관광학술지에서의 이벤트 동기 연구동향

손선미(Son, Seon-Mi),이경모(Lee, Kyong-Mo) 한국관광레저학회 2014 관광레저연구 Vol.26 No.5

체험지향성과 관광축제이벤트의 프로그램, 물리적 요소, 방문의도의 관계

손선미 ( Seon Mi Son ) 한국이벤트컨벤션학회 2007 이벤트 컨벤션 연구 Vol.3 No.1

This study is aimed that understand experience orientation of potential visitors and find relations between program preference, physical elements importance, visiting intension with experience orientation. Visitor`s experience orientations not only have direct effect to visiting intension, but also have indirect effect through the program and physical elements. Therefore, all six hypotheses are adopted. The implication of this study is that must provide distinct experience according festival resource type and program specific character because experience orientation influence differently to program and festival type. I suggested operation devices on relation of the program and the physical element, and as program preference influence strongly to visiting intension, I emphasized importance of program. Also, I showed the result that have to design distinct program on each festival event type.

음식축제 체험이 지역특산음식 구매행동에 미치는 영향

손선미 ( Seon Mi Son ) 한국이벤트컨벤션학회 2015 이벤트 컨벤션 연구 Vol.11 No.2

Food festivals have been increased on economic and cultural impacts within the local area. And the experiences at festival space became the one of most important variables since a number of researchers have studied on the festivals. This study attempted 220 visitor``s experiences at a festival with local food and resulting future food purchasing intentions and behaviors. Results indicate that food festival experiences positively influence purchase behaviors of local specialty foods and festival foods. Especially ``special food experience`` influences higher than ``festival experience``. The findings and conclusions of this study are made for further use of food festivals to influence food buying behavior in a local. Based on findings, theoretical and practical implications were discussed.

IPA를 이용한 이벤트 유형별 체험전략

손선미(Son, Seon-Mi) 한국관광레저학회 2011 관광레저연구 Vol.23 No.7

觀覽Program選好度와 藝術祝祭Event訪問意圖의 關係

孫善美(Son, Seon-Mi) 청운대학교 관광산업연구소 2007 관광산업연구 Vol.1 No.1

Festival Events and Arts became a representative experience product of the experience economydriven by modern society. The most important factor is program in Festival Event's organization. Accordingly this study was conducted with the hypothesis that visiting intentions of Art Festival Events are likely influenced by the spectatorship programs. Empirical studies have tested hypotheses, employing methods such as frequency analysis, reliability analysis, factor analysis and regression analysis. The data were collected from potential visitors throughout the whole country, and the final samples of 514 used for statistical analysis. The spectatorship programs have been classified into six categories, including traditional culture revival, architectures/attractions, educational programs, art performances, customs, and art exhibitions. As a result, spectatorship program preference has been shown to significantly influence visiting intention. Especially, art performance programs significantly influenced all case festivals' visiting intention, and educational program influenced 4 cases.

대학교의 학과 이벤트가 소속감과 학교생활만족에 미치는 영향 : C대학 관광경영학과를 중심으로

손선미(Son, Seon-Mi) 청운대학교 관광산업연구소 2015 관광산업연구 Vol.9 No.2

As there is fierce competition in getting college, number of studies have emphasized that the university should make en effort to satisfy the students of the education services. Drawing upon the insights to be gained from empirical university students and events studies, this article is to investigate the influences between participating intention of events, sense of belonging and satisfactions of school. Total 207 questionnaires were collected from tourism major students and has been used as a survey instrument on the event and school life-related evaluation variables. The results showed that events holding major in university influences to the sense of belonging and school-life satisfaction. Moreover, the results revealed that three variables of sense of belonging lead to creating students’ satisfaction. This study will be able to help the university searching for alternative and competitive strategies.

飮食이벤트 體驗의 期待와 滿足이 忠誠度에 미치는 影響

孫善美(Son, Seon-Mi),李相正(Lee, Sang-Jung) 청운대학교 관광산업연구소 2013 관광산업연구 Vol.7 No.1

This study is aimed at understanding the Korea Food Festival visitor ’s experience and identifying its influence on the event loyalty. The Food-festival visitors have been selected as the respondents of this empirical research, and the survey questionnaire was distributed at the festival venue, a total of 454 useful responses were collected. The data were analysed by SPSS program for frequency analysis, factor analysis, reliability analysis and multiple regression analysis. The findings are: (a) three expected-experience factors(social, recognition, affective experience) influenced three satisfied-experiences; (b) expected-experience factors influenced loyalty; (c) satisfied-experience factors influenced loyalty. The results of this study can provide food evens and food industry organizer with insights into areas for allocating resources in future event planning and operation, and by doing so, can help the event to reach a more experiential position.

祝祭 프로그램滿足度와 後續行動意圖 硏究

孫善美(Son, Seon-Mi) 청운대학교 관광산업연구소 2010 관광산업연구 Vol.4 No.1

This research focused on the differences of 6 programs satisfaction and future behaviors by Nonsan Strawberry Festival visitors. In addition, the study examined the relationship of satisfaction and future behaviors. Through the literature review, three hypotheses are proposed and all adopted. The hypotheses are tested by Chi-Square, t-test, ANOVA and regression analysis. The results show that more visited festivals are more satisfied with the festival programs. The results also reveal that, among other things, respondents' demographic characteristics, preference types of festival and program, transportation type for festival, and amount of personal expenditures during the festival. Finally, some limitations and outlines for future research are suggested, and the results' implications for festival managers especially local festival managers who have lacking tourism resources are briefly discussed.

스포츠이벤트 관중의 체험이 만족과 후속행동의도에 미치는 영향

손선미 ( Seon Mi Son ) 한국이벤트컨벤션학회 2010 이벤트 컨벤션 연구 Vol.6 No.2

The satisfaction of audiences participated in the sport events has been considered as a very important factor to increase in the marketing. Thus it is vital to maximize the satisfaction level of event visitors within organization`s resource capability. In previous research, the satisfaction of sport event has been researched as a key influence factor on future behavioral intention. The purpose of this study is to evaluate sport event audiences` experience satisfaction level and it`s influence on overall satisfaction, future intention of revisit and recommendation. The experience factors affecting visitor satisfaction were extracted from previous research, resulting in two elements of affective experience & physical experience. The sport event audiences of Korea`s professional baseball league have been selected as the respondents of this empirical research, and the survey questionnaire was distributed at the Jamshil and Mokdong stadium, a total of 295 useful responses were collected. The data were analysed by SPSS program for factor analysis and regression analysis. Findings revealed that: (a) all experience factors affected overall satisfaction and future behavioral intention; (b) between the experience factors, physical experience had the more influence on visitor satisfaction and future behavioral intentions. The results of this study can provide a sport event organizer with insights into areas for planning and operation, and by doing so, can help the sport event to reach a more sustainable position.

아시아지역 이벤트방문객의 한국관광 특성에 관한 탐색적 연구: 대만, 태국, 싱가포르, 말레이시아 4개 국가를 중심으로

손선미 ( Seon Mi Son ) 한국이벤트컨벤션학회 2008 이벤트 컨벤션 연구 Vol.4 No.1

The purpose of this study was to find what are the characteristics about Korea Tour by event participants hosting Korea Tourism Organization. The countries were four: Taiwan, Thailand, Singapore and Malaysia. This research empirically examined using descriptive analysis and the results established that respondents have visiting experience or not, when they want to visit to Korea, what kind of tour method, how much reasonable price, where is favorite area, what want to do as tour activity, what is the best image of Korea and how changed Korea`s image before and after event participating. Not only I found event is to be a very usable tactic for tourism image but also proposed the need to apply positively Korea`s entertainment and food events for Korea`s tour image.