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백현영,양병곤 한국언어과학회 2011 언어과학 Vol.18 No.4
The purpose of this study is to investigate middle school English teachers' rater reliability in English speaking tests operated at schools. Eight raters who participated in this study all work at middle schools. Three of them are native speakers of English and have at least one year long educational experience at Korean middle schools, and five raters are middle school Korean English teachers with different educational experiences. The Korean English teachers are divided into two groups of ‘high’ English speaking competence and ‘medium’. All of them rated eighteen test takers' utterances, who are second year at a middle school, and their rating patterns were analyzed with FACETS, a computerized program of many-faceted Rasch model. This study also interviewed the raters to make it possible to identify the causes of rater variability and rater errors in the procedures of rating, and the actual conditions of English speaking tests at a middle school
한식전문점의 서비스스케이프가 고객장기지향성 및 재방문의도에 미치는 영향 - 소비가치의 조절효과를 중심으로 -
백현영 ( Paek Hyun-young ) 한국호텔리조트학회 2021 호텔리조트연구 Vol.20 No.4
The purpose of this study is to examine the effect of the servicescape of a Korean restaurant on customer long-term orientation and revisit intention and to examine the moderating effect of customers' consumption value. A total of 193 copies were used in this study. As an analysis tool, SPSS 21.0 package program was used. As an implication of this study, it was found that, unlike previous studies, variables such as cleanliness, convenience, accessibility, and co-operation among the sub-factors of the servicescape of a Korean restaurant have a positive effect on customer long-term orientation and revisit intention. In the context of COVID 19, attention should be paid to thorough disinfection to increase cleanliness and convenience, individual table setting, space between tables, entrance and exit, and sanitary cleanliness of employees. In addition, to increase customer long-term orientation, it is necessary to prepare an atmosphere and reward system that can provide smooth communication and friendly service with employees and customers at the service contact point, and secure accessibility to increase the intention to revisit. Lastly, it is judged that if we understand the recent consumer value trends with the effect of regulating consumption value and efficiently operate the business to increase cooperation, we will become a competitive Korean food restaurant by creating new customers through long-term customer orientation and revisit intention.
족발전문점의 서비스품질과 브랜드 이미지가 소비행동에 미치는 영향 - 광주지역의 족발전문점을 중심으로 -
백현영 ( Paek¸ Hyun-young ) 한국호텔리조트학회 2021 호텔리조트연구 Vol.20 No.5
This study was conducted for the purpose of verifying the relationship between service quality and brand image, customer satisfaction, and recommendation intention. For the pork feet specialty restaurant, a survey was conducted on customers visiting five famous pork feet specialty restaurant in the Gwangju area. A total of 294 questionnaires were used for the survey period from July 15 to July 30, 2021. The SPSS 21.0 package program was used as the analysis tool. As the analysis method, frequency analysis was performed for general items of respondents, factor analysis to secure internal validity, reliability analysis, regression analysis for hypothesis testing, and hierarchical regression analysis for mediating effect verification. This study made it possible to apply academically to the study of consumer behavior, which was insufficient compared to the explosive growth of pork feet specialty restaurant, which verified the relationship between brand image, customer satisfaction, and recommendation intention by using various variables of service quality. As a practical implication, in order to enhance the brand image of the current pork feet specialty restaurant, it is necessary to improve and supplement the service quality such as essential employee cleanliness, space security, brand trust, securing various menus, and service attitude rather than supplementing interior facilities that pursue visual beauty. This is raised in addition, and it is judged that customer satisfaction and recommendation intention will increase if periodic inspections and service mind training are conducted for employees to improve service quality.