지역문화의 관광상품화 전략에 관한 연구

박숙진 한국관광정책학회 2004 觀光政策學硏究 Vol.10 No.1

한ㆍ독 문화관광정책의 영역과 특성에 관한 비교연구

박숙진 동북아관광학회 2005 동북아관광연구 Vol.1 No.1

This study is intended to present a prosperous strategy of Korean Culture Tourism Policy with the comparative study on Culture Tourism Policy of Korea and Germany. Thus, the purpose of this study is to following. First, Korean Culture Tourism Policy requires that legal problem on each policy, which is not institutionalized, be supplemented. Second, the definitude of Goal and Policymethod and Third, the cooperation of the government and local policy. The limit of this study is that the consequence of a comparative analysis resulted in only a prosperous strategy of Korean Tourism Policy rather than in a required proposal on the policy, which showed the greatest deviation in operating system.

한국 온천의 서비스품질이 쾌락적 가치와 실용적 가치를 매개로 보양온천관광 구매의도에 미치는 영향

박숙진 동북아관광학회 2011 동북아관광연구 Vol.7 No.1

본 연구는 한국 온천의 서비스 품질과 보양온천관광과의 영향관계를 쾌락적 가치와 실용적 가치를 매개로 분석하였다. 분석결과, 첫째, 한국온천의 서비스품질은 보양온천관광 구매의도에 통계적으로 유의한 영향을 미치고 있는 것으로 나타나 온천의 서비스 품질에 포커스를 맞추어 온천관광지가 경유지가 아닌, 체류관광지로서 보건관광구매를 자극해야 할 필요성이 제기되었다. 둘째, 온천의 서비스품질은 쾌락적 가치와 실용적 가치에 통계적으로 유의한 영향을 미치고 있어 온천관광지에서 숙식이 해결되고 휴양과 휴식, 레저 활동이 가능한 복합형 온천지 개발의 필요성이 제기되었다. 셋째, 매개효과로서의 쾌락적 가치와 실용적 가치는 보양온천관광 구매의도에 통계적으로 유의한 영향을 미치고 있어 유쾌함, 행복감, 즐거움 등 감성에 호소하는 온천관광의 쾌락적 가치를 증가시킬 전략적 대안이 필요한 것으로 나타났다. 넷째, 실용적 가치와 보양온천관광 구매의도의 영향관계에서는 피부병, 류마티스 관절염, 신경통, 위장병 등 치료효과를 중심으로 보양온천관광 구매의도가 큰 것으로 나타났으며, 온천의 실용적 가치를 지식적으로 전달해 줄 수 있는 치료효과의 소통메커니즘이 필요한 것으로 조사되었다. 따라서 본 연구결과는 실용적 가치에 쾌락적 가치를 동시적으로 추구하는 최근 소비자의 행동패턴에 부응하여 온천시설의 변화와 온천관광 컨셉을 재설정해야 한다는 점을 시사하고 있을 뿐만 아니라, ‘한류의료관광’ 및 ‘지역경제활성화’에 대한 유의미한 정책적 함의를 내포하고 있다.

접경지역 경제활성화를 위한 병영체험 및 안보관광개발-관광정책-안보인식 경합모델

박숙진,김태헌 동북아관광학회 2014 동북아관광연구 Vol.10 No.3

본 연구는 병영체험 및 안보관광개발, 관광정책과 안보인식이 지역경제 활성화에 미치는 영향관계를 경합 모델을 통해 분석함으로써 접경지역 경제활성화를 위한 정책적준거를 제공하는데 소기의 목적이 있다. 연 구를 위한 설문조사는 2013.03.01~05.31까지 3개월 동안 양구, 철원, 연천군 접경지역 일원에서 병영체험 및 안보관광을 경험한 방문객 250명을 대상으로 실시되었다. 설문은 자기기입식 방법을 활용하였으며, 분 석을 위해 SPSS/PC 22.0과 AMOS 7.0이 활용되었다. 분석 결과, 병영체험/안보관광개발과 지원제도, 그리고 안보인식 간에는 일련의 유의한 영향관계가 존재하 는 것으로 나타났으나, 관광정책으로서의 유치전략은 병영체험/안보관광개발과 안보인식 간에 매개기능을 갖지 못하는 것으로 분석되었다. 관광동기유발 변수로서의 안보인식에 영향을 미치는 독립변수를 살펴보면, 지원제도 보다 병영체험/안보관광개발이 안보인식에 가장 강한 영향력을 미치는 것으로 나타났다. 또한안 보인식과 접경지역 경제활성화, 두 변수간에도 유의한 인과관계가 존재하는 것으로분석되었다. 따라서 병 영체험 및 안보관광개발에 의한 접경지역의 경제활성화가 탄력을 받기 위해서는 관광정책으로서의 지원제 도 확충이 무엇보다 필요하며, 병영체험 및안보관광 개발시 접경지역 관광인프라의 네트워킹화와 체험형- 체류형-체감형 안보관광콘셉트가 요구된다.

도자기축제 서비스품질이 고객만족도에 미치는 영향- 제3회 세계 도자비엔날레를 중심으로 -

박숙진 한국호텔관광학회 2007 호텔관광연구 Vol.9 No.1

전시주최자의 마케팅전략과 참가목표 선택요인 참가성과에 관한 연구: 한국과 중국 전시회 참가기업을 중심으로

박숙진 한국호텔관광학회 2008 호텔관광연구 Vol.10 No.1

Recent internationalization has shown that the GLOCALIZATION highlighted in international economy and management realm has a leading role in guaranteeing prosperity and intensity in international conference industries, converting competitive planning between each nation or enterprise. According to GLOCALIZATION, to analyze competitive planning between enterprises, by selecting 'The 4th Kyonggi International Travel Mart 2006' held in Korean KINTEX and 'High-Tech Expo 2006' held in Beijing's International Convention Center and assuming that they show mutual meaningful difference in Participation Objective and Option Factor, this study is to aim for an actual analysis about the marketing strategies of Organizers and the accomplishments of Exhibitors by survey. The conclusion is as follows.First, need for high levels of satisfaction for information service of Organizers of both nations to make Exhibitors collect the information by using Internet. Second, Participation Objective of Exhibitors of both nations shows a slight difference in looking for new retailers and non-sale Objectives such as a searching examination of potential customers and competitors, and Option Factor of Exhibition is analyzed to be sensitive to Participation Cost of Exhibition in both Korean and Chinese enterprises. Third, Organizers of both nations should be help for Exhibitions' information collection and new market frontier through promotion strategy.Fourth, in partnership strategy of both Organizers, Fifth, Since Exhibitors of both nations are perceiving the fact that Organizers' various promotion activities have their products or services sold, that is to say, as a Objective Market. it needs to be focused on phased Marketing Strategies(S-T-P:segmentation, targeting, and positioning).

주제공원 이벤트프로그램 선호도에 관한 연구:무주 태권도공원 문화체험지구를 중심으로

박숙진,최현주 한국호텔관광학회 2007 호텔관광연구 Vol.9 No.3

The purpose of this study is to identify the preferences regarding the event programs of Muju Taekwondo Park. This Park will be the core place for the promotion of Taekwondo in 21st century and a major cultural tourist attraction in the world. To achieve this purpose, we analyzed the preference in matter of event programs at the Taekwondo Park between the potential visitors and the Taekwondo masters. Our study came to the following conclusions. First, we believe we shall develop the event programs of the "appreciation" type and the "satisfaction" type which have the preference of Taekwondo masters to reinforce its status as the world centre for Taekwondo. Second, since we found out that the potential visitors preferred the "appreciation" type event programs themed Taekwondo, we would propose the introduction of event programs which would make the best use of it's function as a theme park and the need to develop specific facilities and attractions. Third, it was shown to us that the tourists preferred event programs where all the family members can participate and both the potential visitors and the Taekwondo masters prefer Autumn for visiting the Taekwondo Park. So it will be advisable to establish a strategic event calendar plan to overcome the low season. Fourth, from our analysis, it was identified that both potential visitors and Taekwondo masters enjoy performance & cultural events. Therefore we will have to develop the event programs related to the "appreciation" type and the "experience" type in order to raise the attraction to the prospective visitors. Finally, we suggest that the Taekwondo Park shall be perceived as a place of practice and exchange for Taekwondo masters, but also be a place of cultural and sports tourism for common tourists.

온라인 관광상품 혁신특성과 관광수요 확산요인에 관한 연구

박숙진 한국호텔관광학회 2009 호텔관광연구 Vol.11 No.1

This study aims at the followings; First, by drawing a tourism implication in innovation specific of new production, to analyze relations with diffusion factor of on-line tourism demand. Second, to develop a measurement model in innovation of tourism product and diffusion factor of on-line tourism demand and to utilize as a basic material of analyzation. Third, to verify the validity by utilizing AMOS and to present the diffusion factor of on-line tourism demand based on conclusion deduced through tourist's experienced statement. Though theoretical and verifying studies the followings have been made clear; First, relative advantage as the innovation factor of tourism product doesn't affect on innovation specific as the diffusion factor of on-line tourism demand. In the relationship of relative advantage and the innovation specific, for tourists intended to purchase on-line tourism product, it is required to put a priority on promptness, economization, easiness, and the saving, on top of which tourism product should have innovational newness, initiative and prominency of idea. Second, simplicity in innovation specific of tourism product doesn't heavily affect on innovation specific as the diffusion factor of on-line tourism demand and not on both lead time and communication factor. Therefore, in terms of simplicity in innovation specific of tourism product, when on-line product is organized and projected with innovational mind, the diffusion factor of tourism demand can be gained. Third, observation possibility as innovation specific of tourism product has a meaningful effect on innovation specific, lead time, and communication factor. Thus, in observation possibility, which is needed to watch, it is required to manage on-line sites identified observation possibility in product evaluation, expediency to introduce to others, and the possibility of mutual comparision and communication exchange with others with newness of tourism product as innovation specific, creativity of information, and prominency of idea.

통일독일의 신연방주 재건을 위한 문화관광교류에 관한 연구

박숙진 한국관광학회 2007 관광학연구 Vol.31 No.3

This study aims at finding implications and developing cultural tourism concept for Korea by reviewing the case of unified Germany with respect to the role of tourism played, as a catalyst for cultural reunification, in the process of reconstruction of East Germany after reunification. The case analysis of the German case provided several implications as follows: First, co-hosting mega events together, North and South Korea can maximize the profitability of tourism business with a high level of efficiency in distributing the gains. Second, as a gradual distribution of the cost of unification, constructing academic exchange programs between South and North Korean universities are highly recommendable. Third, as unification of culture tourism, in unique cultural settings of North korea, important cultural remains and unique monuments built for keeping North Korea’s regime should be reserved and redesigned as thematic cultural routes.핵심용어(Key words):문화관광(cultural tourism), 통일독일(unified Germany), 동서독 관광교류(tourist exchange in the Unified Germany), 동독지역 재건 (reconstruction of eastern Germany)

컨벤션産業과 國際觀光戰略에 관한 硏究

박숙진 한국전문경영인학회 2001 專門經營人硏究 Vol.4 No.2