항만서비스 품질 지각이 서비스 만족과 재이용 의사에 미치는 영향에 관한 연구: 평택항을 중심으로

노윤진 한국국제상학회 2017 國際商學 Vol.32 No.4

항만 상호간 경쟁이 치열해지면서 해외 및 국내 항만 운영자들은 경쟁우위 창출을 통한생존을 모색하고 있다. 이러한 경쟁우위는 시설 및 장비 등 하드웨어적인 부분과 운영 및 지원상의 소프트웨어적인 측면으로 구분할 수 있다. 본 연구에서는 평택항의 항만서비스 품질속성이 해당 항만의 품질만족도와 재 이용의사에 어떠한 영향을 미치는지를 파악함으로써 대형 항만이 아닌 중소형 항만이 지향해야 하는 항만서비스 품질에 대한 시사점을 제공하고자한다. 연구결과, 서비스 이용자들이 공감하는 평택항의 항만서비스 품질은 항만 시설 및 장비보다 항만 이용자에 대한 대응적 자세가 평택항 이용 충성도에 영향을 미치며, 전반적인 품질만족에 있어서도 항만내 발생하는 문제와 오류에 유연한 반응 정도가 영향을 미치는 것으로나타났다. Purpose : The purposes of this study are to analyze the attributes that constitute the perceived service quality in Pyeongtaek Port and the effect of the quality on service satisfaction and reutilization intention. Research design, data, methodology : To test the hypothesies, 73 data were collected by shipping companies, shippers, cargo companies, and port services companies. The data were analyzed by SPSS 21.0. Results : As a result of the analyses, the actual port service rather than the physical factors such as the facilities and equipment of the port has an effect on the quality and reuse intention of Pyeongtaek port. Conclusions : The port service quality of Pyeongtaek port affects the user loyalty of Pyeongtaek port rather than port facilities and equipment. In addition, it was found that flexibility in response to problems and errors in port affects overall quality satisfaction.

중소수출기업의 특성에 따른 수출 활성화 저해요인인식차이에 관한 연구

노윤진 강원대학교 경영경제연구소 2018 Asia-Pacific Journal of Business Vol.9 No.1

Exports play an important role in Korea's economy and industry. Korea's share in world tradeis also increasing. Governments and trade organizations are making great efforts to promoteexports. However, since SMEs lack resources of enterprises, SMEs have a lot of difficulties inincreasing exports compared to large enterprises. For this reason, in this study, we analyzedthe difference of perception of export difficulties according to characteristics of small andmedium export companies. As a result, four factors such as overseas market information, priceand cost, competitiveness and regulation of importing country were derived. In addition, weinvestigated the differences in recognition of export difficulties by the stage of growth ofcompany, period of export, products exported, export department, size of company. There wasa significant difference in recognition. Especially, The companies which are the early stages ofgrowth, short export period, finished product, the smaller the size of exports companies aremore difficult in export difficulties.

지방대학생이 지각하는 사회적 지지가 삶의 만족에 미치는 영향: 진로장벽과 지역내 정착의도의 이중매개효과

노윤진,박희현 (사)한국대학교육협의회 2023 고등교육 Vol.6 No.2

이 연구의 목적은 지방소멸 시대에 지역경제의 주축인 지방대학과 지방자치단체 간의 협력을 강화하여 지방대학생의 지역내 정착 의도를 증진시키고 삶의 만족도를 향상시킬 수 있는 방안을 모색하는 데 있다. 이에 본 연구에서는 지방대학생이 지각하는 사회적 지지와 삶의 만족도 관계에서 진로 장벽과 지역 내 정착 의도가 이중 매개효과를 가지는지 검증하고자 하였다. 이를 위해 비수도권 소재 대학생 432명의 데이터를 사용하여 구조방정식 모형으로 분석하였다. 연구 결과는 다음과 같다. 첫째, 사회적 지지와 진로 장벽, 진로 장벽과 삶의 만족도 관계에서 부적 상관을 보였으며, 다른 변인 간의 관계에서는 정적 상관을 나타냈다. 둘째, 지방대학생이 지각하는 사회적 지지와 삶의 만족도 간의 관계에서 진로 장벽이 부분 매개 역할을 하는 것으로 나타났다. 셋째, 지방대학생이 지각하는 사회적 지지와 삶의 만족 간의 관계에서 지역내 정착 의도는 부분 매개 역할을 하는 것으로 나타났다. 넷째, 사회적 지지와 삶의 만족도 관계에서 진로 장벽과 지역내 정착 의도는 이중 매개효과가 있는 것으로 나타났다. 이러한 결과를 바탕으로 지방대학생의 삶의 만족도를 향상시키기 위한 기초자료를 제공하였으며, 지방대학생을 위한 상담 및 교육 장면에서의 개입방안에 대해 논의하였다. The purpose of this study is to strengthen cooperation between local universities, which are the main axis of the local economy, and local governments in the era of regional extinction, to enhance the intention of local university students to settle in the region and to find ways to improve life satisfaction. Accordingly, this study sought to test whether career barriers and intention to settle in the region have a double mediating effect in the relationship between social support and life satisfaction perceived by local university students. For this purpose, data from 432 college students located in non-metropolitan areas were used and analyzed using a structural equation model. The research results are as follows. First, a negative correlation was shown in the relationship between social support and career barriers, career barriers and life satisfaction, and a positive correlation was shown in the relationships between other variables. Second, career barriers were found to play a partial mediating role in the relationship between social support and life satisfaction perceived by local college students. Third, the intention to settle in the region was found to play a partial mediating role in the relationship between social support and life satisfaction perceived by local university students. Fourth, career barriers and intention to settle in the region were found to have a double mediating effect in the relationship between social support and life satisfaction. Based on these results, basic data were provided to improve the life satisfaction of local university students, and intervention measures in the counseling and education scene for local university students were discussed.

중국 진출 한국 화주기업 물류서비스 이용실태에 관한 연구 : 상해지역을 중심으로

노윤진 한국국제상학회 2013 國際商學 Vol.28 No.1

Various companies of the world is making inroads in the Chinese market since China's accession to the WTO. Recent years, a lot of Korean companies are making inroads. As the factory of the world, China logistics industry has a lot of interest and has conducted a variety of logistics-related policies. However, China's logistics market is not yet mature, and logistics facilities and services are lacking. These factors affect Korean shippers logistics activity with many obstacles to growth. Until now, a lot of research about the Korean logistics companies of China are studying, but the researches of the side on shippers corporate are lacking. For these reasons, this study was to grasp the reality of the Korean companies logistics activities in China. For resulting, Korean companies operating in China were using Chinese logistics enterprises and logistics services were satisfied with foreign logistics enterprises. Also Logistics activities of the biggest challenges was a clearance problem. Proposed to solve these problems, necessary for the operation of the Joint Logistics Center.

중국 유통시장 이해수준이 진출 준비에 미치는 영향 : 중국 유통시장 경험과 진출유형을 중심으로

노윤진 한국국제상학회 2022 國際商學 Vol.37 No.2

본 연구에서는 우리 기업이 중국 소비 유통 내수시장에 진출하기 위해 필요한 이해요소들의 수준과 준비수준과 관련한 요소들을 도출하고 상호간의 영향 관계와 중국 시장의 경험 유무와 진출 형태에 따라 이해, 준비수준, 진출 의사결정에는 어떠한 영향을 미치는지 파악하고자 하였다. 연구결과, 이해수준과 진출준비 수준은 상호 정의 영향관계가 존재하였으며, 또한 중국 유통시장에 대한 직간접적인 경험의 유무는 중국 시장을 이해하는 수준과 준비하는 수준에 긍정적인 영향을 미치는 것으로 나타났으며, 중국 유통시장에 대한 경험 역시 진출 의사에 영향을 미치는 것으로 검증되었다. 하지만 중국 유통시장 진출에 희망하는 온라인 및 오프라인의 유형은 이해수준, 준비수준, 진출의사결정에 유의미한 영향을 미치지 않는 것으로 검증되어 중국 시장의 이해수준과 준비수준, 진출 의사결정에 있어 희망하는 유통채널과의 관계성은 존재하지 않는 것으로 나타났다.

대중국 수출입 컨테이너 유통 분석을 통한 평택?당진항의 화물유치 방안

노윤진 한국유통경영학회 2007 유통경영학회지 Vol.10 No.1

>중국의 WTO 가입 이후 한국과의 대중국 교역 물동량은 현저한 증가세를 보이고 있으며, 중국항만의 지속적인 개발은 한국 항만들의 운영과 정책방향에 지대한 영향을 끼치고 있다. 이러한 시점에서 대중국 교역의 중심항만으로 성장가능성이 있는 평택당진항은 항만의 발전과 함께 신설항만으로서의 화물유치라는 핵심과제를 가지고 있다. 본 연구에서는 이러한 평택당진항의 대중국 수출입 컨테이너 화물의 유통 분석을 통한 화물유치 방안을 제시하였다. 이를 위해 기존에 연구된 수출입 화물의 기종점(O/D) 분석과 관련한 연구들의 방법론을 검토하였으며, 컨테이너 화물을 유치하기 위한 전략적인 방안을 제시한 논문들을 정리하였다. 본 연구에 있어 대중국 컨테이너 화물의 유통을 분석하기 위해서 KT-NET의 데이터를 연구목적에 맞게 가공 및 재분류 하였다. 연구결과 평택당진항은 수도권과 중부권의 관문항으로서의 잠재성에도 불구하고 배후권역인 수도권과 중부권의 대중국 수출입 화물에 대한 부산항 이용의존도는 매우 높은 것으로 나타났으며, 이를 해결하기 위해서 항만 및 물류시설의 확충을 통한 항로확충 등의 서비스개선, 한중공동물류센터 건립, 산업단지를 대상으로 하는 마케팅 촉진활동 등이 현실적인 화물유치의 방안으로 제기되었다.

수출 화주기업 물류위탁 특성이 포워더와의 거래형성과 지속에 미치는 영향 연구

노윤진,김태우 한국무역학회 2022 貿易學會誌 Vol.47 No.4

If import/export shippers entrust their international logistics activities to forwarders, they can receive good logistics services at a lower cost. Therefore, it is important to form a trading relationship between the export shipper company and the forwarder, and it helps to improve the competitiveness of the company. This study derives factors that an export shipper company forms a transaction relationship with a forwarder, and analyzes the effect of transaction formation factors on transaction continuity. Next, the relationship between export consignment characteristics of export shippers and their influence on transaction formation factors and transaction continuity is identified. As a result of the study, transaction formation factors consisted of price, quality, and companionship, and all factors were found to affect transaction continuity. The characteristics of consignment logistics for shippers are the proportion of consignment, the number of business partners, and the transaction period. The proportion of consignment and the number of business partners affected the price factor, and the number of business partners affected the quality factor. There was no mutual influence between the transaction continuity and the characteristics of the shipper's logistics consignment. Therefore, there is a need for recognition of a relationship that can grow between shippers and logistics companies through consignment transactions rather than subordinate recognition based on fair transactions.

AHP기법을 활용한 국내 중소항만의 경쟁력 제고 방안에 관한 연구: 포항영일만항을 중심으로

노윤진 한국국제상학회 2023 國際商學 Vol.38 No.4

Purpose : This study was conducted with the purpose of deriving the factors necessary for Yeongilman Port to secure competitiveness as a small and medium-sized port. Research design, data and methodology : AHP and IPA were conducted to achieve the purpose of the study. The model of the study was set as the top factors in four areas: specialized port development, port operation efficiency, port hinterland development and strengthening of connections, and activation of marine tourism and water-friendly functions. Results : As a result of the study, in the case of top factors, specialized port development was identified as the most important, and the results were derived in the following order: development and strengthening of port hinterland, port operation efficiency, and activation of marine tourism and water-friendly functions. Conclusions : It was found that all Yeongilman Port stakeholders commonly recognized the important factors for the development of Yeongilman Port, but perceived low satisfaction with the performance.

우리나라 물류공동화 실태와 활성화 방안에 관한 연구

노윤진 한국해양대학교 세계해양발전연구소 2013 세계해양발전연구 Vol.22 No.-

Small & medium enterprises in Korea which are weak in handling their products, capital and management skills are hard to build logistics system on their own. For that reason, Joint logistics is the best way to improve their logistics efficiency. Joint logistics system can protect excessive competition between enterprises and reinforce international competitiveness of enterprises through reducing logistics cost. Joint logistics system has also various merits of reducing logistics cost, traffic congestion and decreasing CO2 which can be realized green logistics. In this study, I did by purpose that figures out joint logistics actual conditions and suggest activation joint logistics in Korea. Korean joint logistics' problems are summarized by logistics business group's unilateral service supply, lack of understanding, joint logistics model, and systematic support. As a result this paper suggest that needs to grant of subsidies, model development, certification system induction, and plan of tax reduction etc. for activation.

우리나라 수출기업의 수출중단 요인에 관한 연구

노윤진 한국국제상학회 2023 國際商學 Vol.38 No.2

Purpose : The purpose of this study was to derive export suspension factors and examine their influence on corporate characteristics. Research design, data and methodology : For the empirical analysis, 140 responses were used. In addition, regression analysis was conducted for hypothesis verification, and the statistical program SPSS 21 was used. Results : Factors that prevent Korean exporters from exporting were identified as market, funding, and regulatory factors. Among these factors, it was analyzed that the growth stage of the company has an influence on the financial factors and regulatory factors, and in relation to the characteristics of the company, the types of products handled affected the regulatory factors. Conclusions : In the end, it can be explained that among the government's export support policies, corporate consulting and cost support for acquiring overseas certifications are necessary.