 브랜드 이미지가 소비자 가치와 브랜드 신뢰, 고객몰입에 미치는 영향

이택성 ( Teak Sung Lee ),윤찬주 ( Chan Ju Yun ),신영식 ( Young Seek Sheen ) 대한미용학회(구 대한미용과학회) 2015 대한미용학회지 Vol.11 No.3

This empirical study aimed to examine the impact of cosmetics brand image on consumers’ value perception, trust, and customer commitment. We asked consumers in Seoul and in Gyeonggi-do and Busan areas who were interested in cosmetics brands to fill a questionnaire; 270 questionnaire copies were distributed, of which 258 were returned and analyzed. The findings of this study are as follows. First, to strengthen the brand identity image, value perception, and consumers’ trust and positive relationship, it appears that one can get value from consumers’ perception and confidence. Second, a significant positive relationship was revealed between the consumer and brand trust, and value perception. Thus, high relative value in comparison with other brands, the brand, the brand trust (honesty, quality, and continuous quality improvement) is an important component that was previously unknown. Third, consumers’ value perception and brand trust, and customer commitment showed a significant positive influence. In other words, consumers’ drive, interest and affection for the brand, brand loyalty, and consumers’ value perception and pride on the particular brand are important factors. Cosmetics brand image in a positive and visible Improving research results through enterprise by increasing the value of the brand for consumers, improve confidence, and a positive effect on the commitment of the customers about the brand affects the end consumer of the purchase of also by stimulating the link leading to the purchase of the product is formed, it has been proven that. These positive responses to the leading cosmetics brand image can provide important information on marketing strategies to facilitate the purchase by consumers.