코로나19의 지역경제 영향과 대응방안

신기동,김군수,문미성,성영조,이수행,김을식,김태영,이유진,황상연,박누리,송승현,유보배 경기연구원 2021 정책연구 Vol.- No.-

경기도 실업대책 개선방안 연구

신기동,정병순,임동진,조영숙,盧椿熙 경기연구원 2001 경기개발연구원 기본연구 Vol.2001 No.9

대형판매시설의 입지 및 경쟁실태와 규제정책 연구

신기동,박별내,이철규 경기연구원 2002 경기개발연구원 기본연구 Vol.2002 No.12

재래시장 경영현대화 지원사업 추진방안 연구

신기동,김예성,김태승 경기연구원 2005 경기개발연구원 기본연구 Vol.2005 No.11

「戱作三昧」論 : 馬琴の<出會ぃ>と<自己意識>

申基東 三陟大學校 2001 論文集 Vol.34 No.3

골목상권 과당경쟁 실태와 개선방안 연구

신기동,김군수,황상연,남윤형,박민근 경기연구원 2019 정책연구 Vol.- No.-

This study aims to analyze the characteristics and causes of over competition within small business sectors and make policy suggestions. To measure the over-density of small business owners, we used operating profit as a performance indicator, and we used the number of businesses with less than five workers per 100,000 population as a structural density indicator. Finally, five overcrowding indicators were selected, and three scenarios were combined to analyze the overcrowding level of the small business sectors in Gyeonggi-Do. Based on the scenario 2, which is considered to be relatively high in reality, the analysis of excessive competition in small business sectors in Gyeonggi-Do, 29 sectors of "low profit / high entry" and 35 sectors of "low profit / low entry" requiring priority policy response were extracted. A key goal of the policy to mitigate over-competition is to resolve the supply-demand imbalance in the small business sectors. In order to achieve this goal, two strategic goals were set: ‘store density reduction’ as a quantitative strategy and ‘improving profitability’ as a qualitative strategy. In order to realize the strategic goals, the study presented the implementation tasks corresponding to the "structural factors" and "frictional factors" of the over competition. Key strategic tasks include: 1) establishment of industry-specific development policies to advance the industrial structure (medium- and long-term restructuring strategies), 2) reestablishment of the goals and strategies of self-employment-related policies focused on start-up support (supply reduction strategies), 3) strengthening the support policy for revitalization of traditional commercial areas (demand expansion strategy), 4) strengthening the entry control system for large stores to protect the small business market (market protection strategy), and 5) promoting mitigation of overcrowding of self-employment by upgrading the exit support system and social safety net (supply reduction strategy). The tasks to be pursued in the future are: first, development of customized policy alternatives for major over-competitive sectors, and second, strengthening partnership-based policy promotion system to utilize private sector capabilities.

경기도 뷰티산업 육성방안 연구

신기동,배영임,조영진,신혜리 경기연구원 2017 정책연구 Vol.- No.-

The purpose of this study is to support the establishment of the Comprehensive Plan for the Promotion of Beauty Industry, enacted in Gyeonggi Province. To this end, it aims to present the long-term strategies for promoting the beauty industry in the Gyeonggi Province and the implementation of policies by policy sectors. The research methodology is focused on developing policies based on on-site policy demand surveys, such as professional consultative meeting, in-depth interviews, and policy preference surveys. As a result of the study, 40 policy measures were taken to implement the plan for the establishment of a comprehensive plan for the promotion of the beauty industry. It has also presented a detailed description of the background, necessity, basic direction, and implementation alternatives for most measures. The following nine measures have been assessed to have a very high degree of policy reflection priorities : - Installation of the Support Center for Beauty Industry in Gyeonggi Province - Developing an efficient collection and delivery system of information related to R&D and overseas markets - Support for product certifications / clinical tests - Continuous support for GMP certification - Support for improved marketing capabilities - Establish a one-stop export support service system - Support for the advertisement of high-quality beauty companies to attract superior talent - Reeducation services program for beauty service workers - Investigation of unfair trading practises in cosmetics manufacturing sector Given the importance of the customer-oriented approach for the promotion policy of the beauty industry, the absolute majority of the 40 policy measures presented by the study reflect the needs of companies. Moreover, all of the proposed measures may be contained in the comprehensive plans for the next five years, but for the establishment of yearly implementation plans, it will be necessary to review the needs and preferences of the measures and to establish priorities of the measures each year, and then set up a demand response policy system. In this regard, the proposed priorities assessment of the policy measures based on the subjective judgment of the researchers only reflects the policy demand at this point, so for the implementation plan to be established annually, a reassessment of the policy demand to be carried out on the basis of demand survey.

배달서비스 확산에 따른 외식업 변화 특성 연구

신기동,한영숙 경기연구원 2022 경기개발연구원 기본연구 Vol.- No.-

The purpose of this study is to analyze the changes in the business model, industrial structure, and trade structure of small businesses in the restaurant service industry in response to the development of online food delivery platforms. Looking at the main characteristics of the analysis results based on the survey of 108 restaurants in Gyeonggi-do, first, the delivery service adoption rate was found to be 86.1%, and the delivery order acceptance method was absolute with 97.8% of delivery apps and 76.3% of phone calls. A lot of people use delivery apps. As a result of examining the share of sales by sales method in restaurants, sales in restaurants accounted for the highest average of 44.5%, followed by delivery with 32.1% and take-out with 23.4%. Gyeonggi-do’s public delivery app (delivery express) is used by 44.6% of delivery service providers, but it is estimated that sales through public delivery apps only account for around 3% of the total delivery sales. In fact, it is not enough to achieve the original purpose of solving problems such as excessive fees and advertising fees using the monopoly position of private delivery apps. Looking at the management performance and problems following the introduction of the delivery service, the average monthly sales of all responding companies was approximately KRW 22.57 million. As for average monthly sales by industry, the pizza/chicken industry recorded the highest at 27.89 million won, and the coffee/beverage industry recorded the lowest at 20.55 million won. Compared to 2021, the average rate of change in sales was 7.22%, and by industry, foreign restaurants had the highest rate of 9.9% and pizza/chicken specialty stores had the lowest rate of 4.89%. By sales type, it is noteworthy that the survey results show that the sales growth rate of hospitality-oriented companies (10.47%) is significantly higher than that of delivery-oriented companies (3.11%) and packaging-oriented companies (2.08%). This can be interpreted as the relative increase in sales. However, in the case of the pizza/chicken industry, sales and operating costs are at an absolutely higher level than other industries, but the absolute value of operating profit and the ratio to sales are significantly lower than other industries. The guest tells the truth. Regarding the effect of structural change in the food service industry due to the spread of delivery service, it is interpreted that profitability deteriorates because delivery service has a high effect of expanding the food service market, but has a higher effect of intensifying competition than this. At this time, the effect of intensifying competition is the quantitative intensification of competition (the effect of suppressing average sales increase due to the increase of new entrants such as shared kitchens and delivery specialty stores) and the qualitative intensification of competition (increase in competition costs between existing companies, especially cost increase due to advertising competition for delivery apps) accompanied by a drop in profitability) appears to be occurring at the same time.

07. 언택트 소비와 골목상권의 미래

신기동 경기연구원 2020 정책연구 Vol.- No.-

코로나19의 감염 공포는 ‘거리두기’의 생활화를 가져왔으며 소비자들은 기본적인 생활을 영위하는 데 필요한 재화와 서비스의 구입을 온라인쇼핑몰, 음식배달앱 등의 전자상거래 수단을 통해 해결하고 있다. 수도권 주민 대상의 설문 결과, 코로나19 발생 이후 사회적 거리두기 상횡에서 소비생활 방식이 언택트 방식으로 대거 전환되어 온라인 채널의 이용이 크게 증가하였으며, 매장방문 후 주문/결제 등 전통적 오프라인 채널의 이용은 급감하였다. 코로나19 종식 후에도 온라인 채널은 이용 증가세를 지속할 전망이나 오프라인 채널은 코로나19 이전의 영업 수준을 회복할 가능성이 낮은 것으로 분석된다. 언택트 소비 행태는 유통업태별 영업성과에도 영향을 미쳐 코로나19 발생 이후 온라인 유통부문은 이용객이 급증하였으나 대기업과 중소기업을 막론하고 오프라인 유통부문은 이용객이 급감하였다. 코로나19 종료 이후에는 대기업 유통부문의 이용의향지수가 가장 높아 영업실적의 반등이 예상되나, 중소기업 유통부문은 고객 감소세가 지속될 전망이다. 특히 패션의류 유통업과 도시 중심상권은 코로나19 유행을 거치면서 소비자들의 충성도가 약화되어 예전의 매출수준을 회복하지 못할 가능성이 높은 것으로 분석된다. 코로나19 충격에 가장 취약한 골목상권의 생존률을 높이기 위해서는 코로나19 사태 조기종식이 최선의 해법이나, 코로나19 유행 장기화 가능성을 고려한다면 ‘언택트 소비습관 고착화 지연’을 목표로 사용기간과 사용처가 제한된 소액의 ‘재난기본소득’을 주기적으로 지급하는 방안이 차선책이 될 수 있다. 언택트 소비가 트렌드로 정착할 것이라는 전망에 따른 골목상권의 중장기 생존전략은 첫째, 언택트 트랜드 적응력 강화 전략으로서 디지털 마케팅 강화 등의 소상공인 사업모델의 스마트화를 추진한다. 둘째, 경제위기 생존력 강화 전략으로서 프랜차이즈와 협동조합의 강점을 결합한 소상공인 조직화 사업모델을 발굴, 확산한다. 셋째, 코로나 충격이 특히 심각한 중심상권의 재생 전략으로서 쇼핑 이외 기능을 강화한 오프라인 특화형 쇼핑몰로의 전환을 추진하되 온라인 유통에 공동대응한다는 차원에서 대 · 중소유통 상생협력형 타운매니지먼트를 도입한다.

편의점 근접출점 실태 및 규제정책 연구

신기동,김현순,박민근 경기연구원 2019 정책연구 Vol.- No.-

The purpose of this study is to prevent overheating competition and seek win-win measures in the location of convenience stores in Gyeonggi-Do. According to a survey of convenience store owners in Gyeonggi-Do region, 77.4% of newly opened stores are located within 100 meters from existing stores, which means that the current 50-meter tobacco retail limit is insufficient. The standard suggests that it is virtually impossible to resolve the problems of close branches and the social conflicts that accompany them. This study explored possible methods using macro and micro data. As a result, the following policy measures are suggested. Differentiation of appropriate distances for each business type is necessary. Differences in the distribution of separation distances from adjacent stores by city size or business type. In larger cities, the separation distance tends to decrease. The Overcrowding indicator was introduced and policy alternatives were searched based on the sales and rental index by city. Depending on the combination of sales and rent levels by city, four city types were identified such as overcrowded (low sales, high entry), mature (high sales, high entry), stable (low sales, low entry) and growing (high sales, low entry).