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김영훈 현대영미어문학회 2018 현대영미어문학 Vol.36 No.1
In the culture of neoliberalism in which we witnessed the rise and dominance of entrepreneurial subjectivity, Ayn Rand was too real to be part of the reality. Though some ardent fans of Rand may proudly claim her entrepreneurial heroes are their ideal and inspiration, Rand’s image and reputation in mainstream American culture had been minor to say the least up until the unexpected return of her name in the public discourse after the financial crisis of 2008. According to Slavoj Žižek, Ayn Rand is “the fantasmatic kernel of American capitalism ideology” (2002, 215). She “fits into the line of ‘overcomformist’ authors who undermine the ruling ideological edifice by their very excessive identification with it” (215). However, it all changed with the rise of Donald Trump in American politics. What does this radical change of Rand’s significance in the public sphere imply in the forthcoming, if not ongoing, economic and political change? Focusing on the birth of entrepreneurial subjectivity in the era of neoliberalism, this essay attempts to elucidate the contemporary resurgence of Ayn Rand. .
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