인터넷을 통한 체육 및 스포츠 관련 정보의 탐색

김차용,윤영선 고려대학교 스포츠과학연구소 1997 스포츠科學論叢 Vol.9 No.1

Internet is called 'the sea of the information'. As a spider's thread, the Internet wepcites offer useful information and the efficiency increase more and more. Accordingly, It cause a rapid enlargement of a number of the physical education or sports cites as well as the Internet user. That is to say schools, mass media, sports enterprises and individuals interchange the information by means of introduction or P.R.(public relations) relative to interesting spots. So it is important that quick acquisition and utilization via Internet. As above mention, however, many kinds of sports sites are introduce while it seems to be few that have something to do with physical education. And most of them present mainly goods and programs rather than Q&A or tips. Library also make an offer merely the title and abstract of dissertation or paper. At this point, we can accomplish academic development and interaction when we make a dimensional homepage and supply global information. So it is the most important that we have to cultivate the special search engine above all things.

중년여성의 에어로빅운동시 운동강도 및 에너지 소비량측정에 관한 연구

김차용,강덕호 고려대학교 스포츠과학연구소 1994 스포츠科學論叢 Vol.6 No.1

The purpose of this study was to estimate the heart rate(HR) change and energy expenditure by VO₂/HR method during aerobic exercise of one hour duration. Seven healthy women(aged 39-52, residing in Seoui) performing aerobic exercise regularly volunteered as subjects. The results are as follows; 1. The average HR was 128.1 beat/min. The maximum HR ranged from 134 to 168 beat,/min. 2. The energy expenditure during one hour-aerobic exercise was 330.1 Kcallhr, showing more than 300 Kcal/hr except one testee. 3. % HRmax of average HR during aerobic exrcise ranged from 44.6 to 67.6%. The above results have proved that regular aerobic exercise of middle-aged women can improve their aerobic capacity. Therefore, the regular aerobic exercise can contribute to healthy life style.

골프연습장의 서비스품질이 고객만족 및 충성도에 미치는 영향

김차용,한남희,박찬웅 한국사회체육학회 2003 한국사회체육학회지 Vol.20 No.2

체육학 연구 설계시 외생변수의 교락효과 통제 방법

김차용 고려대학교 스포츠과학연구소 1995 스포츠科學論叢 Vol.7 No.1

This paper is to review some methods available to control the confounding effect of extraneous variables in the research design of physical education. Basically, there are two approach : 1) matching in step to data collection, and 2) statistical methods in step to data analysis. For matching, califer matching, nearest available matching, mean matching, as univariate mathing method are reviewed. Analysis of Covariance is introduced as representative method for statistical method. Finally, there is used practical analysis to control the confouning effects by ANCOVA of statistical methods.

라이프 스타일에 따른 스포츠소비자의 시장세분 및 스포츠 참여유형과 특성

김차용(Cha Yong Kim) 한국사회체육학회 2001 한국사회체육학회지 Vol.16 No.-

The purpose of this study is to identify sports consumer`s behavior. In order to perform this study effectively, market segmentation through analyzing sports consumer`s life style was followed by identifying participation characteristics and preferable kind of sports. Subjects of this study is 476 who have membership of commercial sports center in C area. The statistical methods used in this study was factor analysis, cluster analysis and χ^2 analysis and following results were acquired. First, life styles of sports consumer included four factors which were popular·fashion pursuit, objective pursuit, health pursuit and health ostentation. Second, based on these factors sports consumers grouped into four categories which were popular fashion pursuit group, objective pursuit group, health pursuit group and health ostentation group. Third, some correspondent relationships between segmentation market of life style and preferable kind of sports were significant. The consumers who had popular·fashion pursuit life style preferred horse back riding, squash and racket ball, and who had health ostentation life style preferred weight lifting, aerobic dance, tennis and water sports and who had objective life style preferred golf and who had health pursuit prefered bowling, jogging and throwing like sports. Swimming and tennis showed relation to objective pursuit, health pursuit and health ostentation. Fourth, There were significant differences of characteristic variables for sports consumers between sex, job and degrees of health.

국내외 체육학술지의 통계적 기법활용의 타당성평가

김차용(Cha Yong Kim),위성식(Sung Sik Wee) 한국사회체육학회 1999 한국사회체육학회지 Vol.12 No.-

퍼스널 트레이닝 레슨 참여자들의 만족감 형성 요인에 대한 사례연구

김차용(Cha Yong Kim),김동기(Dong Kee Kim),구본수(Bon Soo Koo),정용락(Young Rak Chung) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.42

The purpose of this study is to analyze and understand forming factors of satisfaction of participants in this study who are undergoing or underwent personal training lessons from expert personal trainers. The results of this study are as follows. Firstly, the trainer`s appearance, carrier length and popularity were top priorities in selecting a participant`s trainer and participants showed a strong trust and belief in that trainer`s ability and capacity. Secondly, more diversified and individually customized training programs by personal trainers provided more interesting and enjoyable physical training environments for the participants. The professionalism and expertise of the trainers provide a significant factor to the customer`s satisfaction. Thirdly, the personal trainer`s personality is an important factor and affects his/her image. Participants had higher satisfaction with the role of their trainers as managers for eating habits and general life-styles of customers after personal training lessons and formed a deep bond of friendship and trust with the personal trainers. Fourthly, various ancillary facilities in fitness clubs provide a higher satisfaction factor for customers who uses clubs and participate in personal training. Customers prefer to enjoy exercise together with their personal trainers or other members of the fitness clubs when they use such facilities. Also, the attitude of fitness club staffs such as proper mentality, sincere manner and service-oriented attitude provides a higher quality training environment and improves customer satisfaction while contributing to forming a positive image of the club.

프로축구 이벤트의 타이틀스폰서십 효과분석

김차용(Cha Yong Kim) 한국사회체육학회 2005 한국사회체육학회지 Vol.0 No.24

프로야구경기 분석을 통한 승 , 패 예측 모형

김차용(Cha Yong Kim) 한국사회체육학회 2001 한국사회체육학회지 Vol.16 No.-

The purpose of this study is to estimate a model of professional baseball which is for predicting whether win or lose the game. These were made by collecting baseball records and would were used for team strategy. Baseball teams, therefore, would have more scientific strategies and have better games. The data used for this study were professional baseball game records for 98 year. The statistical methods used for predicting a game were logistic regression analysis and decision tree analysis and major results are as follows. First, in order to analyze effects on total 11 records factors to the game which win or lost, logistic regression analysis was performed. Concentration, total base hit, the number of error, sacrifice hit, struck out, left on base, base on balls, stolen base, double play out, playing in home field, and long hit affected on the game in order. Among these factors, concentration(p=.0001), total hit(p=.0001), the number of error(p=-.301), sacrifice hit(p=.225), struck out(p=.0004) and left on base(p=-.307) significantly affected the game. Second, the predicted model through selecting variable method was E(logit)=-3.0541+0.3820×sacrifice hit-0.1150×struck out+0.1443×total hit+0.1484×stolen base-0.6547×error+4.2716×concentration. Concentration, total hit, the number of error, struck out, sacrifice hit had their effects in order. Third, the analysis of decision making tree showed that.3-.53 of concentration,.29-.4 of long hit, no error and over 2 sacrifice hit in the case of 93.8% win. Next, over.53 concentration, below 9-14 of total hit, below 7 of struck out and no error were come out in 93.2% win. The lowest winning percentage was 6.3% which had below.3 of concentration, no sacrifice hit, and below 1 of stolen base. Next.3-.53 of concentration, below.29-.4 of long hit, over 1 errors and having visit game were resulted in 10°% winning percentage.

골프장 소비가치가 소비성향, 스포츠태도 및 행동의도에 미치는 영향

김가나(Kim, Ga-Na),최세희(Choi, Se-Hee),김차용(Kim, Cha-Yong) 한국사회체육학회 2020 한국사회체육학회지 Vol.0 No.80

Purpose: The purpose of this study is to figure out causal relationsph iamong golf course consumers’ consumption value, consumption tendency, sports attitude and behavior intention. Ways to manage and to improve were expected to be found through this study which can ehnance management effectiveness of golf course and increase competitiveness. Method: The subjects of this research were members of a golf courseo clated in Chungcheong area who have played golf for more than one year and played a round of golf at least ten times. In probability sampling, cluster & systematic sampling were chosen and used. 500 surveyp apers were distributed and 411 papers were used as valid samples except 89 papers which were insincere or had some missing content. Results: The results of this study are as follows. 1) It appeared th aftunctional value, social value and conditional value in golf course consumers’ consumption values sig nificantly influence conspicuous consumption tendency. 2) It appeared that only emotional value in golf course consumers’ consumption values significantly influences practical consumption tendency. 3) It appeared thatf unctional value, social value, emotional value and epistemic value in golf course consumers’ consumption valuse significantly influence sports attitude. 4) It appeared that conspicuous consumption tendency significantly influences sports attitude while practical consumption tendency does not significantly influence sports attitude. 5) It appeared that conspicuous consumption tendency, practical consumption tendency and sports attitude significantly influence behavior intention. Conclusion: Today, with the development of society, economy and technoloyg, the range of thinking and behavior of consumers is widened, and the desires are diversified accordingly. Therefore, if we establish marketing strategy considering various aspects such as empirical nad goal-oriented aspects that are appropriate for each golf course based on the results derived from this study and meet the values pursued by consumers, it will be possible to increase the efficiency of golf course management more efficiently. We believe it will be able to secure a competitive advantage too.