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≪대당삼장취경시화교주(大唐三藏取經詩話校注)≫의 번역과 주해(1) ― ≪대당삼장취경시화(大唐三藏取經詩話)ㆍ상(上)≫의 제1절부터 제3절까지
박원기 ( Park Wonki ),한운진 ( Han Oonjin ),김희경 ( Kim Heekyoung ) 중국어문연구회 2018 中國語文論叢 Vol.0 No.90
This paper is aimed at translating the whole of Poetic Tale on Going Pilgrimage for Buddhist Scripture of Tang Sanzang (大唐三藏取經詩話, here after Poetic Tale). This is a famous Vernacular novel during the Song Dynasty of China, but its creation time and processes are still unclear. Although the theory for the creation of the Song Dynasty are generally required, there are also theory for the creation of the Tang dynasty and the creation of the Won Dynasty. It is claimed to have a literary aspect similar to that of Bianwen. And from a linguistic point of view, there are all aspects of the language of the Tang dynasty, the Song Dynasty and the Won Dynasty. In short, the book has complex and transitional properties. For this reason, Poetic Tale has a very important literary and linguistic value. Research into this book can reveal the process of changing literary genres from Bianwen to pictorial novels. Studies of the book can also reveal changes in language during the Tang, Song and Won Dynasties. In particular, since the study of this book is incomplete in Korea, we expect this translation to be of great help to the study of this book in Korea. In addition, this translation is expected to help a lot in the study of A Journey to the West (西遊記) in the Chinese literary academic world of Korea.
朴元基 ( Park Wonki ) 중국어문연구회 2021 中國語文論叢 Vol.- No.105
The causative pivotal cxn of Chinese divided into three categories: causative verb type; overt causative verb type; implicit causative verb type. The biggest feature of overt causative verb type is that VP₁ is closed. On the other hand, implicit causative verb type is VP₁ open. The openness of implicit causative verb type led to expansion of the causative pivotal constructions. So in the Middle Chinese, “permission type” was constructionalized. Its subject has some intentionality for VP₁, and allow NP₂ to do VP₂. But here NP₂ also has a intentionality for VP₂, this is a typical feature that is different from other types. The participatory verbs of “permission type” are: 許, 聽, 放, 縱, 任, 恣 etc. In the Middle Chinese, the implicit causative verb type also developed more, and the participatory verbs diversified. Some verbs are purposeful, some are difficult to predict its VP₂, and some have little purpose. These features are very closely related to the permission type very much. The Middle Chinese was a time when the causative pivotal construction was very advanced. And this is also closely related to the verb-complement cxns, which have become the two important pillars of the Chinese causative cxns, thus playing an important role.
박원기(Won Kee Park) 한국광고홍보학회 2012 한국광고홍보학보 Vol.14 No.1
지금 방송, 광고 분야에서 최대 현안은 종편PP 및 보도전문PP의 도입, KBS의 수신료인상, 민영미디어렙 도입 등이다. 이러한 현안이 부각되고 있는 가장 근본적인 원인은 언론이나 광고업계에서 많이 지적되고 있는 이른바 ``광고재원의 부족``에서 비롯되고 있다. 이러한 배경 하에서 본 연구는 그동안 광고업계에서 부족하다고 지적되어 온 우리나라의 광고 재원이 국내 경제 규모(즉, GDP)와 대비하여 어떻게 변화되고 있으며, 특히 산업 구조의 변화와 관련하여 어떤 의미가 있는가를 분석할 목적으로 진행되었다. 연구결과, 2000년 이후 GDP의 성장속도와 총광고비의 성장속도의 차이가 점점 커지고 있다. 만약 이러한 추세가 계속 이어진다면 국내 경제 규모에 비해 광고산업은 향후점점 더 위축될 수 있고, 광고비를 주요 운영재원으로 하는 국내 기존 매체산업에도 심각한 영향을 줄 수 있다. 1998년 이후 GDP성장률과 각 매체별 광고비성장률을 분석한결과 국내 총광고비, 지상파TV광고비, 신문광고비가 플러스 성장을 시작하는 경제성장률 임계점은 각각 3.09%, 3.52%, 4.4% 등임이 확인되었다. 1990년부터 1997년까지 광고산업 급성장기의 매체별 광고비 구성비를 살펴보면 그 당시 국내 광고산업을 급성장시킨 것은 지상파TV가 아니라 신문이었음을 알 수 있다. 또한 국내 광고시장에서 2000년부터 2006년까지는 신문광고비가 지상파TV로 전이된 것으로 보이며, 2006년 이후는 전통매체인 지상파TV와 신문 광고비가 그 당시 뉴미디어인 케이블TV와 인터넷으로 전이되기 시작하여 지금까지 그 현상이 이어지고 있다. Major issues surrounding today`s broadcasting and advertising industry in Korea may include new comprehensive channels launch, new news channel launch, raise of subscription rates to KBS TV and legalizing private media reps for terrestial TV. The fundamental reasons these issues draw primary attention from the industries are, as many professionals in the industries pointed out, so called ``the lack of advertising resource``. With this background, this study examined with two objectives; how the long lasting claims of the lack of advertising resource in relation to the scale of economy in Korea(named GDP) has been changed past years and what insight would be found particularly in relation to change of industry structure. Study found that the gap between growth rate of GDP and growth rate of total advertising volume has gradually become wider since year 2000. If this pattern continues, the advertising industry would be more subsided in versus GDP and consequently this may possibly cause a negative influence on Korea`s media industry which is heavily dependent on advertising resources. Critical point of domestic economy growth which led total advertising volume, terrestrial TV advertising volume and newspaper advertising a positive growth were 3.09%, 3.52% and 4.4% respectively according to research results compared the relationship between GDP growth rates and advertising growth rates of there advertising volume since 1998. It is also fund that newspaper advertising, not TV advertising, was a major contributor in making advertising booming period emerge from 1990 to 1997 and the role was shifted to TV during the period of 2000 to 2006. Since then, Cable TV and Internet started taking over the role from traditional media and the trend continues by today.
논문(論文) : 부사 "직(直)"의 "간직(間直)" 의미 기능의 발전과 그 문법화
박원기 ( Won Ki Park ) 중국어문연구회 2014 中國語文論叢 Vol.0 No.61
近代漢語的副詞一般都有多種語義功能,本稿所硏究的“直”也有幾種語義功能。其包括:方式副詞、限定副詞、時間副詞、語氣副詞,而語氣副詞功能還有種:“簡直”意思、“竟然”意思、“一定、眞”意思,其中本稿主要硏究“簡直”語義的功能。副詞“直”的“簡直”語義功能語法化過程有些復雜,타的“簡直”義主要來源于動詞“直”(相當于~、等于、比如),而타的形式上的基礎是限定副詞‘直’所構成的‘“(A)+直+B+(耳)”,說話者用這種形式表達自己的確信、斷定等主觀性的見解。這個結構근動詞“直”的“比如”意思結合起來,誘發限定副詞“直”的轉喩上的變化,結果타的意思變成“簡直”的意思,能구表示[誇張性]。副詞“直”的“簡直”語義功能在魏晉南北朝時期最初誕生,“簡直”義副詞‘直’的形式和意味上的基礎是限定副詞‘直’所構成的‘“(A)+直+B+(耳)”,因此,誕生初期타的意思근限定副詞“直”有所混淆,這是一種過渡現象。到了唐宋時期非常發達,甚至出現근後綴結合的雙音節形式“直是”,但是到了明淸時期,타的出現頻率減少多了。現代漢語一般用雙音節副詞“簡直”,不太用“直”了。
박원기(Won Kee Park),이시훈(Si Hoon Lee) 한국광고홍보학회 2013 광고연구 Vol.0 No.98
본 연구는 국내 광고주, 광고회사 종사자들을 대상으로 광고예산과 광고매체 결정과정에 있어서 결정방법, 평가요소 및 주요 사용 지표 그리고 의사결정 과정에서의 영향력에 대해서 살펴보았다. 조사결과, 광고예산은 주로 4/4분기에 정하고 있었으며, 매출액 대비법을 가장 많이 사용하고 있었다. 광고매체 선택시 고려 요인은 비용 대비 효율성, 판매 기여도, 제품과 타깃 오디언스와 적합도 등이었으며, GRPs, 도달률, 유효도달률, CPR, CPM, 평균빈도 등의 지표를 활용하고 있었다. 의사결정의 영향력은 모든 부분에서 광고주가 가장 높은 것으로 나타났으나, 구체적이고 세부적인 매체 업무일수록 매체계획자나 매체구매자의 영향력이 점차 커지는 것으로 나타났다. This study examined the decision making method, factors, and indexes regarding to advertising budget decision and media selection based on opinions from advertisers and advertising professionals. The results showed that advertising budget is usually decided in the fourth quarter using the advertising to sales ratio method mostly. The considered factors in selecting advertising media are efficiency over the cost, contribution to sales, adequacy to product and target audience. GRPs, Reach, Effective Reach, CPR, CPM, Frequency are used as indexes for media decision factors. While the decision maker who influenced this procedure the most is an advertiser, specific and detailed media works are influeced more by media planners or buyers.
중국어문학연구(中國語文學硏究)의 신방법논모색(新方法論摸索) : 인지언어학과 근대한어 어법 연구방법
박원기 ( Won Ki Park ) 고려대학교 중국학연구소 2008 中國學論叢 Vol.23 No.-
近代漢語的主要硏究方法有兩種:共時上的硏究和歷史上的硏究,其中,前者的硏究方法主要限於描寫和歸納,而後者還有解釋。一般來講,語法硏究的最終目標就是解釋語言現象,所以,近代漢語共時上的硏究也可以用`解釋`方法來進行타的硏究。我們認爲現代語法解釋理論當中所謂`認知語法`是適合於漢語分析的非常適當的理論,如果把타是用於近代漢語的硏究,能구進行比較深入的語法硏究,能구解釋出漢語語法史當中的各種問題。