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This study seeks to explore the relationship between clothing adaptation and acculturation for married Chinese immigrant women. In addition, it aims to analyze the differences in their clothing consumption behaviors according to acculturation level. To achieve these purposes, a quantitative research study was conducted on 291 wives of Korean-Chinese multicultural families in Seoul and Gyeonggi. The data was analyzed using factor analysis, cluster analysis, ANOVA, and the Duncun test. The findings were as follows. First, the women were divided into three groups based on their level of acculturation, which was defined as ``assimilated``, ``marginalized`` and ``segregated``. Second, the relationship between their acculturation level and their clothing adaptation was identified. The marginalized group had the lowest level of clothing adaptation. Third, the groups` differences in clothing selection criteria were analyzed. The segregated group considered the practical aspects (price, color, quality) of clothing to be more important than the other groups. The marginalized group scored the lowest in valuing the aesthetic factors (design, style, trendiness) of clothing. Finally, conformity of clothing consumption varied significantly based on acculturation level. The assimilated and marginalized groups showed higher levels conformity than did the segregated group. Clothing purchase location also varied significantly between the three groups. The assimilated and marginalized groups preferred online shopping, but members of the segregated group preferred to carry out their shopping off-line. This study showed that clothing adaptation and clothing consumption behaviors play key roles in understanding the acculturation of multicultural families.
본 연구는 최근 한국 내 급증하는 다문화 가정을 대상으로 부부간 전통적 가치관과 전통복식태도 차이를 살펴봄으로써 다문화 가족에 대한 이해를 높이는데 기초자료를 제공하고자 한다. 이를 위해 최근 급증하고 있는 베트남 다문화 가정을 대상으로 설문지를 이용한 양적 연구가 진행되었다. 서울, 경기, 인천지역에 거주하는 베트남 다문화 가정 104가정을 대상으로 하였으며, 통계처리는 빈도분석, 기술통계분석, 요인분석, 독립표본 t-검정, 교차분석, 카이제곱분석 등의 통계기법이 이용되었다. 분석결과 밝혀진 내용은 다음과 같다. 첫째, 다문화 가정은 부부간 연령차가 큼에도 불구하고 전통적 가치관은 베트남 여성이 더 높은 것으로 나타났으며 이러한 가치관의 차이가 자국 전통복식에 대한 긍정적 태도까지 이어지는 것을 알 수 있었다. 둘째, 다문화 가정은 부부 모두 전반적으로 의복에 대한 관여가 낮았으며 실용적 계획적 쇼핑성향이 강하였다. 셋째, 다문화 가정의 각 국 전통복식에 대한 태도는 한국인 남편이 한복에 대해 부정적 태도를 가지는데 비해, 오히려 베트남 출신 부인이 한복에 대한 관심이 높았으며 아오자이에 대해서도 긍정적인 태도를 가지는 것으로 나타났다 This research is designed to provide basic data to study the life and culture of multicultural families in Korea by taking a look at the traditional values and attitudes toward traditional costumes. To this end, quantitative research was conducted on Korea-Vietnam multicultural families. The surveys of the Korea-Vietnam multicultural families were completed by 104 families living in Seoul, Gyeonggi-do and Incheon. The data were analyzed using frequency analysis, factor analysis, t-test, crosstabs and χ2-test. The findings are as follows: First, the traditional values of Vietnamese marriage immigrant women were higher than those of Korean husbands although multicultural families had a large age difference between their married couples. That differences in traditional values led to positive attitudes toward traditional costumes. Second, both couples" clothing behaviors were very similar. Their clothing involvement was low and they had a strong practical shopping orientation. Third, the attitudes of traditional costumes were also different in multicultural families. While Korean husbands have a negative attitude toward Hanbok, Vietnamese marriage immigrant women are more interested in Hanbok. and they also had positive attitudes toward Aodai.
This study categorizes online fashion shopping malls according to consumer store patronage behavior as well as classifies consumer groups by online shopping mall patronage to understand the unique characteristics in each phases of purchase. A quantitative survey was conducted using 487 questionnaires from women in their 20s and 30s. The data were analyzed using frequency analysis, cross-tabulations, factor analysis, T-test, ANOVA, cluster analysis, and x2-test. The findings of this study are as follows. First, online shopping malls were classified into three types of ``integrated mall``, ``open market`` and ``specialized fashion mall``. Second, based on one of the three types of categorization consumer groups patronizing each type turned out as follows: integrated mall patrons (141, 28.95%), open market patrons (226, 415.41%) and the specialized mall patrons (119, 24.64%). Third, the characteristics of each group had significant differences according to clothing shopping orientation, information search, shopping mall behavior, spending on online shopping, and c-loyalty.
This research is designed to provide basic data to study the life and culture of multicultural families in Korea by taking a look at the clothing behaviors and attitudes toward traditional dresses. To this end, quantitative research was conducted on Korea-Vietnam multicultural families and Korean families. The surveys of the Korean families were completed by 250 married women in Seoul, and those of Korea-Vietnam multicultural families by 104 married Vietnamese women living in Seoul, Gyeonggi-do and Incheon. The data were analyzed using frequency analysis, factor analysis, t-test, crosstabs and χ2-test. The findings are as follows: First, the comparison of clothing behaviors of the Korean families and the Korea-Vietnam multicultural families found that they had statistically significant differences in values towards clothes, clothes shopping orientation and clothes purchasing behaviors. The Korean women were more involved in clothes and fashion- oriented than their Vietnamese counterparts. However, the Vietnamese women in their 20s were likely to rely more on social trends than their own needs when purchasing clothes compared to their Korean counterparts. Korean families preferred to shop in department stores, while the multicultural families relied more on discount stores and outlets. Second, the comparison of the Korean families and the Korea-Vietnam families in attitudes toward their own traditional dresses and how often to wear them showed statistically meaningful differences. The Korean group had more negative attitudes toward Hanbok, the Korean traditional dresses than the Vietnamese group. The Vietnamese women showed more interest in information on Hanbok than their Korean counterparts. They also were wearing the Korean traditional dresses more often than the Korean families. In addition, the Vietnamese women showed a stronger tendency than the Korean women that they took pride in their country`s traditional dresses and believed that they were beautiful.
본 연구는 패션기업의 성과에 영향을 미치는 지적자본을 밝혀내고, 이러한 지적자본이 패션기업의 경쟁전략에 따라 어떻게 달라지는지 살펴보고자 하는 것이다. 이를 위하여 설문지를 이용한 양적 연구가 수행되었으며, 패션기업에 근무하는 전문가로부터 121부의 설문지가 수거되었다. 자료의 분석에는 요인분석, 상관관계분석, 중회귀분석, 군집분석이 이용되었다. 연구결과는 다음과 같다. 첫째, 패션기업의 재무성과와 비재무성과 향상에 직접적인 영향을 미치는 지적자본 구성요소들이 밝혀졌다. 패션기업의 재무성과에 직접적 영향을 미치는 지적자본은 제품혁신성과 마케팅력이었으며, 기업의 비재무성과에 직접적인 영향을 미치는 것은 제품혁신성과, 마케팅력, 고객자산인 것으로 밝혀졌다. 둘째, 패션기업이 추구하는 경쟁전략에 따라 재무성과와 비재무성과 향상에 영향을 미치는 지적자본 구성요소가 달라짐이 밝혀졌다. 소비자들에게 자사 제품에 대한 특별한 인식을 갖도록 전략하는 차별화 전략군의 경우 재무성과 향상에 최고경영자와 정보력이 직접적인 영향을 미치고 있었으며, 비재무성과의 경우 역시 정보력과 고객자산이 중요한 역할을 하고 있는 것으로 밝혀졌다. 이와는 달리 원가우위 전략군의 경우 재무성과 향상에 영향을 미치는 구성요소는 제품 혁신성과 관계관리력인 것으로 나타났고, 비재무성과 향상에 중요한 역할을 하는 구성요소 역시 제품혁신성과 마케팅력인 것으로 나타났다. The objective of this study is to analyze the relationship between a company`s intellectual capital and its performance and to explore the effects on competitive strategy. To this end, a quantitative survey was conducted using 121 questionnaires from experts in the fashion industry. The data was analyzed using factor analysis, correlation analysis, multiple linear regression, and cluster analysis. The findings of this study are as follows. First, the components of intellectual capital which have direct effects on the improvement of financial and non-financial performances in the fashion company were revealed. The `product innovation` and the `marketing capability` have a significant impact on the fashion company`s financial performance. The `product innovation`, `marketing capability`, and `customer assets` appear to have direct effects on non-financial performance. Second, this research reveals that the components of intellectual capital, which affect the improvement of financial and non-financial performances, are different according to the competitive strategy used. In the group differentiation strategy, the `CEO` and `information system` components have significant effects on the improvement of the financial performance whereas the `information system` and `customer assets` play important roles in the improvement of non-financial performance. In contrasted, the components which affect financial performance are `product innovation` and `relationship management capability` when analyzing cost advantage strategies. The components affect on non-financial performance are `product innovation` and `marketing capability`.
본 연구는 전체 온라인 의류점포를 유형화하고 온라인 의류점포의 유형 내 및 유형 간 경쟁구조를 파악하는 것을 목적으로 하였다. 이를 위해 소비자들의 인지적 자료에 근거하여 온라인 의류시장의 하부구조를 파악함으로써 다양한 의류점포들의 경쟁그룹을 도출하였고, 온라인 점포유형들의 포지셔닝 맵을 작성하여 경쟁그룹 간 고유의 경쟁점을 확인하였다. 또한 각 경쟁그룹을 내에 포함되어 있는 점포들의 점포속성에서의 차이를 분석함으로써 경쟁그룹 내 개별점포 간 비교 우위점을 살펴보고자 하였다. 본 조사는 최근 6개월 이내에 온라인에서 의류제품을 쇼핑한 경험이 있는 20~30대 여성들을 대상으로 실시되었고, 총 705개의 응답 자료를 분석에 사용하였다. 온라인 의류시장의 하부구조를 파악하기 위해 계층적 군집분석을 실시한 결과 6개 유형의 12개 온라인 점포가 오픈마켓군, 종합몰군, 패션전문몰군, 보세전문몰군 등 4개 경쟁그룹으로 군집화되었다. 또 경쟁그룹 간 경쟁점을 파악하고 포지셔닝맵을 제시하기 위해 판별분석을 실시한 결과, 종합몰은 제품/사이트 신뢰와 점포 서비스라는 점포특성으로 함께 경쟁하고 있었으며 여기에 하프클럽이나 패션플러스와 같은 패션전물몰도 가세하고 있어 업태 내 뿐만 아니라 업태 간 경쟁도 치열한 것으로 나타났다. 의류유통몰인 오가게는 의류소호물과 함께 보세전문몰군이라는 하나의 경쟁그룹을 이루면서 상품연출이라는 강점으로 경쟁하고 있었고, G마켓, 옥션, 11번가와 같은 오픈마켓군들은 접근편리성과 제품다양성이라는 속성을 함께 가지고 있어 업태 내 경쟁을 하는 것으로 나타났다. 또한 패션전문몰군을 제외한 오픈마켓군, 종합몰군, 보세전문몰군 등은 그룹 내 개별 점포 간 평가속성에서 차이가 있는 것으로 나타났다. 마지막으로 연구결과를 바탕으로 다양한 이론적, 실무적 시사점을 논의하였고, 연구의 한계점 및 향후 연구방향을 제시하였다.
This study explored culture adaptive attitudes and donning practices of traditional dress among Chinese marriage immigrant women. Quantitative research was conducted on Korea-Chinese multicultural families. Participants were 291 married women in Seoul and Gyeonggi Province. The data was analyzed using frequency analysis, factor analysis, t-test and correlation analysis. The findings are as follows: First, positive relationship was found between Hanbok acceptance attitudes and Qipao transmission attitudes. The level of Qipao transmission attitudes was higher than Hanbok acceptance attitudes especially in the part of knowledge. Han Chinese showed stronger Qipao transmission attitudes than Korean Chinese. Immigrants without Korean nationality had stronger Qipao transmission attitudes. Higher education group and higher income group showed higher level both on Hanbok acceptance attitudes and Qipao transmission attitudes. Second, more than 50% of Chinese marriage immigrant women wore Hanbok once or twice per a year. On the other hand, only 24% of them wore Qipao. This result shows that there exists a gap in the Qipao transmission attitudes and donning practices. 44% of women wore both Hanbok and Qipao in their own wedding ceremony, 32% wore only Hanbok, and 19% wore only Qipao. 64% of women had an experience of wearing Hanbok on special days such as traditional holidays or family affairs, whereas only 29% had worn Qipao.
This study explored public awareness and donning practices of traditional and religious dresses among Indonesian Muslim. The relevant literature was reviewed first, and in-depth interviews and survey were followed to achieve the purpose of the study. Sarung and Kain Panjang are the most representative unisex traditional clothing of Indonesia. Traditional male dresses include Kemeja Batik, Beskap, Peci(Kopiah) and Blangkon. Traditional female dresses include Kebaya, Baju Kurung, Baju Bodo, Kemben, Rok Batik and Slendang. Baju Koko, Sarung and Peci(Kopiah) are the most well-known Muslim male dress items. Muslim female dresses are more diverse than men`s. For traditional and religious dresses, which were identified from literature study, public awareness and donning practices were examined with survey data. Indonesian people consider Kebaya, Sarung, and Batik as the most important traditional dresses which convey national identity. Peci(Kopiah), Baju koko, and Jilbab(Kerudung) are highly mentioned as the representatives of Muslim dresses. Indonesian Muslims report that they own these representative dresses commonly. Peci and Sarung are included both in religious and traditional dresses, demonstrating that the two items are the representative crossovers of their religion and the tradition of the country. For both traditional and Muslim dresses, Indonesian people think that aesthetics and traditional values are more relevant than practical value. Lastly, it is found that traditional dresses are parts of the daily wear of Indonesian people from the fact that they wear traditional dresses more than once a week.