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The Impact of Motivation to Use Image-based SNS on Online Behaviors
Jeesun Kim(김지선),Hyunjeong Kang(강현정) 한국인터넷전자상거래학회 2019 인터넷전자상거래연구 Vol.19 No.6
The highest level of user engagement in commercial social network site(SNS) will be click-throughs or conversions to purchase, which is the primary behavior sellers want to elicit from consumers. The intrinsic motives for SNS use by individuals will present different behaviors and different levels of engagement. It is presumed that the SNS behaviors of share, follow, click, or purchase demonstrate different levels of engagement, and the needs of SNS users will determine what type of behavior would be activated when they are confronted with image-based content provided by sellers. Our findings indicate that the communication and information-seeking needs did not only increase the intention to click and purchase but also increased low engagement behavior of share and follow. The other needs such as entertainment or self-assurance had no significant impact on low engagement behavior or high engagement behaviors.
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종합병원 입원 환자의 간호대학생 실습허용에 대한 견해 및 인식
김영진 ( Kim Youngjin ),김지선 ( Kim Jeesun ),김혜림 ( Kim Hyerim ),박수비 ( Park Subi ),소샛별 ( So Saetbyul ),정보성 ( Jung Bosung ),조은애 ( Choh Eunae ),이선영 ( Lee Seonyoung ),김정은 ( Kim Jeongeun ) 서울대학교 간호과학연구소 2017 간호학의 지평 Vol.14 No.1
Purpose: The aim of this study was to explore the patients` perspectives on nursing students` clinical practices in the wards, and to investigate their willingness for allowing students to practice on them. Methods: This was a descriptive study. 116 inpatients were recruited from the S University Hospital. A 60-item questionnaire was applied to collect the data. The participants were 19 years and older with sound judgement, and were not in special or intensive care units. Data analysis was done in SPSS/WIN 22.0 using descriptive statistics, Fishers exact test, and the ANOVA test. the participant answered to questionnaire from April 29th 2016 to May 10th. Results: 40 participants (34.5%) stated they would allow students` practice, while 72 (61.2%) said they would allow only under staff supervision. 5 participants (4.3%) stated they would not allow whatsoever. The 3 most allowed were emotional support, oral care, and vital signs measurement while the 3 least allowed were gastric feeding, intravenous catheterization, and urinary catheterization. Conclusion: Patients were more inclined to allow students to practice on them when a member of the medical team was present. A fair number of participants said they would be more inclined to allow students` practice if they felt the student was competent; hence, reinforcing simulation sessions is vital in enhancing students` competency and ultimately practice allowance.
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CSR Evaluations Based on Contingent Factors
Hwang, Sungwook(황성욱),Kim, Jeesun(김지선) 한국광고홍보학회 2018 한국광고홍보학보 Vol.20 No.4
본 연구는 소비자의 정황 요인에 대한 인식이 기업의 CSR 동기에 대한 인식, CSR에 대한 태도, 그리고 제품 구매 의도에 미치는 영향에 대해 분석하였다. 특히, 설득 지식 모형을 적용하여 CSR 활동의 동기 추론(설득 지식)을 결정하는 선행 변인으로서 정황 이론의 주요 변인들이(에이전트 지식) 어떠한 역할을 하는지 알아보고자 하는 의도에서 수행되었다. 이를 위해 아마존(Amazon)의 Mechanical Turk 기능을 활용하여 총 1,009명의 미국 시민들을 대상으로 온라인 설문 조사를 수행하였다. 정황 수용 이론의 다수의 변인들을 대상으로 먼저 탐색적 요인 분석을 수행한 결과 일련의 요인들이 이들 변인들의 근간을 이루고 있음을 확인할 수 있었다. 기업 문화, 리더십 스타일, 위협, 산업 환경에 대한 인식은 공통적으로 기업 지향적 CSR 동기와 이타주의적 CSR 동기 인식에 영향을 미치는 것으로 나타났다. 연구 결과 이타주의적 CSR 동기, CEO의 변혁적 리더십과 같은 일부 정황 요인들만이 CSR 태도에 긍정적인 영향을 주는 것으로 나타났다. 이러한 결과들을 바탕으로 이 연구는 열린 기업 문화, 변혁적 리더십, 소비자 신뢰도와 소통 노력 등 유의미한 정황 요인들을 응답자들이 인식할 때 CSR에 대한 진정성을 제고할 수 있고 이것이 CSR에 대한 우호적인 평가를 낳으며 궁극적으로 구매 의도에까지 긍정적인 효과를 미친다는 명쾌한 실무적인 함의를 제공하였다. This study examines the extent to which consumer perceptions of contingent factors for a company are influential in determining perceived CSR motives, attitudes toward CSR, and purchase intention. Based on contingency theory and the persuasion knowledge model, this study differs from previous research in the way that we view contingent factors as cues (i.e., agent knowledge) for consumer inferences of CSR motives as the company’s persuasive attempt (i.e., persuasion knowledge). Our survey results based on 1,009 adults in the United States demonstrate the relative importance of contingent factors such as corporate culture and leadership style that can contribute to effective CSR programs in generating positive attitudes toward CSR and purchase intention. The findings show that CSR engagement itself may not be sufficient to gain benefits from CSR. Consumers develop positive attitudes toward CSR only when they perceive a genuine commitment to sustainability (i.e., public-serving intention). This study provides insights into the view that CSR activities can add value to the firm at the cognitive, affective, and behavioral levels, but only under certain conditions.
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