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컨벤션산업 종사원의 고객지향성이 감정노동과 직무만족에 미치는 영향: 감정노동의 매개효과를 중심으로
김이태,정지영,이세준 한국이벤트컨벤션학회 2018 이벤트 컨벤션 연구 Vol.14 No.4
Purpose – This study is to investigate the relationship between CO, surface acting, deep acting and JS for employees engaged in the convention industry, and to identify the mediating role of surface acting and deep acting. Research design, data, and methodology – Online and offline questionnaires were conducted for convention industry workers in Busan and Kyungnam, and 236 total valid samples were used for analysis. For the empirical analysis, simple, multiple, hierarchical regression analysis and Sobel test were conducted. Result – The results indicated that CO was found to be a factor for increasing surface acting and deep acting, and positively affects JS. JS was positively affected by higher surface acting and deep acting, deep acting played the mediating role between CO and JS, but the surface acting did not. Conclusions – Based on the results of this study, we extend the academic scope of CO and provide meaningful practical implications for recruitment and human resource management to human resource manager in convention industry.
金利泰 청주대학교 대학원 1985 우암논총 Vol.1 No.-
This paper focuses on the approaches and processes of gathering information needed for marketing decisions. Most firms have to develop their own marketing information systems. The day-to-day management and structuring of regularly gathered information requires a firm’s management to select store, and decide which information will be useful in making future decisions. As more organizations use marking research and develop marking information systems, more scientific approaches to marketing should develop. Marketing research and information systems are important to an organization’s planning and strategy development. The marketing concept cannot be implemented without information about buyers : as acceptance of the marketing concept in planning efforts has increased, higher levels of management have begun using marketing research. Research and information systems are scientific approaches to decision making in marketing. Intuitive managers mark decisions on the basis of past experience and personal bias. Decision making that makes use of research and information system is an orderly, logical, and system approach. Although minor, non-recurrent problems can be handled successfully by intuition, as the number of alternative solution increases and the risks become greater, an approach that involves research is more rewarding and desirable. The marketing information system (MIS) provides a framework for the day-to day managing and structuring of information regularly gathered form sources both inside and outside an organization. Marketing research is the design and execution of specific inquires into problems in order to guifr marketing decisions. Marketing research is characterized by in-depth analysis of a problem, while the MIS emphasizes the system of data storage, retrieval, and classification. Marketing research and systematic gathering of information increase the probability of success in marketing activities. Research findings are important in planning and developing marketing strategies. Information mix and in controlling activities. In short, the marketing concept can better be implemented when adequate information about customers in available.