복합쇼핑몰의 핵심 임차인 유형과 특성에 관한연구

노홍주 건국대학교 대학원 2013 국내석사

본 연구의 목적은 국내 복합쇼핑몰의 핵심 임차인 현황 및 구성에 따른 복합쇼핑몰 매출에 미치는 영향을 실증분석 하기 위해서이다. 본론에서는 핵심임차인과 일반임차인의 정의를 내리고, 국내 복합쇼핑몰의 발전 및 현황을 조사하였으며 대표쇼핑몰 사례를 선정하여 운영방식, 면적, 핵심임차인 현황, 업종 등에 운영실태를 사례 분석하였다. 또한, 핵심임차인중 가장 큰 규모인 SPA업종에 대하여 역사 및 현황을 조사하였으며 글로벌 SPA브랜드, 국내 SPA브랜드를 구분하여 현황 및 매출을 조사하였다. 실증분석은 마포구 소재 A쇼핑몰을 대상으로 매출분석, 상관분석, 회귀분석을 하여 매출에 미치는 영향과 일반테넌트에 미치는 영향을 실증 분석하였다. 매출분석에서는 핵심임차인 5개의 매장이 평균 75%의 비율로 전체매출에 기여하고 있었다. 요일별 매출은 월요일이 가장 낮았고, 월별 매출은 2월이 가장 낮은 매출을 보였다. 상관분석에서는 총매출과 핵심임차에서 모두 이상의 상관성을 보였다. 핵심임차인 상호간 상관분석에는 글로벌 SPA와 국내SPA, 패밀리레스토랑은 서점과 상호 높은 상관성을 나타냈다. 업종별 회귀분석을 통하여 Fashion 및 Fashion Accessories 업종이 모든 핵심임차인으로부터 매출에 유의한 (+)정의 효과를 보였다. Food&Beverage 에서는 패밀리레스토랑과 서점에서만 유의한 (+)정의 효과를 보였다. 층별 회귀분석에서는 B1F, 4F에서만 모든 핵심임차인으로부터 매출에 유의한 (+) 정의 효과를 보였다. 복합쇼핑몰에서의 핵심임차인은 성패를 결정짓는 중요한 임차인이다. 핵심임차인의 유형 및 특성이 모두 다르기 때문에 일반테넌트와의 MD구성 시에 적절한 층별 배치가 중요하며 시너지효과를 발휘 할 수 있다.

미당 문학문화콘텐츠 연구

노홍주 동국대학교 2019 국내박사

This paper aims to expand the method of enjoying Seo Jeong-ju literature using the literary world which had been built by Midang Seo Jeong-ju(1915~2000) over 68 years. The compilation of『Complete Works of Midang Seo Jeong-ju』(a total of 20 volumes) designed by Eunhaengnamu to commemorate the 100th anniversary of the birth of the poet was complete in August 2017. This complete collection shows the literary world of Seo Jeong-ju, which is organized in an orderly way. This paper offers contents for the promotion of Seo Jeong-ju literature, based on the literary works of Seo Jeong-ju that are intensively summarized focusing on ‘poetry(the 1st volume to the 5th volume), autobiography(the 6th volume to the 7th volume), prose(the 8th volume to the 11st volume), poetics(the 12nd volume to the 13rd volume), the wanderings(the 14th volume to the 15th volume), the old stories(the 16th volume to the 17th volume), novel·play(the 18th volume), biography(the 19th volume) and translation(the 20th volume)’. It is a problem that a cultural state with the philosophy of respect for literature does not give major coverage to Seo Jeong-ju and his literary world. Seo Jeong-ju was awarded the Geumgwan Order of Culture Merit for his glorious contribution to the development of Korean culture and arts. On the other hand, he is rated as a deep-rooted evil to clear up for his pro-Japanese and dictatorial behavior and the reviews on him are accompanied by ill fame and critical comments as a necessity, even though he is the home of the Korean contemporary literature history. Nevertheless, it is hard to comprehend the entire picture of the Korean contemporary literature history without the presence of Seo Jeong-ju. Now that dark tourism is prevalent today, it is thought that the fault of Seo Jeong-ju can even be embraced generously as a negative heritage of the literary world. Chapter 2 considers the Culture Contents studies and the theory of cultural industry which are theoretical settings of this paper. Based on this consideration, the ‘culture contents of Midang literature’ are defined as the overall world of Midang Seo Jeong-ju’s works and the Culture Contents that use the world of his works as an archetypal material’, that is to say, ‘Seo Jeong-ju’s literary culture provided via the media and its contents’. This is to extend the possibility of using the Culture Contents of Seo Jeong-ju’s literature in ordinary life and in the field of literature education variously, considering the literary world of Seo Jeong-ju that contains national culture as a kind of ‘cultural archetype’ to pass down and develop. This paper suggests three Culture Contents of Midang literature to discover and develop; ‘Character: The 1st Korean archetype, Event: A funny and touching story and Topic: A flower as a symbol of life’. Chapter 3 classifies Culture Contents of Midang literature into ‘language culture contents, art culture contents and life culture contents’ and analyzes the present state of development of the Culture Contents. Here, ‘language culture contents’ include ‘publication·printing and periodicals’. ‘Midang literature festival, video·broadcasting image, music, popular culture and arts industry, film and cartoon·animation’ belong to ‘art culture contents’. Lastly, ‘life culture contents’ refer to ‘cultural properties(literary tourism), characters, souvenirs, including works of art·handicrafts, game·edutainment and mobile culture contents·digital culture contents’. When classifying in accordance with the level of development, ‘publication·printing and Midang literature festival’ are ‘developed’ domains, ‘video·broadcasting image, music, periodicals, cultural properties(literary tourism), characters and popular culture and arts industry’ are ‘underdeveloped’ domains and ‘souvenirs, including works of art·handicrafts, film, game·edutainment, cartoon·animation and mobile culture contents·digital culture contents’ are ‘undeveloped’ domains. Chapter 4 displays three directions of Midang literary Culture Contents. The first is ‘to create an environment for enjoying literary culture’. The literary world of Seo Jeong-ju contains the whole aspect of the 20th century that he lived in and all of ancient and futuristic things that he had inquired into throughout his life. The literary world of Seo Jeong-ju is full of community life experience and aesthetic consciousness in addition to individual lives and reveals language culture, life culture and art culture of those days as a whole. We can experience the past, face up to the reality and look to the future, enjoying Seo Jeong-ju’s literature. In spite of the value of Seo Jeong-ju’s literary world, it is true that we have a scant chance of experiencing Seo Jeong-ju’s literature. No literature textbooks of the 2015 revised curriculum include the works of Seo Jeong-ju, which means it is likely that learners will never once experience Seo Jeong-ju’s literature during their school lives, unless teachers reconstruct the textbooks or learners search for his works in person. It is required to build up the foundation and create an environment to enjoy Seo Jeong-ju’s literature even out of school. The second is ‘to establish the foundation for creation·research’. In terms of the Culture Contents of Midang literature, the literary award ceremony and the symposium in the Midang literary festival disappeared together after the Midang literary award was abolished. Since there is almost no program for the general public and researchers, it is urgently needed to restore the Midang literary award and develop contents, which encourage people of all ages to produce literary culture. Also, there is a need to establish a Midang research center as the pivot of research on Seo Jeong-ju and planning and development of relevant contents and launch diverse projects in collaboration with the Midang Meomorial Association. The creation·research foundation is to preserve valuable the Culture Contents of Midang Literature long. The third is ‘to change the way of communicating’. Communication during acceptance·production of literature is generated between works and readers, inside the readers, between readers and between readers and authors. The advancement of the internet has brought about different aspects of communication. Nowadays, literature is provided by auditory devices, such as Audio book and Pod cast or by audio-visual devices like Youtube, not only by paper books. Readers post their honest comments on stories and writers in real time through the internet. Although the characteristics of readers, who lead communication environments and communication have varied, the method of distributing Seo Jeong-ju’s literature has not been changed. It’s time to alter the system that provides readers with Seo Jeong-ju literature. Seo Jeong-ju’s literature needs to be converted into video·broadcasting image and mobile culture contents·digital culture contents and a place for communication among people enjoying his literature is required. The literary world constructed by Seo Jeong-ju is valuable, because there is an achievement in the discovery and the reproduction of the archetype of the national culture and can serve as a base of One-Source Multi-Use itself and as fundamental and key data in the Culture Contents industry. From this point of view, this paper introduced the concept of literary Culture Contents to enlarge the way of enjoying Midang’s literary world. This paper has significance by making an attempt to broaden the horizon of literary contents, on the basis of relevant studies like Culture Contents studies and consumer psychology and various laws. Key Words: Seo Jeong-ju, Midang Literature, Literary Culture, Culture Contents, Literary Culture Contents, Midang Literary Culture Contents, Language Culture Contents, Art Culture Contents, Life Culture Contents, Cultural Archetype, Culture Contents Industry, Midang Literary Festival, Midang Memorial Business Association, Midang Digital Library

문화예술역량 신장을 위한 문학체험 활동 방안 연구 : 에코뮤지엄으로서의 미당시문학관을 중심으로

노홍주 동국대학교 대학원 2015 국내석사

이 연구는 문화예술역량의 재개념화를 바탕으로 문화예술역량 신장을 위한 문학체험 활동을 제시하고 있다. 2장에서 국어과 핵심역량, 문화예술역량, 문학교육의 관계를 밝히고, 문학교육이 지향해야 할 총체적 능력으로 ‘문화예술역량’을 설정하였다. 이 글에서 ‘문화예술역량’이란 ‘개인과 사회, 공동체의 유기적 소통 과정에서 다차원적 경험을 통해 언어문화, 생활문화, 예술문화를 포괄하는 ‘문학문화’를 향유하고, 이를 통해 미래 사회의 복잡한 요구에 대처할 수 있는 능력’으로, 기존의 문학능력을 수렴하면서 그동안 문학교육에서 간과되었던 체험적 실천을 강조한 것이다. 3장에서는 문학체험 활동 설계를 위해 문학체험의 개념과 성격을 살핀 후 활동의 전제를 설정하였다. 존 듀이의 경험 개념을 수용하여 ‘문학과 관련된 일차적 경험과 이차적 경험 모두를 아우르는 개념’으로 ‘문학체험’을 상정한 후, 문학체험 활동 공간으로 미당시문학관을, 문학체험 활동 대상으로 중학교 1∼3학년급을 설정하였다. 4장에서는 이를 바탕으로 문화예술역량 신장에 기여하는 문학체험 활동을 구안해보았다. 먼저 문학체험 활동 절차를 제시한 후, 에코뮤지엄으로서의 미당시문학관을 바탕으로 작가의 창작 과정을 추체험하도록 유도하는 문학체험 활동을 제시하였다. 작가의 직접체험을 추체험하는 활동은 주로 오감을 활용하여 작품의 재료를 느끼고 그것이 작품에 구현된 과정을 좇는 방향으로 진행되었다. 작가의 상상적 체험을 추체험하는 활동은 《질마재 신화》의 몇몇 작품과 질마재 마을을 기반으로 진행되었다. 이 연구는 문학 영역에서의 핵심역량 논의를 바탕으로 문학의 현장성과 역동성을 되살리고자 했다는 점, 문화예술역량 신장에 기여하는 문학체험 활동의 일반화된 절차를 구안하고자 노력했다는 점에서 의의가 있다. This study proposes a set of activities to nurture literary experience for enhancing cultural and artistic competences on the basis of re-conceptualization of cultural and artistic competences. Chapter 2 clarifies correlations among core competencies of korean language education, cultural and artistic competences and literary education, and then it sets ‘cultural and artistic competences’ as a collective capability which literary education should aim to achieve. In this context, the term ‘cultural and artistic competences’ refers to “one’s capability to cope with complex needs of the future society by enjoying ‘literary culture’ which encompasses lingual, living and artistic cultures achieved through multi-dimensional experience in an organic process of communication between individuals, societies and communities.” It focuses on experiential practices that have been neglected in literary education while reflecting existing literal capacities. In Chapter 3, it examines the concept and characteristic of literary experience in order to design a set of activities to enhance the literary experience, and then establishes pre-conditions for them. With reflection of John Dewey's theory of experience, it proposes ‘literary experience’ as a concept that involves both primary and secondary literature-related experiences, and sets Midang Literary House as a venue for the activities, with students from 7th to 9th grades as subjects. Chapter 4 further works on designing the activities which help promote the cultural and artistic competences. A set of steps for the activities is first introduced, and then it presents the actual activities performed in Midang Literary House as an Eco-Museum that aim to induce the students’ ‘nacherleben’ of the author’s creative process. This re-enactment activity has been performed in a way that one feels the materials of the work by using five senses, leading oneself to follow and pursue the whole process implemented in the work. The activity of re-enacting the author’s imaginative experience has been undertaken based on several works from Jilmajae Myth and on its setting, Jilmajae village. This study will be a significant endeavor in reviving realism and dynamism of literature based upon discussions on core competencies in the field of literature, and in devising general steps for literary experience activities which contribute to enhancing cultural and artistic competences.