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Brand Equity and Brand Loyalty: Focusing on the Moderating Role of Value for Money
남장현,현용호,한진수 대한관광경영학회 2009 觀光硏究 Vol.24 No.4
Although past researchers investigated brand equity, value for money and brand loyalty, an integration of these variables into a single model is not apparent. Accordingly, the purpose of this research is to examine the moderating effects of value for money on the relationship between brand equity and brand loyalty. This research adopted Baron and Kenny's(1986) method using moderated regression analysis to examine the moderating effect of value for money, and large sample of consumers (n=378) who are familiar with hotel and restaurant brands in the UK provided the data. The results revealed that the effect of brand equity on brand loyalty is not just direct but is also moderated by value for money. However, among the five dimensions of brand equity, only the “brand identification" dimension appeared to be significantly influenced by the moderating effect of valuer for money. The key contribution of this research is that it provides insights into the inter-relationships among brand equity, value for money and brand loyalty in the hospitality industry. Furthermore, the results of this research are useful for identify the role of value for money and strategies for strengthening brand loyalty for hospitality brands.
남장현,김영국 한국무역연구원 2016 貿易 硏究 Vol.12 No.2
The purpose of this research is to analyze the information system quality of Korea Tourism Organization (KTO)’s website in foreign language versions that target foreigners and to evaluate the web compatibility of the KTO website with various web browsers. To examine the differences in the information system quality of the KTO website for specific countries, data were collected by distributing 89 copies of a questionnaire in English, 93 in Chinese, and 91 in Japanese. Multivariate analysis of variance (MANOVA) was conducted with SPSS 23.0. Results of the analysis show that the three groups significantly differed on all information system quality components except “usage convenience.” As for the information system quality, the Japanese website group ranked it as first, followed by the Chinese website group and the English website group. To look into the compatibility of the KTO website in foreign language versions, a website analyzing tool called Sort Site was used. The result shows that the English website and the Japanese website of KTO have 3 types of minor issues on page 8 and there were one major issue and 3 minor issues on page 10 in the Chinese website. The result of this research can strengthen the competitiveness of Korean tourism.
The Whore of Babylon: Language and Identity in John Marston’s The Dutch Courtesan
남장현 한국셰익스피어학회 2014 셰익스피어 비평 Vol.50 No.3
This article examines the issue of national and linguistic identities with regard to the perplexing punishment of the whore in John Marston’s The Dutch Courtesan. At the end of the comedy, Franceschina is sentenced to the gallows while other characters forgive each other and it seems her banishment from the stage world has a parallel with the punishment of Shylock in Shakespeare’s The Merchant of Venice. Such a problematic ending defines the play as a Jacobean problem comedy or a tragic-comedy. The play was written just after James I’s accession to the English throne and was performed at the Inns of Court in 1605. It was a time when London, as a center of global commerce in early modern Europe, acted as a locus of multi-nationalism in which national identity was constantly questioned in affiliation with language and its standardization. In particular, the accession raised the establishment of one particular language because both English and Scottish were used in the court, and ultimately betrayed the anxieties of the Jacobeans and their concers about linguistic corruption and the consequent issue of language as a barometer of national identity. In this context, Franceschina is a true embodiment of monstrous hybridity in language, which is clearly materialized on stage by her helter-skelter accent. Even from her first appearance, she is set apart from the other characters that use English without much in the way of strange accent. The corruption of her language is related to the abuse of her body by her male customers, which undermines the binary world view of Freevill who attempts to preserve his own domestic household far from a common public world of prostitution. In the body politic of early modern England, Franceschina is not only a being that is constantly conscious of her otherness due to the monstrous hybridity of her tongue but also the other who is victimized in the anxiety of national, cultural and linguistic identities.
남장현 동북아관광학회 2011 동북아관광연구 Vol.7 No.2
Although the relationships among personal values, service quality and brand loyalty are generally assumed, little is known about the nature of the relationships in the hospitality industry. Therefore, the purpose of study is to examine the structural relationships among personal values, service quality and brand loyalty. A total of 579 people are approached and 397 respondents answered the administerd questionnaires. Finally, 19 samples were excluded due to incomplete answers. SPSS 14.0 and AMOS 5.0 is used for analysis. The findings are as follows: first, compassion value and self-oriented value positively influence physical quality whereas competence value negatively influences physical quality. Meanwhile, even though compassion value and self-oriented value have positive impacts on staff behavior, hedonism value negatively affects staff behavior. Therefore, hypothesis 1 is partially accepted; second, sub-factors consisting of personal value have not shown any impacts on brand loyalty. Therefore, hypothesis 2 is rejected; third, it is shown that both physical quality and staff behavior positively influence brand loyalty. The key contribution of this research is that it provides insights into the relationships among personal values, service quality and brand loyalty in the hospitality industry.
Ca-release Channel of the Sarcoplasmic Reticulum of the Snake (Reptile) Skeletal Muscle
남장현,석정호,Nam, Jang-Hyeon,Seok, Jeong-Ho The Korean Society of Pharmacology 1996 대한약리학잡지 Vol.32 No.1
To investigate properties of Ca-release channel in the reptile skeletal muscle, electrophoretical analysis, purification of RyR, $[^3H]ryanodine$binding study, and $^{45}Ca-release$ were carried out in the SR vesicles prepared from the snake skeletal muscle. The snake SR vesicle has the single high molecular weight protein band on SDS-PAGE, and its mobility was similar with that of rat skeletal SR vesicles. The high molecular weight band on SDS-PACE was found in the $[^3H]ryanodine$ peak fractions $(Fr_{5-7})$ obtained from the purification step of the RyR. Maximal binding site and Kd of the snake SR RyR were 6.36 pmole/mg protein and 17.62 nM, respectively. Specific binding of $[^3H]ryanodine$ was significantly increased by calcium and AMP (P<0.05), but not or slightly inhibited by tetracaine, ruthenium red (5.4%), or $MgCl_2$ (21%). $^{45}Ca-release$ from the SR vesicles loaded passively was significantly increased by the low concentration of calcium $(1{\sim}10{\mu}M)$ and AMP (5 mM)(P<0.05), but significantly decreased by the high concentration $(300{\mu}M)$ of calcium, tetracaine (1 mM), ruthenium red $(10{\mu}M)$, and $MgCl_2$ (2 mM)(P <0.05). From the above results, it is suggested that snake SR vesicles also have the RyR showing the similar properties to those of mammalian skeletal RyR with the exceptions of no or slight inhibition of $[^3H]ryanodine-binding$ by tetracaine, ruthenium red, or $MgCl_2$. 파충류 골격근의 근소포체에서 칼슘유리 채널의 존재를 밝히고저 뱀 골격근에서 근소포체를 분리하여 SDS-PAGE 전기영동, RyR의 정제, $[^3H]ryanodine$ 결합실험 및 $^{45}Ca$ 유리 실험으로 아래와 같은 결과를 얻었다. 1) 뱀골격근 소포체도 단일 band의 high molecular weight 단백을 가지고 있고, 그 mobility는 포유류 골격근의 것과 유사했다. 2) RyR의 정제과정에서 얻어진 $[^3H]ryanodine$의 peak 결합 분획에서 high molecular weight의 단백분획이 발견되었다. 3) 뱀 골격근 SR vesicles에 대한 $[^3H]ryanodine$의 maximum binding site와 Kd값은 각각 6.36 pmole/mg protein과 17.62nM이었으며, $[^3H]ryanodine$의 특이성 결합은 칼슘과 AMP에 의해 유의성있게 증가되었고 (P<0.005), tetracaine에 의해 억제되지 않았으나 ruthenium red와 $MgCl_2$에 의해 일부만 억제되었다. 4) 근 소포체로부터 $^{45}Ca$ 유리는 낮은 농도의 칼슘 $(1{\sim}10{\mu}M)$과 AMP에 의해 증가되었고 (P<0.05), 고농도의 칼슘 $(300{\mu}M)$, tetracaine, ruthenium red 또는 $MgCl_2$에 의해 억제되었다 (P<0.05). 이상의 실험성적으로 파충류 (뱀)의 골격근에도 칼슘유리 채별이 있어 근 수축시 세포내 칼슘 농도 조절에 관여할 수 있을 것으로 여겨지며, 채널의 기능적 특징 일부가 포유류의 것과 유사한 것으로 사료된다.