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체육전공자의 SNS 속성인식이 혁신제품 구매의도에 미치는 영향
나웅태(Na, Woong-Tae),설정덕(Sul, Jeong-Dug) 한국체육과학회 2018 한국체육과학회지 Vol.27 No.1
The purpose of this study is to identify the usage attribute factors that make SNS users perform economic activities. In addition, the moderation effect was used to verify the interference effect of multiple SNS using. The subject of this study is users on 205 Facebook.. The SPSS statistic package was used in data processing. The validity and reliability of the survey instrument were confirmed by conduct exploratory factor analysis, confirmatory factor analysis, and reliability analysis. The influence of the attributes of SNS on the purchase possibility was verified. through multiple regression analysis and structural equation model analysis. The moderating effect of multiple SNS utilization was confirmed by analysing hierarchical regression analysis. The results of the analysis are as follows. The usefulness and informativeness of SNS usage attribute have an impact on purchase possibility. Also, the level of Twitter usage also has a moderating effect on the way in which Facebook users" usability and accessibility perceptions influence their purchase possibility.
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대학원 이상 골프전공자의 자기확신이 구직효능감에 미치는 영향
나웅태(Na, Woog-Tae),이용호(Lee, Young-Ho),설정덕(Sul, Jeong-Duk) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.4
The purpose of this study is to analyze the influence of the self-confidence tendency of graduate students majoring in golf on job search efficacy. Due to COVID-19, a non-face-to-face online survey was conducted, and the subjects of the survey included graduate students, freelance lecturers, and part-time lecturers at universities who did not have full-time positions after graduation. A total of 151 people were used for the final analysis. Since a structural model analysis was performed. the structural model analysis was performed after conducting a confirmatory factor analysis. Self-confidence has a direct influence on job search efficacy. In terms of detailed factors, self-affirmation has a positive influence on employment psychological efficacy and employment activity efficacy. Since such self-confidence can maintain or expand its effectiveness in the field of employment, it is necessary to introduce a scientific and strategic psychological reinforcement program for major operation. Summarizing the above results, it can be concluded that self-confidence not only acts as a psychological factor for performance performance such as golf exercise performance, but also has a positive influence on various and long-term daily lifestyles such as employment. Therefore, it will be necessary to strengthen self-confidence in order to increase the job-seeking efficacy. If detailed research on the field of employment and realization plans is carried out in the future, it will be possible to materialize employment strategies based on the psychological characteristics of highly educated golf majors.
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