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북한 커뮤니케이션 네트워크의 이중구조와 북한정권의 커뮤니케이션 전략
송태은 평화문제연구소 2013 통일문제연구 Vol.25 No.1
Most of North Korean analysts tend to describe North Korean regime’s unique style of communication behavior simply as typical propaganda tactics like irrational brinkmanship or adventurism. This paper, however, argues that focusing on the North Korean regime’s unique attributes does not help to understand its intended messages to convey. In order to comprehend North Korean regime’s seemingly extreme and exaggerated communication behaviors, its internal and external communication environment needs to be explained first. North Korea’s communication structure is heterogenous, consisting of a hierarchical network of propaganda communication directed by the North Korean authorities and a horizontal network of messenger communication activated by the numerous transnational actors such as merchants, traders or North Korean defectors who bring in outside-information to North Korean society and leak out inside-information to the international audience. As a consequence of such dual workings of two different communication networks, North Korea’s internationally isolated communication network is partially open. Realizing such reality, North Korean regime has recently taken a series of communication strategy by appealing directly to the international audience through various media in order to restore its reputation once stigmatized as a rogue state or liar. The North’s leaking of scarce information and its disguised costly confession is thus designed to gain its credibility and finally represent itself as a reliable communicator with a changed leadership before rejoining to the international society.
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