브랜드 개성이 제품 개성에 미치는 영향에 대한 연구 -한국화 독일의 실험연구를 중심으로-

석현정 ( Hyeon Jeong Suk ),정상훈 ( Sang Hoon Jeong ) 한국패션비즈니스학회 2008 패션 비즈니스 Vol.12 No.2

휴식 및 집중 환경에서 방향 제품의 감성적 영향

석현정 ( Hyeon Jeong Suk ),이은솔 ( Eun Sol Lee ),김곡미 ( Gok Mi Kim ),한상호 ( Sang Ho Han ) 한국감성과학회 2011 감성과학 Vol.14 No.3

As the consumer market for odor products grows, companies producing healthcare products are beginning to pay more attention to the emotional aspect of an odor product in order to differentiate their products from competitors. In the following research, the affective effect of odor product was investigated while focusing on relaxation and working contexts using orange and pine scents, since these are typical odors in current domestic market. Two empirical studies were carried out. First, in experiment I, 18 subjects, all of whom were university students, spent 20 minutes sitting comfortably on a sofa while electrocardiogram assessments were made. After a five-minute break, in experiment II, the same subjects were provided with both arithmetic and geometric questions and their electroencephalogram readings was recorded from eight channels. All subjects participated in three sessions - no odor, an orange scent, and then a pine scent - with a minimum time interval of 24 hours. The results show that in the context of a pine scent, both the activation ratio of subjects` parasympathetic system and those of the Sensory Motor Rhythm waves and Mid Beta waves were at the highest peak. Therefore, the pine scent helped the subjects to feel more comfortable and more focused at the same time. In other words, it gave them a state of meditated attention. In addition, it was found that the right brain was activated twice the intensity when the subjects worked through the geometric questions, whereas both sides of the brain were activated in equal magnitude during the process of arithmetic tasks. This replicates previous studies of the functional aspect of the right brain - being responsible for spatial and creative thinking.

사진 이미지의 색조 변화에 따른 감성적 반응연구

석현정(Suk Hyeon-Jeong),정상훈(Jeong Sang-Hoon),박종민(Park Jong-Min),박진영(Park Jin-Yung),정은빛(Chung Eun-Vit) 한국디자인학회 2007 디자인학연구 Vol.20 No.5

The purpose of this study is to investigate whether the emotional response to a picture is influenced by the change of its color modes,especially when the semantic content of the picture is attached to a typical memory color. In the experiment, 20 pictures were selected from the International Affective Picture System (IAPS), a set of emotionally normalized pictures, and their emotional profiles were characterized in terms of the dimensions of emotion, such as pleasure and arousal and in a dichotomized way (+/-Pleasure; +/-Arousal). The color modes of the pictures were processed into a monotone scale applying the memory color, the complementary color of the memory color, or gray. In total, 60 pictures were shown to 30 participants in random order, and the Self-Assessment-Manikins(SAM) was facilitated to assess emotional responses. The empirical results provide evidence that the memory color can leverage pleased (+Pleasure) emotions and enhance both aroused/unaroused (+/-Arousal) emotions. The complementary color can elicit negative emotional response to the pictures that were previously categorized to induce the positive emotion. Thecolor modes do not influence the emotional responses when the emotional profile of the picture is judged to be unpleased (-Pleasure) and aroused (+Arousal) (p>.05). In addition, when the pictures were presented in grayscale, the emotional response in arousal dimension always appeared to be lower (p<.001). The SAM ratings from the empirical study were compared with those from the IAPS and the result showed that the there are only a few instances of consensus implyng that a cross-cultural study on the affectivity of the IAPS pictures would be necessary (t-Test, =.05).

LED 조명 색도에 따른 시간 인지에 대한 연구

석현정 ( Hyeon Jeong Suk ),김곡미 ( Gok Mi Kim ) 한국감성과학회 2010 감성과학 Vol.13 No.1

LED technology offers versatile lighting control while having a very low environmental impact. Consequently, increasing attention is being paid to the emotional impact of LED lighting. This study investigated whether the chromacity of LED lighting influences people`s time perception. To this end, two empirical studies were conducted: First, in experiment I(N=28), the subjects compared their perception of the time duration, which was varied from 3s to 20s, for 6 chromatically nuanced lighting conditions, respectively, with that under a daylight condition. The results showed that, in warm-color nuanced lighting conditions, the subjects perceived time to pass more slowly than in the daylight condition. On the contrary, in cool-color nuanced lighting conditions, the subjects perceived time to pass more rapidly than in the daylight condition. Then, in experiment II(N=39), the subjects were asked to count for 90 seconds while simultaneously performing some cognitive tasks. Confirming the results found in experiment I, the subjects perceived time to pass more rapidly in cool-color nuanced lighting conditions than in warm-color nuanced lighting conditions, although the difference was not statistically significant(p>0.05). In addition, the subjects tended to perceive the time to be shorter when the nuanced color of the light was closer to their preferred color.

색채 채도와 적극적 감성 반응의 상관관계 관한 연구

석현정(Suk Hyeon-Jeong) 한국디자인학회 2007 한국디자인학회 학술발표대회 논문집 Vol.- No.-

소비자의 종이색 허용범위에 관한 연구

석현정(Suk Hyeon-Jeong) 한국색채학회 2010 한국색채학회 논문집 Vol.24 No.1

본 연구에서는 소비자가 종이를 구매하고 사용하는 다양한 상황에서 적절한 종이색으로 간주하는 색채 범위를 조사하고자 하였으며, 그 선택의 과정에서 소비자 개인의 친환경 의식이 영향을 미치는가를 파악하고자 하였다. 이에 총 30명으로 구성된 실험참여자들을 대상으로 주광(D65) 환경하에 색채팔레트를 제시한 후, 나열된 266가지 색채 견본에 대하여 종이색으로 허용할 수 있는 종이색의 허용범위를 선택하도록 하였다. 그리고 세 가지 상황적 요인- 구매 혹은 사용을 위한 “목적”인가, 사무용지 혹은 연습장종이의 “용도”인가, 그리고 종이가 재생이 되었는가에 대한 “재생여부”-에 따른 총 여덟 가지(23) 상황에서 실험참여자들의 종이색 허용 범위를 조사하였다. 실험결과, 실험참여자들은 구매보다는 이미 구매된 종이를 사용하는 상황에서, 사무용지의 용도보다는 연습장종이의 경우에, 그리고 종이가 재생된 사실을 인지하는 경우에 종이색의 허용 범위에 있어 관대함을 보였다 (삼원분산분석 결과 0.05 수준에서 유의함). 또한 초록색 계열에서 종이색 허용범위가 가장 넓고, 빨강색 계열과 보라색 계열에서 가장 좁은 것으로 나타났다. 이어서 EAI-24를 활용하여 실험참여자들의 환경보존과 문명이기적 관점에 대한 수준을 수치화하여, 개인의 친환경의식이 종이색의 허용 범위에 끼치는 영향을 분석하였다. 그러나 개인의 친환경 의식과 종이 종이색 허용 범위 간의 유의한 관계를 파악할 수는 없었는데, 이에 대하여 친환경 척도로 활용한 EAI-24의 적절성 및 친환경 의식을 파악하는 방식으로 설문 이외의 정확성이 높은 방법 개발에 대한 필요성을 지적하고 있다. In this study, the consumers" tolerance of accepting colored paper was investigated in order to find out how much influence environmental attitude has on color tolerance. Surveys were conducted that asked about the border colors the participants could tolerate as colors of paper dichotomously varied by three contextual variables, such as intention (purchase versus use), usage (office paper versus notebook paper), and recycled status (not informed versus informed). For color stimuli, 266 samples were collected and displayed in A2 size panel. Based on the participants" assessments, four trends were identified in terms of hue category, intention, usage, and recycled status. For the second part of the study, the participants" environmental attitudes were assessed by facilitating EAI-24. The individual"s attitude toward environment was quantified in aspects of Preservation and Utilization. However, neither qualitative nor quantitative analyses provided any evidence to support our hypothesis that the attitude toward environment would affect consumers" tolerance of paper colors.

통화 연결 음악이 통화 상대자의 개성 판단에 끼치는 영향

석현정 ( Hyeon Jeong Suk ),김보민 ( Bo Min Kim ),권문영 ( Moon Young Kwon ),정상훈 ( Sang Hoon Jeong ) 한국감성과학회 2007 감성과학 Vol.10 No.3

Two experiments were carried out in order to investigate the influence of Ring-Back-Tone(RBT) music on the evaluation of the phone-call receiver`s personality in dimensions of Openness, Extroversion, and Neuroticism. In a preliminary experiment, the subjects listened to 17 RBT music stimuli in random order and assessed the personality associated with liking for each music using the 12 personality traits(N=15). Among the 17 RBTs, three were selected to be used in main experiment and they were distinguished from each other in terms of the tree personality dimensions(p<0.001). In main Experiment, it was hypothesized that the evaluation of phone-call receivers` personalities would be influenced by the personality of RBT music. Therefore, in the main experiment, the subjects were divided into four groups and each listened to one of the three RBTs or to a plain ringing tone(control group) until the receiver(the experimenter) answered the call. After interviewing the receiver, subjects evaluated her personality using the 12 traits. The empirical results provide evidence that the RBT influences the judgment of phone-call receiver`s personality in terms of the three personality dimensions(p<0.001), supporting the hypothesis. In addition, it is found that there is a positive correlation between the personalities of RBT music and the phone-call receivers` personalities elaborating the affirmative result for the hypothesis(r=0.753, openness, p<0.01; r=0.753, extroversion, p<0.01; r=0.265, neuroticism).

Emotional response to color and its application for the development of product color design

석현정(Suk Hyeon-Jeong),한스 이어텔(Irtel Hans) 한국디자인학회 2006 한국디자인학회 학술발표대회 논문집 Vol.- No.-

백색 제품 디자인을 위한 감성적 특성 연구

나누리 ( Noo Ree Na ),석현정 ( Hyeon Jeong Suk ),이재인 ( Jae In Lee ) 한국감성과학회 2012 감성과학 Vol.15 No.2

In this study we investigated emotional characteristics of various whites which have slightly different nuances to suggest guidelines that help designers to select appropriate colors when designing white based products. The study involved three different procedures. In experiment 1, we selected 20 emotional words through a survey (N=30) among 60 words, which we picked from literature review that was thought to be appropriate to evaluate product colors. In experiment 2, we evaluated the emotional characteristics of 13 basic colors from the I.R.I Hue & Tone 120 system (N=30) using previously selected emotional words, to find relative emotional positions of white in comparison to other colors. Based on the ratings, factor analysis was conducted and consequently four factors were extracted: flamboyant, elegant, clear, and soft. Accordingly, the emotional characteristics of the 13 colors were profiled and compared with those of white. Finally, in experiment 3, we conducted an evaluation of emotional characteristics on 25 whites with different nuances facilitating the four factors obtained in experiment 2. The color stimuli used in experiments were measured in terms of CIE 1976 L*a*b*, and regression analysis was performed in order to predict the emotional characteristics through the L, a, and b values of a color, as long as that is perceived as a white. Throughout three empirical studies, we observed three overruling tendencies: First, there are four important factors when evaluating product color - flamboyant, elegance, clearness and softness; second, white is dominantly the most elegant in comparison to other colors; third, the emotional factors of the study were affected by some combinations of attributes of colors rather than by all three -hue, saturation and brightness. In addition, the equations derived from the regression analysis in experiment 3, it is expected that designers may predict the emotional distinction between nuances of white.

제품 조명에 기대하는 소구 감성 탐색: 냉장고 사례를 중심으로

정경아 ( Kyeong Ah Jeong ),석현정 ( Hyeon-jeong Suk ) 한국감성과학회 2018 감성과학 Vol.21 No.3

Despite the substantial changes made in the product design field to adopt light as an essential design element, there has been little effort to define how customers respond emotionally to the light design of products. Therefore, it is necessary to analyze the emotional effect of light as a new design element. However, previous research focuses solely on deriving optimal lighting conditions to achieve particular emotional effects. Therefore, this paper investigates the customers' desired emotional effects of product's light design. We studied refrigerators that utilize light as the main design element of the product. We applied mixed methods by combining close-ended questions and open-ended question to efficiently derive the desired emotion. Participants were asked to choose the most favorable refrigerator image in each of the twelve image groups and indicate why they choose that image with the short-answer survey form. Approximately one thousand terms were collected, and those terms were classified into 29 groups using thesaurus relationships. The term groups were again classified into the four big emotion categories and labelled as “abstract quality,” “light property,” “space perception,” and “visual comfort.” Also, a model of the relationship between desired light style and light properties was proposed, since we observed the light properties related to three other categories. This study used mixed methods to identify the emotional value of a new design element. We suggest that the emotional categories derived and the proposed relationship model could be used to evaluate the product's light design.