
http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
브랜드친숙성과 관계형성 - 인터넷접속서비스제공자(ISP)를 중심으로 -
박승환,최철재,유동준 한국경영법률학회 2008 經營法律 Vol.18 No.2
Past transaction-based marketing ideas have recently started changing to long-term relationship-based marketing and with this change organizations have subsequently become interested in the importance of long-term relationships with consumers. The relationship formation with consumers is not simply a position of marketing-constituted factors of consumer and provider, but recognizes the existence of the organization as an organism as having a direct connection. Preceding research points to familiarity as reinforced factor of relation- ship formation with consumers. In addition, trust and commitment are positive reinforced factors of consumer behavior prior to the achievement of repurchase intention from satisfaction. Therefore, this study identifies the different of effects between brand familiarity and trust, commitment on repurchase intention, and also proved the progress connection between the variables. The research results showed that brand familiarity was confirmed to have a meaningful influence than trust and commitment on repurchase intention. And it was also revealed that effects of customer satisfaction reached relationship variables of trust and commitment. Through the above research results it can be observed that the company needs to firstly induce customer satisfaction for its own company and after this when brand familiarity is formed relationships with customers need to be firmly formed, which will enable increase in repurchase intention.
박승환 한국경영법률학회 2007 經營法律 Vol.17 No.4
【Abstract】 The Impact of Country-of-Origin Effects on Consumers' Perceptions of Agricultural Product Quality Park, Seung-Whan This study aims to identify the consequence of country-of-origin effect and verify the perception of imported products by demographic characteristics for the purpose of investigating consumers' perceptions about imported agricultural products in korea market. This research is empirically to examine the consumers' perceptions of country-of-origin effect about imported agricultural products. the questionnaire method was adopted to collect the data for this study. A seven-point likert scale was used in this questionnaire. And this research employ both AMOS 5.0 and SPSS 12.0 for an empirical approach. It was found as follows: First, information factors of imported agricultural products that constitute country-of-origin information dimensions toward customers' perceptions are social assurers, security seekers and price vetters. it revealed that price vetter is most important factor of imported agricultural products. and it confirmed that consumer who want to purchase imported agricultural products seek for price vetters totally. Second, there is difference a certain degree of preference by product types of imported agricultural products. there are difference from consumers' perception by types of imported agricultural products such as spices, vegetables, grains and fruits. Third, it identify that there is no different consumers' perceptions about imported agricultural products by demographic characteristics except for the variable of married or not married. In conclusion, the marketers of agricultural product company should be identified that most important factors to their customer and provided it to them because it will be formulating loyalty of customers and increasing profit of agricultural product company.
박승환,고석중,최병두 대구효성가톨릭대학교 자연과학연구소 1989 基礎科學硏究論集 Vol.3 No.-
The external quantum efficiency of Si-doped GaAs light-emitting diodes (LED) is measu-red by a calibrated sphere at 300k. The efficiency is maximum at Si concentration of about 1 at.% , and this can be explained by relations between an internal efficiency and a potential well in HDSC (heavily-doped and strongly-compensated) GaAs semiconductors. In the fabrication of diodes, the width of the p-type side influences the efficiency of diodes because the light is mainly emitted in the P0- region. The low cooling rate and the low baking time in the growth contributethe increase of the efficiency. In these conditions the lateral efficiency of 2.5 at.% is obtai-ned
박승환,Shim Jong-In,Shin Dong-Soo 한국물리학회 2022 THE JOURNAL OF THE KOREAN PHYSICAL SOCIETY Vol.81 No.1
The in-plane polarization characteristics of nonpolar (11̄2 0) InxGa1−xN/GaN ( x = 0.2 ) quantum-well (QW) structures are investigated as a function of In content in InyGa1−y N substrates by using the multiband effective-mass theory. States constituting the topmost valence subband change from Y >-like to Z >-like as the In content in the InGaN substrate increases. In the case of the QW structure grown on a conventional GaN substrate ( y = 0.0 ), the y-polarized matrix element is much larger than the x-polarized matrix element. However, the y-polarized matrix element rapidly decreases with increasing y content in the InGaN substrate and becomes similar to the x-polarized matrix element. As a result, the magnitude of the in-plane optical anisotropy becomes smaller for QW structures with higher substrate In content because both x - and y -polarized emission peaks are similar to each other.
Si 이 첨가된 Al_xGa_1-xAS LED 의 효율과 발광특성
박승환,고석중,최병두 대구효성가톨릭대학교 자연과학연구소 1990 基礎科學硏究論集 Vol.4 No.-
An investigation was made of radiative mechanisms and efficiencies of Si-doped AlxGal-xAs light-emitting diodes prepared by a single-step LPE technique. Two peaks are observed in the electroluminescence (EL) spectra, and peak A always dominates peak B. As atemperature increases, the radiative mechanism of peak A changes form Tail-Impurity(Tl)channel to Band-Impurity(Bl) channel. However, that of peak B is predominantly Bl channel independent of the temperature. The effciency is nearly independent of x at77 K, which is well explained by the radiative mechanisms of peak A.
치유환경의 정량적 평가를 통한 여성전문병원의 건축계획에 관한 연구
박승환,여준기,최무혁 대한건축학회 2007 대한건축학회논문집 Vol.23 No.4
The purpose of this study is to provide the basic data when planning the future through quantitative evaluation of the healing environment in the women's hospital. The evaluation categories are set for five categories in sense of openness/space, natural elements, amenity, individual space/territory, and social exchange. The case study used in order to evaluate quantitative evaluation categories. And then, the questionnaire surveyed with the out-patients and the hospitalized patients. The result of the study are shown as follow. In terms of the section of quantitative evaluation, the satisfaction of patients tended to increase as the variety and area of the space increased. However, their satisfaction did not keep increasing even if the area or type of space increased. Namely, the main floor needs to have the open atmosphere as large as possible, and the type as well as the area should be diversified in terms of natural element. At least one side of the patient room should face the open air and the room designed for several patients should ensure its territory. It is necessary to arrange various intermedia교 spaces in appropriate locations for social exchange. The derived elements are expected to be used as the fundamental data in planning of women’s hospital, and the concrete review for quantitative evaluation must be followed.
꿀벌부채명나방(Galleria mellonella) 유충혈림프내 Heat Shock Protein의 정제와 특성에 관한 연구
박승환,방선권,강창수 호서대학교 기초과학연구소 1999 기초과학연구 논문집 Vol.7 No.1
Heat shock proteins(Hsps) were identified from larval hemolym ph of G. melonella reared in high temperature condition. The amount of newly-synthesized proteins in hemolymph is correlated with the intensity of shock. In this report, we present the prominent one among Hsp that advent in hemolymph of G. mellonella at rearing condition of high temperature. The characteristics of major Hsp including isoelectric point and molecular mass were confirmed. With antibody against Hsp, we examined the distribution and relative amount of Hsp in hemolymph of larval and pupal stage of heat shock insects.