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The purpose of this research study was to analyses the relationship between service quality, value and image in the convention industry(as it relates to a customer"s intention for repeat visits) and how those factors influence a customer"s intention to revisit a convention venue. For the actual test of these hypotheses, surveys were conducted with a convenience sample of 300 adults who had participated in conferences, exhibitions and events at Bexco. The survey findings were as follows: Firstly, service quality and service value was directly related to customer satisfaction. Secondly, there is a relationship between visitor"s satisfaction and the image of the city in which the convention is held. Finally, the image of the city hosting the venue directly relates to a customer"s intention to revisit the venue. These results suggest that marketers trying to understand what influences their customer base, must consider the image of the host city and of the venue itself, when trying to promote convention venues while focusing on service quality and service value. The convention industry as a whole while trying to improve customer satisfaction, must execute value enhancement.
The purpose of this research study was to analyses the relationship of SNS characteristics and image and how those factors influence a customer’s revisit intention. For the actual test of these hypotheses, surveys were conducted with a convenience sample of 236 participants who had visited the franchise coffee shop. Frequency, factor analysis and AMOS analyzed data. As the results, SNS characteristics in the franchise coffee shops were major to influence on the image Image was major determinant to influence on the revisit intension. The results justify use of SNS characteristics to improve indirectly customer’s revisit intention to recommend through increasing SNS marketing. And result suggest that marketers who are trying to understand their customers must consider SNS features and image. As such, the franchise coffee shops should maintain their relationship with customers through the SNS PR marketing and positive image, which is the key factor in the industry.
The purpose of this study is to identify the Corporate social responsibility(CSR) factors recognized by customers visiting coffee shops, to understand how they affect customers’ brand equity and their behavioral intention. It also tried to test the relation between relative variables. It extracted the research model through previous researches and verified them through practical investigation on consumers. As a result of the analysis of improvement factors in coffee company management, CSR had four factors, economic, legal, ethical and charitable responsibility, along with single factors such as brand equity and behavioral intention. The analysis result of the research is as follows. First, the CSR factor of a coffee company was shown to affect brand equity. Second, the establishment of the brand equity of a coffee company was positively effective toward the behavioral intention of the consumers. Based on these results, the CSR activities of coffee shops are expected to be strategically useful for improving brand equity and behavioral intention as they can change customer’s perception. Since it is an incomplete strategy to rely on CSR performance measurement, CSR performance measurement will be the most effective clue in establishing CSR strategy. Therefore CSR is important to note that it is an effective medium for the growth of sustainable coffee companies.
This research mainly focuses on the expanding role of coffee shop from a place to simply consume coffee to a more social-cultural space, alongside the general growth in the coffee market. By setting the brand personality of coffee shop as a independent variable, brand attitude, brand attachment and brand loyalty as dependent variables, this study attempts to identify the relations between the variables as well as analyze customers’ differential preferences on brands and their moderating effects. The survey finding were as follows: Firstly, brand personality in the coffee shop was a major influence on the brand attitude and brand attachment. Brand attitude and brand attachment were major determinants to influence on brand loyalty. These results justify use of brand personality in coffee shop to improve indirectly customers’ brand loyalty to recommend through increasing brand personality. Secondly, the results suggest that marketers who are trying to understand their customer must consider brand personality. Thus, through this study, the potential of researchers who want to study the material will be leading a meaningful and practical planning of marketers who will likely be useful guidelines.
The porpose of this study was to find out the effects of the extrinsic cues on customer value, trust and behavior intentions at coffee shop. To test each measures`` predictive utility in this context with AMOS. Sampling in this study was limited to the customers of coffee shops. The responders included 224. Frequency, factor analysys and AMOS data were all analyzed to produce these results. The results showed that extrinsic cues were major influences on customer value. Also extrinsic cues were major determinants in influencing trust. Trust was a key factor in influencing behavior intention, while customer value was shown to not majorly influence behavior intention.
In this study, high-frequency ultrasonic generations of massive nanobubbles are developed using several piezoeletric transducers for bio-applications. Experimental parametric studies are performed on how the nanobubble size and concentration are affected by various parameters such as the size of piezoelectric transducer types, input frequency, and generation time. The size distributions of generated nanobubbles are measured by nanoparticle tracking analysis device (Nanosight NS300). The average size of ultrasonic cavitation bubbles is around 80 ~ 110 nm with the concentration of 10<SUP>8</SUP>/ml.
‘Sacrifice’ a common definition of the eastern and western origin, regardless of the welfare of group members can be seen as an act of doing. These define the scope of the more narrow the priests lived the dedicated office or horses, sheep, swine reservoir animals are viewed, so dedicated to animal sacrifice offering human and it received new bonds between established relationships that the divine has the effect of the is the general idea. History of Koguryo(高句麗) ritual sacrifice 『Samguksagi(三國史記)』 can be seen through. Koguryo(高句麗) was a major sacrifice of pigs and deer. Most of the records is formed in the process of chasing a pig. And through all 『Samguksagi(三國史記)』 Ondal(溫達) pigs and deer with the animals being used as a major expense that can be seen. In addition to managing the sacrifice can be seen that there have been Jangsaeng (掌牲). Patronage of these Jangsaeng(掌牲) when the country began to emerge from the early Koguryo(高句麗), and its influence with the king’s descendants, nectarines, which involves linking these facts as well as your sacrificial ritual we can see that she has considerable political influence. If the king of the Baekje(百濟) period Biryu(比流王) sacrifice fellowship to write a single record of cutting yourself is a sacrifice. However, 『Samguksagi(三國史記)』 deer hunting and deer through 『Samguksagi(三國史記)』 Baekjebongi(百濟本紀) devotes a lot of records shown compared to the Silla(新羅) and Koguryo(高句麗)’s sacrifice animals as deer, can be inferred. Silla(新羅), the first thing that appears is shown through monument carved in stone erected in the 6th century. Silla(新羅) has served as a sacrificial cow. Appear after the ritual sacrifice at the expense of the history of the white horse features a writing can be called. For this reason, since the 7th century, China was acceptable because of the Confucian order.