조미김의 대중국 진출을 위한 마케팅믹스 전략 연구

김석민 ( Kim Seog-min ),전의천 ( Jun Eui-cheon ),최인녕 ( Choi Lin-yeong ),한상옥 ( Han Sang-ok ) 한국도서학회 2016 韓國島嶼硏究 Vol.28 No.4

본 연구는 한·중 FTA의 대표적 수혜품목으로 주목받고 있는 조미김을 연구대상으로 하여 대 중국 시장진출을 위한 마케팅 전략을 제시하는데 목적을 두고 진행되었다. 연구의 주요내용과 방법으로, 먼저 세계와 한·중 양국 김산업의 현황 및 문제점을 관련 기관의 통계 및 선행연구를 통해 분석한 후, 한국과 중국의 김산업 무역구조와 국제경쟁력을 분석하였다. 중국 시장 내 한국, 태국, 일본 및 대만산 조미김의 국제경쟁력을 시장점유율(Market Share), 무역특화지수(Trade Specialization Index) 및 현시비교우위(RCA)지수를 이용하여 분석한 결과, 2015년 기준 한국의 MS가 65.14, TSI가 1.0, RCA가 1.37로 가장 높게 나타나 한국이 중국시장 내에서 절대적인 비교우위를 확보하고 있는 것으로 나타났다. 그러나 태국이 일본의 중국시장 점유율 감소분을 대부분 흡수하면서 2015년 이후 시장점유율, 무역특화지수 및 현시비교우위지수를 빠른 속도로 증가시키면서 한국과의 경쟁이 점차 심화되고 있는 것으로 나타났다. 한편 본 연구에서는 중국시장 진출을 위한 전략으로 조미김의 위생검역 및 라벨링 규정을 분석하고, 이와 관련한 문제점과 준수 방안을 제시하였다. 또한 중국 조미김 유통시장 분석을 통한 마케팅믹스(Marketing Mix) 전략을 중국 소비자 요구에 맞는 다양한 맛의 제품 개발, 가공형상의 다양화, 건강 또는 선물세트 개발 등을 통한 가격차별화, 전문 및 온라인 유통채널 개발방안 등으로 세분화하여 제시하였다. 결론적으로는 한·중 FTA의 효과를 극대화하기 위해서는 정부차원에서는 중국의 조미김 관련 과도한 위생 검역기준을 완화시키기 위한 한중 검역·검사 협력 MOU를 체결을 추진할 필요성이 있는 것으로 판단된다. 또한 기업차원에서는 OEM 수출방식을 지양하고 한·중 FTA로 인한 중국 내 한국산 제품에 대한 이미지 제고효과를 적극 활용하여 중국 소비자들에게 한국산 조미김의 브랜드 이미지를 강하게 인식시켜나가야 할 것이다. The purpose of this study is to systematically propose the strategy for seasoned seaweed, which is gaining attention as a representative product that will benefit from the Korea-China FTA, to penetrate into the Chinese market. As for the main contents and methods of the study, the current status and problems in the seaweed industry (both in Korea and China) was analyzed using statistics and preceding researches from both countries. Also the trade structure and international competitiveness of the Korean and Chinese seaweed industry were analyzed. The result of this study is as follows. Based on the international competitiveness in terms of market share, the Trade Specialization Index and Revealed Comparative Advantage (RCA) Index of 4 competing countries within China; Korea, Thailand, Japan and Taiwan, Korea`s MS was 65.14, TSI was 1.00 and F-H RCA was 1.37 in 2015. This indicates that Korea had secured an absolute comparative advantage in the Chinese market. Moreover, as a strategy to penetrate into the Chinese market, this study systematically proposed a measure involving Sanitary and Phytosanitary as well as compliance with the labelling regulations for the seasoned seaweed. In addition, a Marketing Mix strategy based on the analysis of China`s distribution market for seasoned seaweed was suggested. In conclusion, in order to maximize the effects of the Korea-China FTA, the government has to engage in entering into a MOU for sanitary and phytosanitary cooperation between Korea and China in order to relieve the excessive sanitary and phytosanitary criterion with regards to the seasoned seaweed of China. Furthermore, from the company`s perspective, they have to not be oriented on OEM export methods, and efforts must be made to strongly promote the brand image of Korean seasoned seaweed to the Chinese consumers.

하악골에 발생한 골수염 : 증례보고

김수관(Soo Gwan Kim),양인석(In Seog Yang),여환호(Hwan Ho Yeo) 조선대학교 구강생물학연구소 1999 Oral Biology Research (Oral Biol Res) Vol.23 No.1

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감사인 변경이 재무보고의 적시성에 미치는 영향

김은(Kim, Eun),김태석(Kim, Tae-Seog) 글로벌경영학회 2012 글로벌경영학회지 Vol.9 No.3

본 연구에서는 2003~2009년에 감사인을 변경한 유가증권시장 상장기업과 코스닥시장 상장기업 중 1,523(기업/년) 표본을 대상으로 감사인 자율적 교체와 강제교체가 재무보고의 적시성의 대용지표인 감사시차와 보고시차에 미치는 영향을 살펴보았다. 실증연구 결과 감사인 자율교체는 감사시차와 비유의 적인 값을 보이는 것으로 나타났다. 이는 감사시차의 누적일수가 짧아 비유의적인 값을 보이는 것으로 추정된다. 그러나 자율교체는 보고시차와 양의 유의한 값을 보이는 것으로 나타났다. 이는 자율교체기업은 강제교체기업에 비하여 보고시차가 길다는 것을 의미한다. 자율교체 감사인의 감사체결 1차 사업연 도에는 피감사기업에 대한 지식과 정보의 부족으로 피감사기업의 특성을 파악하고 적응하기 위해 많은 감사 시간을 소요할 것이고, 이는 재무제표 공시시기를 지연시키는 요인이 될 수 있다. 반면 강제교체 감사인은 감사수임을 위해 대상법인에 대한 사전적인 정보 수집과, 동일 업종의 업무흐름 파악을 사전에할 수 있어 피감사법인에 대한 전문지식이 우수하다고 볼 수 있다. 따라서 이러한 사적전인 정보를 기반 으로 보고시차를 줄일 수 있다고 판단된다. 선행연구에서 재무보고 환경 관련 변수들이 감사시차 혹은 재무보고 적시성에 영향을 미친다는 주장은 실증적으로 반복 검증되어 온 사항이다. 이러한 선행연구에 추가하여 본 연구에서는 감사인 자율교체와 강제교체가 재무보고의 적시성에 미치는 영향을 조사하고 있고, 이러한 분석틀은 이 분야에서 기존연 구에서는 다루어지지 않은 영역이다. 또한 감사시차와 관련된 선행연구에서 분석하거나 다루지 않았던 강제교체기업까지 포함하여 전체표본에 추가했다는 점에서도 의미가 있을 것이다. 더 나아가 감사인 자율교체와 강제교체가 재무보고의 지연에 미친 영향을 파악함으로써 발생할 수 있는 감사인 교체의 효익과 함께 비용 측면을 간접적으로 제시했다는 점에서 의미가 있을 것이다. This study surveyed the voluntary auditor changes and mandatory auditor changes affect on the audit report lag and report lag, which are the substitute indexes of the timeliness of financial reporting. The survey did so by using the sample that consisted of 1,523 (firm/year) observations of companies listed non-financial institutes Korean firms, which have changed auditors from 2003 to 2009. As a result of the survey, auditor voluntary changes had an insignificant effect on audit report lag. But, voluntary changes had a significant positive effect on report lag. This means that the report lag of voluntary changes firms was longer than that of the mandatory changes firms. In the first year of the contract of the voluntary auditor changes, they could not obtain enough information and knowledge of their clients, and it took a lot of time to audit, adjust, and understand the characters of their clients. So, this could cause the time delay of the disclosure of a financial statement. However, the mandatory auditor changes collect their clients’ information in advance. Consequently, they can grasp the flow chart of the companies in the same line of business. According to this, the expert knowledge of their clients in the mandatory auditor changes is superior. Therefore, the mandatory auditor changes can reduce gaps in the report lags that are based on the advance information of clients. This study is meaningful for the fact that it looked up the causes that affect the audit report lag as previous research, in addition, and then surveyed about how the voluntary auditor changes and mandatory auditor changes affected the audit report lag and report lag, which are the substitute indexes of the timeliness of financial reporting. Also, this study found out the mandatory changes firms were never dealt with or never had a chance to be analyzed by using an advance study related to the audit report lag. But this study added them in the whole samples. Furthermore, it is meaningful that the study suggested the benefits of auditor changes. In addition, the study found out the cost side indirectly by understanding the influence of voluntary auditor changes and the mandatory auditor changes linked to a delay of the disclosure of the financial statement.

각종 늑막저류액에서 β2 - Microglobulin 과 Carcinoembryonic antigen 측정의 진단적 의의

김교명 ( Kyo Myong Kim ),권인순 ( In Soon Kwon ),김예원 ( Ye Won Kim ),양석원 ( Seog Won Yang ),김자천 ( Ja Cheon Kim ),홍정곤 ( Jung Kon Hong ) 대한내과학회 1985 대한내과학회지 Vol.28 No.5

뉴 밀레니엄의 우리의 과제

김규석(Kim Gyu Seog) 한국강구조학회 2003 韓國鋼構造學會誌 Vol.15 No.3

계급 인플레적 관료팽창

김석태(Kim Seog Tae) 한국정부학회 1999 한국행정논집 Vol.11 No.2

다양한 발치를 동반한 교정치험례

김석(Seog Kim),양재우(Jae Woo Yang),김광원(Kwang Won Kim) 조선대학교 구강생물학연구소 1994 Oral Biology Research (Oral Biol Res) Vol.18 No.1

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지속성 복막투석의 동물 모델에서 복막휴식이 용질 수송과 복막 섬유화에 미치는 영향

김석재(Seog Jae Kim),김용림(Yong Lim Kim),조동규(Dong Kyu Cho),김용진(Yong Jin Kim),김준홍(Jun Hong Kim),김성호(Sung Ho Kim),김찬덕(Chan Duck Kim),남직화(Jick Hwa Nam) 대한신장학회 2000 Kidney Research and Clinical Practice Vol.19 No.3

N/A Ultrafiltration failure has been known as a major cause of dropout from long-term peritoneal dialysis and is often related to peritoneal hyperpermeability. This can be explained in part by progressive peritoneal fibrosis. The present experiment has been under- taken to evaluate the effects of peritoneal rest on peritoneal transport and morphology in rat model of peritoneal dialysis. Twenty-four male rats(Sprague-Dawley, 250-300g) were used and divided into three groups : group 1 (control, n=6) without dialysis, group 2(n=9) sacrificed immediately after 3 weeks of dialysis, and group 3 (n=9) sacrificed after 4 weeks of peritoneal rest after 3 weeks of dialysis. Peritoneal dialysis was performed twice a day with 25mL of 3.86% dextrose solution for 3 weeks. Peritonitis was induced by supplementing lipopolysaccharide(5μg/mL) in the dialysis fluid on days 8, 10 and 12 of peritoneal dialysis. Peritoneal equilibration tests were performed before dialysis and repeated on the 4th and 8th week of dialysis. Mor-phometric analysis of the peritoneal membrane and immunohistochemistry for collagen type I and type III were done in tissue specimens obtained at the time of sacrifice. The D/Do ratio for glucose at two hours in groups 2 and 3 at the beginning of week 4 were signifi-cantly lower than baseline value, indicating increase in the peritoneal penneability to glucose after 3 weeks of dialysis. D/Do in group 3 at the beginning of week 8, after 4 weeks of peritoneal rest, was significantly higher than at week 4. The drained dialysate volumes in groups 2 and 3 at week 4 were significantly lower than at baseline; however, The drained dialysate volume in group 3 at week 8 was significantly greater than at week 4. The thickness of the parietal peritoneal membraoe in group 2 and 3 were significantly greater than in group 1. Severity of the thickness of the parietal peritoneal membrane in group 3 was not much than that of group 2(group 1, 11.4±7.6; group 2, 37.5±18.4; group 3, 21.4±12.1 pm). Histologically, the thickened peritoneum in group 2 showed a monolayer of mesothelial cells and under-lying multilayer of curled collagen bundles. Mononu-ciear cells and fibroblasts were embedded in these collagen layers and capillary proliferation was present. Immunohistochemistry for collagen type I and Z demonstrated that the distribution of collagen type llI was richer than that of collagen l in group 2 at fibrotic area of submesothelial region. These findings were decreased in group 3. Ultrastructural examination of the peritoneum showed thicker fibrotic zone and the activated fibro-blasts in group 2 compared to group 1 and 3. Meso-thelial cells were plump and the number of meso-thelial microvilli was decreased in group 2. Nucleus was enlarged and irregular. Intracytoplasmic orga-nelles were also richer than those of group I or 3. In conclusion, peritoneal rest improves ultrafil- tration in rats by decreasing the hyperpermeability of glucose and also reduces the degree of peritoneal fibrosis. These data suggest that dialysis-induced changes in peritoneal transport and morphology are reversible under the condition of peritoneal rest in this experimental model.

재배지와 자생지 꾸지뽕나무 종자의 발아특성 비교

김예은(Ye Eun Kim),양승혁(Seung Hyuk Yang),권영현(Young Hyun Kwon),이용하(Yong Ha Rhie),강길남(Kil Nam Kang),손석규(Seog Gyu Son),김현숙(Hyun Sook Kim),이상명(Sang Myung Lee) 한국원예학회 2023 한국원예학회 학술발표요지 Vol.2023 No.5

MIEX(R)를 이용한 수처리 효능 평가

김상구 ( Kim Sang Gu ),손희종 ( Son Hui Jong ),노재순 ( No Jae Sun ),최동훈 ( Choe Dong Hun ),배석문 ( Bae Seog Mun ),권기원 ( Kwon Gi Won ),신판세 ( Sin Pan Se ),김원경 ( Kim Won Gyeong ) 한국수처리학회 2003 한국수처리학회지 Vol.11 No.3

N/A The performance of a novel magnetic ion exchange resin supplied by its manufacturer Orica Australia(M1EX? DOC Resin) in terms of the removal of dissolved organic carbon(DOC). reduction in disinfection by-product formation potential, and effects on the removal of turbidity has been investigated. Two water samples(Maeri and prepared raw waters) were first treated with MIEX? at various doses and contact times, followed by conventional coagulation. Measurements of DOC. UV-254. THMFP, HAAFP and turbidity were made at each stage. In addition, readings of anions, including Br- were also obtained. For comparison, conventional coagulation/sedimentation alone was carried out using fixed levels of coagulant of 60㎎/L for Maeri water, and 100 ㎎/l for prepared water respectively. The UV-254 and DOC removals by MIEX? treatment were shown to be superior to cuagulation, ie better by 11-40% and 20-26% for Maeri and prepared raw water respectively. Further coagulation of the 10 mL/L MIEX? treated waters to control turbidity increased the DOC removal by -16%. As MIEX? dose and contact time increased, the additional DOC removal by coagulation showed corresponding decreases. The DOC removal efficiencies by MIEX? treatment alone were 71% and 82% with Maeri and prepared raw waters respectively. while the corresponding figures achieved by coagulation alone were 48% and 49% respectively. The combination of MIEX? and coagulation(main1y to achieve treatment standard for turbidity) in series yielded DOC removal efficiencies of 83% and 88% for the two waters. The reduction in THMFP by MIEX? treatment was better than that achieved by coagulation by 20-49%. More significantly, MIEX? treatment delivered a reduction of HAAFP which was 50% better than that delivered by coagulation. However, the combination of MIEX? and coagulation, when compared with MIEX? treatment alone, showed only marginal improvements in THMFP and HAAFP. indicating that as a pre-treatment method, MIEX? was particularly effective in removing DBP precursors. MIEX? treatment significantly reduced the dose of coagulant which would be needed for turbidity control. In order to reduce the turbidity from 18(Maeri water) and 27 NTU(prepared raw water) to ( 2 NTU, MIEX? pre-treated water samples only required coagulant doses which were up to 80% less than those involved when coagulation alone was used. However. after MIEX? pre-treatment, low alkalinity waters(1ess than 20 ㎎/L) only showed a slight decrease in turbidity. Most anions in water decreased with MIEX? dose and contact time with Br- showing a reduction of up to 70% while Cl- showing a slight increase due to the effect of resin regeneration. This research showed that for Maeri water(5 ㎎/L DOC and 30 NTU), the pre-treatment with MIEX? dose of 10-16 mL/L and a contact time of 30 minutes yielded optimum results for DOC and DBP control. Coagulant dosage for turbidity control in this case decreased by as much as 20-30 ㎎/L(80%).