커피 소비동기가 커피 소비의도 및 행동의도에 미치는 영향 - 커피전문점과 홈카페 비교를 중심으로 -

박대섭 한국외식경영학회 2024 외식경영연구 Vol.27 No.1

본 연구는 커피전문점과 홈카페를 중심으로 커피 소비동기가 커피 소비의도 및 행동의도에 미치는 영향을 살펴보았다. 첫째, 웰빙적 동기, 사회적 동기, 정서적 동기가 정신건강적 소비의도에 영향을 미치는 것으로 나타났다. 둘째, 커피 소비동기(효과적 동기,웰빙적 동기,사회적 동기,정서적 동기,습관적 동기) 모두가 중독적 소비의도에 영향을 미치는 것으로 나타났다. 셋째, 효과적 동기가 부작용극복 소비의도에 영향을 미치는 것으로 나타났다. 넷째, 사회적 동기가 사회심리적 소비의도에 영향을 미치는 것으로 나타났다. 다섯째, 정신건강적 소비의도와 사회심리적 소비의도가 커피전문점 행동의도에 영향을 미치는 것으로 나타났다. 여섯째, 정신건강적 소비의도가 홈카페 행동의도에 영향을 미치는 것으로 나타났다. 일곱째, 효과적 동기, 사회적 동기, 정서적 동기가 커피전문점 행동의도에 영향을 미치는 것으로 나타났다. 여덟째, 효과적 동기, 웰빙적 동기, 정서적 동기가 홈카페 행동의도에 영향을 미치는 것으로 나타났다. 본 연구는 커피 소비자의 소비동기 및 소비의도를 파악함으로써 커피전문점 및 홈카페 소비자들의 행동의도를 예측하여 시장 세분화 전략에 기초자료를 제시하고자 한다. This study examined the effect of coffee consumption motivation on coffee consumption intention and behavioral intention focusing on coffee shops and home cafes. The analysis results are as follows. First, well-being motivation, social motivation, and emotional motivation had a significant effect on mental health consumption intention. Second, all coffee consumption motivations had a significant effect on addictive consumption intention. Third, effective motivation had a significant effect on consumption intention to overcome side effects. Fourth, social motivation had a significant effect on socio-psychological consumption intention. Fifth, mental health consumption intention and social psychological consumption intention had a significant effect on behavioral intention at coffee shops. Sixth, mental health consumption intention had a significant effect on home cafe behavioral intention. Seventh, effective motivation, social motivation, and emotional motivation had a significant effect on behavioral intention at coffee shops. Eighth, effective motivation, well-being motivation, and emotional motivation had a significant effect on home cafe behavioral intention. This study aims to provide basic data for market segmentation strategies by predicting the behavioral intentions of coffee shop and home cafe consumers by understanding the consumption motivation and consumption intention of coffee consumers.

웰빙 인식이 웰빙 식생활 추구성향 및 주관적 웰빙에 미치는 영향: 중 ․ 장년층 여성을 대상으로

박대섭 (사)한국조리학회 2022 한국조리학회지 Vol.28 No.3

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산업용 저전압 SR모터의 진상각 제어

박대섭,신두진,허욱열 제어로봇시스템학회 2000 제어로봇시스템학회 국내학술대회 논문집 Vol.1 No.10

고급한정식당 ‘흙시루’ 이용객의 지각된 공정성에 관한 연구- 서비스회복과정을 중심으로 -

박대섭,김경호,오창호 한국외식경영학회 2013 외식경영연구 Vol.16 No.6

This research carried out theory studies, set of hypothesis, and actural proof through examination on former researches. Customers who use traditional Korean food restaurants are chosen for the actual proof, and SPSS, statistics program, is used for verification of the research hypothesis. The results of the research can be summarized as follows. Firstly, statistically, all types of perceived equity positively affect customer satisfaction. In particular, from all types of perceived equity, interaction equity affected most positively. Following by distribution equity and procedural equity. Secondly, statistically, all types of perceived equity positively affect customer loyalty. Especially, from all types of perceived equity, interaction equity affected most positively. Following by distribution equity and procedural equity. Thirdly, customer satisfaction statistically affect customer loyalty. These results say kindness and agreeableness is most significant and important. In other words, employees' response attitude, kindness, consideration toward the customers and service handling from the customers' point of view are most necessary.

패밀리 레스토랑 서비스 회복과정의 지각된 공정성이 고객만족 및 고객충성도에 미치는 영향에 관한 연구 - 서울 지역 대학생들을 중심으로 -

박대섭 한국외식경영학회 2009 외식경영연구 Vol.12 No.2

This study discusses on the development of satisfaction, loyalty and customers' perceived justice as the failed family restaurants recover from their former service. This research includes; Firstly, as the customer's perceived justice recovers, there are higher fulfillment of customer satisfaction. It is also found that, it is particularly important to provide a strategy to raise higher satisfaction from customers who did not have before. Secondly, the customers who are disappointed by failed service, have huge possibility that they could be turned into ‘hard-core’ clients. It is important to set up a procedure to raise up customers royalty during service recovery period. To conclude, this study identifies how failed family restaurants could be turned into successful ones, in order to satisfy customers who have already experienced the restaurants' unpleasure service before.

전문서비스제공자의 서비스품질에 관한 연구

박대섭,오창호 한국서비스경영학회 2009 한국서비스경영학회 학술대회 Vol.2009 No.11

잔디 엽병을 유발하는 잠재인자로서의 남조류 (Blue-Green algae)에 대한 관찰 보고

박대섭,이형석,홍범석,최병만,전재찬 한국잔디학회 2008 Weed & Turfgrass Science Vol.22 No.2

Recently irregular dark-colored patches were found on the Kentucky teeing ground in a golf course in Gyunggi providence. Interestingly, blue-green algae from the leaf tissue sample containing black spot-stained symptoms were largely observed through microscopic study. In general, algae present on the upper soil surface or in the upper layer of root zone form dark brown layers of scum or crust, which invoked harmful effects to turf growth such as poor drainage, inhibition of new root development. In this observation, unlike the algae were sometime found in senescing leaves on contacted soil in July and August, the blue-green algae were detected within black spot-stained Kentucky bluegrass leaf tissues including leaf blade, ligule, auriclea as well as leaf sheath. The blue-green algae were also detected on the leaf and stem tissue adjacent to the symptomatic leaf tissues. Two species of blue-green algae, Phomidium and Oscillatoria, were greatly observed. Oscillatoria species was more commonly notified in all samples. In addition, the two species were found on a putting green showing yellow spot disease at another golf course in Gyunggi providence. The data from chemical control assay revealed that chemicals such as propiconazole, iprodione, and azoxystrobin decreased blue-green algae population and leaf spots, which finally resulted in enhanced leaf quality. All taken together, we strongly suggested that the disease-like phenomenon by blue-green algae might be very closely mediated with infection/ translocation process in relation with turfgrass. It indicates that blue-green algae in turf management may play an adverse role as a secondary barrier as well as a pathogenic agent. This report may be helpful for superintendents to recognize and understand the fact that algae control should be provided more cautiously and seriously than we did previously in upcoming golf course management. Recently irregular dark-colored patches were found on the Kentucky teeing ground in a golf course in Gyunggi providence. Interestingly, blue-green algae from the leaf tissue sample containing black spot-stained symptoms were largely observed through microscopic study. In general, algae present on the upper soil surface or in the upper layer of root zone form dark brown layers of scum or crust, which invoked harmful effects to turf growth such as poor drainage, inhibition of new root development. In this observation, unlike the algae were sometime found in senescing leaves on contacted soil in July and August, the blue-green algae were detected within black spot-stained Kentucky bluegrass leaf tissues including leaf blade, ligule, auriclea as well as leaf sheath. The blue-green algae were also detected on the leaf and stem tissue adjacent to the symptomatic leaf tissues. Two species of blue-green algae, Phomidium and Oscillatoria, were greatly observed. Oscillatoria species was more commonly notified in all samples. In addition, the two species were found on a putting green showing yellow spot disease at another golf course in Gyunggi providence. The data from chemical control assay revealed that chemicals such as propiconazole, iprodione, and azoxystrobin decreased blue-green algae population and leaf spots, which finally resulted in enhanced leaf quality. All taken together, we strongly suggested that the disease-like phenomenon by blue-green algae might be very closely mediated with infection/ translocation process in relation with turfgrass. It indicates that blue-green algae in turf management may play an adverse role as a secondary barrier as well as a pathogenic agent. This report may be helpful for superintendents to recognize and understand the fact that algae control should be provided more cautiously and seriously than we did previously in upcoming golf course management.

수학과 수업 연구 지도안 : 의사소통 지도

박대섭 韓國敎員大學校 數學敎育硏究所 1995 靑藍數學敎育 Vol.5 No.-

兒童後期와 思春期의 不安要因과 性格特性에 관한 硏究

박대섭 초등교육학회 1995 初等敎育學硏究 Vol.3 No.1

소비자의 선택요인에 따른 패밀리 레스토랑의 마케팅전략에 관한 연구

박대섭,이광진,김영택 대한경영학회 2006 대한경영학회 학술발표대회 발표논문집 Vol.2006 No.1