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      • KCI등재후보

        인터넷 쇼핑몰의 유형별 특성요인에 관한 탐색적 연구:수산물 인터넷 쇼핑몰을 중심으로

        김진백 한국정보화진흥원 2002 정보화정책 Vol.9 No.3

        Many companies are participating in Internet business. Thus the number of Internet shopping malls increases dramatically. Many researchers are studying a wide variety of topics on Internet shopping malls. This paper analysed the features of fisheries Internet shopping malls(FISMs) by 42 related variables. Generally descriptive statistics provide a snapshot of objects' status quo. Following the descriptive statistics of searched FISMs, most of them had sufficient product related information. But promotion and transaction security related features were scarce in most searched FISMs. And some development technologies of searched FISMs were obsolete. By the results of cluster analysis, there were three types of FISMs, that were, superstore malls, image malls, and product listing malls. The size of most searched FISMs was small or middle. And by the results of discriminant analysis, information related factors(transaction information for settlement and supply, playfulness, transaction information for product selection) and convenience related factors(system function, shopping convenience, shopping support) were significantly related the types of FISMs. 최근 인터넷 쇼핑몰에 대한 관심이 고조되면서 이에 대한 다양한 연구가 진행되고 있다. 본 논문에서는 인터넷 쇼핑몰에 대한 실증적 분석을 통해 인터넷 쇼핑몰의 세부 유형과 유형들간에 차이가 있는 주요 특성요인들을 밝히기 위해 수산물 인터넷 쇼핑몰을 응용도메인으로 하여 탐색적 조사를 실시하였다. 분석 대상으로 삼은 수산물 인터넷 쇼핑몰의 기술적 통계치들에 따르면, 현재 제품관련 특성치는 높은 값을 나타냈으나, 판매촉진 및 거래보안에 관한 특성치는 낮은 것으로 나타냈다. 그리고 인터넷 쇼핑몰의 개발기술 수준도 현재로서는 비교적 낮은 것으로 나타났다. 또한 군집분석 및 판별분석 결과에 따르면, 수산물 인터넷 쇼핑몰의 세부 유형에는 제품열거형 쇼핑몰, 이미지형 쇼핑몰, 그리고 대형/정보형 쇼핑몰이 있었으며, 유의한 특성요인으로는 시스템 기능, 결재 및 배송 거래정보, 유희성, 쇼핑 편의성, 제품선택 거래정보, 쇼핑 지원 등이 있는 것으로 조사되었다.

      • KCI등재후보

        전자상점 도입으로 인한 채널 갈등에 관한 연구 - 부산지역 신발산업을 중심으로 -

        김진백,오창규 대한경영학회 2004 大韓經營學會誌 Vol.17 No.4

        The emergence of electronic commerce has raised many business issues, among them, channel management. It is essential to adopt on-line channel for advanced marketing strategy of Korean footwear industry that it is now facing a serious crisis of survival. But on account of channel conflicts between on-line and off-line, many tangible and intangible losses occur when footwear vendors operate multi-channels for footwear distribution. So it is needed to find out the effective way of managing channel conflicts for improving channel performance.This study examined channel conflicts between the suppliers and the intermediaries. Channel conflicts were divided into emotional channel conflict and task channel conflict. We were extracted the source variables of channel conflicts from channel conflict context, channel power, and channel alienation. We were also extracted the performance variables of channel conflicts from channel efficiency, channel effectiveness, and channel satisfaction. Empirical studies of these variables focused on examining the interrelationships among them. The results indicated that the source variables of channel conflict influenced channel conflict and channel performance differently. The results showed some practical implications that to improve channel performance we need to control the channel's goal conflicts, and for the intermediaries not to feel alienation. Emotional channel conflicts influenced channel efficiency positively and channel effectiveness negatively. Both channel conflicts influenced channel satisfaction negatively. And channel context, non-coercive channel power, and channel alienation were indirectly influenced channel efficiency positively, but channel effectiveness and channel satisfaction negatively. According to these results, we have to manage the sources of channel conflict for channel performance instead of channel conflicts themselves. 최근 인터넷 확산에 따른 전자상거래의 도입이 활발해짐에 따라 신발산업 역시 산업의 고도화를 위해 온라인 채널을 도입하고 있다. 그러나 전자채널의 도입은 도입자를 제외한 다른 채널 구성원에게는 많은 생존위협을 주기 때문에 채널 갈등이 표출된다. 따라서 온라인 도입으로 인한 기회를 효과적으로 이용하기 위해서는 채널갈등에 대한 이해와 관리가 중요하다. 본 연구에서는 공급상이 인터넷이라는 신규 채널을 도입함으로 인해 발생되는 기존 오프라인 중간상과의 수직적인 채널 갈등에 초점을 두고 있다. 이를 위해 갈등의 원천, 갈등 자체의 이슈, 그리고 성과와의 관계를 분석하여 효율적인 갈등관리 전략을 수립하기 위한 이론적 모형을 도출한 후 신발산업을 대상으로 실증연구를 하였다.실증연구 결과에 의하면, 채널 갈등의 원천중 채널 상충 상황과 채널 소외감은 감정적 및 과업 채널 갈등에 정(+)의 직접적인 영향을 미치나 강제적 및 비강제적 채널 파워는 감정적 채널 갈등에만 정(+)의 영향을 미쳤다. 그리고 채널 상충 상황, 비강제적 채널 파워 및 소외감 등은 채널 성과중 채널 효율성에는 정(+)의 영향을 간접적으로 미치나 채널 효과성과 채널 만족도에는 부(-)의 영향을 간접적으로 미쳤다. 또한 감정적 채널 갈등은 채널 효율성에는 정(+)의 영향을 미치나 채널 효과성과 채널 만족도에는 부(-)의 영향을 미치는 것으로 나타났다. 그러나 과업 채널 갈등은 채널 효과성과 채널 만족도에 부(-)의 영향을 미치는 것으로 나타났다. 따라서 이러한 연구결과를 종합해볼 때, 갈등 자체에 대한 관리에 앞서 갈등의 원천에 대한 관리가 선행되어야 함을 알 수 있다.

      • KCI등재후보

        AHP를 이용한 신발산업의 물류 고객서비스 요인에 관한 연구

        김진백,박남규,박용수,이동호,최성광 대한경영학회 2003 大韓經營學會誌 Vol.16 No.2

        Customer service is an extremely important aspect of business logistics. The concept of logistics customer service often means different things to different industries and even to different companies within the same industry. And also the importance of customer service factors are variant following the stage of logistics composed of physical supply(PS) and physical distribution(PD) stage. Therefore, before logistics is served, it must be considered that what kind of customer service factors are more important at that stage of logistics. This paper studied the importance of logistics customer service factors in footwear industry. In the whole footwear industry and PD stage, "reliability" was taken into account as the most important factor. But in PS stage, "availability of product" was taken into account as the most important factor. There happened similar results in the analysis of specific elements of logistics customer service factors. In the whole footwear industry and PD stage, important elements of logistics customer service factors were mostly related to "reliability" of logistics customer service, but in PS stage, to "availability of product".

      • KCI등재

        인공 신경망의 학습에 있어 가중치 변화방법과 은닉층의 노드수가 예측정확성에 미치는 영향

        김진백,김유일 한국정보시스템학회 2000 情報시스템硏究 Vol.9 No.1

        The structure of neural networks is represented by a weighted directed graph with nodes representing units and links representing connections. Each link is assigned a numerical value representing the weight of the connection. In learning process, the values of weights are adjusted by errors. Following experiment results, the interval of adjusting weights, that is, epoch size influenced neural networks' performance. As epoch size is larger than a certain size, neural networks' performance decreased drastically. And the number of hidden layer's node also influenced neural networks' performance. The networks' performance decreased as hidden layers have more nodes and then increased at some number of hidden layer's node. So, in implementing of neural networks the epoch size and the number of hidden layer's node should be decided by systematic methods, not empirical or heuristic methods.

      • KCI등재

        물리적 상점과 가상 상점의 협업적 경로전략: 감각상품을 중심으로

        김진백,오창규 한국경영정보학회 2006 Asia Pacific Journal of Information Systems Vol.16 No.3

        Some consumers prefer online and others prefer offline. What makes them prefer online or offline? There has been a lack of theoretical development to adequately explain consumers' channel switching behavior between traditional physical stores and new virtual stores. Through consumers' purchase decision processes, this study examined the reasons why consumers changed channels depending on purchase process stages. Consumer's purchase decision process could be divided into three stages: pre-purchase stage, purchase stage, and post-purchase stage. We used the intention of channel selection as a surrogate dependent variable of channel selection. And some constructs, that is, channel function, channel benefits, customer relationship benefits, and perceived behavioral control, were selected as independent variables. In buying look-and-feel products, it was identified that consumers preferred virtual stores to physical stores at pre-purchase stage. To put it concretely, all constructs except channel benefits were more influenced to consumers at virtual stores. This result implied that information searching function, which is a main function at pre-purchase stage, was better supported by virtual stores than physical stores. In purchase stage, consumers preferred physical stores to virtual stores. Specially, all constructs influenced much more to consumers at physical stores. This result implied that although escrow service and trusted third parties were introduced, consumers felt that financial risk, performance risk, social risk, etc. still remained highly online. Finally, consumers did not prefer any channel at post-purchase stage. But three independent variables, i.e. channel function, channel benefits, and customer relationship benefits, were significantly preferred at physical stores rather than virtual stores at post-purchase stage. So we concluded that physical stores were a little more preferred to virtual stores at post-purchase stage. Through this study, it was identified that most consumers might switch channels according to purchase process stages. So, first of all, sales representatives should decide that what benefits should be given them through virtual stores at the pre-purchase stage and through physical stores at the purchase and post-purchase stages, and then devise collaborative channel strategies.

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