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Owing to the rapid technical devlopment, the cosumers lifes of the masses has been very convenieat. In other words, the consuming public faced many kinds of violations for their lives, health and prpperty caused by the deleterious materials In such case of the harmful medicine, especially, the appearances of the danage gives the heavy result to the consumer in many ways. In order to cope the situation, there had been some acts for prescriptions affected to the comsumer and poisonous medicine, which are not affective in reality The relief for damaged people which occured through the harmful medicine can be attributed to legal actions after laking damages. But there were not any acts to protect in consumers for the damaged caused by the responsibility of manufacturer, pharmacist, doctor. they had treated in the traditional legal theory. Hitherto, various legal theories as stated in this article have been asserted to attain this purpose. But most of revisions of the existiag principles of civil law. Consequently the civil remedy for damage brought by defective medicine has become unadequate aad unprofitable one to consumers. In a sense, the charactics of the manufacturers, pharmacist, doctors' responsibility from the defective medicine is trepass on each persons personality. In making the proper law for the manufacturer illegal deeds it should not understand as a negligence but as a risky liability. As it operated as an absolute liability in the law of public nuisance, it is urgent to make an orginal absolute liability in the field of medicine manufacture as well as the law of public nuisance.
This study reveals how corporate CRM activities can influence organizational performance by integrating CRM process with customer equity drivers, which have been regarded as independent research areas. The results show that the customer equity drivers including value, brand, and relationship equity mediate between CRM processes and organizational performance. In more detail, customer acquisition, retention, and expansion have positive relationships with brand, relationship, and value equity, respectively. Moreover, even though all customer equity drivers influence organizational performance positively, our analysis suggests that relationship equity has the strongest effect on it.